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drag2share: How One Financial Advisor Landed A $70 Million Account Through LinkedIn

source: http://feedproxy.google.com/~r/businessinsider/~3/UKpAmJK30iA/financial-advisor-insights-september-3-2013-9

linkedin

FA Insights is a daily newsletter from Business Insider that delivers the top news and commentary for financial advisors.

A Morgan Stanley Advisor Lands A $70 Million Account Through LinkedIn (Think Advisor)

A financial advisor, Mitchell Rock, who heads the Rock Group at Morgan Stanley, got a $70 million account by reconnecting with someone on LinkedIn. From Think Advisor: “A Morgan Stanley senior vice president, Rock, previously with UBS and Oppenheimer & Co., had been on LinkedIn about seven months, when one night he spotted the profile of a man with whom he’d had business dealings 12 years before. The two had lost touch. Rock promptly shot him an e-mail, updating him on his current focus and directing him to his website, featuring The Rock Group brochure.

“‘Oh, my God! I have a friend in North Carolina who’s looking to work with a New York investment team just like yours,’ Rock recalls the man telling him. The friend had sold his company about six months earlier and wanted a New York money manager to invest the $70 million in proceeds. …An introduction was made, and thee weeks later, ‘we had a very large account,’ Rock says.”

Of course, Rock doesn’t think social media should replace other forms of marketing. He does however think they should be used in conjunction with one another.


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Tuesday, September 3rd, 2013 news No Comments

Yahoo’s Strategy Pays Off As It Surpasses Google In Total Desktop Audience

Source: https://intelligence.businessinsider.com/welcome

Yahoo surpassed Google as the largest Web platform by monthly unique visitors in July. The data, which was provided by comScore, does not include mobile activity and is limited to U.S. audiences.

Yahoo sites managed to attract approximately 197 million unique visitors on desktop during July. Our dataset, which spans more than two years, shows that this marked an all-time audience high for Yahoo sites.

Google, which held the top spot since June 2011, saw 192 million unique visitors on its sites last month.

The surge in Yahoo’s desktop audience began in January 2013, when monthly unique visitors increased 9% from the previous month.

From December 2012 to July 2013, Yahoo’s desktop audience grew 15%.

Some of this audience growth must be attributed to the company’s more sure-footed direction under CEO Marissa Mayer, who took charge in mid–2012.

Over the last 12 months, Yahoo has been busy relaunching its flagship properties, including the homepage (in February), e-mail (in December 2012), and weather services.

Among social networks, LinkedIn has been a strong performer on desktop PCs. Its monthly desktop audience is 5% larger than it was last month, and 30% larger than it was in December 2012.

Meanwhile, Facebook’s desktop audience continues to decline, but makes up for it on mobile, as we’ve noted in recent coverage.

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Tuesday, August 27th, 2013 news No Comments

Small Businesses Adopt Social Media As A Go-To Marketing Tool

Source: https://intelligence.businessinsider.com/welcome

Social media is now the second most-used online marketing tool among small businesses, according to a May 2013 survey by Constant Contact.

An impressive 87% of small businesses now run some form of social media marketing, compared to just 10% five years ago.

However, email — used by 98% of small businesses — remains the most popular form of marketing. (A separate study found that e-mail had quadrupled its share of customers acquired at many businesses over the last four years.) 

The Constant Contact survey polled 917 decision-makers at U.S. small businesses.

As small businesses grow more comfortable with social media, they are also adapting their marketing efforts to the newer platforms. Constant Contact surveyed the same pool of small businesses back in March to find out which social media platforms they find effective for doing business:

  • Facebook: 82% (vs. 75% in May 2012)
  • LinkedIn:  29% (vs. 10 percent in May 2012)
  • Twitter:  25% (vs. 7% in May 2012)
  • YouTube:  15% (vs. 3% in May 2012)
  • Pinterest:  9%  (vs. 1% in May 2012)
  • Yelp:  6% (vs. 2% in May 2012)
  • Google+:  5% (vs. 1% in May 2012)

In other words, Facebook remains dominant, but small businesses also are successfully expanding their engagement to reach audiences across multiple networks.

Download the chart and data in Excel.

