endorsements

Job Applications – Eliminate Resumes, Applications, Keywords

Inspired by tweet from @CathleenRitt
“@CathleenRitt Could one of you tech geniuses please “disrupt” job application forms. What an odious and useless process.”
This jobs industry is ripe for complete disruption. I predict it will be the first great example of the “waning” of search. Resumes and applications all come from the applicants themselves. Some are better at keyword stuffing than others. But all of this is meaningless without context. And searching through thousands of resumes that contain particular keywords is equally as useless. 
“Don’t send me a resume. I won’t read it anyway. The only candidates I will consider are ones that come referred. And even then, they have 1 chance to prove they were worthy of that recommendation.”
Don’t TELL me you’re an expert in SEO. SHOW me evidence that you can do search engine optimization by showing me the keywords you rank for. 
In the interim, a great recent feature is LinkedIn’s Endorsements. These come from other people, rather than the applicant themselves. While this can still be gamed, it is much harder to game (by having dozens of people fake endorsements) than writing your own resume. (It’s just like Google discounts links from discussion boards, forums, and sites like Wikipedia because anyone can post a link to their own site.”)

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Friday, January 4th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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