Engagement

Social Gaming Revenue Will Blow Past $5 Billion By 2015

Source: http://www.businessinsider.com/social-gaming-revenue-will-blow-past-5-billion-by-2015-2012-2


In our report on social gaming out today, we forecast that the U.S. social gaming market, including smartphones, will more than double and blow past $5 billion by 2015.

We think this will happen because social games will break into the mainstream as new types of games reach new audiences, and because companies will get even better at monetizing.

Our report also includes an in-depth look at industry trends and exclusive interviews with top industry executives. Click here to read it → 

Social Gaming Revenue

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Tuesday, February 21st, 2012 news No Comments

The Rise Of Pinterest

Source: http://www.businessinsider.com/chart-of-the-day-the-rise-of-pinterest-2012-2


After less than two years in business, Pinterest is already one of the most popular social networks in the world, as measured by engagement, according to data from comScore, via BI Intelligence.

As you can see here, it’s ranked just below Facebook and Tumblr as the most popular site to hang out on.

One other thing of note on this chart is Twitter’s low engagement rate. It’s somewhat surprising, but we’d guess it’s a mix of factors. One being that mobile app usage is big for Twitter. The other being that clicking on links on Twitter takes you off of Twitter, unlike the other sites which encourage you to click to content they host.

chart of the day pinterest

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Friday, February 10th, 2012 news No Comments

Google Still 80 Percent Of E-Commerce Referrals

Source: http://www.businessinsider.com/google-still-80-percent-of-e-commerce-referralsbut-facebook-up-92-percent-2012-2


Google is still e-commerce’s best friend, at least for the time being. Social is just beginning to change  business online, but search engines still dominate referral traffic to e-commerce sites.

Google alone accounts for over 80 percent of e-commerce traffic referrals, according to a study by RichRelevance. Meanwhile, Facebook made up 0.5 percent of traffic, but that number was up 92 percent from the year prior.

There is some anecdotal evidence that this may be changing. At yesterday’s Social Commerce Summit, Sheezan Bakali, Director of Marketing at hot flash sales startup Fab, indicated that Facebook was its third largest source of traffic after direct traffic and e-mail referrrals. Nonetheless, search still powers e-commerce—for now.

Drivers of E-Commerce Traffic

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Wednesday, February 8th, 2012 news No Comments

Watson now hunting down patent trolls, plans Ken Jennings’ elaborate demise

Source: http://www.engadget.com/2011/12/09/watson-now-hunting-down-patent-trolls-plans-ken-jennings-elabo/

The Watson supercomputer used its speech recognition, natural language processing, machine learning and data mining abilities to crush puny human Ken Jennings’ dreams of winning at “Jeopardy!”, but now Big Blue has it chasing down medical patent trolls for fun. Incorporating the Strategic IP Insight Platform, IBM has now programmed Watson to scan millions of pharmaceutical patents and biomedical journals to discover, analyze, and record any info pertaining to drug discovery. SIIP can then look for the names of chemical compounds, related diagrams, the company and scientist who invented and works with the compounds and related words to determine a patent’s rightful owner. The SIIP function can also highlight which patents could be targeted for acquisition by trolls looking to control a property via a lawsuit or licensing agreement. Click past the break for a video outlining the project, along with Watson’s announcement of its engagement to “Skynet“.

Continue reading Watson now hunting down patent trolls, plans Ken Jennings’ elaborate demise

Watson now hunting down patent trolls, plans Ken Jennings’ elaborate demise originally appeared on Engadget on Fri, 09 Dec 2011 05:20:00 EDT. Please see our terms for use of feeds.

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Friday, December 9th, 2011 news No Comments

Guess What The Biggest Topic On Facebook Was This Year

Source: http://www.businessinsider.com/boonsri-dickinson-guess-what-the-biggest-topic-on-facebook-was-this-year-2011-12


The death of Osama bin Laden.

10 percent of all status updates (in English) mentioned Osama bin Laden in the days following his death, according to a Facebook blog outlining the top ten global trends in 2011.

Coming in second was Green Bay Packers beating the Pittsburgh Steelers in the Super Bowl.

Charlie Sheen was winning in March, if you recall.

Each month engagement centered around the hottest current events. For instance, conversations about the Royal Wedding were really popular during April. Mentions of the marriage shot up 600-fold, according to the Facebook post.

This is what your status updates revealed:

Facebook Top Ten trends

The blog post also looked at the memes that emerged this year.

In it, you’ll see planking — you know, where people lie down in an unusual place. It hit a spike after Max Key, the son of New Zealand Prime Minister John Key uploaded a photo to Facebook, then celebrities gave the meme a second wind, but then it just sort of disappeared.

If you don’t know what “lms” is or “tbh” — then you’re clearly not spending enough time on Facebook.

