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What You Need To Know About The Technology Driving Advertising Right Now

Source: http://www.businessinsider.com/what-you-need-to-know-about-the-technology-driving-advertising-right-now-2012-3

 

your ad here, advertising, marketing

Media buying today is no easy task – it has to be simple, effective, and relevant.

Ask any buyer and they will tell you there are seemingly infinite choices available to them in selecting media for their clients.

How do they reach a final decision?  Price? Relationship? Brand? Environment? Big idea?

All of these are good reasons, but I’d postulate that information or insights that can be learned from the partner are increasingly an important part of the final buying process.

Buyers want and need to learn more about what is and isn’t working for their clients across all media channels in order to best optimize existing and future campaigns.

Many vendors and start-ups are trying to apply new technology to media in an effort to make inventory more valuable and effective for publishers and advertisers alike.

And, ideally, they are trying to use technology to fuse data with inventory, not only to differentiate themselves from the crowd pre-sale but also to generate post-campaign “learnings” to share with the client.

Top media and technology companies have long been optimizing campaigns from the start (the day the campaign goes live) to ensure clients get the results they are looking for.

Additionally, they are working with an array of technologies and partners, such as Compete and Dimestore, to provide actionable “learnings” during the campaign and afterwards.

By integrating post-buy reports with most branding programs, these companies are able to give marketers a view of their audience they rarely see and, more importantly, work hand and hand with them to build repeatable programs that work for clients.

Using data and technology to improve media effectiveness can be very rewarding – often clients see a tremendous lift in key brand measures.

But the application of technology takes patience, experience and a bit of art to find the right mix of capabilities to work for each client.   When media meets technology the impact can be impressive, but don’t assume just because you apply data or technology to media that you will get the desired result.

You need to work with a partner that has the people, platform and knowledge to apply technology appropriately and deliver the insights and results you expect.

What do you think?

The views expressed here reflect the views of the author alone, and do not necessarily reflect the views of 24/7 Real Media, its affiliates, subsidiaries or its parent company, WPP plc.

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Wednesday, March 7th, 2012 news No Comments

Jessica Alba’s New Startup Will Tempt You To Buy Green Diapers

Source: http://www.businessinsider.com/jessica-albas-new-startup-will-tempt-you-to-buy-green-diapers-2012-1


Meet Brian Lee, Co-Founder of Honest Company at IGNITION West!

Jessica Alba

Actress-turned-entrepreneur Jessica Alba co-founded a startup called Honest Company, an online commerce site that sells green diapers, biodegradable wipes, and other environment friendly items.

All those baby items are sold under a private label, Kara Swisher at AllThingsD reports.

Alba had a hard time finding non-toxic products, so she decided to create a marketplace for it. There’s been a lot of buzz around the launch of Honest, which has a subscription model, depending on how many baby products you need.

Alba’s cofounder is Brian Lee, who also cofounded Shoe Dazzle with Kim Kardashian, and LegalZoom with Robert Shapiro.

Don’t Miss: 10 Celebrities That Are Pouring Money Into Startups

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Thursday, January 26th, 2012 news No Comments

Bloomberg Didn’t Sell Enough Terminals So Now Everyone’s Bonuses Are Getting Whacked

Source: http://www.businessinsider.com/bloomberg-didnt-sell-enough-terminals-so-now-everyones-bonuses-are-getting-whacked-2012-1


Bloomberg Terminal

The lower bonus situation on Wall Street isn’t just for the bankers, but for the companies that service the bankers as well.

Since Bloomberg LP failed to meet its quota for selling its famous terminals, everyone at the financial media giant will receive lower bonus payouts, the New York Post reported citing an internal memo.

That means your favorite Bloomberg News reporters and Bloomberg TV anchors will take home a lower paycheck, according to the report.

If you’re not already familiar with the Bloomberg terminal, it’s basically a computer that’s targeted toward financial professionals so they can message other users, obtain real-time market data, news and stock quotes among many other functions.

They’re really awesome.

