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Retail Industry Remains the Largest Spender in US Digital Advertising

source: http://www.emarketer.com/Article/Retail-Industry-Remains-Largest-Spender-US-Digital-Advertising/1010187

Direct-response, search spending garners the greatest share of retailers’ digital advertising

The US retail industry’s advertising spending on paid digital media will hit $9.42 billion in 2013 and rise to $13.50 billion by 2017, for a 10.5% compound annual growth rate (CAGR), according to a new eMarketer report, “The US Retail Industry 2013: Digital Ad Spending Forecast and Key Trends.” While gains in digital outlays have slowed over the past several years, retail remains the top spender among US industries and will retain this lead for the duration of the forecast period.

However, eMarketer also expects the retail industry’s share of the total US digital advertising pie to decline slightly, from 22.3% in 2013 to 22.0% in 2017.

Whether on desktop or mobile, direct-response campaigns will continue to take the lion’s share of digital ad spending by the retail industry. Marketers in the retail industry—led by online and multichannel retailers, but also including catalog retailers and restaurants—will invest 64.6% of their paid digital dollars in direct-response efforts this year, according to eMarketer estimates. Brand-focused campaigns will make up the remaining 35.4%.

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Thursday, September 5th, 2013 news No Comments

Amazon quietly introduces Kindle rentals for US readers, bases prices on duration

Source: http://www.engadget.com/2013/01/18/amazon-kindle-rentals/

Amazon quietly introduces Kindle rentals for US readers, bases prices on duration

Think you can finish a 168-page novel in a month? It might pay to opt for Amazon’s new Kindle rental feature, now available on an incredibly limited number of titles. A few options published by Princeton University Press appear to represent the site’s introductory offering. The 5 Elements of Effective Thinking isn’t exactly a bestseller — we weren’t able to locate any eligible books from that list — but it’s a popular enough title, with a current rank of 1,432 (if the rental option takes off, that position’s likely to change). You can buy it outright for $9.99, or you can instead opt for a 30-day rental. Prices there start at $5.50, increasing by pennies each day until you reach the buy price (in this case, that’ll happen at the end of June).

This new rental option certainly seems appealing, unless you’re the type who slowly makes your way through a text over the course of a year. The feature appears to be open to any US-based Kindle owners, though you’ll need to do quite a bit of digging before you locate any titles with the rental option affixed. In fact, if you wouldn’t mind, do us a favor and share your findings in the comments section after the break — we have quite a few bookworms on staff who wouldn’t mind saving a buck or two.

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Via: Zatz Not Funny

Source: Amazon

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Friday, January 18th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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