engagement-social-media

Mobile Apps Now Capture Majority of Digital Time in the US

source: http://www.marketingcharts.com/wp/online/mobile-apps-now-capture-majority-of-digital-time-in-the-us-43657/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Advertisement

Mobile apps’ consumption disparity with the mobile web is so great that Flurry estimates that time spent with the Facebook app exceeds the entire mobile web.

Social networking is becoming more heavily mobile-centric, reveals comScore, with the data showing that 71% of social networking time is spent on mobile platforms. Indeed, comScore indicates that the primary Facebook app accounted for 18% of all mobile time, an estimate in line with Flurry’s figure of 17% share (limited to Android and iOS).

The figures released by comScore note that total mobile engagement on social media has increased by 55% during the past year. Given that social accounts for one-fifth of total digital time spent, the data suggests that mobile social networking represents about 1 in every 7 minutes spent online in the US. Another extrapolation of the data suggests that almost 1 in every 10 minutes spent online is with the Facebook app.

Tags: , , , , ,

Thursday, July 3rd, 2014 news No Comments

Facebook’s New Focus Changes the Game for Brand Advertisers – eMarketer

source: http://www.emarketer.com/Article.aspx?R=1010944

Facebook’s recent focus on direct-response advertising is leaving fewer options for marketers with branding goals, according to a new eMarketer report, “Facebook Advertising: Next Steps for Brand Advertisers.”

Not so long ago, the common belief was that Facebook—and social media in general—would be best suited for building awareness and engagement, not for influencing conversion or sales. However, the majority of Facebook’s most recent ad initiatives are aimed at mark! eters wi th performance goals, while the company has de-emphasized ads aimed at driving social interaction and engagement, a concept that brought many brand advertisers onto the platform.

“Companies still see Facebook as a platform for social brand interactions, but that’s no longer the way Facebook is presenting itself,” said Debra Aho Williamson, principal analyst of social media at eMarketer. “Facebook has moved on, but many brands are still marketing there the same way they did two years ago.”

Facebook accounts for a growing share of digital ad spending, and eMarketer expects the company’s worldwide advertising revenues to increase 56.4% in 2014 to reach $10.93 billion. That figure represents a 7.8% market share of global digital ad spending, increasing from a 5.8% share in 2013 and 4.1% in 2012. eMarketer estimates that digital ad spending worldwide will reach $140.15 billion this year, growing 16.74% over 2013.

Facebook does not publicly break down its ad revenues along branding/direct-response lines. But based on how the company’s business has evolved, and comments company executives have made, it is likely that direct response represents a majority of ad revenues.

Tags: , , , ,

Thursday, June 19th, 2014 news No Comments

drag2share: Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks

source: http://feedproxy.google.com/~r/businessinsider/~3/7y1tOZSwnuk/social-media-engagement-statistics-2013-12

Social Engagement Index Desktop Smartphone

We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. That’s why Facebook gets so much attention. With 1.2 billion monthly active users, it’s a beast.

But as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become more important, especially for businesses trying to determine where to best allocate time and resources. How much time users spend on each social network and how engaged and interactive they are with content there are increasingly important ways of evaluating the sites.

In a recent report, BI Intelligence calculates an Engagement Index for top major social networks and compares their performance in terms of time-spend terms per-user, on desktop and mobile. We also look at how the different top activities on social media — photo-sharing, status updates, etc. — are indexing in terms of activity, and which sites drive the highest volume in each category. This report complements our popular reports on social media demographics and global audience sizes

Access The Full Reports And Data By Signing Up For A Free Trial Today >>

Here are our findings: 


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , ,

Wednesday, June 18th, 2014 news No Comments

drag2share: The Phablet Phenomenon: Trends And Growth Forecast For The Device That Is Taking Over Mobile

source: http://feedproxy.google.com/~r/businessinsider/~3/fHRFdjOueTM/the-phablet-phenomenon-trends-and-growth-forecast-for-the-device-that-is-taking-over-mobile-sai-2014-6

The phablet is having a moment. 

The days of the 3.5-inch or 4.0-inch screen are gone. The entire smartphone market has been trending toward the phablet category over the past few quarters.

DeviceShipmentComparison

We at BI Intelligence define the phablet as a smartphone with a screen between 5 inches and 7 inches. 

