equivalent
Source: http://gizmodo.com/5953002/this-no+name-chinese-company-could-kick-sonys-4k-ass
There’s little doubt Sony’s monstrous 84-inch 4k TV will be a high resolution atom bomb of a TV. There’s also no doubt it costs $25,000, about as much as an actual atom bomb. Hisense is selling a 4k unit for under $6,000. Do the math.
Major, major caveat: Hisense’s XT880 is 50 inches, whereas Sony’s 4k offering is 84. Thirty four inches is a lot of inches, and could account for the price disparity—and maybe preclude as huge a rift between Hisense’s as-of-yet-not-priced 65-inch 4k set and Sony’s closest equivalent.
Close up. Derp.
Second major caveat: 4k might not make sense at 50 inches. If you’re sitting far enough away, odds are you probably can’t notice the pixels in your 1080p television. But for those in smaller spaces, where the screen door effect pops up, Hisense will give you a (relatively) cheap way to never, ever notice pixels again, thanks to the fact that the company manufactures its own panel straight outta China, cutting out middle men. And indeed, smushing my face right up against the panel yielded not a single discernable pixel. There was some flicker at certain angles, and what looked like compression artifacts along image edges, but that could just as well be attributed to the source material.
SUPER CLOSE. WAY CLOSE THAN YOU WILL EVER ACTUALLY BE TO A TV.
We’ll see more from Hisense at CES, but in the mean time, don’t panic: there might actually be a way for you to afford the next great leap in HDTV.
Samsung sues Australian patent office to force judicial review of Apple patents
Source: http://www.engadget.com/2012/06/08/samsung-australian-judicial-review/
Samsung has sued the Australian patent commissioner to seek judicial review of four patents granted to Apple in the country. It alleges that Cupertino’s innovations patents, the legal equivalent of calling shotgun on new tech, weren’t withdrawn by the commission when the full ones were awarded. If the Korean company is successful, the four patents will be declared invalid since they were improperly granted — keeping them out of the barrage of litigation that surrounds the Galaxy Tab 10.1. A directions hearing is scheduled for June 25th, where Judge Annabelle Bennett will decide if Apple will lose out due to the error.
[Thanks, James]
Samsung sues Australian patent office to force judicial review of Apple patents originally appeared on Engadget on Fri, 08 Jun 2012 05:41:00 EDT. Please see our terms for use of feeds.
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Samsung sues Australian patent office to force judicial review of Apple patents
Source: http://www.engadget.com/2012/06/08/samsung-australian-judicial-review/
Samsung has sued the Australian patent commissioner to seek judicial review of four patents granted to Apple in the country. It alleges that Cupertino’s innovations patents, the legal equivalent of calling shotgun on new tech, weren’t withdrawn by the commission when the full ones were awarded. If the Korean company is successful, the four patents will be declared invalid since they were improperly granted — keeping them out of the barrage of litigation that surrounds the Galaxy Tab 10.1. A directions hearing is scheduled for June 25th, where Judge Annabelle Bennett will decide if Apple will lose out due to the error.
[Thanks, James]
Samsung sues Australian patent office to force judicial review of Apple patents originally appeared on Engadget on Fri, 08 Jun 2012 05:41:00 EDT. Please see our terms for use of feeds.
Permalink ZDNet | ITNews | Email this | Comments
SanDisk makes 128-gigabit flash chip, crams three bits per cell, takes afternoon off
Source: http://www.engadget.com/2012/02/22/sandisk-makes-128-gigabit-flash-chip-crams-three-bits-per-cell/
SanDisk has developed a chip that earns it membership in the exclusive 128-gigabit club. Not content with simply matching the Micron / Intel effort, SanDisk and its partner Toshiba claim their new memory uses 19- rather than 20-nanometer cells in the production process. Shrinking the size is one thing, but SanDisk’s new chips also use its X3 / three-bit technology. Most memory stores just two bits per cell; cramming in another means fewer cells, less silicon, more savings, cheaper memory, happier geeks. Analyst Jim Handy estimates that the price per gigabyte for the tri-bit breed of flash could be as low as 28 cents, compared to 35 for the Micron / Intel equivalent. Full details in the not-so-compact press release after the break.
SanDisk makes 128-gigabit flash chip, crams three bits per cell, takes afternoon off originally appeared on Engadget on Wed, 22 Feb 2012 19:37:00 EDT. Please see our terms for use of feeds.
The Grand Unified Theory of Marketing(tm) – Digital String Theory
UPDATED: September 21, 2011.
Most people use the term integrated marketing now and it has come to mean loose “integration” or interrelationships between marketing channels, like putting a web address on a TV ad, a QR code on a print ad, etc.
I am adding the following slide called “Unified Marketing – ecosystem of touchpoints” to put forth the concept of unified marketing. This starts by putting the customer in the “middle” and wrapping their purchase funnel around them. Then we add the 3 concentric circles: 1) on-site, 2) off-site, and 3) third party to represent the types of channels at the disposal of the marketer/advertiser.