According to the Post, there are currently 310,000 terminals that are being used worldwide.  However, the company only added 13,672 in 2011, which was short of its internal sales goal of 15,000.

So if they sold 1,328 more they wouldn’t be having this lower payout problem.  Of course, it’s not exactly the best environment out there on Wall Street.

On a side note, revenue at Bloomberg climbed $720 million, or 10.5%, to $7.59 billion, the Post reported.

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Thursday, January 26th, 2012 news No Comments

Marvell’s Classroom 3.0 includes Armada-powered SMILE Plug Computer

Source: http://www.engadget.com/2012/01/08/marvells-classroom-3-0-initative-armada-smile-plug-computer-ces-2012/

All together now — “Aww!” Marvell has just outed its Classroom 3.0 initiative here at CES 2012, with the star attraction being the cutie above. That’s an Armada-powered plug computer known as SMILE, hailed as the “first plug development kit designed to turn a traditional classroom into a highly interactive learning environment.” The device is capable of creating a “micro cloud” within a classroom, with the entire environment able to be controlled by the instructor. The hardware’s being launched in tandem with an expanded One Laptop Per Child partnership, with the OLPX XO 3.0 trumpeted as the perfect companion product. It’s capable of serving up to 60 clients at once, and it’s based on Arch Linux for ARM; there’s even a 5V Li-ion battery for back-up — you know, in case that rambunctious kid of yours pulls the power. It’ll be hitting kiddies and teachers alike this Spring, but there’s nary a mention of price.

Gallery: Marvell SMILE Plug Computer

Continue reading Marvell’s Classroom 3.0 includes Armada-powered SMILE Plug Comp! uter

Marvell’s Classroom 3.0 includes Armada-powered SMILE Plug Computer originally appeared on Engadget on Sun, 08 Jan 2012 18:13:00 EDT. Please see our terms for use of feeds.

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Sunday, January 8th, 2012 news No Comments

Appcelerator developers warm to Windows Phone, give BlackBerry the cold shoulder

Source: http://www.engadget.com/2011/11/15/appcelerator-developers-warm-to-windows-phone-give-blackberry-t/

As the year winds to a close, it seems that developer sentiments have shifted since we last checked in with Appcelerator and its opinionated community of coders. In a survey performed in conjunction with IDC, the results suggest a steady interest to develop for smartphones and tablets of the iOS and Android variety, but also reveal a punctuated surge in enthusiasm for Windows Phone. The platform experienced an eight percent uptick since last quarter, with developers citing Nokia’s involvement as a primary motivating factor. While Microsoft’s OS still lags significantly behind the front-runners, it has significantly separated itself from other competitors. For instance, interest in BlackBerry smartphones fell by seven percent, to roughly half that of Windows Phone. It should be noted that this survey doesn’t reflect the development community as a whole, but merely of Appcelerator Titanium users — if you’re curious, the product is a cross-platform development environment for mobile apps. While the 2,160 respondents may not perfectly represent reality, we wouldn’t be surprised if they were darn close.

Appcelerator developers warm to Windows Phone, give BlackBerry the cold shoulder originally appeared on Engadget on Tue, 15 Nov 2011 10:47:00 EDT. Please see our terms for use of feeds.

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Tuesday, November 15th, 2011 news No Comments

An Evolutionary Step In iPad Gaming [Ipadapps]

Source: http://gizmodo.com/5582559/osmos-for-ipad-ambient-gaming-tailor+made-for-the-tablet

Osmos for iPad: An Evolutionary Step In iPad GamingWhen the iPad was unveiled and I started to imagine the types of games a 9″ touch screen might engender, I envisioned gorgeous, intuitive and, above all, immersive experiences. Osmos for iPad is one of the best I’ve found yet.

The game, which is adapted from a well-regarded PC version and costs $5 in the App Store, puts you in control of a tiny blue organism, a mote, which you direct around the screen, growing in size as you absorb the smaller blobs around you. Of course, all sorts of challenges, including bigger motes trying to absorb you, complicate that mission.

