evidence

Facebook’s New Ad Exchange Has ‘Quadrupled’ The Market; Performs ‘Better Than Google’ (FB)

Source: http://www.businessinsider.com/facebooks-new-ad-exchange-has-quadrupled-the-market-performs-better-than-google-2012-11

carolyn everson facebook

It’s been hard to gauge how big Facebook’s new real-time bidding platform for advertisers, Facebook Exchange, has become since it was launched in June, but global sales chief Carolyn Everson let slip just how big it could be in a recent conversation with Adweek and Group M digital chief Rob Norman.

First Norman said he believed FBX had “quadrupled” the size of the available market for advertisers who wanted to place ads based on real-time bidding in exchanges:

We love it. We absolutely love it. Massive, massive, massive increase in the amount of exchange traded media. We think it’s probably quadrupled the market in terms of availability of total impressions.

Then Everson said FBX was performing better than Google’s ad exchange:

So we are very excited about Facebook Exchange. We’re excited about the results that we’ve seen. Our performance so far in the Exchange is doing better than the Google Exchange, and Triggit and others have all spoken up on our behalf.

The caveat here, of course, is that quadrupling the supply of available ad inventory isn’t the same as quadrupling the demand for it. And the performance evidence from the demand-side platform companies who have been placing ads inside FBX, like Triggit, is so far only anecdotal. Those buyers say clients can get 16X ROI inside FBX. (Notably, FBX was not mentioned in Facebook’s recent 10-Q.)

Nonetheless, it’s yet another breadcrumb on the trail toward Facebook’s claim that it is on the way to gathering a new $2 billion ad marketplace.

Disclosure: The author owns Facebook stock.

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Monday, November 5th, 2012 news No Comments

Mobile Continues To Eat Up Media Consumption Share

Source: https://intelligence.businessinsider.com/welcome

Mobile has tripled its share of U.S. consumer’s media consumption since 2009. According to eMarketer, mobile’s share jumped from four percent in 2009 to 12 percent this year.

Mobile’s gains came at the expense of traditional mediums like TV, radio, and print. Online’s share held steady.

Meanwhile, mobile advertising revenues are only about 1 percent of U.S. ad spend. Many observers take this disparity as evidence that mobile ad revenues are set to skyrocket. However, mobile doesn’t need to gain parity for mobile ads to be a huge opportunity. Furthermore, the time-gap argument glosses over the real challenges: smaller screens, consumers’ resistance to mobile ads, and an incredibly complex ecosystem. 

Mobile Share Of Consumption

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Wednesday, October 24th, 2012 Uncategorized No Comments

Wall Street Analysts Are Becoming Increasingly Worthless

Source: http://www.businessinsider.com/subramanian-wall-street-analysts-herding-2012-7

Savita Subramanian and the U.S. equity strategy team have noted that Wall Street analysts have been unusually bearish lately, a phenomenon that often precedes a massive rally in the market.

In other words, Subramanian is suggesting that the best move may be to do the exact opposite of what Wall Street is saying.

In a new note to clients, she offers even more evidence suggesting that analysts might not be worth what they’re getting paid for.

Today, estimates may be lower quality than normal, given evidence of herding around consensus,” she wrote.

Chart 14 shows that the “dispersion of EPS estimates for S&P 500 companies is near all-time lows, likely reflecting an unwillingness of analysts to diverge from consensus amid macro uncertainty.”

subramanian analysts

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Monday, July 16th, 2012 news No Comments

Latest Amazon Buy Is Another Signal They’re Building A Phone

Source: http://www.businessinsider.com/latest-amazon-buy-is-another-signal-theyre-building-a-phone-2012-7

Amazon made news this week with their acquisition of 3D mapping startup UpNext.

In a news note on BI Intelligence, we analyze what Amazon is up to with this acquisition. We:

For full access to the news note, sign up for a free trial subscription today.

Note: BI Intelligence is Business Insider’s new research and analysis service focused on the mobile industry. Trial subscribers gain full access to a library of research, data, and charts, as well as all news notes. 