While this is a broad definition, the advantage is that it captures one of the most important trends in the smartphone market in the last couple of years — the phenomenal popularity of phones like the Samsung Galaxy S4 released in 2013 (5 inches) and S5 launched in 2014 (5.1 inches).

In part, the massive success generated by the Galaxy line is responsible for nudging all phone manufacturers toward the the phablet.

The iPhone line has kept to smaller screen sizes so far, but the expectation is that later this year Apple will be launching two large-screened phones. One of these, with a 5.5-inch screen, would fall under our definition of a phablet. 

< p>In a new report from BI Intelligence, we survey these trends toward larger screens and build out our own forecast for the phablet market. We also look at how phablets have altered the smartphone market and cannibalized demand for tablets.

Here are of the key points about the phablet market:


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: ,

Monday, June 16th, 2014 news No Comments

drag2share: Brands May Be Losing Reach On Facebook, But Their Posts Are Still Picking Up Plenty Of Likes And Shares

source: http://feedproxy.google.com/~r/businessinsider/~3/i0HDwU2lXUw/brand-reach-on-facebook-is-declining-but-engagement-remains-high-2014-6

Declining organic reach on Facebook has become a growing issue for brands that use the social network. Many brands have seen their organic reach — non-paid content that appears in News Feeds and in search results — fall off sharply in recent months.

Brian Boland, Facebook’s vice president of ad product marketing, addressed the issue in a recent blog post.

Boland highlighted two key reasons why organic reach is declining:

  • First, the continued growth of content created and shared on Facebook is increasing competition for space in the News Feed. Facebook populates a user’s News Feed from a selection of an average of 1,500 stories that could potentially show up each time a user goes to the Feed. The number of potential News Feed stories can top 15,000 for highly active Facebook users.
  • Second, Facebook has made changes to how it selects News Feed stories over the last year. The social network believes these changes will increase exposure for high-quality content while cutting down on News Feed spam.

Boland denies that Facebook has made these changes in order to drive brands towards the social network’s paid advertising products. “If people are more active and engaged with stories that appear in News Feed, they are also more likely to be active and engaged with content from businesses,” Boland wrote.

There is evidence to support Boland’s claim.

BI Intelligence, Business Insider’s tech research service, has charted Adobe data on post impressions versus engagement. Engagement, which counts the total number of comments, shares, and likes on brand posts, increased through the fourth quarter of 2013, to reach 180% growth year-over-year. Post impressions, or the number of times a post was viewed, also increased by a considerable 150% year-over-year, but still saw a steady decline in growth since September.

Engagement Facebook


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , ,

Monday, June 16th, 2014 news No Comments

drag2share: Here’s How Many Of The Fastest-Growing Messaging Apps Are Already Earning Significant Revenues

source: http://feedproxy.google.com/~r/businessinsider/~3/_wUymeyXwSU/heres-how-many-of-the-fastest-growing-messaging-apps-are-already-earning-significant-revenues-2014-5

BII mobile messaging growth

Messaging apps are incredibly popular right now. WhatsApp is the biggest, with 500 million users, but it’s closely followed by major competitors, including Asia-based WeChat and LINE, and Facebook Messenger.

BI Intelligence’s data shows that WeChat, LINE, WhatsApp, and Snapchat are all growing their user numbers in 2014 at a quarterly rate of 15% or higher.

But it’s more than just free instant messaging that’s driving the boom. Really, it’s more than even messaging.

Like social networks before them, these apps are becoming the hubs for everything global smartphone audiences do on mobile. Messaging apps help people connect with one another, share photos, video chat, and, increasingly engage in activities that earn significant revenue for the apps, including playing games, buying digital goods, and even shopping offline.

A new report from BI Intelligence takes a deep dive into the messaging wars, exploring how fast each of the mobile messaging apps are growing, and how many of them are already monetizing their enormous user bases. The report contains our exclusive estimates for monthly active users for all the top global messaging platforms — including some like Snapchat and LINE, which do not release MAU numbersWe describe the similarities and differences between 15 messaging apps, including a case study of Japan-based LINE as an example of how this category can monetize and drive hundreds of millions of dollars in revenue. LINE draws revenue from stickers, in-app game purchases, marketing and ad products, and even retail sales of toys based on its popular characters. 

