drink
Here Are All The Changes Starbucks Is Making To Its Rewards Program
Source: http://www.businessinsider.com/starbucks-rewards-program-changes-2012-9
Starbucks is making a bunch of modifications to its My Starbucks Rewards program.
The changes kick in on October 16th.
Here’s a breakdown for Gold level members:
New benefits
- Gold members will receive a reward every 12 transactions, instead of every 15.
- You’ll be able to redeem the reward for a drink or food item. The food benefit applies to almost all the food Starbucks offers.
- Rewards will be digital (via email notification), so you won’t have to wait for a postcard. The reward will be loaded directly onto your Starbucks Card.
Benefits that are going away
- Syrups and soy milk will no longer be on the house.
- You won’t get a free tall beverage when you buy a pound of coffee.
Everything else — like birthday drinks and refills — is sticking around.
Starbucks explains how the redemption process works:
1. Visit any participating company-operated store
2. Tell the barista you have a free reward that you want to use (that way you get to choose when you redeem your reward)
3. Present your registered Starbucks Card (or scan your registered Card on the Starbucks Card mobile app).
And here’s handy side-by-side graphic from Starbucks:
NOW SEE : 15 Crazy Starbucks Customers Who Will Make You Never Want To Be A Barista >
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Soda vs Pop Visualized
Source: http://gizmodo.com/5924371/soda-versus-pop-visualized
The route to answering the big questions these days—like, soda or pop?—is to grab a bunch of data from Twitter and analyze it. Which is exactly what Edwin Chen, a data scientist at Twitter, decided to do.
In the map above (click for a larger image) blue is soda, green pop and red coke. Chen explains how he went about the task:
To make this map, I sampled geo-tagged tweets containing the words “soda”, “pop”, or “coke”, performed some state-of-the-art NLP technology to ensure the tweets were soft drink related (e.g., the tweets had to contain “drink soda” or “drink a pop”), and filtered out coke tweets that were specifically about the Coke brand (e.g., Coke Zero).
Perhaps unsurprisingly, the word “soda” is dominant on the coasts, “pop” in the midwest, and “coke” in the southeast. What’s interesting around the world map, however, is seeing that outside the US—particularly in Europe—the word “coke” has penetrated culture in a way that the words “pop” and “soda” haven’t. While that not only shows consumerism is alive and well, it’s also a nice little reminder of the power of Twitter data to not only provide hard numbers, but cultural insight, too. [Edwin Chen via Flowing Data]
Top Most Shared Category on Pinterest is … Food and Drink
Using our “Bit.ly Heat” overlay we can see which links/categories are most shared and most clicked. We can also see, interestingly, that people are looking for high end gifts on Pinterest.com too. Check out which links are #sharedmost on any webpage by using http://www.sharedmost.com
I Really Want to Drink This Wine Aged with a 4.5 Billion-Year-Old Meteorite [Booze]
![medium 5d0455f6fbd6b2465d4af8f98c53ff84 I Really Want to Drink This Wine Aged with a 4.5 Billion Year Old Meteorite [Booze]](http://cache.gawkerassets.com/assets/images/4/2012/01/medium_5d0455f6fbd6b2465d4af8f98c53ff84.jpg "I Really Want to Drink This Wine Aged with a 4.5 Billion-Year-Old Meteorite")
I’m not that big a fan of the vino but I really want to drink the Cabernet Sauvignon from Ian Hutchinson’s vineyard in Chile’s Cachapoal Valley. Why? Well, for some reason, it’s aged with a three-inch, 4.5 billion years old meteor from the asteroid belt between Mars and Jupiter. SPACEWINE.