BII smallbiz social marketing

 

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Friday, July 5th, 2013 news No Comments

Hurricane Sandy has knocked out 25 percent of all cell towers, cable services in 10 states

Source: http://www.engadget.com/2012/10/31/fcc-sandy-fallout/

FCC Hurricane Sandy has knocked out 25 percent of all cell towers, cable services in 10 states

Julius Genachowski has revealed that Hurricane Sandy has knocked out a full quarter of cellphone towers and cable services in the 10 most affected states. The FCC chief believes that, as more towers expend their battery back-ups and the storm’s continued presence, the situation’s going to get worse before it gets better. He’s also reiterated that users should avoid making non-essential calls and use e-mail or social media to avoid overloading the straining networks. One point of interest in the call, was that land line phone outages were much less widespread — which might be something to remember if you’ve ever considered cutting the cord.

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Hurricane Sandy has knocked out 25 percent of all cell towers, cable services in 10 states originally appeared on Engadget on Wed, 31 Oct 2012 06:29:00 EDT. Please see our terms for use of feeds.

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Wednesday, October 31st, 2012 news No Comments

opt-out exists)

Source: http://www.engadget.com/2012/09/07/amazon-silk-browser-on-kindle-fire-tracks-page-visits/

Amazon Silk browser on Kindle Fire tracks page visits to generate trends, isn't as spook

When you pick up that new Kindle Fire HD this fall, one of the first things you’ll notice is an updated version of Amazon’s Silk web browser with a Trending Now section. It’s a clever trick that takes advantage of Silk’s server-based caching to find out what sites are popular among owners. That sounds good on the surface, but it doesn’t take much effort to realize that there are privacy concerns already in the air — Amazon is sharing personal web habits with a wider audience, after all. While the section is unlikely to include any identifying information, there’s no immediate sign that tablet owners can keep their behavior private, and that could create some indignation among those who’d prefer to surf in isolation. We’ve asked Amazon if there will be an opt-out escape hatch and will let you know if there’s a definitive answer. In the meantime, we wouldn’t necessarily worry. Silk shouldn’t be caching your e-mail, and it’s only likely to ever show pages that have far more traffic than anything you’d be embarrassed to show to others. As far as we can tell, your secret knitting obsession should be safe.

Update: A spokesperson has confirmed that the option to disable Silk’s caching is still available, and that switching it off will cut you out of Trending Now; that’s a very all-or-nothing approach, but it’ll likely suit those put off by the browser’s predictive approach in the first place. Secure pages are still out of the picture as well, which should keep those private Twitter messages ou! t of the equation.

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Amazon Silk browser on Kindle Fire tracks page visits to generate trends, isn’t as spooky as it sounds (update: opt-out exists) originally appeared on Engadget on Fri, 07 Sep 2012 14:33:00 EDT. Please see our terms for use of feeds.

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Friday, September 7th, 2012 news No Comments

Google Plans To Kill Its Popular Postini Spam Filtering Service (GOOG, MSFT)

Source: http://www.businessinsider.com/google-plans-to-kill-its-popular-postini-spam-filtering-service-2012-8

Larry Page

Google will soon be turning off its popular spam filtering and e-mail archiving product, Postini. It will shift Postini users to Google Apps.

At last count, Google had over 26 million Postini users, many of them at enterprises. They use this cloud service to filter e-mail for viruses and spam. Postini currently works with Microsoft Exchange and Lotus Notes, so Gmail isn’t required.

Starting this fall, Google will be telling customers that they have to switch.

Apps is Google’s cloud office suite that includes email, calendars and documents. Google has integrated Postini’s security features into Apps. Google promises that Postini customers who sign on for Apps will still be able to use it with Exchange and Lotus Notes. Naturally, they’ll also get Gmail thrown into the mix.

If customers don’t want Apps, “your Postini service will terminate at your contract end date,” Google says.

The first set of customers that will be asked to switch are those renewal dates of November 1, 2012. Customers with renewal dates between mid-August and October 31, 2012 will get a chance to keep the service a little while longer, until Google makes the full transition sometime in 2013. Google hasn’t announced exactly when that will happen.

This is a pretty good way to grab enterpris! e custom ers for Google Apps, instead of letting them move to Microsoft’s competing Office 365. Microsoft has vowed to really push Office 365 in the coming months to compete with Google Apps.