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Thursday, July 5th, 2012 news No Comments

Suddenly, Facebook Is Playing Up Your Local 7-Eleven (FB)

Source: http://www.businessinsider.com/facebook-featuring-local-check-ins-2012-6

7-eleven

Facebook wants you to check out your local 7-Eleven. Or Dunkin Donuts. Or Starbucks.

Pages for specific locations have seen a major pickup in activity on the social network in recent months.

That’s apparently the result of a deliberate shift in the algorithms Facebook uses to determine what to show users, according to Rob Reed, CEO of Momentfeed, a Santa Monica, Calif.-based provider of location-based marketing services.

In the past, those algorithms have generally favored the main brand page.

In other words, Facebook really wants you to see when your friends like the Starbucks down the street, as opposed to the Starbucks brand overall.

Facebook would not comment on whether it had changed is algorithm to favor local pages. But the evidence is dramatic. Data provided to Business Insider by Momentfeed show an unusual pattern in “likes” received by locations of Dunkin Donuts and 7-Eleven.

At the beginning of the year, both companies saw almost no likes to their locations. Likes started rising sharply in March, followed by a dramatic drop, then another steady rise.

Joergen Aaboe, Momentfeed’s director of marketing, said the drop was likely a sign of Facebook’s “algorithm tweaks.”

Facebook Places, the social network’s location-based feature, has struggled to gain wide traction since it was introduced nearly two years ago. With the growth of smartphone usage, though, local advertising has soared in importance. And Facebook is desperate to show off its potential in mobile advertising.

For brands with multiple retail locations, this could mean a major shift in Facebook strategy. Instead of trying to accumulate likes for one master brand page, they’ll need to worry about hundreds or thousands of local pages.

Here’s the data:

Dunkin Donuts likes via Momentfeed

7-Eleven likes data via Momentfeed

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Monday, June 25th, 2012 news No Comments

Source: http://gizmodo.com/5891192/is-amazon-moving-into-original-tv

Is Amazon Moving Into Original TV?Original TV content is proving popular among the internet set right now, with Netflix, Hulu and YouTube all betting big on it. Now, it looks like Amazon might be jumping aboard the bandwagon.

What makes us say that? Two pieces of evidence. Let’s take them in turn.

First, and most importantly, Joe Lewis—a new executive with Amazon based in Los Angeles—briefly listed his title as Vice President of Original Television at Amazon yesterday. It’s since been changed to Vice-President, Production at Amazon Studios, but the original posting certainly suggests that his position is focussed on producing new, original content.

Is Amazon Moving Into Original TV?

Second, Wired reported last month that Amazon was “looking for television executives to develop original half-hour kids’ and comedy series for both online and traditional distribution”. At least, that’s according to a job advert that appeared online and was then passed around on Twitter. Is Amazon Moving Into Original TV?

Both scraps of evidence hint that Amazon is at least investigating the possibility of launching its own original content. Indeed, Joe Lewis sounds like just the man for the job: his Linkedin account points out that his previous experience includes stints as Director of Production at 20th Century Fox and Manager of Development at Comedy Central.

With so many online players deciding to take on the original TV challenge, it will be interesting to see what Amazon comes up with. Perhaps more importantly, it will be interesting to see whether it’s actually any good. [Fortune and Wired; Base Image: gothopotam]

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Wednesday, March 7th, 2012 Uncategorized No Comments

Young Women Are The Most Valuable Mobile Ad Demographic

Source: http://www.businessinsider.com/young-women-are-most-valuable-mobile-ad-demographic-2012-2


Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Data is starting to trickle in and shape our understanding of the nascent mobile ad market. According to data from Flurry Analytics, 25- to 34-year-old females are the most valuable demographic for advertisers and publishers (as measured by the underlying click-through and conversion rates).

This is not surprising: Young people have adopted smartphones at a much higher rate than their parents. However, mobile CPMs will eventually even out as penetration picks up amongst older age groups. Furthermore, women should be more valuable because they historically have controlled household expenses and there is some evidence that they use smartphones more than men while shopping.

Finally, the eCPMs strike us as pretty high—even as smartphone usage has exploded, demand seems to have held up.

