Netflix wants users to be able to share viewing habits on Facebook, US Senate agrees

Source: http://www.engadget.com/2012/12/21/netflix-facebook-law-change/

Netflix wants users to be able to share viewing habits on Facebook, US Senate agrees

We knew Netflix was big, but big enough to change the law? Apparently so, as an amendment to the Video Privacy Protection Act backed by the streaming service has been cleared by the US Senate. If the alteration gets a final sign-off from Obama himself, it’ll allow Netflix users to easily share their streaming activity on Facebook — something already implemented in regions outside the US. The current law, which makes such sharing tricky, was passed in the late 80’s after a judge saw his video rental history leaked to a newspaper. There wasn’t anything embarrassing in this list, but the episode begat the Act which requires a person’s legal consent every time there’s a request to publish such data. Instead, Netflix is proposing a one-off authorization which streamlines the whole process. We imagine the president’s signature is just a formality, in which case you’ll soon know exactly how many times we’ve watched Step Up 2: The Streets.

Continue reading Netflix wants users to be able to share viewing habits on Facebook, US Senate agrees

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Via: TechCrunch

Source: Bloomberg

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Friday, December 21st, 2012 news No Comments

AMC’s Advertising Shows Are A Mess

Source: http://www.businessinsider.com/chart-amcs-advertising-shows-are-a-mess-2012-5

Mad Men The Pitch AMC Ratings 2012

Early last week, we chronicled how AMC’s advertising competition show, The Pitch, had some seriously awful ratings.

The low ratings prompted AMC to move The Pitch from its Monday time slot to Sundays, following AMC’s other advertising show, Mad Men.

It’s hard to say the move didn’t work—viewership has doubled— but a new trend is emerging: Mad Men is struggling.

The most recent episode, which aired on Sunday, had just under two million viewers or one-third less viewers for when Mad Men first aired a one-hour episode this season on March 25. (It’s an over 45% drop-off from the 3.535 million viewers Mad Men claimed during its two-hour premier in March.)

It should be noted Mad Men debuted with record ratings and is still beating last season’s average. Although Netflix took credit for an added million viewers, i.e. the bulk of the difference between the record premiere and last season’s average.

We’ve mentioned it a few times before, but advertising shows traditionally do not work.

Despite not having a single positive trend in ratings since the season began, Mad Men will fare a lot better than The Pitch, which has failed to cross the 0.1 threshold from Nielsen since its debut while being described as an oversimplification, outdated and phantasmagoricaly awful from critics.

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Thursday, May 24th, 2012 Uncategorized No Comments

Amazon Inflates Numbers To Make Its Streaming Video Library Seem Bigger Than It Really Is (AMZN)

Source: http://www.businessinsider.com/amazon-inflates-numbers-to-make-its-streaming-video-library-seem-bigger-than-it-really-is-2012-4

jeff bezos smiling

Amazon inflates the numbers about its streaming video library to make it seem larger than it actually is, reports Fast Company.

As it stands now, Amazon proudly declares that it offers “more than 17,000 movies and television shows.”

But Amazon arrived at that number by counting every episode in a television series as a “show.”

For example, 24 counts as 192 shows.

Power Rangers and all its offshoots constitute 715 shows in the streaming library, or 4.2% of the whole.

For some more accurate numbers, Fast Company says there are closer to 1,745 movies and 150 television series available through Amazon streaming service.

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Friday, April 13th, 2012 news No Comments

Bolex Camera project raises nearly $250,000 in a single day

Source: http://www.engadget.com/2012/03/14/digital-bolex-kickstarter/

If anyone was still skeptical about the power of Kickstarter, they should pay attention. We’d lined up the Digital Bolex for a forthcoming episode of Insert Coin, but the project managed to surpass its $100,000 funding goal within 24 hours of going online. The camera is the brainchild of Joe Rubinstein and the antidote to most HD video snappers, which record footage in compressed and often interlaced formats that make editing unwieldy. The Digital Bolex, however, shoots its footage as uncompressed RAW files with a native resolution of 2048 x 1152 in Super 16mm mode. The aim is to provide a low-cost (around $3,000) way of getting this technology into the hands of filmmakers who are into their pistol grips. The project fund has swelled to an impressive $245,726 and there’s still 28 days left — would it be possible for them to make a million? If you fancy adding to the tally, shoot the source link and start hoping they can pull this off.

The power of Kickstarter: Bolex Camera project raises nearly $250,000 in a single day originally appeared on Engadget on Wed, 14 Mar 2012 12:41:00 EDT. Please see our terms for use of feeds.

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Wednesday, March 14th, 2012 news No Comments

the whole story, regardless of where you jump in

Source: http://www.engadget.com/2012/01/30/follow-the-saga-engadget/

Over the years, stories have become more than just single bursts of information. These days, there’s as much drama in the consumer technology world as there is sports, politics or your average episode of Days of our Lives. Take SOPA, for example. We’d be remiss of our duties here if we simply reported on what it was, without ever following up on protests, delays, judgments and other vitally important developments. In fact, it’s tough to think of too many stories covered today that don’t correspond with some sort of saga — even the departure of RIM’s co-CEOs represents just a single slice of a far larger tale. For those that follow this stuff 24/7, jumping in at any point in the story is no issue; piecing together the past with the present is second nature. But if you’re actually working during the day, hopping aimlessly into an ongoing saga mid-stream can be downright disorienting. Painful, even. We’ve been working hard to come up with an unobtrusive solution, and we think we’ve found it.