Then all tactics can be plotted on this single, unified marketing chart to reveal whether there are any gaps (not enough activity) or redundancies (too much spend).
Unified Marketing – ecosystem of touchpoints
Additional Reading: Digital is a Philosophy
ORIGINAL POST
Just as physicists and mathematicians have been searching for the grand unified theory of the universe, I have been looking for a way to tie together the disparate disciplines of marketing and advertising, a way to correlate metrics from different industries that interrelate with marketing (e.g. market research, Nielsen, etc.), a way to put all past theories in context and perspective (Michael Porter’s Five Forces, Net Promoter, etc.), and a way to explain marketing successes and failures — all in one.
My method is the scientific method – which is simply put doing experiments and making observations that either support or refute hypotheses.
A grand unified theory will also need to be able to take into account phenomena such as social networks, etc. What are the organizing principles of such; what is the value?
Why now?
Using digital tools — such as search volume trends — we can start to correlate marketing spend effectiveness across different forms of media and also different advertising and marketing techniques. The example below compares eTrade and @Drobo. What is most embarrassing is that eTrade, a well known brand from the first dot-com heyday, spent lots of money creating and airing TV ads which it hoped would go viral. They even paid for Superbowl ads for the last 2 years to promote the “eTrade talking babies” as you see from the 2 spikes in search volume during February of 2008 and 2009. However, when compared to Drobo (a startup company that developed a very easily upgradeable back up hard drive array), it is shocking to note that Drobo spent NOTHING on advertising and relied entirely on word of mouth and an awesome product. And their search volume is not only larger than eTrade but also sustainably larger despite zero advertising and media cost. The “totals” even suggest that the volume under the curve of Drobo is 8X (EIGHT TIMES) that of eTrade.
So if you consider that eTrade spent millions of dollars to create the TV ads and even more millions of dollars to air them on TV in order to drive interest, demand, and hopefully new customers, then Drobo can be considered to have gotten the equivalent of 8X more dollars in advertising and media – for FREE using techniques and channels other than TV advertising. So what does that say about the relative value of TV advertising compared to these other, newer techniques?
godaddy vs megan fox
Grand Unified Theory of Marketing - Digital String Theory
How Megan Fox got the equivalent of $50 million of Superbowl ad spending – for FREE! — the marketing of Megan Fox
godaddy superbowl ad spending led to sharp spikes in search volume every February for the last 5 years straight. Other advertisers who spent on Superbowl ads have similar lift in search volume from the TV advertising.
Source: Google Insights for Search
If you believe that lift in search volume indicates interest and intent and if you consider that each 30-second ad cost $3 million in 2009 (WSJ: NBC Super Bowl Ads to Cost $3 Million) and assuming GoDaddy’s ad did not air more than once, they spent $3 million to get their ad in front of a TON of people and to get people’s attention. Those people who saw the ad and were interested enough to take action went online and searched for more information by typing godaddy into search (see lift in search volume during February of each year) .
If we assume that it took $3 million to generate a certain lift in search we can use multiples to calculate the media dollar equivalent of any lift in search — for example, if godaddy spent $3 million to get X lift in search, then a 2X lift in search would have required $6 million of media (in a very very simplified back of the envelope estimate; it usually would cost more than 2x to get that lift) — i.e. it would have cost at least $6 million in superbowl ad media dollars to achieve a 2X lift in search volume.
So, if we now compare search volume on megan fox side by side with godaddy search volume, we will see that in Feb 2009 Megan Fox was indexing at 21 while godaddy was indexing at 12 (this is normalized to a scale of 0 – 100). So search volume on megan fox indicates she was getting the equivalent value to $6 million of super bowl media ad spend – FOR FREE — roughly 2X the search volume of godaddy in the same time period.
At the peak of her search volume in June 2009 (corresponding to the release of Transformers 2: The Revenge of the Fallen), she was indexing at 100 and godaddy at 7. This is 8x the index of godaddy of 12 during the Feb 2009 time period when they were airing their superbowl ads. This implies that she was getting the search volume that would have required the equivalent to a $24 million super bowl ad spend to achieve — again for FREE!
If you want to research futher, use the following link to bring up Google Insights for Search to see relative search volume
http://www.google.com/insights/search/#q=godaddy%2Cmegan%20fox&cmpt=q
In February 2008, Megan Fox indexed at 8 and GoDaddy at 8. In 2008, Superbowl ad spots cost only $2.7 million — so she had the equivalent search volume as a paid advertising spending $2.7 million on a Superbowl ad.
In 2007, Godaddy indexed at 6 during Feb 2007 Superbowl. Megan Fox indexed at 43 during the July release of the first Transformers movie — this is an 8X multiple on Superbowl ads that cost $2.6 million — or $21 million
So the perfect “product placement” of Megan Fox in the two Transformers movies garnered her nearly $50 million worth of advertising based on search volume equivalency. This does not even take into account her sustained and increasing search volume, compared to most advertisers’ search volumes which drop right back down to pre-ad levels once the ad is finished airing.
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
http://twitter.com/acfou
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