The meteorite hit Earth around 6,000 years ago and sits with the Cabernet in a wooden barrel for 12 months. I’m not sure my unsophisticated tastes could discern any sort of flavor from the meteorite but Hutchinson claims the rock gives the wine a “livelier taste”. Whatever it is, it’s always awesome to get drunk from something that doesn’t exist on this planet. Or always awesome to find new excuses to get drunk. [Discovery News via Foodbeast]
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I Really Want to Drink This Wine Aged with a 4.5 Billion-Year-Old Meteorite [Booze]
I’m not that big a fan of the vino but I really want to drink the Cabernet Sauvignon from Ian Hutchinson’s vineyard in Chile’s Cachapoal Valley. Why? Well, for some reason, it’s aged with a three-inch, 4.5 billion years old meteor from the asteroid belt between Mars and Jupiter. SPACEWINE.
The meteorite hit Earth around 6,000 years ago and sits with the Cabernet in a wooden barrel for 12 months. I’m not sure my unsophisticated tastes could discern any sort of flavor from the meteorite but Hutchinson claims the rock gives the wine a “livelier taste”. Whatever it is, it’s always awesome to get drunk from something that doesn’t exist on this planet. Or always awesome to find new excuses to get drunk. [Discovery News via Foodbeast]
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A Retailer
Source: http://blog.compete.com/2012/01/03/pinterest-a-retailers-best-friend/
Last May, we wrote about the new kid on the block, Pinterest. A self-proclaimed “virtual pinboard,” Pinterest allows users to collect images, quotes, recipes, etc. from across the web and organize them onto their own “pinboards” which can be shared with other Pinterest users. Examples of common pinboard inspirations are Wedding boards, Food & Drink boards, Travel & Places boards, & Home decor boards.
Although Pinterest had shown promise back in May, there would have been no way to predict the type of success they have seen since. Having grown 84% in Unique Visitors since we last wrote about them and 50% from October to November alone, it seems that Pinterest has piqued the interest of more than a few.
Having recently joined Pinterest myself, I was curious to see how Pinterest might play into the role of marketing. I noticed that a lot of my friends were posted clothing & material items they liked in almost a “wishlist” sort of way, so I was curious to see if this could double as a sort of targeted social advertising.
I decided to look at incoming and outgoing traffic to and from Pinterest.com to see how virtual pin boards might affect consumers.
While most of the Top 10 Referrals to Pinterest.com are among the top sites on the Internet, the more interesting data starts at #11. Etsy.com, Amazon.com, Craigslist.com and Ebay.com all bring at least .39% of all traffic to Pinterest.com – not to mention their growth in referrals this past November. Etsy.com increased its referrals to Pinterest.com by 7%, Ebay by 23%, and Amazon by 50%!
Looking further into the data, we see that Walmart, Toys R’ Us, Target, Zulily, Baby Center, Kohls, Houzz, JC Penney, Best Buy, and Zazzle are all within the Top 100 Referrals to Pinterest.com. What could this all mean? In the context of Pinterest, it would seem that users are inspired and excited by the products they see on these websites and want to add them to their visual collections and share them with friends. But once users leave retailers for Pinterest, are the retailers benefiting?
Well, one could argue that the impressions made on Pinterest users who view the shared item are enough value in themselves. Viewing a cute dress for a little girl on Zulily.com might inspire a Pinterest user to visit Zulily in the future or even make a purchase at a later date. But could there be any retail sales that start directly at Pinterest.com? I checked out outgoing traffic from Pinterest.com to get the scoop.
As you can see, Etsy.com is the #6 destination from Pinterest.com, swiping 1.5% of all outgoing traffic. Amazon, Ebay, Craigslist, & Houzz are all in the Top 30 destinations users immediately visit after Pinterest.com. Target, Walmart, & Anthropologie are also among the Top 100 destinations from Pinterest.com. Interestingly enough, Anthropologie wasn’t among the Top 100 incoming destinations which means that the content from Anthropologie shared must be expectionally engaging with Pinterest users.
Are you on Pinterest? Have you ever been inspired to buy something after looking at a friend’s virtual pin board? If you are a retailer, or online marketer, what do you think the future holds for Pinterest in this context?
Leave your comments below!
