Ecosystem

drag2share: Apple’s Passbook Ecosystem – How It May Still Shake Up Mobile Payments

source: http://feedproxy.google.com/~r/businessinsider/~3/K5nKD73XEaE/apple-passbooks-barriers-and-successes-2013-7

BII_Passbook_CCsWhen Passbook launched, excitement was high — among marketers and retailers in particular.

Forget The E-Wallet, It’s Apple’s Passbook That Will Transform Retail,” declared an op-ed in Ad Age in October 2012, just two weeks after the iOS 6 launch. The op-ed was written by Krishna Subramanian, CEO of ad company Velti.

“With Passbook,” wrote Subramanian, “the integration of promotions, redemption, and ongoing loyalty will be closer — and more location-specific — than ever.

Subramanian pointed out that Passbook also solved a real problem: that coupons don’t work very well.


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Thursday, July 25th, 2013 news No Comments

drag2share: The Social TV Ecosystem In One Chart

source: http://feedproxy.google.com/~r/businessinsider/~3/WLP4yzHpeTE/the-social-tv-ecosystem-in-one-chart-2013-7

BII ussocialtv_ecosystem_2013_smallerThe Social TV Ecosystem In One Chart (Ad Age)
Looking ahead to this fall’s TV season, Ad Age collaborated with social media monitoring firm Trendrr to produce a graphic representation of key companies in the dynamic social TV space.


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Monday, July 22nd, 2013 news No Comments

drag2share: The Facebook Advertising Ecosystem Explained

source: http://feedproxy.google.com/~r/businessinsider/~3/OxhbpFjw9nU/facebook-advertising-ecosystem-2013-7

facebook ad revenue

Facebook is a daily destinations for millions and millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

Advertising on Facebook has become more sophisticated, varied, and data-intensive. Facebook has rolled out a spate of new ad formats in the past year and now offers at least seven major ways to advertise.

In a new report from BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, analyzing each of their principal ad products and concepts behind them, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market! .


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Friday, July 12th, 2013 news No Comments

How Mobile Coupons Are Driving An Explosion In Mobile Commerce

Source: http://www.businessinsider.com/mobile-coupons-driving-mobile-commerce-2013-5

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year’s holiday shopping season, that number had risen to 11%, according to comScore. That’s approximately $18.6 billion in consumer spending – and that doesn’t even include travel-related purchases, which comScore counts separately. 
bii_mcommerce2_users

New mobile merchandising trends — merchandising being the art of selling people products they didn’t know they wanted — like mobile catalogs and coupons are helping to drive this explosion.

Thanks in part to this new ecosystem of retail and shopping apps, mobile-generated retail spend could rise to 15% of retail e-commerce by the end of this year.

In a new report from BI Intelligence, we examine the main reasons why mobile commerce is exploding, dig deeper into the numbers underpinning the explosive growth, and analyze the new mobile merchandising trends — like mobile catalogs and coupons – that are contributing to this growth.

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Here’s a brief overview of why retailers and brands are offering mobile coupons:

In full, BI Intelligence’s report on Mobile Commerce:

To access BI Intelligence’s full reports on Mobile Commerce, sign up for a free trial subscription here.

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Wednesday, May 22nd, 2013 news No Comments

drag2share: The State of Social Media Advertising, And Where It’s Headed

source: http://feedproxy.google.com/~r/businessinsider/~3/_DyJ7J5snb8/state-of-social-media-advertising-2013-5

The State of Social Media Advertising, And Where It’s Headed

May 15, 2013

u.s. social by deviceThe media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.

How can you solve this problem? Social media offers a solution.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

In a new report from BI Intelligence, we analyze the state of social media and where it is heading, offering a comprehensive guide and examination of the advertising ecosystem on! & nbsp;Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.


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Wednesday, May 15th, 2013 news No Comments

drag2share: Smartphone Penetration Reaccelerates In The U.S.

source: http://feedproxy.google.com/~r/businessinsider/~3/lJdM5HTxzhU/smartphone-penetration-reaccelerates-in-the-us-2013-5

Handset manufacturers will have to find new markets as U.S. smartphone sales growth slows. U.S.-focused developers will start to refocus on monetization as audience growth will no longer be robust. Mobile platform operators will need to focus on converting users of rival platforms to their ecosystem as they can no longer lean on a steady stream of new smartphone owners to boost usage.

