Etsy

I Just Realized How Zealously Facebook Tracks Me And Sells That Info To Advertisers (FB)

Even without using PII (personally identifiable information) advertisers can track you in “creepy” ways and try to sell you stuff.

The point is whether consumers will revolt at some time in the future and not let advertisers collect anything and everything they want and trample individuals’ privacy at will.

See my related slideshares:

Social Logins Are Bad For Consumers Privacy 

Users Want More Privacy

Facebook Default Privacy Settings History 

 

ORIGINAL BLOG POST FROM BUSINESS INSIDER BELOW

Source: http://www.businessinsider.com/i-didnt-know-facebook-tracked-me-2013-4

walter hickey

“Earlier this week, I decided to buy a fossil.

This was a pretty impetuous decision.

I had never demonstrated any interest in fossil acquisition.

I knew nothing about the market.

The decision to buy a fossil stemmed from some combination of:

  1. Seeing a guy hawking fossils in Union Square on Sunday
  2. Going to a dinner party earlier this month at a fossil collector’s home and subsequently thinking the host was outrageously cool.

trilobite fossil

So Tuesday I started looking into the market.

I decided I wanted a trilobite — for all intents and purposes, a common, early Cambrian cockroach — as it seemed like a good, inexpensive specimen to begin amassing a collection.

After thoroughly checking out the market — Etsy, EBay, a handful of specialty sites — I realized that pricing was pretty confusing and I’d revisit it later.

Then yesterday — one day after the initial search — I start seeing these ads everywhere on Facebook:

facebook adfacebook ad

 

That’s Etsy trying to sell me a trilobite, one day after I spent an evening Googling trilobites. Creepy.

But most importantly, we can ascertain a couple of things:

  • Facebook knew I went to Etsy
  • Facebook knew I wanted a fossil, specifically a Trilobite.
  • Facebook somehow coordinated with Etsy to produce a picture of a Trilobite on the ad for Etsy.

I’m not a tech writer, so this was news to me. I’m told that Google, and Amazon, and others track my behavior.

Anyway, it was a pretty big wake-up call to the extent that Facebook tracks my activity and hawks it to advertisers.

Also, if anyone knows a reputable fossil salesman feel free to contact me.”

Tags: , , , , , , , , , , , , , , , , , ,

Thursday, April 18th, 2013 news No Comments

Etsy’s Community Has Already Sold More Than $500 Million This Year

Source: http://www.businessinsider.com/etsy-sales-milestone-500-million-2012-8

etsy

Etsy’s CEO Chad Dickerson recently announced a big company milestone.

Last year, the company’s community generated more than $525 million in sales. This year the community is on track to crush that number.

It’s already passed $500 million in sales.

That figure also gives you an idea of what Etsy is making. Etsy takes a 3.5% cut of every sale and 20 cents for every posted item.

Since February, Etsy’s also started processing payments for some of its shops through a program called Direct Checkout. On payments, it takes a 3% cut plus 25 cents per transaction. Since February, it’s processed $50 million in payments.

That means Etsy has generated more than $20 million this year, and the holiday season hasn’t even struck yet.

On Thursday, it announced a new gift-card program which will require Etsy shop owners to sign up for Direct Checkout, and it’s also offering free payment-processing through the end of September to encourage its use. That may hit transaction fees in the short term, but in the long term, if more Etsy shop owners adopt Direct Checkout, it will substantially increase the money Etsy makes from each sale. (Etsy says Direct Checkout benefits shop owners because customers spend more on average when the feature is enabled.)

Brooklyn-based Etsy has more than 300 employees, 800,000 active merchants and more than 40 million monthly visitors.

Please follow SAI on Twitter and ! Facebook .

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , ,

Friday, August 31st, 2012 news No Comments

This Hot New York Startup Looks An Awful Lot Like eBay After Six Years

Source: http://www.businessinsider.com/chart-of-the-day-ebay-vs-etsy-2012-5

There’s a reason people call Etsy the next eBay. Six years after their founding, both companies are showing eerily similar growth curves. Admittedly, Etsy is tackling a smaller slice of online retail than eBay, but that didn’t bother the investors who valued the company at an estimated $688 million in its latest round of funding. 

chart of the day, ebay vs etsy merchendise sales, may 2012

Follow the Chart Of The Day on Twitter: @chartoftheday

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , ,

Thursday, May 10th, 2012 news No Comments

A Retailer

Source: http://blog.compete.com/2012/01/03/pinterest-a-retailers-best-friend/

Pinterest Women's Clothing

Last May, we wrote about the new kid on the block, Pinterest. A self-proclaimed “virtual pinboard,” Pinterest allows users to collect images, quotes, recipes, etc. from across the web and organize them onto their own “pinboards” which can be shared with other Pinterest users. Examples of common pinboard inspirations are Wedding boards, Food & Drink boards, Travel & Places boards, & Home decor boards.

