due
The Popularity Of Linsanity Has Surpassed Tebowmania
Source: http://www.businessinsider.com/sports-chart-linsanity-has-surpassed-tebowmania-2012-2
If you want to get a sense of how popular Jeremy Lin has become in just a few days, check out this chart that measures the popularity of search terms on the internet.
In the last few days, Lin has surpassed even Tim Tebow in terms of internet popularity. And while it is the off-season for Tebow, consider that he made all the media rounds last week at the Super Bowl. And also notice that as Lin’s popularity is growing, Tebow’s numbers also peaked momentarily. This is likely due to comparisons between the two underdog athletes…
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Social Gaming Network OpenFeint Coming to Android
Source: http://gizmodo.com/5581997/social-gaming-network-openfeint-coming-to-android
Good news for Android users who are miserable due to the limited game selection on their devices: Social gaming network OpenFeint is coming to Android and it’ll hopefully encourage development of more games for the mobile operating system.
OpenFeint To Bring World’s Largest Mobile Gaming Developer Community To Google’s Android Platform
Mobile Social Games Network’s Expansion to Android will Accompany Titles from Glu Mobile, Digital Chocolate, And Hudson Entertainment.
Burlingame, CA – July 8, 2010 – OpenFeint, the leading mobile social gaming ecosystem for iOS devices, today announced that its 9,200 member game developer community with thousands of published games will soon have a complete solution to thrive in the Android apps economy. Launching later this summer, the company’s complete solution will include its de facto standard SDK, a game discovery store and mobile payment options. It will also include high quality content from leading publishers Astraware, Digital Chocolate, Glu Mobile, Hudson Soft and independent studios like Distinct Dev (Moron Test), ustwo (Dot Dot Dot), Pik Pok (Flick Kick Football) and RocketCat Games (Hook Champ).
With a strong set of partners at launch, OpenFeint’s ecosystem provides Android users the most compelling way to discover and buy high quality online games. In addition to incorporating Google Checkout and leading community features into its developer SDK, OpenFeint will extend its wildly successful Game Spotlight discovery app to Android. Interested parties can register at www.openfeint.com/developers/android for details as they emerge.
At the same time, OpenFeint continues to invest in and expand its efforts on Apple’s iOS devices and maintains the largest mobile social gaming ecosystem on that platform with over 28 million users and a presence in over 2,200 live games.
“Android is an evolving gaming platform that will greatly benefit from OpenFeint’s industry leading online gaming and community technologies,” said Niccolo de Masi, CEO of Glu Mobile. “OpenFeint is leading the charge for game developers on Android, helping simplify and improve the game discovery and purchase process for players on the platform.”
OpenFeint also announced that its expansion to Android is backed by a recent strategic investment by leading Chinese online gaming company, The9. This marks the path for a significant expansion for the company as it rolls out its cross platform strategy. As always, OpenFeint will remain open source and free for both developers and players.
“OpenFeint continues to demonstrate leadership and innovation in building community technologies which drive considerable discovery and monetization for publishers,” said Jason Loia, COO of Digital Chocolate, one of the industry’s most highly-rated publishers of mobile and social games. “We are excited about their entry into the Android ecosystem and we look forward to partnering with them to bring the best gaming experience to the Android platform.”
With over 160,000 Android powered devices shipping daily, Google’s mobile platform is growing rapidly and leading game developers recognize the tremendous opportunity to bring quality content to the platform.
“This is a big step for OpenFeint and an even bigger step for Android as it becomes a serious mobile gaming platform,” said Jonathan Goldberg, Analyst at Deutsche Bank Equity Research. “OpenFeint ushered in mobile online gaming for iOS devices and we think they’ll lead the revolution on Android.”
OpenFeint also re-affirmed its continued commitment to the Apple iOS device community where thousands of games are in development and several games are approved in the App Store daily with OpenFeint enablement.
Lift in search volume indicates that customers …
… saw the ad, recalled it, and thought it relevant enough at the time to make the effort to take action — search for more information about it (beyond the tidbit of info contained in the 30 second ad, print ad, radio spot, or banner ad).
But traditional ads are still very very costly and inefficient due to the extremely large media cost.
For example, at the extreme cost of a Superbowl ad, the following advertisers were able to drive fleeting (short-lived) lift in search volume: godaddy, etrade, sobe lifewater, dennys.
related: http://go-digital.net/blog/2009/03/lift-in-search-due-to-paid-tv-advertising/
trends – coupon sites, network TV sites
coupon sites: definitely headed upward with a spike in Dec 08.
network TV sites are seeing healthy increases, likely due to “view full episodes” on their websites – but even this increase in traffic will not replace the advertising revenues lost on network television
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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