Click here for a larger version of this chart.

blue ocean chart


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Tuesday, May 14th, 2013 news No Comments

Amazon and Google are undermining mobile pricing, and that may hurt everyone

Source: http://www.engadget.com/2012/11/03/editorial-amazon-and-google-are-undermining-mobile-pricing/

Google Nexus 10 and Nexus 7

When Google unveiled the Nexus 4, Nexus 10 and a refreshed Nexus 7 in October, the moment was arguably the crescendo of a change in the Android ecosystem that had been building ever since Amazon’s Kindle Fire first braved the marketplace in 2011. Along with a widely expanded Amazon lineup that includes multiple Kindle Fire HD models and a price-cut tweak to the original Fire, two of the largest players in the mobile world now have top-to-bottom device businesses built around selling at break-even prices and recouping their money through content. That might sound good on the surface, but it’s a bad omen for competitors that genuinely can’t respond in kind — and it could erode some of the values of diversity and innovation that we’re supposed to hold dear as technology fans.

Continue reading Editorial: Amazon and Google are undermining mobile pricing, and that may hurt everyone

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Editorial: Amazon and Google are undermining mobile pricing, and that may hurt everyone originally appeared on Engadget on Sat, 03 Nov 2012 13:00:00 EDT. Please see our terms for use of feeds.

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Sunday, November 4th, 2012 Uncategorized No Comments

Here Are The Major Players In Mobile Advertising

Source: http://www.businessinsider.com/bii-report-here-are-the-major-players-in-mobile-advertising-2012-10

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We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.

Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut.

In a new report from BI Intelligence on the mobile advertising ecosystemwe explain the complexities and fractures, and examine the central and dynamic roles played by mobile ad networks, demand side platforms, mobile ad exchanges, real-time bidding, agencies, brands, and new companies hoping to upend the traditional banner ad.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here’s an overview of some major players in the mobile advertising ecosystem:

In full, the report:

To access BI Intelligence’s full reports on The Mobile Advertising Ecosystem, sign up for a free trial subscription here.

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Monday, October 29th, 2012 news No Comments

Mobile Continues To Eat Up Media Consumption Share

Source: https://intelligence.businessinsider.com/welcome

Mobile has tripled its share of U.S. consumer’s media consumption since 2009. According to eMarketer, mobile’s share jumped from four percent in 2009 to 12 percent this year.

Mobile’s gains came at the expense of traditional mediums like TV, radio, and print. Online’s share held steady.

Meanwhile, mobile advertising revenues are only about 1 percent of U.S. ad spend. Many observers take this disparity as evidence that mobile ad revenues are set to skyrocket. However, mobile doesn’t need to gain parity for mobile ads to be a huge opportunity. Furthermore, the time-gap argument glosses over the real challenges: smaller screens, consumers’ resistance to mobile ads, and an incredibly complex ecosystem. 

Mobile Share Of Consumption

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Wednesday, October 24th, 2012 Uncategorized No Comments

These Timelines Break Down Every Facebook, Twitter And LinkedIn Acquisition Ever

Source: http://www.businessinsider.com/these-timelines-break-down-every-facebook-twitter-and-linkedin-acquisition-ever-2012-10

zuckerberg money

Everyone remembers when Facebook bought Instagram for a headline-friendly billion dollars last April. But what about the 10 companies it acquired after that? Or the 29 prior?

The social media landscape is in such a constant state of flux that it’s sometimes hard to remember who did what when.

The Interactive Advertising Bureau (IAB) and The Jordan, Edmiston Group Inc (JEGI) teamed up to take snapshots of what the social media ecosystem looks like right now.

Among other things, its report also breaks down the acquisition timelines for major digital players, including Facebook, Twitter, LinkedIn, Salesforce, and Google.

Facebook’s acquisition timeline:

According to the report, “Facebook has acqui‐hired talented staff f! rom a nu mber of companies in addition to its traditional M&A, focusing on enhanced content sharing/discovery (FriendFeed, Face.com), IP (Tagtile), location awareness (Gowalla), ecommerce/gifts (Karma) and mobile (Glancee, Lightbox).” 

Furthermore, Facebook is known to scoop up its competition for hefty chunks of change. When threatened by Instagram in the image and mobile space, Facebook bought the start-up for a cool billion dollars.

Twitter’s acquisition timeline:

Twitter’s acquisitions help boost user experience and its ad-based business model.

The report notes that “areas of interest include keyword bidding, social marketing automation, geo‐targeted ads, and social analytics,” which is reflected by recent buys.

LinkedIn’s acquisition timeline:

LinkedIn acquired SlideShare, a company that allows users to easily share business documents and presentations, for $119 in May 2012. Apart from that, LinkedIn’s acquisitions “have typically focused on tuck‐ins and tend to acquire businesses that are pre‐revenue.”

See the rest of the story at Business Insider

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Monday, October 22nd, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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