Europe

Global Marketers Say Lead Gen A Bigger Social Ad Objective Than Branding

source: http://www.marketingcharts.com/wp/direct/global-marketers-say-lead-gen-a-bigger-social-ad-objective-than-branding-36489/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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The results mark somewhat of a departure from recent studies which have suggested more of a branding focus from social media ad buys (see here and here).

Lead generation is also the primary objective for a plurality (37%) of in-house marketers engaged in online display advertising, although direct online sales (26%) is their second-biggest objective. When it comes to paid search, direct online sales (40%) counts as the primary objective, followed closely by lead gen (38%).

The bulk of social advertising dollars are being spent on Facebook, per the report. Client-side respondents indicate that they’re allocating 41% of their social ad budgets to the platform, compared to 18% for LinkedIn, 17% for Twitter, and 24% to other networks. Agency respondents estimate that an even greater 53% of their clients’ social ad budgets are being directed to Facebook.

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Monday, September 9th, 2013 news No Comments

Global Media Share of Spend and Growth Rate Q1 2013 Nielsen

source: http://www.nielsen.com/us/en/newswire/2013/global-ad-spend–display-ads-see-double-digit-growth-in-q1.html

The two media types combined, however, still hold nearly a 30 percent media share, validating that print is still a power player in the media mix for marketers.

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Display Internet advertising, though measured in a smaller subset of countries, grew a significant 26.3 percent for the first quarter. Display internet ad growth was particularly impressive in the Asia-Pacific (33.2%) and Latin America (48.2%) Internet even bucked the trend in Europe, boasting growth of 10.4 percent.

“We see trends continuing in media, with less-steep ad spend increases in TV and very slight declines in print, making way for growth in the digital space. Although these changes in traditional media are slight, it’s worth noting how the placement of ad dollars is shifting over time,” said Randall Beard, global head, Advertiser Solutions for Nielsen. “We’ll continue to monitor these shifts in media spending and the impact for marketers in the short and long term.”

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Friday, July 26th, 2013 news No Comments

How B2B Decision-Makers Are Using Social Media

source: http://www.marketingcharts.com/wp/interactive/how-b2b-decision-makers-are-using-social-media-35181/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Forrester-B2B-Decision-Maker-Use-Social-Media-July2013Social media use is ubiquitous among B2B decision-makers in North America and Europe, according to [download page] results from a newly-released Forrester Research study. That said, their motivations for using various platforms differs greatly, and understanding those patterns is a crucial element for figuring out appropriate marketing strategies. The data suggests that among popular sites, Facebook is rarely used primarily for business purposes, while Google+ and Pinterest are still lagging in adoption rates overall.

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Tuesday, July 23rd, 2013 news No Comments

Yahoo Is In Talks To Buy A Big Stake In Video Site Dailymotion (YHOO)

Source: http://www.businessinsider.com/yahoo-is-in-talks-to-buy-a-big-stake-in-video-site-dailymotion-2013-3

marissa mayer makers interview

Yahoo CEO Marissa Mayer could be on the cusp of her first big acquisition-like move.

The Wall Street Journal reports Yahoo is in talks to buy 75 percent of Dailymotion, a YouTube-esque video service that’s popular in Europe.

Dailymotion is owned by a French Telecom. It’s sort of a mess of different videos. Some are user generated, some are professional.

Yahoo would buy the stake at $300 million valuation with an option to buy the remaining 25 percent later, says the Journal.

Yahoo’s HR leader Jackie Rees told employees recently Yahoo was working on two large acquisitions. A lot of names have been floated around since then.

We’re not sure how Dailymotion fits Mayer’s vision for Yahoo. It’s never struck us as a great technology or media property. And, it’s not a big mobile property as far as we can tell.

However, the Journal says it had 116 million unique visitors in January, making it the twelfth biggest site in the world. It’s also popular outside of the U.S., which could be valuable to Yahoo since it’s largely a U.S. based business.