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here are some of the top insights on the mobile messaging wars: 


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , ,

Sunday, June 8th, 2014 news No Comments

iOS Users’ Mobile Site Engagement

source: http://www.marketingcharts.com/wp/online/ios-users-mobile-site-engagement-by-referral-source-and-sharing-behavior-42638/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Onswipe-Mobile-Site-Engagement-iOS-Users-May2014

Source: Onswipe

Notes: Onswipe’s analysis of February activity on its platform (iOS users represent 97% of the sample) reveals that direct and search-referred visitors to mobile websites tend to be more engaged than those who are referred by social networks. Interestingly, though, despite indications that there’s no relationship between social sharing and engagement, the Onswipe analysis shows that visitors who share content spend far more time on site and amass many more pageviews per visit.

Separately, the data shows that: Twitter has been dwindling as a mobile site traffic referrer over the past year or so; politics content is most likely to be shared; and sharing peaks around midday and 8PM.

Tags: ,

Thursday, May 15th, 2014 news No Comments

drag2share: Less Than One-Third Of Marketers Use Paid Social Analytics Tools

source: http://feedproxy.google.com/~r/businessinsider/~3/SPlpSKfZHSs/less-than-one-third-of-social-marketers-use-paid-analytics-tools-2014-3

Less than one-third of marketers use paid social analytics tools, according to a survey by Socialbakers. That’s despite 57% of marketers saying that competitive social analysis is very important.

The survey sampled over 500 marketing professionals from both small (less than 50 employees) and large (5,000+ employees) companies across 82 countries.

Social analytics tools allow marketers to manage and track their social media campaigns. These tools measure audience engagement and provide insight on user interactions. Top paid social analytics tools include Adaptly, Kenshoo, and Salesforce Marketing Cloud.

PercentageOfMarketersWhoUsePaidSocialAnalyticsTools

The survey also found that Facebook is the most important social network for marketers, with over 81% of the survey’s respondents saying that the social network will be a “high priority” in 2014.

Pinterest and Tumblr received the lowest percentage of “high priority” ratings, at only 7.4% and 3.5%, respectively.

SocialNetworksRankedHighPriority

The survey results come at the same t! ime that Facebook is readying its own free page and ad campaign management tool for professional marketers.

Facebook’s “Business Manager” tool will put the social media giant in direct competition with its Preferred Marketing Developer (PMD) program members, which includes a number of third-parties that specialize in social analytics.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , ,

Monday, March 17th, 2014 news No Comments

drag2share: Here’s How Social Media Time-Spend Is Shaping Up, Now That Usage Is A Lot More Fragmented

source: http://feedproxy.google.com/~r/businessinsider/~3/0SRMcZ93a7A/social-media-engagement-statistics-4-2014-3

Social Engagement Index Desktop Smartphone

We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. That’s why Facebook gets so much attention. With 1.2 billion monthly active users, it’s a beast.

But as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become more important, especially for businesses trying to determine where to best allocate time and resources. How much time users spend on each social network and how engaged and interactive they are with content there are increasingly important ways of evaluating the sites.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , ,

Wednesday, March 12th, 2014 news No Comments

Retailers Use Social to Spur Shopping, Research

source: http://www.emarketer.com/Article/Retailers-Use-Social-Spur-Shopping-Research/1010595

Social commerce lives on—but not the way it was once expected to

Few would argue that social media has proven to be a significant direct sales channel or that it is not as strong a sales driver when compared with other tactics. Though it cannot be tracked in traditional ways, social is indeed valuable to retailers for engagement, brand awareness and influence that unquestionably affect sales, according to a new eMarketer report, “Social Commerce: Influencing Shoppers and Assisting Sales.”

Since social media storefronts are now a relic—according 8thBridge, just 15% of retailers with Facebook apps had product browsing in 2013 vs. 62% in 2012—the hard sell on social sites has been replaced with new creative endeavors. Some are meant to engage and inspire. Others aim to motivate further down the purchase funnel.

Spurring shoppers to create, participate and share is at the heart of most retail social marketing. Consequently, adding social network sharing buttons on product pages is becoming standard. In 2013, 94% of retailers analyzed by the e-tailing group were doing this, up from 89% in 2012. And according to marketers surveyed by Adobe, social sharing was one of the most effective social marketing tactics for increasing conversions last year. User-generated content, whether product collections or images and videos, had similar rankings.

Now that retailers are accepting ! that the average shopper isn’t flocking to social media to purchase, they’re realizing that social can be a valuable research tool, and the opinions of online friends can be persuasive.

Tags: , ,

Monday, February 10th, 2014 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing