Google’s flagship tablet the Nexus 7 tablet is even cheaper today.
It appears that Office Depot spilled the news about the prices. Office Depot is also currently displaying the new 32GB version of the Nexus 7 for $249.
We’re unsure what Google plans to do with its 8GB Nexus 7, which was formerly available for $199. There has been some talk that it’ll drop to $99.
Google was supposed to announce the availability of the new 32GB version today at an Android event in New York City, but that was cancelled due to Hurricane Sandy.
Apple’s forthcoming iPad Mini could take 15 per cent of sales away from the full-size iPad, according to analysts.
The new tablet is expected to be announced by Apple in California next Tuesday. Little is known about it except that it will probably have a 7.85-inch screen – slightly smaller than the current iPad’s 10-inch display.
Gene Munster, an analyst with Piper Jaffray, told AllThingsD : “We believe that the smaller iPad could cannibalize one million regular iPad units in December or a rate of cannibalization at 20 percent. [So] for every five million smaller iPads, you lose one million standard iPads.”
The report also quotes Bill Choi, an analyst with Janney Montgomery Scott, who believes the smaller iPad will cannibalise just 15 per cent of sales of the existing iPad.
Just as it did with its iPod range, which slowly expanded to cover a range of form factors, storage capacities and prices, Apple is likely to take the view that it is better to cannibalise its own products that to give a competitor the chance to do it.
At the moment,! anyone wanting a smaller, cheaper tablet is likely to go for Google’s Nexus 7, released in July, or Amazon’s Kindle Fire HD, which comes to Britain next week. The iPad Mini gives Apple the opportunity to target those customers.
Earlier this week Apple sent out invites to an October 23rd event in San Jose, California . Titled “We’ve got a little more to show you”, the invites give no hint as to what the company is set to announce. Rumours about a smaller iPad, however, have been doing the rounds for some time.
Alongside the iPad Mini, reports have suggested that Apple might unveil a 13-inch version of its ‘Retina’ MacBook Pro. The laptop with a very high resolution display is currently available on in 15-inch screen size.
Improvements to Apple’s iMac and Mac Mini computers are also expected but it is not known whether they will be shown off at next week’s event or released separately.
Funny or Die is going commercial by, well, creating commercials.
The Adam McKay and Will Ferrell brainchild, which had a humble start in 2007 (featuring videos of drunken landlord babies) and then exploded into a celebrity-laden viral video machine, is launching a division called Gifted Youth that is entirely dedicated to making real advertisements.
While some products have been integrated into videos—like Emma Stone’s “ad” for iPhone murder apps—it wasn’t done to sell anything. So far, brands have served as excuses to make funny videos. Now they’re going to be the main event.
Chris Bruss, the vp/branded entertainment at Funny or Die who will helm Gifted Youth, told the New York Times that the division will give agencies and marketers the coveted opportunity to work with writers, directors, and maybe even actors who have worked with Funny or Die.
Advertising agencies are constantly trying to create the next big viral video. While once in a blue moon a client will sign off on Old Spice guy, let’s face it, moons are rarely blue and agencies are far more likely to make Mary J. Blige sing about fried chicken in a Burger King ad that is destined to get pulled.
Funny or Die, on the other hand, epically wins at viral content. For example, Will Ferrell’s local Super Bowl ads for Milwaukee beer—spawned from a deal that Pabst made with Funny or Die in 2010—got more Twitter mentions than $3.5 million national Super Bowl spots for Cadillac, Century 21, CareerBuilder, Lexus, and Hulu.
But everyone shouldn’t start dancing in the street just yet. While Funny or Die is good at creating funny content, it’s a whole other ball game when you have a client that’s going to have to approve content every step of the way. Who’s really going to be able to tell Will Ferrell, for example, what he can and can’t say? We’re also anticipating that agencies, who just love working/competing with new creatives on the block, will be butting heads with Gifted Youth.
The new ad shop had a soft launch during TNT’s slam dunk contest during the NBA All-Star weekend by airing a Kia commercial starring Blake Griffin and actor Jeff Goldblum. Gifted Youth also just released spots for New Era baseball caps in which comedians Nick Offerman and Craig Robinson fight over their respective love for the Chicago Cubs and Chicago White Socks. (This is a continuation of last year’s ads in which John Krasinski and Alec Baldwin feud about the Red Socks and the Yankees).
The Super Bowl is really important to Americans.
The year’s most highly-anticipated sporting event is so important, in fact, that 15 percent of adults would miss the birth of their own child to attend a Super Bowl game featuring their favorite NFL team, according to a recent survey by CouponCabin.com (via The Week).
Apparently funerals and weddings also become back-burner commitments when Super Bowl Sunday rolls around: Nineteen percent of participants said they would miss the funeral of a loved one to watch their team play and 20 percent said they would miss the wedding of a close family member.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
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