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Wednesday, March 20th, 2013 news No Comments

Mobile to Drive One-Third Paid Search Clicks by End 2013

source: http://feedproxy.google.com/~r/businessinsider/~3/gqk72Bz0Xnw/facebook-to-create-mobile-experiences-22013-2

Mobile To Drive One-Third Of Paid Search Clicks By Year End (Search Engine Land)
Marin Software released a report called The State of Mobile Search Advertising in the World. The 2012 data is drawn from search campaigns conducted in 13 geographies including the U.S., UK, China, Europe and Australia.

State of Mobile Search Advertising

Marin forecasts that mobile devices will drive a third of U.S. paid clicks by December 2013. The company says that as of December 2012, mobile devices accounted for 23.4 percent of all US paid-search clicks. Mobile also captured 18.4 percent of search budgets in December.

mobile click through rates

Marin found that paid search campaigns on smartphones and tablets delivered higher click-through rates (CTR) at a lower cost-per-click (CPC). However, overall, conversions were lower on mobile devices. But because there are relatively few e-commerce sales on smartphones, this metric (“conversions”) isn’t a great fit.

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Wednesday, February 13th, 2013 news No Comments

Meanwhile…. The Economy Is Still Coming Unglued In Europe

Source: http://www.businessinsider.com/eurozone-pmis-2011-12


Sovereign debt and banking issues aside, the economy of Europe still looks like it must be in recession.

Every country has reported a sub-50 PMI today.

This map from Markit is fantastic.

chart

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Thursday, December 1st, 2011 news No Comments

British Teenagers Would Rather Lose TV Than The Internet

Source: http://www.businessinsider.com/british-teenagers-would-rather-lose-tv-than-the-internet-2011-10


3D TV

Young British teenagers would rather lose access to a TV than access to the Internet or their cell phones, reports the Guardian.

According to new research carried out by British communications regulator, Ofcom, 18 percent of 12 to 15-year-olds said they would miss TV the most if all media was taken away. That compares to 28 percent who said they would miss their cell phones and 25 percent who said they would miss the Internet.

A year ago, TV was missed as much as the Internet.

However, according to Digital Spy, the study also showed that young teenagers are watching more TV than ever. Viewing figures have increased by almost two hours a week since 2007, and “catch-up” services online are increasingly being used.

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Tuesday, October 25th, 2011 news No Comments

1024-bit RSA encryption cracked by carefully starving CPU of electricity

Source: http://www.engadget.com/2010/03/09/1024-bit-rsa-encryption-cracked-by-carefully-starving-cpu-of-ele/

Since 1977, RSA public-key encryption has protected privacy and verified authenticity when using computers, gadgets and web browsers around the globe, with only the most brutish of brute force efforts (and 1,500 years of processing time) felling its 768-bit variety earlier this year. Now, three eggheads (or Wolverines, as it were) at the University of Michigan claim they can break it simply by tweaking a device’s power supply. By fluctuating the voltage to the CPU such that it generated a single hardware error per clock cycle, they found that they could cause the server to flip single bits of the private key at a time, allowing them to slowly piece together the password. With a small cluster of 81 Pentium 4 chips and 104 hours of processing time, they were able to successfully hack 1024-bit encryption in OpenSSL on a SPARC-based system, without damaging the computer, leaving a single trace or ending human life as we know it. That’s why they’re presenting a paper at the Design, Automation and Test conference this week in Europe, and that’s why — until RSA hopefully fixes the flaw — you should keep a close eye on your server room’s power supply.

1024-bit RSA encryption cracked by carefully starving CPU of electricity originally appeared on Engadget on Tue, 09 Mar 2010 02:47:00 EST. Please see our terms for use of feeds.