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The Most Popular Twitter Hashtags of 2011 [Twitter]
Source: http://gizmodo.com/5865096/the-most-popular-twitter-hashtags-of-2011
![medium 27eb2943069f18743cd429430dacf70c The Most Popular Twitter Hashtags of 2011 [Twitter]](http://cache.gawkerassets.com/assets/images/4/2011/12/medium_27eb2943069f18743cd429430dacf70c.jpg "The Most Popular Twitter Hashtags of 2011")
Sure you could say that Twitter has devolved into a chaotic mess filled with #AreWeSeriouslyTweetingThisLongHashtag and Bieber freaks, but it’s still boss at figuring out what’s going on at this very second. So taking a look back at the past year, what were the most popular Twitter moments in 2011? It gets a little weird.
It either speaks to my growing uncoolness or Twitter’s tween explosion that I have no idea what channel Pretty Little Liars is on, why Raven Symone is more popular than Natalie Portman on the actress list and how the Sony NGP a more talked about topic than the iPhone and Android. What is going on?!
My favorite list though, has to be the most popular food and drink items of 2011:
McLobster
Fried Kool-Aid
Starbucks Trenta
Devassa Beer
Guinness
BBQ
Mac & Cheese
We’re all so fat it is glorious. Anyway, here are the most popular Twitter hashtags of 2011:
#egypt
#tigerblood
#threewordstoliveby
#idontunderstandwhy
#japan
#improudtosay
#superbowl
#jan25
Hey egypt, japan, jan25 and even tigerblood and superbowl sum up the year fairly well! Good job tweeple. But #improudtosay, #idontunderstandwhy #threewordstoliveby managed to make the top freaking hashtags of the year. Let’s do better in 2012 Twitter. [">Twitter]
![medium 9253bac5894ea18662a54ad397054f14 The Most Popular Twitter Hashtags of 2011 [Twitter]](http://cache.gawkerassets.com/assets/images/4/2011/12/9253bac5894ea18662a54ad397054f14.png "The Most Popular Twitter Hashtags of 2011")
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How low can you go? Poll of what percentage of people trust advertising
Source: http://www.marketingcharts.com/topics/behavioral-marketing/distateful-ads-hurt-brand-appeal-12414
34% of respondents 18 and up said soft drink advertising was the most trustworthy,
22% said fast food advertisements rated most trustworthy
18% pharmaceutical companies
14% auto companies
13% financial services companies
If 1 in 3 or as low as 1 in 10 trust ads, even if they saw the ads, they are likely to ignore them or NOT base their purchase decisions on them. Imagine if you had spent a ton of money making the ad, and another ton of money to air or place the ad, how low the ROI would be, if any.
Advertising Can Prevent Purchases
More than one-third of Americans will not purchase a brand because of distasteful advertising,according to a new Adweek Media/Harris Poll.
Advertising Can Prevent Purchases
Thirty-five percent of respondents said they have chosen not to purchase a certain brand because they found the advertisements distasteful. Another 22% said they have not done so but have thought about doing it, and 43% said they have never done so.
Gender, Age Make Varying Differences
The gender and age of a consumer can have a varying impact on whether they will choose not to buy a brand due to distaste for some part of its promotional strategy. Slightly more women (36%) have chosen not to purchase a brand due to its advertising than men (35%). However, more men have chosen not to purchase due to its spokesperson (32%) than women (25%). More men have also chosen not to purchase a product due to a program or event sponsored by it (29%) than women (22%).
College Grads, Wealthy More Easily Offended
College graduates and respondents earning more than $75,000 a year had the highest levels of choosing not to purchase a brand due to some part of its promotional strategy. Forty-three percent of college graduates have chosen not to purchase a brand due to distasteful advertising, compared to 37% of respondents with some college and 29% with a high school degree or less.
In addition, 33% of college graduates have chosen not to purchase a brand because of the spokesperson, compared to 31% of respondents with some college and 23% of respondents with a high school degree or less. And 33% of college graduates have chosen not to purchase a brand because of a sponsorship issue, compared to 27% of respondents with some college and 24% of respondents with a high school degree or less.
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
http://twitter.com/acfou
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