effort

Here’s The Big Problem With Facebook’s New E-Commerce Effort (FB)

Source: http://www.businessinsider.com/heres-the-big-problem-with-facebooks-new-ecommerce-effort-2012-9

facebook gifts

Yesterday, Facebook announced that it will sell gifts users can send to their friends.

Chris Dixon, a successful serial investor and one of New York’s most visible startup investors is skeptical it’ll work.

“Getting users to switch ‘modes’ from online to offline (& vice versa) has historically yielded very low conversion rates,” he tweets.

His point is that when people go to people go to Website for one reason, it’s hard to get them to do anything else.

Users go to Amazon to shop, Match.com for a date, and Craigslist for a free sofa. Users go to Facebook to share photos and maybe read news, not buy things.

Just because a new feature from Facebook appears, doesn’t mean users are going to suddenly start going there to use it.

“It’s all about the mental state. Are you sharing photos online [or] giving something offline? The numbers show it’s hard to switch.”

Other cases in which getting users to switch “modes” from offline to online or back again, that hasn’t worked include “showing URLs in TV ads or magazines” or “trying to sell anything on [a] social network.”

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Friday, September 28th, 2012 news No Comments

There Is No Difference in Usage Between Unlimited Data Plans and Tiered Data Plans [Data]

Source: http://gizmodo.com/5887786/study-there-is-no-difference-in-usage-between-unlimited-data-plans-and-tiered-data-plans

Study: There Is No Difference in Usage Between Unlimited Data Plans and Tiered Data PlansHey Carriers. We need to talk. You know how you said you were going to start throttling high data usage users in hopes to preserve bandwidth? That’s bullshit, apparently. It’s only because you want to get us onto tiered data plans so you can charge us overages. With hate, everyone.

Seriously. Validas, an analytics firm, analyzed 50,000 cellphone bills from AT&T and Verizon to see if throttling was a necessary evil to conserve bandwidth. However, the numbers point to no. Instead, Validas guesstimates that it’s because carriers would rather have us on tiered data plans for the overage fees. According to Validas:

“When we look at the top 5% of data users, there is virtually no difference in data consumption between those on unlimited and those on tiered plans — and yet the unlimited consumers are the ones at risk of getting their service turned off. So it’s curious that anyone would think the throttling here represents a serious effort at alleviating network bandwidth issues. After all, Sprint does seemingly fine maintaining non-throttled unlimited data for its customers.”

The point being, throttling the Top 5% of unlimited data users seems to be unnecessary because the Top 5% are using the same amount of data on their tiered plans anyway. Go figure, carriers trying to squeeze a dime out of a nickel. [BGR]

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Friday, February 24th, 2012 Uncategorized No Comments

SanDisk makes 128-gigabit flash chip, crams three bits per cell, takes afternoon off

Source: http://www.engadget.com/2012/02/22/sandisk-makes-128-gigabit-flash-chip-crams-three-bits-per-cell/

SanDisk has developed a chip that earns it membership in the exclusive 128-gigabit club. Not content with simply matching the Micron / Intel effort, SanDisk and its partner Toshiba claim their new memory uses 19- rather than 20-nanometer cells in the production process. Shrinking the size is one thing, but SanDisk’s new chips also use its X3 / three-bit technology. Most memory stores just two bits per cell; cramming in another means fewer cells, less silicon, more savings, cheaper memory, happier geeks. Analyst Jim Handy estimates that the price per gigabyte for the tri-bit breed of flash could be as low as 28 cents, compared to 35 for the Micron / Intel equivalent. Full details in the not-so-compact press release after the break.

Continue reading SanDisk makes 128-gigabit flash chip, crams three bits per cell, takes afternoon off

SanDisk makes 128-gigabit flash chip, crams three bits per cell, takes afternoon off originally appeared on Engadget on Wed, 22 Feb 2012 19:37:00 EDT. Please see our terms for use of feeds.

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Wednesday, February 22nd, 2012 news No Comments

How One Twitter User Broke The News Of Whitney Houston’s Death An Entire Hour Before The Press

Source: http://www.businessinsider.com/how-one-twitter-user-broke-the-news-of-whitney-houstons-death-an-entire-hour-before-the-press-2012-2


When news spread Saturday night of Whitney Houston‘s passing, it was the AP who had the first official statement from Houston’s publicist confirming the singer’s death.

But an entire hour before that, Twitter user Brittany J. Pullard (aka @BarBeeBrit) was the first person to tweet the news, according to the below graph posted by Twitter, courtesy of @isaach.

Twitter Chart Whitney

@BarBeeBritt, who resides in Los Angeles and enjoys the Hollywood club scene, as evident by her Twitter feed, tweeted at 4:02pm PST to her then-799 followers:

WHitney Tweet

The tweet only received three retweets and @BarBreeBritt never revealed how exactly she heard the news, but Twitter user @AjaDiorNavy quickly had specific details of Houston’s passing at 4:15pm PST that weren’t released to the public until nearly 24 hours after the initial incident.

Twitter

Once the AP tweeted the official statement from Houston’s publicist at 4:57pm PST, rapper Lil Wayne quickly expressed his condolences and received 29,000 retweets, according to Mediabistro.

