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Only 37% of Online Adults Believe They Can Use the Internet Anonymously



This year, half of the survey’s respondents said they worry about how much information is available about them on the internet, up from 33% in September 2009. Those worries appear to be well-founded: many respondents said that their photos (66%), birth dates (50%), email addresses (46%) and employer information (44%) are available online. Those numbers were significantly higher for 18-29-year-olds, among whom 90% say their photos are available online.

Online Americans are taking steps to protect themselves, though. 64% have cleared cookies and browser history, 41% have deleted or edited something they had posted in the past, and an equal 41% have set their browser to disable or turn off cookies. 18-29-year-olds – whose information appears to be most readily available online – are also most likely to have taken these steps.

So who are they trying to avoid? Among the 55% who have taken steps to hide from specific people or organizations, hackers or criminals (33%) were the most commonly cited, followed by advertisers (28%), certain friends (19%) and people from their past (19%).

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Friday, September 6th, 2013 news No Comments

drag2share: Facebook Ads Are About To Get Even More Personal [THE BRIEF]


Facebook Ads Are About To Get Even More Personal [THE BRIEF]

Feb 25, 2013

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Good morning, AdLand. Here’s what you need to know today:

Facebook ads are going to get even more personal. The social network joined forces with data bigwigs including Acxiom, Datalogix, and Epsilon to target ads at Facebook users based on what they’ve bought in stores recently. How? According to Ad Age, “The targeting will function through anonymized matching of loyalty-program members and Facebook users through email addresses and phone numbers, according to sources with knowledge of the product”

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Monday, February 25th, 2013 news No Comments

Hacked Twitter Passwords Reveal Lots of Spam Accounts


It's Okay to Look Through These Hacked PasswordsIf you’ve ever wanted a Twitter account that has around 10 followers, a randomly generated username, and is following thousands of random people, today is your lucky day. Earlier today, an anonymous hacker dumped 55000 usernames and passwords onto Pastebin. Normally, this would be a real inconvenience—and a worrisome breach—but all the affected appear to be spambots with randomly generated passwords and email addresses.

It’s easy to tell that these are spambots, because almost all of the accounts have the type of passwords that are easy for a robot to remember but easier for an actual person to forget. Many of the accounts affected no longer exist, and even if the passwords weren’t leaked, Twitter still regularly shuts down spambots. Most likely, few of these accounts will exist in a week. But if you were itching for a catchy computer -enerated Twitter handle like @Jesicawuaqg or @Pamulakmqxl, well, you’ve got thousands to choose from. Unless your name really is Jesica Wuaqg. Then you might have a problem. [AirDemon via TheNextWeb]

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Wednesday, May 9th, 2012 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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