It’s the perfect example that doing what you love — and knowing what the market lacks — will eventually pay off.
Alex King-Harris, Craig Kohland and Amani Friend met through the yoga community, but what’s unique about the trio is that they were all musicians making music for those who were terminally-ill or facing chronic illness. King-Harris had been involved in a bad car accident years ago which introduced him to yoga.
As yoga increased in popularity, the co-founders realized there wasn’t a platform for instructors to get recommended healing music or share their playlists with one another or with their students. All three guys immensely believe that the right music is essential for various sequences in a yoga routine.
After initially raising $150,000, YogiTunes, which works a lot like iTunes, but is catered specifically to the yoga community, launched in July 2011. The site currently has around 6,000 artists to choose from and the downloaded music can be played through any medium — unlike iTunes, which requires Apple products.
But people are used to getting their music through iTunes and other popular sources:
“You’re up against people who have really strong habits of consuming through iTunes, or consuming through Pandora,” King-Harris told us. “It takes a little while to shift people’s habitual ways of consuming.”
Eventually, the company wants to grow beyond music and become a community for health and wellness enthusiasts.
“We definitely want to draw people in with the music and then extend to other products, other services, other things that we feel are valuable for people’s lifestyles. It’s kind of taking the Amazon model. They were really good at selling books and now they do everything.”
“We can also scale quite quickly beyond yoga to the health and wellness market. A lot of massage therapists, fitness teachers, tai chi people use our music. I think the yoga market is particularly interesting because, in general, the median income is high so we know we have an broad enough audience.”
For inspiration, the company looks at Beatport, a private company that offers music for the DJ community.
“It’s a similar way that we see ourselves servicing the yoga community. They’re a very successful enterprise, very well-known and well established in what they do. They really know their niche. And that’s what we want to do.”
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There’s already no shortage of companies with their own “clouds” trying to blow up Amazon’s popular web services.
Now AT&T will too.
On Monday AT&T announced AT&T Cloud Architect, which it describes as “a developer-centric cloud platform providing storage and infrastructure as-a-service.” Sound familiar? It should. That’s what Amazon’s Web Services does, as does Microsoft Azure, IBM’s SmartCloud, Red Hat’s OpenShift and countless others.
AT&T was vague as to when its cloud would be available, saying that it would be turned on sometime in the next few weeks, reports Ars Technica.
The news is significant for another reason. AT&T is choosing OpenStack to build its cloud, making it the first carrier to join the OpenStack consortium. OpenStack is an open-source cloud architecture project based on a collaboration between NASA and hosting company Rackspace. It’s not the only open source cloud architecture, but it is the one that seems to be winning the most support with the most important participants.
Having the cloud industry settle on one architecture is good for enterprise customers. It ensures they won’t get stuck with one cloud vendor. They can move their applications more easily between multiple clouds built with the same technology.
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Before Windows Phone 7 was even an embryo of a concept, Windows Mobile was king: It powered nearly half of smartphones in use, a led the industry in features. Then, in 2007, things started to go wrong. Very, very wrong.
Silicon Alley Insider has charted Windows Mobile’s platform share, which is to say the proportion of users who were using it at a given time, over the last four years. For showing decline, figures like these are more telling than sales—they mean that, for years now, people haven’t been buying Windows Mobile phones nearly as fast as they’ve been ditching them.
More interesting than what it shows is what it projects: Windows Mobile 6.x phones have been collectively kneecapped by Microsoft’s announcement yesterday, and rendered spectacularly unbuyable outside of enterprise circles. In other words, that line—the one that dragged down past RIM in 2008, and that dropped past Apple last year—is going to keep plunging for the rest of this year, until Windows Phone 7 tries to haul it back up. And until then, it’s only going to get steeper. [Silicon Alley Insider]
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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