Although Pinterest had shown promise back in May, there would have been no way to predict the type of success they have seen since. Having grown 84% in Unique Visitors since we last wrote about them and 50% from October to November alone, it seems that Pinterest has piqued the interest of more than a few.

uvs to pinterest

Having recently joined Pinterest myself, I was curious to see how Pinterest might play into the role of marketing. I noticed that a lot of my friends were posted clothing & material items they liked in almost a “wishlist” sort of way, so I was curious to see if this could double as a sort of targeted social advertising.

I decided to look at incoming and outgoing traffic to and from Pinterest.com to see how virtual pin boards might affect consumers.

incoming traffic to pinterest

While most of the Top 10 Referrals to Pinterest.com are among the top sites on the Internet, the more interesting data starts at #11. Etsy.com, Amazon.com, Craigslist.com and Ebay.com all bring at least .39% of all traffic to Pinterest.com – not to mention their growth in referrals this past November. Etsy.com increased its referrals to Pinterest.com by 7%, Ebay by 23%, and Amazon by 50%!

Looking further into the data, we see that Walmart, Toys R’ Us, Target, Zulily, Baby Center, Kohls, Houzz, JC Penney, Best Buy, and Zazzle are all within the Top 100 Referrals to Pinterest.com. What could this all mean? In the context of Pinterest, it would seem that users are inspired and excited by the products they see on these websites and want to add them to their visual collections and share them with friends. But once users leave retailers for Pinterest, are the retailers benefiting?

Well, one could argue that the impressions made on Pinterest users who view the shared item are enough value in themselves. Viewing a cute dress for a little girl on Zulily.com might inspire a Pinterest user to visit Zulily in the future or even make a purchase at a later date. But could there be any retail sales that start directly at Pinterest.com? I checked out outgoing traffic from Pinterest.com to get the scoop.

outgoing traffic from pinterest

As you can see, Etsy.com is the #6 destination from Pinterest.com, swiping 1.5% of all outgoing traffic. Amazon, Ebay, Craigslist, & Houzz are all in the Top 30 destinations users immediately visit after Pinterest.com. Target, Walmart, & Anthropologie are also among the Top 100 destinations from Pinterest.com. Interestingly enough, Anthropologie wasn’t among the Top 100 incoming destinations which means that the content from Anthropologie shared must be expectionally engaging with Pinterest users.

Are you on Pinterest? Have you ever been inspired to buy something after looking at a friend’s virtual pin board? If you are a retailer, or online marketer, what do you think the future holds for Pinterest in this context?

Leave your comments below!


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tuesday, January 10th, 2012 news No Comments

Affiliates Pining for Pinterest

Source: http://blog.compete.com/2012/01/05/affiliates-pining-for-pinterest/

AUTHOR: Lindsey Mark, Compete.com  — January 5, 2012 at 3:33 pm

hot lips

Image from: akva / Shutterstock
Pinterest is the new popular kid on the Internet, getting featured in media outlets like celebrity gossip does on tabloids. What people aren’t talking about however is the opportunity that exists for more ‘behind the scenes businesses.’ Those amazing symbiotic or parasitic relationships where third parties benefit from Pinterest’s new hype, sort of like Entourage™ with a cast of publishers, affiliates, and merchants.

There are a few smart blogs out there talking about these trends, some are funny, like Regretsy.com’s compare and save section that features sellers that are ripping off buyers by reselling manufactured products for higher prices. Classic and often humorous examples of parasitic relationships.

Laughs aside, let’s take a look at one affiliate that’s been seeing some positive lift from Pinterest’s new-found fame. SkimLinks, an affiliate marketing technology with a “sweet twist” helps content creators and curators automate. Most publishers spend a majority of their time working on content and selling ad space. With SkimLinks, connecting affiliate links to content seems* like a snap and appears to be popular amongst monetized ‘pinners’ as a good option outside of the Amazon Affiliate Network. If November is any indication, the Pinterest & SkimLinks relationship is budding with Pinterest beating out Twitter as their number one inbound traffic referrer with a 9.47% Share of inbound traffic to the site. On the converse, SkimResources.com (a SkimLinks url) is ranked number 10 with 0.94% of outgoing traffic from Pinterest.com, just behind large networks like Etsy.com, Bing.com, YouTube.com, and Live.com. I anticipate that merchants that work with SkimLinks will have good things happen for them if Pinterest continues on the upswing, particularly as it’s often been framed in the context of wishlists & gifting.

Incoming Traffic to Skimlinks.com

Outgoing from Pinterest


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tuesday, January 10th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing