economic times

American web company says web boosted American economy by $500 billion


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Who knew that a company which makes a lot of money on the web would be keen to pitch the web as important to the US economy? Google thinks it’s as natural as breathing, as it just took significant credit for fueling real-world shopping. About 97 percent of Americans reportedly searched online for a local business — it’s safe to say Google was involved in a lot of those hunts — and spent an average of nearly $2,000 per person at brick-and-mortar stores last year. The search giant extrapolates to argue that the web pumped about $500 billion into the US economy, even while excluding internet-only sales. That’s certainly a staggering number that shows how much of a cornerstone the internet has become for American business, although it comes across as slightly insecure: a company that’s reportedly under tight scrutiny from regulators might be eager to show just how much good it’s doing for the public in tough economic times.

Google shocker: American web company says web boosted American economy by $500 billion originally appeared on Engadget on Mon, 02 Jul 2012 16:27:00 EDT. Please see our terms for use of feeds.

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Monday, July 2nd, 2012 news No Comments

Sports Fans Coalition intends to lobby against NFL blackouts


We know how it is, you have a big HDTV and inexpensive adult beverages at home and you just don’t feel compelled to spend the bucks to go to the game in these tough economic times. We feel for you, but the NFL does not as your situation doesn’t exactly pay all those player’s salaries. Well, starting this Friday the Sports Fans Coalition, along with other organizations, plans to petition the FCC for change to the current blackout rule. The groups argue that since many of the stadiums are built with public funds, Joe Consumer has the right to watch those games at home. As is, we’re mostly just glad the old NFL blackout policy, prior to 1973 that made all home games unavailable to the home market, isn’t still in effect. Of course that doesn’t mean that we believe the current blackout policy actually helps sell those $100+ tickets and believe the NFL might realize more profits if it sought out more modern supplemental revenue strategies.

Sports Fans Coalition intends to lobby against NFL blackouts originally appeared on Engadget on Wed, 16 Nov 2011 23:57:00 EDT. Please see our terms for use of feeds.

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Thursday, November 17th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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