Other celebrities voiced their sympathies as well, but after Lil Wayne, the top tweets went to:

Justin Bieber (15,000 retweets): “just heard the news. so crazy. One of the GREATEST VOICES EVER just passed. RIP Whitney Houston. My prayers go out to her friends and family.”

Nicki Minaj (9,000 retweets): “Jesus Christ, not Whitney Houston. Greatest of all time,” as well as tweeting a vintage photo of the late singer alongside Michael Jackson.

Katy Perry (8,000 retweets): “So devastating. We will always love you Whitney, R.I.P.”

As if there were any doubt, it appears Twitter truly is the fastest news source. Sorry, TMZ, solid effort.

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Wednesday, February 15th, 2012 news No Comments

Source: http://gizmodo.com/5883891/texas-jury-smacks-down-landmark-shakedown-attempt-by-infamous-patent-troll

Texas Jury Smacks Down Landmark Shakedown Attempt by Infamous Patent TrollTim “I helped invent the Internet” Berners-Lee testified before a federal jury earlier this week, tearing into the validity of a key patent Eolas Technologies’ was exploiting to sue multiple web companies for $600 million. He must have been persuasive because the court took mere hours to reach its decision.

Eolas Technologies, an infamous patent troll firm with previous wins over Microsoft and others, had named over a dozen web companies in its 2009 suit alleging that the sites had infringed upon Eolas’ “Interactive Web” patent, awarded the year before, and claiming ownership over online video, image rotation and search auto-complete.

Office Depot, Rent-A-Center, Playboy, Oracle and others named in the suit had already agreed to settle the case, but Google and Amazon decided to fight it.

Berners-Lee testified to the potentially catastrophic and chilling effects this patent would have if upheld—which they somehow were by the USPO. Pei-Yuan Wei, inventor of the Viola browser, and Dave Raggett, creator of the embed tag also testified since the patent in question performed precisely the same function as their creations as well as others that were already widely known, if not already claimed.

Both sides in the case reportedly spent millions of dollars and years of effort creating presentations to convince the eight-judge panel but, in the end, the defendants won out and the judges declared the “Interactive Web” patent invalid. Eolas does have deep pockets and are likely to appeal—given the potentially gigantic payout—but this judgement invalidates its claims for the time being and prevents the firm from litigating any other company until the appeal is concluded. The web is safe—for now. [Wired via CNET via Techmeme]

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Friday, February 10th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5880812/the-new-blackberry-ad-campaign-is-proof-rim-has-entirely-lost-it

The New BlackBerry Ad Campaign Is Proof RIM Has Entirely Lost ItSay hello to The Bold Team. Sadly, this animated foursome is RIM’s attempt to capture the youth market. They urge the younger generation to “Be Bold”. Something tells me it won’t work.

This pink and purple mess looks a bit like an advertising executive just vomited his late-night cocktail onto a page and presented it to RIM. “That’ll do,” he probably thought. “They’re shafted anyway.”

The Bold Team are “bravely stepping out of 2011 and into 2012 filled with unlimited possibilities”. If you care to know more about RIM’s answer to the Power Rangers, there are four of them. You want a quick run through their biographies? Sure, there’s:

GoGo Girl, The Achiever: “Saving the day with a brilliant strategy”
Justin Steele, The Advocate: “Always ready to stick up for his friends”
Trudy Foreal, The Authentic: “Not afraid to call it as she sees it”.
Max Stone, The Adventurer: “Able to jump out of a plane…”

Presumably Max Stone is inspired by the RIM employees who got drunk on that plane.

A company which is shedding customers quicker than the Costa Concordia lost passengers, seeing its stock price fall week-on-week, and drafting in replacement CEOs, you’d expect to put some effort into advertising. Obviously not. RIM is completely out of touch. [Mobile Syrup via Pocket Lint]

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Tuesday, January 31st, 2012 Uncategorized No Comments

The Owner Of Flash Sales Site Rue La La Is Laying Off A Big Chunk Of Its Staff

Source: http://www.businessinsider.com/the-owner-of-flash-sales-site-rue-la-la-is-losing-up-to-half-its-staff-2012-1


rue la la

UPDATE: Rue La La has reached out to us to update the story with some additional information.

Rue La La just laid off 11 percent of its 500-person staff, according to the company.

The Boston Business Journal first reported the layoffs.

Site owner Retail Convergence is also shutting down SmartBargains.com, a discount shopping site, according to the report.

Some employees were offered other positions in the company, and everyone was offered some kind of severance package, a source close to the company told us.

“It was a mess upstairs. People were crying all over the place,” one unnamed employee told the Boston Business Journal. 

Rue La La operator Retail Convergence raised about $25 million from General Catalyst Partners and Breakaway Partners before being acquired by a company called GSI Commerce for $350 million, reports The Boston Business Journal.

eBay then bought GSI Commerce in 2009, and Rue La La got $500 million in debt and equity financing as part of the deal, according to the report. Retail Convergence, the owner of Rue La La and SmartBargains.com was spun out as part of that deal.

