There are a lot of ways to estimate the amount of information stored on the internet, but we can put an interesting upper bound on the number just by looking at how much storage space we (as a species) have purchased.
The storage industry produces in the neighborhood of 650 million hard drives per year. If most of them are 3.5″ drives, then that’s eight liters (two gallons) of hard drive per second.
This means the last few years of hard drive production-which, thanks to increasing size, represent a large chunk of global storage capacity-would just about fill an oil tanker. So, by that measure, the internet is smaller than an oil tanker.
Image by nrkbeta under Creative Commons license
It’s been just over a month since Google unveiled its gorgeous and affordable $249 Samsung Chromebook only to surprise us days later with an even cheaper system, the $199 Acer C7 Chromebook. At first glance, these two laptops are very similar, both in purpose (cloud-based computing on a budget) and in specs (11.6-inch display, dual-core CPU, 2GB of RAM), but there are significant differences under the hood. Samsung’s offering achieves its svelte form factor, 6.5-hour battery life and attractive price via a fully integrated and fanless ARM-based design while Acer takes a more conservative approach — cramming standard off-the-shelf components like a 2.5-inch hard drive, small-outline memory module, mini-PCIe WiFi card, and Intel Celeron processor into a traditional netbook-like chassis. Does being $50 cheaper make up for the C7’s lack of sex appeal and short 4-hour battery life? What other compromises in performance and build quality (if any) were made to achieve this lower cost? Most importantly, which budget Chromebook is right for you? Find out after the break.
Gallery: Acer C7 Chromebook review
Owning a car costs an average of $8,776 annually, according to the American Automobile Association. That is based on 15,000 miles of driving and includes fuel, insurance, maintenance and depreciation.
Car rental companies will rent wheels by the month for as little as $589, according to Orbitz, which amounts to $7,068 per year — not including fuel, which is a major cost.
If you want to skip the bus, but still save on transportation costs, you could consider using a short-term vehicle rental service.
These vehicles are rented by the hour (or sometimes by the minute) and the rental company picks up all the usual costs of car ownership.
Short-term vehicle rental is an emerging trend that is currently only available in select big cities, but it is expanding. Here are the major operators:
This subsidiary of Mercedes-Benz parent Daimler, rents tiny Smartcars for 38 cents per minute or $13.99 per hour. You also pay a one-time $35 membership fee.
Renters can book one of the two-seaters online, or use a membership card to open and drive off in any of the blue-and-white painted cars they find parked around town.
Car2go pays for gas and when renters are done using the car, they simply park in any designated space, usually located downtown or in heavily trafficked areas, and walk away.
Car2go currently operates in six North American cities and a dozen European cities.
This company operates like car2Go, except it rents more than 30 different types of vehicles.
Rates vary by location and plan, but in San Francisco, for instance, the occasional driver plan requires a $60 annual fee, $25 application fee and hourly rates of about $8.50.
Zipcar operates in 20 major U.S. cities as well as Canada, the United Kingdom, Spain and Austria.
This is a joint venture led by BMW that features the German automaker’s all-electric ActiveE sedan.
Renters pay a one-time membership fee of $39 and, after picking up the car at a DriveNow station, $12 for the first 30 minutes and 32 cents for additional minutes for a one-hour rate of $21.60.
DriveNow is available in four German cities and San Francisco.
Modo is a car-sharing co-op that requires a $20 initial registration, fee plus $50 per year and $7.50 per hour for rentals.
Renters pre-book vehicles in half-hour increments and pay penalties for late returns, cancellations and no-shows.
Modo rents a variety of vehicles, but only in Vancouver, British Columbia.
Hertz on Demand
This service is an hourly offering of the world’s largest car rental company. It requires no annual fees and charges hourly rates ranging from $5 in Boston to $8 in San Antonio.
Renters pick up and drop off vehicles, which include Nissan’s Sentra, as well as Chevy Cruze and Malibu models, at designated Hertz On Demand locations.
Hertz On Demand is in a dozen U.S. cities as well as the United Kingdom, France, Spain and Germany.
This startup charges $10 to join and $5 per month, plus $5 per hour to rent two-wheeled electric scooters, complete with helmets.
The service is available only in San Francisco and environs, and the scooters are only suitable for single passengers traveling at less than highway speed.
Breaking Down the Cost
The average adult spends just under an hour driving daily, according to the U.S. Bureau of Transportation Statistics.
Based on average short-term rates of about $12 hourly, the typical adult driver could spend $4,380 per year on short-term rentals, which is less than half ! the cost of owning a car, while still driving the same amount.
Hourly car renters sacrifice some convenience and still must pay for parking tickets, lost membership cards and other incidentals.
But, for people who live where short-term rentals are available, drive the average amount or less, and don’t need a car at their beck and call, short-term rentals appear to offer an inexpensive way to get around.
