event

drop photos, trials simplified Timeline and delivers new privacy controls

Source: http://www.engadget.com/2012/12/20/facebook-lets-us-drag-and-drop-to-upload-photos/

Facebook lets us draganddrop to upload photos, toys with a simplified Timeline

Anyone who’s returned from an event with a virtual armful of photos may have been frustrated with Facebook’s upload interface, which until now has involved a less-than-intuitive file browser. The company is quietly solving that problem: an update pushing out to individual users lets them drag-and-drop photos into a new post, like we’ve seen on other social networks, and to a newly streamlined Messages format that’s rolling out at the same time. A much smaller circle is seeing a second update. Facebook has confirmed to ABC News that it’s conducting limited trials of an updated Timeline that moves the news feed to a single column, replaces the thumbnail navigation with simpler-looking tabs and makes all profile page information available through scrolling. A spokesperson wouldn’t say if or when the new Timeline would reach the wider public, but history points to “when” being more likely. They did however mention that the new privacy shortcuts, activity log and untagging tool would be going live for all users starting tonight, and we’ve already seen them pop up on some of our accounts.

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Via: The Verge!

Source: Inside Facebook, ABC News (1), (2)

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Friday, December 21st, 2012 Uncategorized No Comments

USA Today Tells Facebook Its Services Are No Longer Needed For Super Bowl (FB)

Source: http://www.businessinsider.com/usa-today-tells-facebook-its-services-are-no-longer-needed-for-super-bowl-2012-12

eli manning super bowl trophy

Last year, USA Today partnered with Facebook to create its Super Bowl Ad Meter, which for better or worse has become the most prominent measure of a Super Bowl ad’s success.

The partnership was innovative because it asked all Facebook members to vote on ads, instead of just a panel of a handful of people selected by USA Today. And it brought the power of social media to an inherently social event on behalf of a stolidly traditional media property.

But no more.

This year the newspaper is going it alone — again. It’s told Facebook its services are no longer needed. Publisher Larry Kramer told Ad Age:

“We want to do this ourselves because we’re going to do a lot of these,” he said. “We need to build the apparatus ourselves do we’d own it.” 

“Look, Facebook is great and we like working with them, but if you look at this organization today top to bottom vs. a year ago, we’re a lot more digital … And we need to build that internally.”

The Ad Meter’s qualifications for being the nation’s top rater of Super Bowl ads have previously been called into question. It doesn’t measure halftime ads, even though those ads — such as Clint Eastwood’s “Halftime in America” spot for Chrysler — are some of the most talked-about commercials.

And it consists of a voting panel of just 300 people in two separate locations — even though dozens of social media analytics companies can measure chatter about the Super Bowl online from millions of people.

USA Today will replace Facebook with a “a password-protected microsite” that users will have to sign up for in order to vote.

If you can’t be bothered to do that, don’t worry: Business Insider will bring you our “Super Bowl For Quants” roundup of social media analyses of the ads the day after the game.

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Tuesday, December 11th, 2012 news No Comments

3D cameras, half the energy draw

Source: http://www.engadget.com/2012/11/19/intel-roadmap-leak-outlines-bay-trail-based-atom-for-tablets/

Intel roadmap leak outlines Bay Trailbased Atom for tablets in detail 3D cameras, half the energy draw

Intel isn’t having much success keeping its upcoming Bay Trail-era Atom platform under wraps. If the previous overview leak wasn’t enough, a roadmap uncovered by Mobile Geeks has just explored the finer points of the tablet-oriented Bay View-T and its Valleyview-T processors. The most surprising leap may be in graphics: while we knew the GPU core would be much faster, we’re now seeing that the new Intel hardware can output to as much as a 2,560 x 1,600 display and record stereoscopic, 1080p 3D video in the event that 3D-capable tablets come back into vogue. Likewise, battery life should be rosier than you’d expect; Bay Trail-T can reach the same performance at half the power, which should lead to about two extra hours of video playback for at least some of the 1.6GHz to 2.1GHz processors in the lineup. Don’t get too excited by the potential, however. If the leak is accurate, Bay Trail for tablets isn’t expected until early 2014, by which point 22-nanometer Atoms will be a step behind the cutting edge.

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Intel roadmap leak outlines Bay Trail-based Atom for tablets in detail: 3D cameras, half the energy draw originally appeared on! Engadget on Mon, 19 Nov 2012 15:39:00 EDT. Please see our terms for use of feeds.

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Monday, November 19th, 2012 news No Comments

Google’s Flagship Android Tablet Is Now $130 Cheaper Than The iPad Mini (GOOG)

Source: http://www.businessinsider.com/google-lowers-price-on-16gb-nexus-7-2012-10

google nexus 7 widgets and apps

Google’s flagship tablet the Nexus 7 tablet is even cheaper today.

While the 8GB and 16GB tablets are currently listed as, “coming soon” in Google’s Play Store, there is wide speculation that Google will drop the price on the 16GB version.

TechCrunch reports that the 16GB model of the 7-inch tablet will now retail for $199, $130 cheaper than the 16GB iPad mini.