Here’s the full statement from Rue La La:

Since launching in 2008, Rue La La has transformed online shopping and has become a leader in the “private sale” shopping space.  In a continued effort to revolutionize off-price shopping, we have made the strategic decision to double down on our core business.  This heightened focus on our core includes the restructuring of our Rue Local business by outsourcing our sales force and consolidating SmartBargains.com into Rue La La. SmartBargains.com was originally launched 1999.  These moves unfortunately resulted in the elimination of some staff positions.  Rue La La has continued to see dramatic growth with nearly $300MM in sales in 2011 and similar growth planned for 2012 and beyond.

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Thursday, January 12th, 2012 news No Comments

Google+ Grows Worldwide Users From 65 Million In October To 67 Million In November

Source: http://techcrunch.com/2011/12/22/googlesplus/

oasis.12.21.11

There are lots of third-party guesstimates floating around about Google+ traffic. Are users losing interest like search trends seem to show? Has the service grown to 150 million active users like this research firm thinks? I’ve gotten new numbers from comScore, which is arguably the best third-party measurement firm for web traffic in the world.

It shows that Google+ grew from 65 million unique visitors in October to nearly 67 million in November. This is purely based on traffic to the plus.google.com subdomain, comScore’s Andrew Lipsman tells me today. So it doesn’t include the many Google+ feature injections that the search company has administered to its other properties over the last months. Some people have suggested that Google+ is as barren as a desert — this is at least an oasis.

Here’s how the service stacked up against competitors last month.

The depressing significance for those people out there wishing for Google+ to either die off or kill their rivals is that neither appears to be happening. Just some slow and steady growth, which is overall good for Google considering the vast resources and focus that it’s bringing to bear on the effort. Ultimately, Google+ doesn’t have to dominate now, it just needs to keep growing and getting better over the coming years in order to be a real alternative to Facebook and everyone else.

And now, the usual data caveat: Obviously comScore, like any other third-party, doesn’t have the same access to data as Google itself, so don’t assume these numbers are 100% right. But still they’re worth paying attention to, since Google doesn’t share much about how it’s doing. The last time the company released anything, it said it had 40 million registered users during its earnings call in October. That’s not directly comparable to this, but could indicate that there’s been more significant growth over the fall. Also, for more on worldwide social networking trends, check out our coverage of comScore’s 2011 social report from yesterday.

[Oasis image via Freshpics]



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Friday, December 23rd, 2011 news No Comments

"Success Comes Through Rapidly Fixing our Mistakes Rather than Getting Things Right the First Time" [Quotables]

Source: http://lifehacker.com/5842592/success-comes-through-rapidly-fixing-our-mistakes-rather-than-getting-things-right-first-time

"Success Comes Through Rapidly Fixing our Mistakes Rather than Getting Things Right the First Time"This quote comes from Tim Harford, who argues that success is really just a product of failure. He believes we have to try, fail, and quickly correct our mistakes in order to properly succeed. Because failure is just an inevitability, no matter who you are, the key is to get better at recovering from it rather than trying to avoid it altogether.

Harford suggests that there are a few key things we need to pay attention to when dealing with failure. First is avoiding the denial that we’re wrong. He says, “It seems to be the hardest thing in the world to admit we’ve made a mistake and try to put it right. It requires you to challenge a status quo of your own making.” Sometimes we’ll go so far as to chase our losses just to avoid failure, as if accepting the failed situation will make all our effort worthless. In the end, we can’t predict what’s going to work. We can only experiment with trial and error. Failure is an important part of this process, and accepting it makes us capable of actually finding success in the long run.

For more information, check out the full article on The 99 Percent. For another take on the same idea, check out this article in the New York Times.

Why Success Always Starts With Failure | The 99 Percent


You can follow Adam Dachis, the author of this post, on Twitter, Google+, and Facebook.  Twitter’s the best way to contact him, too.


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Thursday, September 22nd, 2011 news No Comments

Google Quietly Invests Over $100 Million in Zynga, Readying Google Games

Source: http://gizmodo.com/5584118/google-quietly-invests-over-100-million-in-zynga-readying-google-games

Google Quietly Invests Over 0 Million in Zynga, Readying Google GamesWhoa. TechCrunch reports that Google has invested between $100 and $200 million in Zynga, the social gaming behemoth behind Farmville, Mafia Wars, and others, in preparation for the launch of Google Games later this year.

TechCrunch’s “multiple sources” say that Google itself, not its venture capital division Google Ventures, has invested between $100 and $200 million in Zynga, a huge power play presumably with the aim of eroding Facebook’s social media dominance.

It seems that Google sees Zynga as the best way to hit the ground running with Google Games, a social gaming service from the search company that’s set to launch later this year. TechCrunch points to this job opening for “Product Management Leader, Games” at their Mountain View campus as proof that we’ll be seeing a lot more about Google’s move into gaming in the near future.

With Google Me, the company’s purported Facebook killer, continuing to take shape, this major investment in Zynga is just further proof that Google is making a very serious effort to hit Facebook where it hurt, namely, the farms. [TechCrunch]

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Monday, July 12th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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