We’ve actually had our Follow The Saga functionality since January of last year — we quietly debuted it with the launch of Verizon’s iPhone 4 — but today’s iteration is far more interactive. We’ve been testing these out over the past few weeks, and today we’re happy to officially introduce them. If you see the badge shown after the break in any post that pops up here at Engadget, just give it a click to be taken to the full saga, and scroll up and down to see related stories before and after the one you happen to ! be looki ng at. We’re hoping it’ll be particularly helpful to those who happen to stumble upon a saga somewhere in the middle, but want to get caught up on what happened prior and where we stand now. As with everything we do, we’ll be continually tweaking and evolving the tool in the months ahead. Enjoy!

Psst… want to see it in action? Have a look under the body of this SOPA post to see how we got to where we are today.

Continue reading Introducing ‘Follow The Saga’: the whole story, regardless of where you jump in

Introducing ‘Follow The Saga’: the whole story, regardless of where you jump in originally appeared on Engadget on Mon, 30 Jan 2012 14:18:00 EDT. Please see our terms for use of feeds.

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Tuesday, January 31st, 2012 news No Comments

Occasions and Holidays Drive Movie Box Office Sales, Not Advertising

Taking the top box office results for each of 52 weekends from the past 10 complete years (1998 – 2008; Source: IMDB.com) we see consistently that occasions like Valentines, Memorial Day, July 4th, and Thanksgiving show increased movie going activity. People have more time during these holidays to go to the movies and Valentines is a date+movie occasion. Also, during the summer, many people go to the movie theatre to escape the heat so there is an overall hump every year during the summer months — from Memorial Day to Labor Day.


People go out during Valentines, Memorial Day, July 4th, and Thanksgiving. And they still spend what they planned to spend — 2 tickets for movie — they didn’t buy 2 more tickets and see a second movie on the same date or holiday weekend. ┬áIf they had several good movies to choose from (often, they don’t), they would choose to spend the finite dollars on the one movie they really wanted to see. The overall movie spending “pie” did not increase much, if any, year over year.

1998 $4,055,194,733 n/a

1999 $4,253,601,768 5%

2000 $4,496,554,005 6%

2001 $5,003,433,737 11%

2002 $5,489,974,199 10%

2003 $5,581,797,720 2%

2004 $ 5,697,299,530 2%

2005 $ 5,524,566,579 -3%

2006 $ 5,660,826,625 +2%

2007 $ 5,968,027,963 +5%

2008 $ 5,887,193,490 -1%

The chart below shows a red line which is the average of all 10 years. The 10 thin blue lines are the annual lines from1998 – 2008, inclusive and these are plotted as actual dollars. They come out right on top of each other.


Movie advertising, which runs into the hundreds of millions of dollars a year, has failed to noticeably increase the overall spending year-round or even during specific times. The chart below shows the differentials (difference between an annual line and the 10-yr average line). These all hover closely in the +$50M and -$50M band. The amplitude of the 10-yr average (red line) is larger than $50M in the summer hump — implying that the average change in movie ticket sales due to normal seasonality is larger than the change in amplitude caused by ALL movie advertising combined.


And the summer “hump” is due to actual demand (people going out to movie theatres, some to escape the heat) not due to advertising. The only effect of advertising is to share-shift from one movie to another — the total spending remains consistent and even seasonal variations are consistent — a “zero-sum game.”

All-Time USA Box office

Source: IMDB.com

Rank Title USA Box Office
1. Titanic (1997) $600,779,824
2. The Dark Knight (2008) $533,316,061
3. Star Wars (1977) $460,935,665
4. Shrek 2 (2004) $436,471,036
5. E.T.: The Extra-Terrestrial (1982) $434,949,459
6. Star Wars: Episode I – The Phantom Menace(1999) $431,065,444
7. Pirates of the Caribbean: Dead Man’s Chest (2006) $423,032,628
8. Spider-Man (2002) $403,706,375
9. Star Wars: Episode III – Revenge of the Sith (2005) $380,262,555
10. The Lord of the Rings: The Return of the King(2003) $377,019,252
11. Spider-Man 2 (2004) $373,377,893
12. The Passion of the Christ (2004) $370,270,943
13. Transformers: Revenge of the Fallen (2009) $367,614,540
14. Jurassic Park (1993) $356,784,000
15. The Lord of the Rings: The Two Towers (2002) $340,478,898
16. Finding Nemo (2003) $339,714,367
17. Spider-Man 3 (2007) $336,530,303
18. Forrest Gump (1994) $329,691,196
19. The Lion King (1994) $328,423,001
20. Shrek the Third (2007) $320,706,665
21. Transformers (2007) $318,759,914
22. Iron Man (2008) $318,298,180
23. Harry Potter and the Sorcerer’s Stone (2001) $317,557,891
24. Indiana Jones and the Kingdom of the Crystal Skull(2008) $317,011,114
25. The Lord of the Rings: The Fellowship of the Ring(2001) $313,837,577

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Wednesday, July 22nd, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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