emerging markets

drag2share: CHART OF THE DAY: Phablet Shipments Are Exploding Across Asia, As Tablet Sales Stagnate

source: http://feedproxy.google.com/~r/businessinsider/~3/PsuQLpqOOOg/chart-phablet-shipments-are-exploding-in-asia-2013-9

Phablets have experienced phenomenal growth in shipments across the Asia-Pacific region.

Shipments increased by an average of 88 percent quarter-on-quarter between year-end 2011 and June 30 of this year, according to IDC.

Much of the growth can be attributed to emerging markets like China and India where there is now high consumer demand for phablets, devices that straddle the line between tablet and mobile phone.

It may be a sign of the phablet’s cannibalization of the tablet market (much as tablets took the air out of the PC market.)

Low-cost phablet alternatives have also removed price barriers to device adoption.

In fact, the rise of low-cost phablets has ended Samsung’s dominance of this market. Samsung, maker of premium phablets like the Samsung Note, was responsible for 90 percent of phablet shipments in the fourth quarter of 2011, but the company’s share had shrunk to less than 50 percent by the second quarter of this year, according to IDC.

On average, low-cost phablets are priced at around $220, compared to $560 for Samsung devices.

IDC’s data excludes Japan but covers the entire Asia-Pacific region, including Australia, Korea, Malaysia, New Zealand, China and India. The research firm defines phablets as having a screen size of five to just under seven inches.

IDC groups phablets with tablets and laptop PCs into a market for “portable devices,” and in fact phablets are the only device category in the group that’s experiencing growth. Over the first half of this year, tablet shipments have decreased quarter-on-quarter, and laptop growth has been flat.

chart of the day phablets


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Wednesday, September 11th, 2013 news No Comments

Mobile Messaging Apps Continue To Surge

Source: https://intelligence.businessinsider.com/welcome

WhatsApp just surpassed 300 million users worldwide.

In the last four months alone, the mobile messaging app has acquired 100 million users. Users are also now sending 11 billion messages per day, up from 8 million daily in April.

WhatsApp has recently made a concerted effort to attract new users from emerging markets. For example, it has offered residents in Southeast Asia an option to pay a small fee for a data-light version. This allows low-income mobile users to circumvent monthly carrier data fees.

The app is free on most platforms, but charges users 99 cents after one year of use. This business model draws consumers in. The fact that there’s no distracting ads helps WhatsApp retain users. WhatsApp founders have famously said they’re anti-ads and will never include them in the app.

WhatsApp has overtaken China’s immensely popular WeChat, which has an impressive 300 million registered users but only about 195 million that are active. It is also ahead of Line (200 million users), Viber (200 million), and even Skype (280 million).

The large user numbers across services are a clear signal of the overall popularity of OTT (over-the-top) messaging (messaging that goes over the Internet via data connections rather than carrier-controlled networks), and its staying power. OTT messaging threatens cell carriers, who lose voice and text revenue, and social networks like Facebook — which have not been able to maintain control of the messaging market.

WhatsAppUserGrowth

 

 

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Thursday, August 22nd, 2013 news No Comments

drag2share: Facebook Notches Double-Digit Revenue Growth – Average Revenue Per User

source: http://feedproxy.google.com/~r/businessinsider/~3/LiG4-FLQpQ8/facebook-ups-average-revenue-per-user-2013-7

We also believe improved ad targeting features attracted more advertisers to the platform.

Facebook boosted its ad business this year by allowing all advertisers to target with offline and third-party data sources, including Acxiom, Datalogix, and Epsilon. This meant brands could target Facebook users who have previously purchased their product or shown an interest in similar products either in-store or on the Web (mobile and desktop).

This information is retrieved by matching user information on Facebook with e-mail addresses and phone numbers stored in loyalty program databases.

Facebook is bolstering its presence in emerging markets through efforts such as Facebook For Every Phone — an app on feature phones that delivers a pared-down user experience — which is now used by more than 100 million people each month.

Download the chart and data in Excel.

BII Facebook ARPU


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Friday, July 26th, 2013 news No Comments

Coursera nabs $43M to bring online education to emerging markets

Coursera today raised $43 million in funding, which it will use to market online education to millions of students globally.

In the new wave of education technology, online education providers like Coursera are generating a great deal of hype. It’s not all that surprising, given that the Massiv…

http://venturebeat.com/2013/07/10/coursera-nabs-43m-to-bring-online-education-to-emerging-markets/

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Wednesday, July 10th, 2013 digital No Comments

Regional Economic Woes Drag Down Worldwide Total Media Ad Spend Growth

Ad spending on major media worldwide will be up 2.8% this year, new figures from eMarketer suggest, after a 4.4% climb in 2012 that was boosted in part by spending on the Olympics.

Slower growth this year will bring the total spent to $516.95 billion, which includes spending on digital (including mobile), directories, magazines, newspapers, outdoor ads, radio and TV.

2014 will once again see a jump in growth closer to 5%, due in part to expected outlays around the FIFA World Cup that year in Brazil. By 2017, spending will reach $616.65 billion.

The fastest growth in spending will come from emerging markets in Central and Eastern Europe, and Latin America, where regional growth this year will reach 8% and 7.5%, respectively—significantly higher than the worldwide average. Spending growth is also projected to come in above average this year in the Middle East and Africa, at 6.9%, and North America, including the US, at 3.4%.

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Monday, June 17th, 2013 news No Comments

Source: http://www.businessinsider.com/developing-countries-with-most-millionaires-2012-12

It’s no secret that emerging markets are producing an increasing number of millionaires each year.

The Financialist, Credit Suisse’s digital magazine about business and economies, recently released a Global Wealth Report which looked at personal wealth around the globe. The report found that in the next five years more and more millionaires will come from countries in the developing world, such as Brazil and China.

By 2017, China, which currently has 964,000 millionaires, will have 1,901,000 millionaires—a growth of 97 percent, according to The Financialist. And Brazil, which currently has 227,000 millionaires, will have 497,000 millionaires by 2017—a growth of 119 percent. Russia and Malaysia will also see their numbers of millionaires grow over the next five years with a growth of 109 percent and 108 percent respectively.

See the full infographic below.

Millionaires Infographic

SEE ALSO: The 10 Best US Cities To Become A Millionaire

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Monday, December 17th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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