enterprise
How These Guys Went From Making Music For The Terminally-Ill To Launching An iTunes-Like Startup
It’s the perfect example that doing what you love — and knowing what the market lacks — will eventually pay off.
Alex King-Harris, Craig Kohland and Amani Friend met through the yoga community, but what’s unique about the trio is that they were all musicians making music for those who were terminally-ill or facing chronic illness. King-Harris had been involved in a bad car accident years ago which introduced him to yoga.
As yoga increased in popularity, the co-founders realized there wasn’t a platform for instructors to get recommended healing music or share their playlists with one another or with their students. All three guys immensely believe that the right music is essential for various sequences in a yoga routine.
After initially raising $150,000, YogiTunes, which works a lot like iTunes, but is catered specifically to the yoga community, launched in July 2011. The site currently has around 6,000 artists to choose from and the downloaded music can be played through any medium — unlike iTunes, which requires Apple products.
But people are used to getting their music through iTunes and other popular sources:
“You’re up against people who have really strong habits of consuming through iTunes, or consuming through Pandora,” King-Harris told us. “It takes a little while to shift people’s habitual ways of consuming.”
Eventually, the company wants to grow beyond music and become a community for health and wellness enthusiasts.
“We definitely want to draw people in with the music and then extend to other products, other services, other things that we feel are valuable for people’s lifestyles. It’s kind of taking the Amazon model. They were really good at selling books and now they do everything.”
“We can also scale quite quickly beyond yoga to the health and wellness market. A lot of massage therapists, fitness teachers, tai chi people use our music. I think the yoga market is particularly interesting because, in general, the median income is high so we know we have an broad enough audience.”
For inspiration, the company looks at Beatport, a private company that offers music for the DJ community.
“It’s a similar way that we see ourselves servicing the yoga community. They’re a very successful enterprise, very well-known and well established in what they do. They really know their niche. And that’s what we want to do.”
NOW SEE: A complete guide to what not to do when launching a startup>
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See Also:
- These Guys Launched A Startup For Entrepreneurs And Then Got Turned Away By Entrepreneurs
- INSTANT MBA: Know Your Competitors Broadly And Your Users Narrowly
- How Gossiping At The Workplace Can Improve Your Health
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AT&T Is Going To Try To Blow Away Amazon’s Cloud (AMZN, T)
Source: http://www.businessinsider.com/amazon-has-got-yet-another-new-cloud-competitor-att-2012-1
There’s already no shortage of companies with their own “clouds” trying to blow up Amazon’s popular web services.
Now AT&T will too.
On Monday AT&T announced AT&T Cloud Architect, which it describes as “a developer-centric cloud platform providing storage and infrastructure as-a-service.” Sound familiar? It should. That’s what Amazon’s Web Services does, as does Microsoft Azure, IBM’s SmartCloud, Red Hat’s OpenShift and countless others.
AT&T has promised that it’s new cloud will support multiple flavors of Linux (CentOS, Debian, Fedora, Red Hat) as well as Windows Server.
AT&T was vague as to when its cloud would be available, saying that it would be turned on sometime in the next few weeks, reports Ars Technica.
The news is significant for another reason. AT&T is choosing OpenStack to build its cloud, making it the first carrier to join the OpenStack consortium. OpenStack is an open-source cloud architecture project based on a collaboration between NASA and hosting company Rackspace. It’s not the only open source cloud architecture, but it is the one that seems to be winning the most support with the most important participants.
Having the cloud industry settle on one architecture is good for enterprise customers. It ensures they won’t get stuck with one cloud vendor. They can move their applications more easily between multiple clouds built with the same technology.
That’s the heart of the complaint thrown at Amazon by competitors like Rackspace. They say Amazon’s proprietary technology makes it hard for customers to move.