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Wednesday, December 7th, 2011 news No Comments

John Bell, Managing Director, Oglivy 360

Source: http://blog.compete.com/2011/11/14/digital-cmo-series-john-bell-managing-director-oglivy-360/

“Even Social Media needs brand management.”

At the 2011 Digital CMO Summit, John Bell, Managing Director at Ogilvy 360 shared his thought provoking presentation – Overcoming the CMO’s Dilemma. John discussed a number of key questions and challenges that CMO’s are facing as brands begin to move from experimentation into operationalizing” social media.  It’s not as simple as senior marketing executives finally “getting it.” CMOs and their immediate teams are faced with some organizational issues, capability gaps, and the unforeseen consequences of embracing social media marketing and communications. Below are the 7 big challenges that must be overcome in order to reap the largest business value from social media:

1. Challenge: The Curse of the Channel Mindset

Solution: Plan around owned, earned and paid ‘engagement’
____________________________________________________________

2. Challenge: Understanding what to value

Solution: Adopt a new model that values behavior
____________________________________________________________

3. Challenge: Uncontrolled growth

Solution: Social Brand Management
____________________________________________________________

4. Challenge: What do I do with my Web site

Solution: Develop a content strategy
____________________________________________________________

5. Challenge: Assigning the right roles

Solution: Form a “center for excellence”
____________________________________________________________

6. Challenge: Building knowledge and capacity

Solution: Train, train, train
____________________________________________________________

7. Challenge: How else does social media drive value?

Solution: Develop a social business strategy
____________________________________________________________

Hear from John as he discusses the 7 big challenges and more on the CMO’s Dilemma on the Compete YouTube Channel.

About John: John Bell, managing director at Ogilvy, developed and leads 360° Digital Influence, the world’s largest, award-winning network of social media strategists, with team members in more than 27 countries. Bell and his team have designed integrated social media strategy and programs for B2B and B2C businesses as diverse as Unilever, American Express, Dupont, LG, and Lenovo. Bell has also received recognition for his enterprise social media strategy for The Ford Motor Company.


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Thursday, November 17th, 2011 news No Comments

Fight!

Source: http://blog.compete.com/2011/10/26/tumblr-vs-wordpress-vs-blogger-fight/

Image from: Digital Genetics/Shutterstock

Tumblr has been in the news a lot recently because of their huge user numbers (there’s also been some question of whether or not they are a “bot fest” – but I’ll leave that for others to analyze.) Back in 2009, I compared Tumblr to Posterous – but since that time Tumblr has just pulled away. So much so that Posterous seems to have seen the writing on the wall and is now pivoting in a new direction. But I thought it would be good to take a look at how Tumblr fairs against the larger, more established blogging networks – namely WordPress.com and Blogger.com (now part of Google).

In terms of unique visitors, there isn’t any comparison – WordPress continues to dominate. Blogger has seen attrition in their numbers and has now fallen to third place (maybe the recent move to integrate Blogger into Google+ will help here).

In terms of visits, while Tumblr passed Blogger more than a year ago, it has now moved into a tie with WordPress.

But while Tumblr has many fewer unique visitors, those visitors are viewing a lot of pages. In fact, Tumblr is now completely dominating WordPress and Blogger in this area.

And in terms of attention, Tumblr is once again dominant.

I think the reason for the higher level of engagement on Tumblr (as measured in Page Views and Attention) probably comes down to a couple of key properties of Tumblr:

1. Tumblr functions more like a social network – thus people that use Tumblr tend to also subscribe/follow other Tumblrs – creating a strong network effect.
2. Cross-blog tagging – this brings a bit of Twitter to the blog network – allowing people to easily aggregate content, by tag, across blogs. This also, no doubt, aids in content discovery.
3. Tumblr reduces barriers to publishing content – unlike a traditional blog, where people feel the need to provide richer content, Tumblr tends to encourage simple posts.

What do you think? Are you using Tumblr now in place of other blogging networks? How do you decide which one to use, and for what purpose?


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Friday, October 28th, 2011 news No Comments

The Half-Life Of A YouTube Video Is 6 Days (GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5

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A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul. After 20 days, a YouTube video has had 75% of its total views.

That’s a really short life span for YouTube videos, and it’s probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its views.

Why? In the last two years, YouTube has improved its user interface, which helps videos get seen early on. Also, the world has gotten more adept at embedding and sharing videos in real-time via Twitter and Facebook. (And there’s probably more video to choose from.)

What’s this mean for publishers? For one thing, publishers should have advertising/monetization schemes ready to go for their videos right when they’re published, because the hits come early.

It also means companies should be actively uploading videos to YouTube, says David Burch, a rep at TubeMogul. He notes that major companies like the NBA have been good at getting clips on YouTube quickly. If they didn’t act fast, then they could miss an opportunity to get eyeballs.

chart of the day, youtube video lifecycle, may 2010

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Friday, May 28th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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