But what’s really special about Osmos is the experience of controlling that game play. Tapping behind your mote scoots him around the screen, predictably, but at any time you can pinch to zoom in or out, allowing you to navigate a tight passage or survey the level at a distance. Additionally, you can swipe with one finger to alter time—drag left and all the motes slow to a crawl, drag right and they shoot around like bouncy balls. Different speeds and levels of zoom have situations in which they’re uniquely useful, and these elegant controls are the perfect complement to the game’s polished visuals.

Osmos teaches you these gestures in early levels, but after that there’s little instruction. You’re given a basic goal and left to your own devices to go about achieving it. Depending on your style, the game play can be rambunctious or meditative, and often it’s both in the course of one level.

There’s not a huge variation in the game play, admittedly, and it’s so engrossing that I imagine most players will zip through the Odyssey track pretty quickly (there’s an arcade mode that lets you play levels one at a time, too). But in some ways this simplicity is the game’s biggest asset, because it allows for a remarkable cohesiveness between all of its elements, from game play and visual style down to the soundtrack and menus. It’s not only a “the whole is greater than the sum of its parts” type thing; here, the whole is so dazzlingly packaged that you don’t really think of the “parts” as parts at all.

For me, Osmos on the iPad is an experience first and a game second, and it uses the iPad to achieve game play that would be impossible—or, at least, not nearly as compelling—on any other platform. At its best, the iPad isn’t just an app machine or a gaming device but a portal into some other environment all together, and I hope that developers will follow Osmos’ lead and strive not just to adapt familiar gaming experiences to the tablet but to create new ones for it entirely. [iTunes]

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Friday, July 9th, 2010 news No Comments

iOS has a bigger dev army than Android, but will cross-platform apps rule the day?

Source: http://www.engadget.com/2010/07/05/ios-has-a-bigger-dev-army-than-android-but-will-cross-platform/

We oftentimes hear raw numbers of apps bandied about in mobile OS comparisons, but we rarely get any idea of just how many developers are behind the scenes working for each platform. This is the void of knowledge filled by AppStore HQ today, who have gone to their dev directory — claimed to be a complete listing of all 55,000+ coders whose work is currently available for consumption in the Apple App Store or Android Market — and stacked them into neat piles of Apple, Google and Gapple programmers. It’s immediately apparent that single-platform development is the norm (with Apple holding the predictable edge), but AppStore HQ also provides a list of some of the most well known (and well funded) apps doing the cross-platform dance, and suggests that a movement is afoot toward making software available for both sets of users. Then again, the BNET article below points out the difficulties faced by smaller outfits, who might struggle to find the resources required to port their content over and maintain the skills required to be multi-platform, resulting in them sticking to one environment, irrespective of what allures others might throw their way. Give them both a read, we say.

iOS has a bigger dev army than Android, but will cross-platform apps rule the day? originally appeared on Engadget on Mon, 05 Jul 2010 04:17:00 EDT. Please see our terms for use of feeds.

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Monday, July 5th, 2010 news No Comments

Symbian^3 reviewed in exquisite and ruthless detail by Eldar Murtazin

Source: http://www.engadget.com/2010/06/24/symbian-3-reviewed-in-exquisite-and-ruthless-detail-by-eldar-mur/

No folks, those mythical N8 review units still aren’t on our doorsteps, but we can offer you the next best thing: a thorough (we mean thorough) overview of the Symbian^3 environment that will be front and center on Nokia’s next great phone. Eldar Murtazin of mobile-review reports on everything from the sophisticated handling of contacts and caller ID pictures, through the noticeable speed improvements, past the limited utility of online widgets that display only two lines at a time, beyond the “weak spot” web browser, and all the way to Symbian’s unhealthy habit of “clinging to continuity.” It’s an enlightening read, which pulls no punches with its conclusion: Symbian^3 is an evolutionary step up from S60 5th edition, which brings nothing new to the market and offers no comparative advantages. Strong words from Eldar, paricularly when he doesn’t disclose what build of the OS he’s using; his rationale, however, is that his analysis relates to overarching design decisions and ignores software bugs and version-specific foibles. Make of that what you will.

[Thanks, scotsboyuk]

Symbian^3 reviewed in exquisite and ruthless detail by Eldar Murtazin originally appeared on Engadget on Thu, 24 Jun 2010 06:15:00 EDT. Please see our terms for use of feeds.

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Thursday, June 24th, 2010 news No Comments

Branding is still a useful activity? Reach and frequency is still a useful metric?

Source: http://community.microsoftadvertising.com/blogs/analytics/archive/2009/07/06/getting-back-to-basics-why-web-advertising-needs-traditional-media-metrics.aspx

Getting Back to Basics – Why Web Advertising Needs Traditional Media Metrics

posted Mon, Jul 06 2009

by Young Bean Song MSFT

Trying to build a brand marketing campaign without traditional target reach and Gross Rating Points (GRP) estimates is like trying to diet without the concept of calories. The analogy of dieting and advertising works on many levels.

continue reading Young Bean Song…

My response…

RE: “Patty Wakeling, an industry veteran who leads Unilever’s Global Media Insights Group, recently reminded me that in today’s retail environment, the choice between the branded versus the generic option are separated by less than an inch on the shelf. It was a sobering reminder of the power of branding, and why so many companies are willing to spend so much to build their brand equity.” But in the case of Whole Foods’ own store brand, 365, many people perceive it to be better than branded options (or at least equivalent). So they tend to choose to buy the 365 product instead. In other cases, what used to be brand equity/value is now perceived as an undesirable premium. Take another example — the rise and popularity of Trader Joe’s where 80% of the products sold are house brands. Consumers care about the product and its quality and value; consumers no longer care (as much) about the brand that is slapped on the package if the contents inside suck.

A brand used to be a mark or symbol burned onto a cow’s butt to signify what ranch it came from. And if people knew the ranch had a good reputation for raising healthy cows, they would buy the cow. The brand helped simplify the purchase decision. These days, advertisers carefully manicure “brand messages” and shout them at target consumers using various one-way channels such as TV, print, radio, and banner ads. But like Scott Cook, Intuit, said, “A brand is no longer wht we tell the consumer its – its what the consumers tell each other it is.” So branding as we know it (advertisers shouting claims at target customers) is less relevant or even unwanted entirely by modern consumers. And brand equity, which used to be a large, fungible item on the balance sheet (technically known as “good will”) may be far less valuable today. Consumers don’t just take the advertisers’ word for it; they will do their own research and buy what is actually valuable and useful.

Companies that actually develop useful and valueable products or services that consistently deliver on their promise — Apple, Drobo, Zappos, JetBlue, etc. — can even cut out their brand advertsing entirely because their brand IS their consistent delivery on the promise of value and usefulness. For example, has Apple EVER claimed they have awesome design and are easy to use? NEVER! But their products consistently deliver on those 2 attributes. So that’s how modern users would describe Apple’s brand to their friends.

A “brand” is earned over time. “Branding” is no longer a useful activity (and furthermore it is damned expensive — media costs — and ineffective — because it is the advertiser making claims that modern consumers don’t believe, assuming they saw the ad in the first place).

From AdAge — people buying private label, generics, or store brands (quality of which are pretty comparable to name brands)

Private Labels winning the battle of the brands
http://adage.com/article?article_id=134791

What do you think?

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Wednesday, July 8th, 2009 digital 3 Comments

social amplification

in a budget-constrained environment, the best thing an advertiser can do is shift more attention (notice, I didn’t say money) to social marketing and stimulate social actions among target users and customers. While paid media used to just get people to some place (like a website), social marketing is about stimulating social actions — so the people actually do something — share, rate, comment, recommend, etc. These actions lead to an accumulation of value over time such that future visitors will get the benefit of all of the actions that went before (e.g. I only watch the highest rated or most viewed videos on YouTube; I don’t have to wade through and find the good stuff myself). Furthermore, social actions are free to the advertiser — think “advocacy.” When real people carry the message forward to their friends, it is free amplification for the advertiser — social amplification.

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Thursday, February 5th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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