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See Also:
- Meet The Men Who Turned Amazon From Bookstore To Tech Giant
- IBM’s New CEO Starts The Year With A Bang, Making Her First Acquisition
- Dear HP Employees: Please Tell Us What You Think Of Meg Whitman So Far
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John Bell, Managing Director, Oglivy 360
Source: http://blog.compete.com/2011/11/14/digital-cmo-series-john-bell-managing-director-oglivy-360/
At the 2011 Digital CMO Summit, John Bell, Managing Director at Ogilvy 360 shared his thought provoking presentation – Overcoming the CMO’s Dilemma. John discussed a number of key questions and challenges that CMO’s are facing as brands begin to move from “experimentation into operationalizing” social media. It’s not as simple as senior marketing executives finally “getting it.” CMOs and their immediate teams are faced with some organizational issues, capability gaps, and the unforeseen consequences of embracing social media marketing and communications. Below are the 7 big challenges that must be overcome in order to reap the largest business value from social media:
1. Challenge: The Curse of the Channel Mindset
Solution: Plan around owned, earned and paid ‘engagement’
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2. Challenge: Understanding what to value
Solution: Adopt a new model that values behavior
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3. Challenge: Uncontrolled growth
Solution: Social Brand Management
____________________________________________________________
4. Challenge: What do I do with my Web site
Solution: Develop a content strategy
____________________________________________________________
5. Challenge: Assigning the right roles
Solution: Form a “center for excellence”
____________________________________________________________
6. Challenge: Building knowledge and capacity
Solution: Train, train, train
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7. Challenge: How else does social media drive value?
Solution: Develop a social business strategy
____________________________________________________________
Hear from John as he discusses the 7 big challenges and more on the CMO’s Dilemma on the Compete YouTube Channel.
About John: John Bell, managing director at Ogilvy, developed and leads 360° Digital Influence, the world’s largest, award-winning network of social media strategists, with team members in more than 27 countries. Bell and his team have designed integrated social media strategy and programs for B2B and B2C businesses as diverse as Unilever, American Express, Dupont, LG, and Lenovo. Bell has also received recognition for his enterprise social media strategy for The Ford Motor Company.
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Windows Mobile’s Incredible Death Spiral
Source: http://feeds.gawker.com/~r/gizmodo/full/~3/YplxNHBy8r0/windows-mobiles-incredible-death-spiral
Before Windows Phone 7 was even an embryo of a concept, Windows Mobile was king: It powered nearly half of smartphones in use, a led the industry in features. Then, in 2007, things started to go wrong. Very, very wrong.
Silicon Alley Insider has charted Windows Mobile’s platform share, which is to say the proportion of users who were using it at a given time, over the last four years. For showing decline, figures like these are more telling than sales—they mean that, for years now, people haven’t been buying Windows Mobile phones nearly as fast as they’ve been ditching them.
More interesting than what it shows is what it projects: Windows Mobile 6.x phones have been collectively kneecapped by Microsoft’s announcement yesterday, and rendered spectacularly unbuyable outside of enterprise circles. In other words, that line—the one that dragged down past RIM in 2008, and that dropped past Apple last year—is going to keep plunging for the rest of this year, until Windows Phone 7 tries to haul it back up. And until then, it’s only going to get steeper. [Silicon Alley Insider]
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40 percent of iPhone sales are enterprise, Android ‘built with a very specific focus to consumers’
Source: http://www.engadget.com/2010/05/27/atandt-40-percent-of-iphones-are-enterprise-android-built-with/
It isn’t just Verizon’s Lowell McAdam with fascinating commentary at this Barclays Capital tech conference going down in New York this week. Ron Spears, who leads up AT&T’s Business Solutions division, had some notable things to say about enterprise mobility — specifically, the iPhone’s role in taking businesses to the road, a magic trick typically associated almost exclusively with BlackBerry over the past ten years. Basically, Spears says that he’s seeing extraordinary uptake on the business side with the iPhone since 2008 and the introduction of the platform’s first enterprise-focused features; in fact, he claims that “four out of every 10 sales” are to enterprise users these days and that it has all but caught up to BlackBerry for the kind of modern, tight, full-featured security that your average IT department needs. On a related note, Spears says that he hasn’t “seen the Android platform yet in the enterprise space,” but that he figures it’ll evolve over time to become “hard to ignore” to the enterprise segment. Of course, considering that AT&T has virtually no presence in the Android market at the moment, we’re not surprised that he’d take a lukewarm tack — so here’s hoping that changes fast. Follow the break for more highlights of Spears’ comments.
Continue reading AT&T: 40 percent of iPhone sales are enterprise, Android ‘built with a very specific focus to consumers’
AT&T: 40 percent of iPhon! e sales are enterprise, Android ‘built with a very specific focus to consumers’ originally appeared on Engadget on Thu, 27 May 2010 17:42:00 EDT. Please see our terms for use of feeds.
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