Starbucks, purveyor of coffee flavored water, builder of coffee scented corner stores and shelter for no coffee drinking Wi-Fi leeches, has a new shtick: a premium gift card. It’s made of steel! It’s ‘specially etched’! And it’s a super, limited edition that inanely costs 450 bucks.
The gift card itself costs $50 to make, the other $400 will be loaded as Starbucks credit and can only be bought on Gilt. I guess Starbucks people go to Starbucks enough that the $400 will manifest destiny itself in the caffeinated brown liquid but damn if this isn’t some elitist craziness. The card, which will surely make its owners feel good about themselves, comes with “with gold-level Starbucks card membership benefits, such as gifts and freebie refills on brewed coffee and tea.”
Jason Goldberger, executive vice president at Gilt.com, told the USA Today it’s all about exclusivity:
“When you’re waiting in line at Starbucks, the next person in line won’t have it.”
Ugh. [USA Today]
In case you somehow missed it, today is an important milestone in technology nostalgia: it’s the fifth anniversary of the original iPhone’s launch. We’ll let you explore the memories of that insane day on your own terms, but ComScore has produced a visual breakdown of just how ownership has grown and shifted over the years. It’s not hard to see that adoption has been on an accelerating curve, especially after the 2010 launch of the Retina display-toting iPhone 4: as of this past May, about three quarters of owners have either the iPhone 4 or the iPhone 4S. And the 2007 edition? Only two percent of all iPhone owners are still actively holding on to the aluminum-clad debut model, which suggests most would rather have Siri than reminisce. Whether you’re a fan or have since moved on to a competitor, the chart is a reminder of just how far one of Steve Jobs’ biggest projects has come.
Given how aggressively The New York Times pushes its digital packages — we’ve long since dropped our subscription yet are still bombarded with offers — you’d hope the paper was at least seeing some results. Well, never fear: it is. A report by the Audit Bureau of Circulations (ABC) found that the Times has seen a healthy increase in circulation, with the Sunday edition selling 2,003,247 copies (up 50 percent from last year) and the weekday editions racking in an average of 1,586,757 (up 73 percent). The ABC attributes much of this gain to the NYT’s addition of digital access to paper subscriptions, and we’re sure the paywall, which limits non-subscribers to just ten free articles a month, has something to do with it, too.
New York Times sees higher circulation numbers, digital paywall smiles knowingly originally appeared on Engadget on Tue, 01 May 2012 18:15:00 EDT. Please see our terms for use of feeds.
It’s not news that Time magazines uses different covers for its different regional editions, but it’s only when you gather them all together — so you can see what Europe and Asia read in Time compared to what Americans read in Time — that it becomes clear how insular the U.S. edition of Time is.
If you live abroad, the current edition of time features a dramatic picture of an Arab rebel wearing a gas mask under the headline “Revolution Redux.” In America, we got “Why anxiety is good for you”:
Publishing ain’t easy, of course. Editors need to pick what sells (and what sells advertising). There are good reasons why the U.S. audience won’t be as interested in Tintin as Europe’s would be, which explains why Tintin dominated the foreign Time covers on Oct. 31. In the U.S., to Time’s credit, that edition featured “The China Bubble,” a piece about whether economic growth in the East is sustainable.
That laudable example aside, however, this collection of recent Time covers does make us Americans look like we’re just not that interested in the rest of the world.
While the rest of the world gets a thoughtful piece about Islam, the U.S. gets … chores!
Turkish prime minister Recep Tayyip Erdoğan may be the key democratically elected Muslim leader who stands at the crossroads between East and West, but hey! What about these inventions?!
Mom liked them best …
The Nov. 14 editions were soft features in all regions, but American exceptionalism was alive and well.
- Everyone Hates Jennifer Lopez’s Fiat Ads (And She Didn’t Even Go To The Bronx To Film Them)
- This Anti-Semitic Vodka Billboard Will Be Removed From Manhattan’s West Side Any Second Now …
- How Much Is a Facebook Fan Worth? $10. Or Possibly 2 Cents.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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