Don’t miss: The 20 Most Valuable Enterprise Tech Companies In The World

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Tuesday, August 21st, 2012 news No Comments

Apple shuttering iWork.com document sharing, hopes you’ll embrace the iCloud

Source: http://www.engadget.com/2012/03/09/apple-shuttering-iwork-com-document-sharing-hopes-youll-embrac/

Cupertino would like to formally thank you for your interest in iWork.com, but before the summer’s through, it’s hoping you’ll be stuck with your head firmly in the iCloud. Apple sent an email notice out this week, letting iWork.com users know that, as of July 31st, it’ll no longer let users publish or share documents through the service. Moving ahead, the company’s focused on making iCloud the document sharing iService of choice. For more information on how to tie up those iWork.com loose ends as the deadline draws near, click on the source link below.

Apple shuttering iWork.com document sharing, hopes you’ll embrace the iCloud originally appeared on Engadget on Fri, 09 Mar 2012 16:53:00 EDT. Please see our terms for use of feeds.

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Saturday, March 10th, 2012 news No Comments

Google Still 80 Percent Of E-Commerce Referrals

Source: http://www.businessinsider.com/google-still-80-percent-of-e-commerce-referralsbut-facebook-up-92-percent-2012-2


Google is still e-commerce’s best friend, at least for the time being. Social is just beginning to change  business online, but search engines still dominate referral traffic to e-commerce sites.

Google alone accounts for over 80 percent of e-commerce traffic referrals, according to a study by RichRelevance. Meanwhile, Facebook made up 0.5 percent of traffic, but that number was up 92 percent from the year prior.

There is some anecdotal evidence that this may be changing. At yesterday’s Social Commerce Summit, Sheezan Bakali, Director of Marketing at hot flash sales startup Fab, indicated that Facebook was its third largest source of traffic after direct traffic and e-mail referrrals. Nonetheless, search still powers e-commerce—for now.

Drivers of E-Commerce Traffic

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Wednesday, February 8th, 2012 news No Comments

Source: http://gizmodo.com/5882703/your-deleted-facebook-photos-still-arent-really-deleted

Your Deleted Facebook Photos Still Aren't Really DeletedThree years ago, Ars Technica discovered that when you “deleted” your photos, they were still kept on Facebook’s servers, and anyone with a static URL could still access it. Three years later, Ars Technica revisited the matter and found little has changed. But Facebook says that things will be different…eventually.

Ars Technica’s Jacqui Cheng got Facebook to comment on the matter, they’re developing a new one which will permanently wipe photo off their servers within 45 days of a user “deleting” the photo from the site.

“The systems we used for photo storage a few years ago did not always delete images from content delivery networks in a reasonable period of time even though they were immediately removed from the site,” Facebook spokesperson Frederic Wolens told Ars via e-mail.

Wolens explained that photos remaining online are stuck in a legacy system that was apparently never operating properly, but said the company is working on a new system that will delete the photos in a mere month and a half. For really real this time.

So if there’s some incriminating piece of imagery on Facebook you’re really dying to have removed once and for all, maybe all hope isn’t lost entirely. [Ars Technica]

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Monday, February 6th, 2012 Uncategorized No Comments

Verizon begins collecting user data for targeted ads, is kind enough to offer ‘opt-out’ escape route

Source: http://www.engadget.com/2011/11/17/verizon-begins-collecting-user-data-for-targeted-ads-is-kind-en/

Verizon still wants to collect your personal information, but it’ll understand if you decide to opt out. Really, it’s cool. No hard feelings. The provider said as much yesterday, in an e-mail titled “Important notice about how Verizon Wireless uses information.” The missive, sent to all VZW customers, essentially lays out the company’s revamped privacy policy, originally unveiled last month. Under the new framework, Verizon will be able to monitor your browsing history, location, app usage, and demographic data, all in the name of targeted advertising and vaguely-titled “business and marketing reports.” The good news is that you can always opt out of the scheme, either by phone or online. The bad news is that you’ll probably have to explain the whole thing to your grandma.

Verizon begins collecting user data for targeted ads, is kind enough to offer ‘opt-out’ escape route originally appeared on Engadget on Thu, 17 Nov 2011 04:24:00 EDT. Please see our terms for use of feeds.

Permalink TechCrunch  |  sourceVerizon  | Email this | Comments


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Thursday, November 17th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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