Permalink p://www.theregister.co.uk/2010/03/04/severe_openssl_vulnerability/“>The Register, TechWorld  |  sourceUniversity of Michigan  | Email this | Comments

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Tuesday, March 9th, 2010 news 1 Comment

HP Mini 311 Nvidia ION Netbook Hackintosh’ed

screenshots to come

Source: http://www.insanelymac.com/forum/index.php?showtopic=189621&pid=1296786

Specifications pertinent to Mac OS X:
Memory – 1024MB onboard with one open DDR3 SO-DIMM slot for up to 2048MB expansion, giving 3072MB total memory – Postpunk confirmed
Chipset – STATUSNVIDIA ION LE
Graphics – STATUSNVIDIA GeForce 9400M based (NVEnabler, LCD, 1366×768, QE/CI) – adachis/supervisa confirmed DSDT may be an option
HDMI Port – UNKNOWNTESTING NEEDED
VGA Port – UNKNOWNTESTING NEEDED
Universal Serial Bus – STATUSNVIDIA ION LE
Microprocessor – STATUSIntel Atom N270/N280 – Researching better fixes to remove need for NullCPUPowerManagement
Keyboard – STATUSPS/2 based – ApplePS2Old – adachis confirmed
Trackpad – STATUSAlps Electric – PS/2 based – ApplePS2Old – adachis confirmed
Local Storage – STATUSNVIDIA nForce Serial ATA Controller
Wireless – G-STATUS / N-STATUSBCM4312(G) (adachis confirmed) and BCM943224(N) (PZZ confirmed)
Network – STATUS10/100 NVIDIA nForce MCP79
Wireless WAN – UNKNOWNHP un2420 Mobile Broadband (Qualcom2000)
Bluetooth – STATUSUSB/PCIe Broadcom based – superviza confirmed
Audio – STATUSNVIDIA HDA (VoodooHDA works large amount of static overlay, try 16-bit – adachis confirmed) DSDT may be an option
Webcam – STATUSUSB Based HP Webcam-50 – superviza confirmed
External Optical – STATUSHP External 556s Optical Drive – theproto confirmed

Feature status:
Battery Status – STATUS VoodooBattery shows some functions – (adachis confirmed) so does AppleACPIBatteryManager (superviza confirmed)
Sleep/Hibernate/Suspend – STATUS MORE TESTING NEEDED – Not looking good OOB (superviza confirmed)
Trackpad Options – STATUS VoodooPS2 not recognizing trackpad – adachis confirmed
Shutdown/Reboot – STATUS superviza confirmed
Clamshell Switch – STATUS superviza confirmed
Power Button – STATUS superviza confirmed
SpeedStep or P/C-States – STATUS AppleLPC loaded and P/C-States are present -superviza/theproto confirmed

Status legend:
VANILLANo fixes needed or DSDT/EFI fixes used only
EXTRASExtra KEXTs needed but not located in /S/L/E
MODIFICATIONSModifications or additions to /S/L/E or any other system file
UNSUPPORTEDNo useable driver exists for the device/chipset
UNKNOWNInitial status indicating further testing/verification is needed

For download packages see:

http://www.insanelymac.com/forum/index.php?showtopic=189621&pid=1296786

Another thread making progress:

http://myhpmini.com/forum/viewtopic.php?f=44&t=2402

source: http://www.liliputing.com/2009/10/hp-mini-311-ram-can-be-upgraded.html

HP Mini 311 RAM can be upgraded

hp mini 311 ram upgrade

The HP Mini 311 (or Compaq Mini 311C in Europe) comes with 1GB of RAM soldered to the motherboard. At first glance, that might make this NVIDIA ION-powered laptop a bit less attractive, since it somewhat limits your upgrade options. But Blogeee reports there’s good news: There is another RAM slot that users can take advantage of to upgrade the RAM.

All you have to do is pop open the back and slide in a 2GB module to upgrade the memory to 3GB.

Source: http://www.liliputing.com/2009/10/hp-mini-311-with-ion-graphics-can-run-os-x.html

HP Mini 311 with ION graphics can run OS X

311 osx

Want an 11.6 inch mini-laptop with high performance graphics, and the ability to run OS X? It looks like the HP Mini 311 fits the bill.

ASRock ION 330 hackintosh

Source: http://www.insanelymac.com/forum/index.php?showtopic=178372&st=0#entry1217787

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Monday, October 12th, 2009 viral videos 3 Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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