effect
Google recently announced it was unifying its privacy policies and would be sharing the data it collects about users between all of its products, starting March 1st. That means your web searches and sites you visit will be combined with other Google products like Google Plus and YouTube. If you’d rather avoid that, the Electronic Frontier Foundation reminds us you can remove your Google search history and stop it from being recorded.
Turning off search history is one of the top Google settings you may already know about anyway if you didn’t want Google recording any sensitive searches (health, location, interests, religion, etc.), but with Google becoming more like AOL these days, now’s as good a time as any to check if you’ve got your web history paused or not.
If you’re not logged into Google already, log in. Then, go to https://google.com/history. Click “remove all Web History” and “OK”. Doing so will pause the recording of your searches going forward until you enable it again.
How to Remove Your Google Search History Before Google’s New Privacy Policy Takes Effect | Electronic Frontier Foundation
We Love Facebook Because It Tricks Us Into Thinking We’re Doing Something Important [Science]
When you’re perusing your Facebook account, your brain might be fooling you into thinking you’re doing something incredibly creative and productive that will improve your life. If only that were true!
Scientists in Milan and at M.I.T. examined the various physiological states of 30 people using Facebook compared to when they were relaxing looking at natural panoramas or taking a math test. They measured physical and psychological responses including breathing rate, brain activation, and pupil dilation, and found that only while looking at Facebook (not while looking at nature pics or doing math), the study subjects were transported into a “core flow state,” which is that thing that people often call, simply, flow. It’s what you might experience when you’re practicing an instrument, or if you’re writing and feeling like everything is just, well, flowing. Mihaly Csikszentmihalyi describes it wonderfully in this TED talk.
We already know Facebook is harder to resist than cigarettes and alcohol. So it’s not all that surprising that Facebook is enjoyable. Cocaine is enjoyable! But like an addictive drug, the results suggest the social network might have a sinister effect: Facebook makes you think you’re being productive when really you’re probably just telling everyone how delicious your lunch was and discovering that your best friend’s cousin’s baby just ate squash.
That’s why perhaps it’s important to keep in mind what Harvard’s Daniel Gulati said: over time, Facebook is making us miserable. Everyone is a shiny happy person on Facebook. Very few people share their insecurities, misgivings, evenings spent alone in the fetal position. And if you experience any of that you might feel very much alone if your visiting Facebook often. In which case maybe consider playing your favorite instrument, hanging out with your kids, working on that novel, or doing something else that leads to actual flow. [Cyberpsychology, Behavior, and Social Networking]
Image: Shutterstock/PressureUA
you’ll need to buy our DVDs elsewhere, pal
Source: http://www.engadget.com/2012/01/05/hbo-stops-providing-netflix-dvd-blu-ray/
Netflix has made no bones about the fact that it’s competing (hard) with HBO, and it seems that the sentiment is the same on the other side. According to CNET, HBO has stopped providing Netflix with DVDs of its shows. Of course, the freedom to purchase from other legitimate resellers has enabled Netflix to keep the discs flying, but it’s no longer able to source ’em directly from the Box Office’s warehouse. The deal supposedly went into effect at the start of this year, but it’s unlikely that you’ll ever notice; as the story goes, Netflix will have to pay slightly more to procure them elsewhere, but it’s mostly a symbolic move by HBO to ruffle the feathers of Reed Hastings and co. Oh, and if you thought the same luxuries found in HBO Go would ever find its way to Netflix’s streaming department, we’d ask that you share a little of your optimism with the rest of the world.
HBO to Netflix: you’ll need to buy our DVDs elsewhere, pal originally appeared on Engadget on Thu, 05 Jan 2012 14:47:00 EDT. Please see our terms for use of feeds.
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Sports Fans Coalition intends to lobby against NFL blackouts
Source: http://www.engadget.com/2011/11/16/sports-fans-coalition-intends-to-lobby-against-nfl-blackouts/
We know how it is, you have a big HDTV and inexpensive adult beverages at home and you just don’t feel compelled to spend the bucks to go to the game in these tough economic times. We feel for you, but the NFL does not as your situation doesn’t exactly pay all those player’s salaries. Well, starting this Friday the Sports Fans Coalition, along with other organizations, plans to petition the FCC for change to the current blackout rule. The groups argue that since many of the stadiums are built with public funds, Joe Consumer has the right to watch those games at home. As is, we’re mostly just glad the old NFL blackout policy, prior to 1973 that made all home games unavailable to the home market, isn’t still in effect. Of course that doesn’t mean that we believe the current blackout policy actually helps sell those $100+ tickets and believe the NFL might realize more profits if it sought out more modern supplemental revenue strategies.
Sports Fans Coalition intends to lobby against NFL blackouts originally appeared on Engadget on Wed, 16 Nov 2011 23:57:00 EDT. Please see our terms for use of feeds.
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Sony LCD 3DTV Gets Disappointing First Look
Source: http://gizmodo.com/5561454/sony-lcd-3dtv-gets-disappointing-first-look
Gary Merson at HD Guru has seen Sony’s new KDL-55HX800 LCD 3DTV live and in person. His first take? Even a slight tilt of the head makes you see double and lose the 3D effect. Uh oh.
Merson found a whole range of things to be troubled about in his time with the Sony: double-vision, color shift, relatively shallow depth. But the main issue—as Mark reported at this year’s CES—is that LCD and OLED screens just aren’t up to 3D. At least not in the way that plasma displays clearly are.
It’s also worth mentioning that the HX800 Merson viewed is actually the lowest end 3D model Sony offers, and in fact is technically a “3D-ready” set, meaning that it uses a separate sync transmitter instead of the integrated 3D functionality of the LX900 series. We won’t know how big, if any, a difference that makes until we’re able to compare the two side by side. But for now, the early returns suggest that plasma’s still the early king of 3D technology. [HD Guru]
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Inbound Marketing Costs Less than Outbound Marketing; Growing in Importance too
Source: http://www.marketingcharts.com/direct/inbound-marketing-costs-less-12762
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the “State of Inbound Marketing Report” [pdf] from internet marketing firm Hubspot.
Average Cost Per Lead $200 Less
The average cost per lead by inbound marketing-dominated firms in 2010 is $134. This is $198, or 60%, less than the $332 average cost per lead at outbound marketing-dominated firms. This percentage differential has remained consistent from a 61% higher average lead generation expense reported by outbound-marketing-dominated firms in 2009.
3 of 4 Major Inbound Channels Cost Less
When asked to rank each lead generation category as “below average cost,” “near average cost,” or “above average cost,” businesses consistently ranked inbound marketing channels as having lower cost than outbound channels. Only PPC (pay-per-click search) had overall cost rankings comparable to those given outbound channels.
Social media and blogs had the highest “below average cost” rankings for both 2009 and 2010 (55% as a combined category in 2009 and 63% separately in 2010).
Trade shows, with their requirements for travel and expenses, as well as space rental and booth setup/removal for companies who exhibit, had the worst cost rankings in 2009 and 2010. In 2009, 55% of companies said trade show costs were above average and only 18% said they were below average. These figures improved moderately in 2010 (48% and 22%, respectively), but still left trade shows as clearly the least cost-effective marketing channel.
Inbound Marketing Grows in Importance
Inbound marketing is continuing to grow in importance at the expense of outbound marketing, according to other findings from the State of Inbound Marketing Report.
As a percentage of the overall lead generation budget, inbound marketing expanded slightly from 2009 to 2010 (38% to 39%), while outbound marketing contracted more significantly (29% to 24%). The net effect is that the gap widened from inbound marketing, which had a 9% greater share of the overall marketing budget than outbound marketing in 2009, to a 15% greater share in 2010. Roughly one-third of the lead generation budget is considered “not classified.”
like the iPod touch, only bigger (updated)
Source: http://www.engadget.com/2010/03/30/ipads-trailing-costs-like-the-ipod-touch-only-bigger/

Whether or not you think the iPad is in and of itself a worthy purchase, let’s not forget the investment doesn’t end at the retail counter or online shopping cart. Two little newsbits have popped up to serve as a helpful reminder to just that effect. The first comes way of verbiage from the iPad end-user licensing agreement dug up by MacRumors; in a nutshell, it suggests that while iPad OS 4.x updates will be provided gratis, subsequent releases (5.x, 6.x, and so on) could be offered at a premium, à la how iPod touch handles firmware. This is far from a confirmation, but it’s well within Apple’s right to do so. The second bit is derived by The Consumerist by way a supposed leaked app store video. Comparing the prices of iPad-optimized software with the iPhone equivalents showed quite a hefty uptick in consumer cost — e.g., $4.99 Flight Control HD vs. $0.99 Flight Control. The pool of eight apps seen in the video would cost $53 in all to purchase, while the same set for the iPhone is $27. That screen real estate don’t come cheap, y’know — that is, should the prices seen prove legit. At this point we can’t confirm, and more than likely, we won’t know for sure until the eleventh hour.
Update: The BBC has word direct from developers that iPad apps will indeed be costlier than their iPhone / iPod touch brethren. Multiple devs are cited in the Beeb‘s article saying that their 99 cent apps will grow in price to $1.99 and $2.99 price points for the slate device [thanks, Ben].
iPad’s trailing costs: like the iPod touch, only bigger (updated) originally appeared on Engadget on Tue, 30 Mar 2010 21:07:00 EST. Please see our terms for use of feeds.
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