DON’T MISS: The 10 most dangerous states for drivers >
Dell’s Vostro line of entry-level business notebooks is next up to receive the good ‘ol Ivy Bridge update. Today the company is announcing the Vostro 3360, 3460 and 3560 laptops, in 13-inch, 14-inch and 15-inch sizes, respectively. All models will be configurable with either second- (Core i3) or third-gen (Core i5 or Core i7) Intel CPUs along with several graphics options and up to 8GB of RAM. And let’s not forget those business features: fingerprint readers, file and folder encryption and security software are available on all three models. The Vostro 3360 and 3460 will also offer optional 4G LTE mobile broadband.
Getting more specific, the $649 Vostro 3360 measures 0.76 inches thick, weighs 3.67 pounds and comes standard with a 320GB hard drive spinning at 7,200RPM (a 750GB configuration and an optional 32GB SSD are also available). Starting at $599, the 4.92-pound Vostro 3460 comes with the same processor options and is available with NVIDIA GeForce GT 630M graphics and up to a 7,200RPM, 750GB hard drive coupled with a 32GB SSD. Unlike the 3360, the 14-incher comes with a backlit keyboard and includes an optical drive. Lastly, there’s the 15-inch, 5.75-pound Vostro 3560, which can be configured with AMD Radeon HD 7670M graphics and a 1920 x 1080 display (you get the same storage options as the 3460, along with the same backlit keyboard and optical drive). The Vostro 3560 is currently on sale for $599 on Dell’s website, while the 3360 and 3460 will be available on June 21st. Head past the break for more photos and the full press release.
Dell Vostro line gets Ivy Bridge CPUs, optional 4G LTE originally appeared on Engadget on Tue, 12 Jun 2012 09:00:00 EDT. Please see our terms for use of feeds.
If Kenneth G. Lieberthal were anything but a China expert at the Brookings institution, his travelling-in-China security procedures would read like the product of a paranoid mind that watched too many spy movies as a kid:
He leaves his cellphone and laptop at home and instead brings “loaner” devices, which he erases before he leaves the United States and wipes clean the minute he returns. In China, he disables Bluetooth and Wi-Fi, never lets his phone out of his sight and, in meetings, not only turns off his phone but also removes the battery, for fear his microphone could be turned on remotely. He connects to the Internet only through an encrypted, password-protected channel, and copies and pastes his password from a USB thumb drive. He never types in a password directly, because, he said, “the Chinese are very good at installing key-logging software on your laptop.”
Talk about overkill, right? Well he’s not alone. The Times reports that these seemingly paranoid precautions are par for the course for just about anyone with valuable information including government officials, researchers, and even normal businessmen who do business in China.
But what about the rest of us? I may not have any valuable state secrets or research that needs protecting but that doesn’t mean I want the Chinese government snooping on my internetting when I visit my grandparents (especially when the consequences can be so severe). In the past, I’ve relied on a combination of VPNs, TOR, and password-protecting everything I can, but now it sounds like even that isn’t enough. Or maybe it’s totally overkill given my general unimportance in the grand scheme of things. Dear readers, I ask you, how much security is enough when it comes to the average person on vacation? [NY Times]
Sometimes common “street smarts” fail you. Like when you ask the guy who’s selling you drugs if he’s a cop. Or when you encrypt your hard drive and refuse to unlock it for prosecutors while citing the self-incriminating clause of the Fifth Amendment.
A federal court judge has just ruled that being forced to decrypt one’s hard drive during prosecution does not violate the defendants’s Fifth Amendment rights. The ruling stems from a case against Ramona Fricosu, who is charged with mortgage fraud. She has refused to decrypt the contents of her hard drive arguing that doing so would require her to essentially testify against herself.
Nuh-uh, said judge Robert Blackburn, citing an earlier ruling against one Sebastien Boucher. In that case, the courts decided that, while Boucher’s encryption password was certainly protected, the information on his drive could be considered evidence in the case and was therefore not subject to the same liberties.
“I find and conclude that the Fifth Amendment is not implicated by requiring production of the unencrypted contents of the Toshiba Satellite M305 laptop computer,” Blackburn wrote in his opinion today. He also cited the All Writs Act, a 1789 statute, could be invoked as well to force Fricosu’s compliance.
Friscosu has until February 21 to comply or face contempt of court charges. Geez, it’s getting to the point that your secrets are better left on microfilm in pumpkin patches rather than on your hard drive. [CNet via The Verge]
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Coke vs Pepsi vs Dr Pepper
- Marketing Costs Normalized to CPM Basis for Comparison
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- On Sept. 15, Google Will Make A Massive Bet Against Apple's iPhone 6 Strategy (GOOG, AAPL)
- Why Urban Outfitters Keeps Selling Offensive Clothing
- US CMOs Report No Growth in Use, Influence of Marketing Analytics
- Tim Cook Ripped Apart Google's Business Model In Two Paragraphs (AAPL)
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- September 2014 (108)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)