It appears that Office Depot spilled the news about the prices. Office Depot is also currently displaying the new 32GB version of the Nexus 7 for $249.

We’re unsure what Google plans to do with its 8GB Nexus 7, which was formerly available for $199. There has been some talk that it’ll drop to $99.

Google was supposed to announce the availability of the new 32GB version today at an Android event in New York City, but that was cancelled due to Hurricane Sandy.

 

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Monday, October 29th, 2012 news No Comments

The iPad Mini Is Going To Hammer Apple’s Regular iPad Business (AAPL)

Source: http://www.businessinsider.com/ipad-mini-will-hammer-current-ipad-2012-10

ipad mini renderApple’s forthcoming iPad Mini could take 15 per cent of sales away from the full-size iPad, according to analysts.

The new tablet is expected to be announced by Apple in California next Tuesday. Little is known about it except that it will probably have a 7.85-inch screen – slightly smaller than the current iPad’s 10-inch display.

Even with this lack of information analysts are predicting that Apple will sell around five million iPad Minis before Christmas, assuming rumours of a November 2 release date are correct.

Gene Munster, an analyst with Piper Jaffray, told AllThingsD : “We believe that the smaller iPad could cannibalize one million regular iPad units in December or a rate of cannibalization at 20 percent. [So] for every five million smaller iPads, you lose one million standard iPads.”

The report also quotes Bill Choi, an analyst with Janney Montgomery Scott, who believes the smaller iPad will cannibalise just 15 per cent of sales of the existing iPad.

Just as it did with its iPod range, which slowly expanded to cover a range of form factors, storage capacities and prices, Apple is likely to take the view that it is better to cannibalise its own products that to give a competitor the chance to do it.

At the moment,! anyone wanting a smaller, cheaper tablet is likely to go for Google’s Nexus 7, released in July, or Amazon’s Kindle Fire HD, which comes to Britain next week. The iPad Mini gives Apple the opportunity to target those customers.

Earlier this week Apple sent out invites to an October 23rd event in San Jose, California . Titled “We’ve got a little more to show you”, the invites give no hint as to what the company is set to announce. Rumours about a smaller iPad, however, have been doing the rounds for some time.

Alongside the iPad Mini, reports have suggested that Apple might unveil a 13-inch version of its ‘Retina’ MacBook Pro. The laptop with a very high resolution display is currently available on in 15-inch screen size.

Improvements to Apple’s iMac and Mac Mini computers are also expected but it is not known whether they will be shown off at next week’s event or released separately.

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Friday, October 19th, 2012 Uncategorized No Comments

Apple Is Destroying Amazon And Google In E-Commerce With 435 Million Accounts (AAPL)

Source: http://www.businessinsider.com/apple-online-payments-amazon-google-2012-9

Visa cards, credit cards, wallet Apple just announced at the iPhone 5 launch event in San Francisco a stunning statistic.

The company now has 435 million accounts for iTunes, the online store that sells music, apps, books, and movies.

That’s up 9 percent in just three months. In June, Apple said it had 400 million iTunes accounts.

That puts Apple way ahead of Amazon.com and eBay’s PayPal unit, both of which have less than half Apple’s number of accounts.

And Google, which is trying to match Apple’s online app and content stores with Google Play for Android smartphones, doesn’t say exactly how many Google Wallet accounts it has. The only range it’s given is “tens of millions” of accounts. 

Right now, Apple is only a player in buying digital goods. But its new Passbook feature, which stores coupons and tickets, is a tentative step towards handling other kinds of purchases.

Don’t miss: Everything You Need To Know About Apple’s New iPhone 5 >

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Wednesday, September 12th, 2012 news No Comments

Google Fiber Launches with Google Fiber TV

Source: http://www.engadget.com/2012/07/26/google-fiber-gets-formal-launch-adds-google-fiber-tv/

Google Fiber gets formal launch, adds Google Fiber TV

Google just kicked its Google Fiber efforts into overdrive. The company’s Kansas City effort is getting a full launch and now includes Google Fiber TV — a “real” TV service with recognizable channels and its own, fully searchable interface that mixes DVR results with Netflix and YouTube. As many as 500 shows can be stored in full 1080p HD, and several TVs within the home can tune in at the same time.. Not surprisingly, there’s also a major mobile component taking advantage of that 1Gbps fiber link, as users will have the option of browsing, sharing and eventually watching live TV directly from tablet apps. The company is also promising an ever-evolving service that includes Google+ video hangouts. For hardware, Google has its own dedicated Network Box with a four-port gigabit Ethernet router and 802.11n WiFi, a TV Box with live viewing and a WiFi access point as well as a Storage Box DVR with 2TB of data and the ability to record eight shows at once. Your remote control? A free, bundled Nexus 7 tablet, naturally.

