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San Francisco To Save Its Residents From The Yellow Pages

Source: http://gizmodo.com/5802560/san-francisco-to-save-its-residents-from-the-yellow-pages

San Francisco to Save Its Residents From the Yellow PagesIn this digital age, isn’t the phone book a paperweight that nobody uses? San Francisco’s Board of Supervisors must agree as they are passing legislation that stops the phone company from spamming your doorstep with the Yellow Pages.

Right now, every San Francisco resident gets a phone book and the telco hands out more than 1.6 million directories each year in the city alone. If you stacked these bulky books, they would extend to over eight times the height of Mount Everest. What a colossal waste of resources.

This Yellow Pages bill has to pass one more vote before it takes effect, but if it is approved, the phone company must confirm that you want the Yellow Pages before they deliver one you. An outreach program will make sure older and non-tech savvy residents still get the book, but everyone else will be Yellow Pages free. [Good]

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Tuesday, May 17th, 2011 news No Comments

The Half-Life Of A YouTube Video Is 6 Days (GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5

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A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul. After 20 days, a YouTube video has had 75% of its total views.

That’s a really short life span for YouTube videos, and it’s probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its views.

Why? In the last two years, YouTube has improved its user interface, which helps videos get seen early on. Also, the world has gotten more adept at embedding and sharing videos in real-time via Twitter and Facebook. (And there’s probably more video to choose from.)

What’s this mean for publishers? For one thing, publishers should have advertising/monetization schemes ready to go for their videos right when they’re published, because the hits come early.

It also means companies should be actively uploading videos to YouTube, says David Burch, a rep at TubeMogul. He notes that major companies like the NBA have been good at getting clips on YouTube quickly. If they didn’t act fast, then they could miss an opportunity to get eyeballs.

chart of the day, youtube video lifecycle, may 2010

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Friday, May 28th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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