Mobile Ads eCPM By Audience Age And Gender

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Wednesday, February 29th, 2012 news No Comments

Read Anonymous Reviews like Graffiti

Source: http://lifehacker.com/5886582/read-anonymous-reviews-like-graffiti

Read Anonymous Reviews Like GraffitiTrolls. They fill the internet with insults, dead-end arguments, and inanity the likes of which we’ve never seen. Or maybe we have. The Guardian’s David Mitchell notes that trolling comments aren’t all that different from graffiti, and should likewise carry no more weight.

More specifically, Mitchell is talking less about trolls as you and I know them and more about anonymous, often inaccurate online reviews. It’s not a bulletproof analogy by any means, but Mitchell’s idea does reframe the way you look at anonymous content in a compelling way:

When you read a bit of graffiti that says something like “Blair is a liar”, you don’t take it as fact. You may, independently, have concluded that it is fact. But you don’t think that the graffiti has provided that information. It is merely evidence that someone, when in possession of a spray can, wished to assert their belief in the millionaire former premier’s mendacity. It is unsubstantiated, anonymous opinion. We understand that instinctively. We need to start routinely applying those instincts to the web.

If you read a review, an opinion, a description or a fact and you don’t know who wrote it then it’s no more reliable than if it were sprayed on a railway bridge. We should always assume the worst so that all those who wish to convince… have an incentive to identify themselves.

The flip side of the coin, of course, is that anonymity is vital to the spread of information on the internet. The important tool to remember, as always, is your skepticism. Without it, you’re letting yourself get all worked up over graffiti. (And we’re not talking Banksy hereā€”or even Hanksy.) Photo remixed from The Awl.

An internet troll’s opinion should carry no more weight than graffiti | The Guardian

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Wednesday, February 22nd, 2012 digital strategy No Comments

Google Still 80 Percent Of E-Commerce Referrals

Source: http://www.businessinsider.com/google-still-80-percent-of-e-commerce-referralsbut-facebook-up-92-percent-2012-2


Google is still e-commerce’s best friend, at least for the time being. Social is just beginning to change  business online, but search engines still dominate referral traffic to e-commerce sites.

Google alone accounts for over 80 percent of e-commerce traffic referrals, according to a study by RichRelevance. Meanwhile, Facebook made up 0.5 percent of traffic, but that number was up 92 percent from the year prior.

There is some anecdotal evidence that this may be changing. At yesterday’s Social Commerce Summit, Sheezan Bakali, Director of Marketing at hot flash sales startup Fab, indicated that Facebook was its third largest source of traffic after direct traffic and e-mail referrrals. Nonetheless, search still powers e-commerce—for now.

Drivers of E-Commerce Traffic

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Wednesday, February 8th, 2012 news No Comments

Encrypting Your Hard Drive No Longer Works Against Federal Prosecution [Law]

Source: http://gizmodo.com/5878709/encrypting-your-hard-drive-no-longer-works-against-federal-prosecution

Encrypting Your Hard Drive No Longer Works Against Federal ProsecutionSometimes common “street smarts” fail you. Like when you ask the guy who’s selling you drugs if he’s a cop. Or when you encrypt your hard drive and refuse to unlock it for prosecutors while citing the self-incriminating clause of the Fifth Amendment.

A federal court judge has just ruled that being forced to decrypt one’s hard drive during prosecution does not violate the defendants’s Fifth Amendment rights. The ruling stems from a case against Ramona Fricosu, who is charged with mortgage fraud. She has refused to decrypt the contents of her hard drive arguing that doing so would require her to essentially testify against herself.

Nuh-uh, said judge Robert Blackburn, citing an earlier ruling against one Sebastien Boucher. In that case, the courts decided that, while Boucher’s encryption password was certainly protected, the information on his drive could be considered evidence in the case and was therefore not subject to the same liberties.

“I find and conclude that the Fifth Amendment is not implicated by requiring production of the unencrypted contents of the Toshiba Satellite M305 laptop computer,” Blackburn wrote in his opinion today. He also cited the All Writs Act, a 1789 statute, could be invoked as well to force Fricosu’s compliance.

Friscosu has until February 21 to comply or face contempt of court charges. Geez, it’s getting to the point that your secrets are better left on microfilm in pumpkin patches rather than on your hard drive. [CNet via The Verge]

Image – Tatiana Popova / Shutterstock


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Tuesday, January 24th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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