The overall service will come with 1TB of Google Drive space, although it’s expensive to get started: there’s a $300 “construction fee” (currently being waived) to wire a home for the fiber optics. Three packages will be on offer, starting with a Gigabit + TV package that includes the essentials, all major channels and “hundreds” of fiber channels (plus on-demand content) for $120 a month. Skip traditional TV and it costs $70 a month — and if yo! u’re a l ocal resident willing to pony up the construction free, you can get 5Mbps internet access for free for “at least” seven years. Key institutions are getting the full gigabit access for free, as well. Only small slices of Kansas City in both Missouri and Kansas state should have access at first, but Google is conducting a six-week “rally” where the most people paying a $10 pre-registration fee dictate where Google Fiber goes next. Now if only other cities would go the same route.

Update:The full event replay is available for your inspection after the break.

Gallery: Google Fiber July 26 event

Continue reading Google Fiber gets formal launch, adds Google Fiber TV (update: event video)

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Google Fiber gets formal launch, adds Google Fiber TV (update: event video) originally appeared on Engadget on Thu, 26 Jul 2012 12:28:00 EDT. Please see our terms for use of feeds.

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Friday, July 27th, 2012 news No Comments

The Key To Effective Mobile Ads On Social Networks

Source: http://www.businessinsider.com/chart-of-the-day-mobile-ads-on-social-networks-2012-7

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

Mobile ads on social networks can work, but only if they’re subtly presented.

As we reveal in our upcoming report, “Social And Mobile: The Intersection Of Two Defining Trends,” only ~30 percent of all U.S. mobile users click on an ad when visiting a social network on their phones. That’s according to comScore, and measures monthly averages over the three-month period ending in May 2012.

It’s not all grim though. More than 50 percent of mobile users read posts from “an organization, event, or brand.” This is the basis behind “sponsored stories”—brands pay to make sure their post ends up in your feed. They have been wildly successful for Twitter and Facebook is making it easier for potential advertisers to buy them.

chart of the day, mobile social activity, july 2012

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Tuesday, July 10th, 2012 news No Comments

You Can Now Hire Funny Or Die To Make Your Ads

Source: http://www.businessinsider.com/funny-or-die-is-expanding-from-standalone-sketches-and-going-into-commercials-2012-4

 

will ferrell

Funny or Die is going commercial by, well, creating commercials.

The Adam McKay and Will Ferrell brainchild, which had a humble start in 2007 (featuring videos of drunken landlord babies) and then exploded into a celebrity-laden viral video machine, is launching a division called Gifted Youth that is entirely dedicated to making real advertisements.

While some products have been integrated into videos—like Emma Stone’s “ad” for iPhone murder apps—it wasn’t done to sell anything. So far, brands have served as excuses to make funny videos. Now they’re going to be the main event.

Chris Bruss, the vp/branded entertainment at Funny or Die who will helm Gifted Youth, told the New York Times that the division will give agencies and marketers the coveted opportunity to work with writers, directors, and maybe even actors who have worked with Funny or Die.

Advertising agencies are constantly trying to create the next big viral video. While once in a blue moon a client will sign off on Old Spice guy, let’s face it, moons are rarely blue and agencies are far more likely to make Mary J. Blige sing about fried chicken in a Burger King ad that is destined to get pulled.

Funny or Die, on the other hand, epically wins at viral content. For example, Will Ferrell’s local Super Bowl ads for Milwaukee beer—spawned from a deal that Pabst made with Funny or Die in 2010—got more Twitter mentions than $3.5 million national Super Bowl spots for Cadillac, Century 21, CareerBuilder, Lexus, and Hulu.

But everyone shouldn’t start dancing in the street just yet. While Funny or Die is good at creating funny content, it’s a whole other ball game when you have a client that’s going to have to approve content every step of the way. Who’s really going to be able to tell Will Ferrell, for example, what he can and can’t say? We’re also anticipating that agencies, who just love working/competing with new creatives on the block, will be butting heads with Gifted Youth.

The new ad shop had a soft launch during TNT’s slam dunk contest during the NBA All-Star weekend by airing a Kia commercial starring Blake Griffin and actor Jeff Goldblum. Gifted Youth also just released spots for New Era baseball caps in which comedians Nick Offerman and Craig Robinson fight over their respective love for the Chicago Cubs and Chicago White Socks. (This is a continuation of last year’s ads in which John Krasinski and Alec Baldwin feud about the Red Socks and the Yankees).


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Thursday, April 5th, 2012 news No Comments

The Super Bowl Is More Important Than Just About Anything To Americans

Source: http://www.businessinsider.com/super-bowl-2012-1


baby-ICU-hospital-medical-debt

The Super Bowl is really important to Americans.

The year’s most highly-anticipated sporting event is so important, in fact, that 15 percent of adults would miss the birth of their own child to attend a Super Bowl game featuring their favorite NFL team, according to a recent survey by CouponCabin.com (via The Week).

Apparently funerals and weddings also become back-burner commitments when Super Bowl Sunday rolls around: Nineteen percent of participants said they would miss the funeral of a loved one to watch their team play and 20 percent said they would miss the wedding of a close family member. 

Don’t Miss: The Best Quartbacks To Never Win A Super Bowl >

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Monday, January 30th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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