example
Source: http://gizmodo.com/5583881/how-a-small-studio-pulled-off-a-major-3+d-film-using-energy+saving-technology
Traditionally, only the mammoth Hollywood studios could afford to work with 3D—it’s too expensive to build the necessary, air-conditioned 24 hours a day, server farms. The company behind Despicable Me decided to try something new, and cut the AC.
Illumination Entertainment, the company behind Despicable Me, decided to try something new. Instead of using air-conditioned server farms to render images, the company asked IBM to built a customized server farm using the iDataPlex system, a processing system that cuts down on energy use by 40% compared to traditional server farms.
The iDataPlex has two key advantages: a flexible configuration that doubles the amount of systems that can run in a single IBM rack and the ability to run an ambient temperature room (no costly air-conditioning required). The system has been on the market for over a year, but Illumination is the first studio to use it for animated film.
This doesn’t mean that any scrappy studio with a dream can now produce a high-end 3-D animated film. Illumination used a 330-person team of artists, producers, and support staff to produce 142 terabytes of data. And the rendering farm, which processed up to 500,000 frames per week, was built in conjunction with Mac Guff Ligne, a French digital production studio.
But the iDataPlex gives Illumination a leg up in the graphics rendering process. Illumination Entertainment’s server farm, for example, is the size of four parking spots. That’s half the amount of space the company initially allotted to the farm. “Oftentimes a small studio like Illumination really wants to put their energy behind creating as compelling of content as possible,” explains Steve Canepa, Vice President, Media & Entertainment Industry at IBM. “By minimizing the technological issues associated with building and managing the [rendering] environment, we allow studios to reduce the amount of time, energy, and resources necessary to create an underlying technological platform.”
It’s a compelling idea for studios—even major ones—that want to cut costs and look environmentally conscious at the same time. IBM is already working with a number of other studios to implement similar solutions. Canepa concedes that studios could build similar systems by purchasing off-the-shelf racks and processors, but the iDataPlex’s unique configuration of servers packs a lot of processing power into a small space—and that’s not easy to replicate. Don’t expect these rigs to be appearing in suburban garages anytime soon.
Fast Company empowers innovators to challenge convention and create the future of business.
Tags: ability, air-conditioning, ambient, ambient temperature, amount, amp, animated film, canepa, company, configuration, conjunction, content, day, Despicable, Don, dream, energy, energy use, entertainment, entertainment industry, example, farm, Film, film illumination, flexible configuration, french digital, Hollywood, hollywood studios, IBM, iDataPlex, Illumination, industry, leg, Ligne, Mac Guff, mac guff ligne, market, mdash, Media, Oftentimes, parking, person, person team, President, process, processing, processing system, production, rack, Room, server, server farm, server farms, size, something, Source, space, staff, Steve Canepa, studio, support, support staff, system, team, technological issues, temperature, temperature room, terabytes, time, traditional server, use, using energy, vice, Week, year
Despite the creation of the .xxx top-level domain (TLD), no one will use it. Porn purveyors will not use it for sure because they want to avoid parental control software which can easily block the entire TLD. And regular citizens won’t know to type it in or will simply add a .com after it because of force of habit. This is a perfect example of a lot of work that went into creating something that no one will use.
Source: http://lifehacker.com/5572900/icann-approves-xxx-porn-domain
A new top-level porn domain, XXX (e.g., http://pornexample.xxx), was approved today by ICANN, the non-profit organization responsible for managing the assignment of domain names and approval of new top-level domains like .com, .org, and so on. This doesn’t mean that all porn sites will leave their current cushy URLs for XXX, but it’ll be an easy block for concerned parents. [PC World]
Tags: approval, assignment, block, citizens, com, control, creation, cushy, domain, domain names, example, force, force of habit, habit, ICANN, lot, new top level domains, non profit organization, org, organization, parental control software, parents, PC World, porn, porn sites, purveyors, software, something, Source, TLD, today, top level domain, top level domains, type, URLs, Work, XXX
Source: http://lifehacker.com/5559357/iphone-vs-android-showdown-which-phone-is-best-for-power-users
The newest iPhone comes out in two weeks; the Android OS continues to deploy on better and better hardware; and both operating systems roll out exciting new features and innovations with each release. So which deserves your hard-earned cash?
A Starting Point
You can evaluate iPhone and Android devices from countless angles,[1] so rather than pretend that we’ve got the One True Comparison, it only seems appropriate to highlight that we’re not necessarily your average user. For more specifics on how we judge these devices, read this footnote.
For our purposes, we’re measuring each phone OS against 20 features we care about most, declaring a winner (or a tie) for each category, and adding it all up. The extent to which our measurements match up with what you most care about may vary, but we suspect that many of you share similar values when it comes to your smartphone.
Note: The table below indicates the device we think “wins” each category. A happy Android means we think Android is better in that category; an Apple means iPhone outperforms Android; categories with both an Android and Apple are ties.
![Which Phone Is Best for Power Users? [Showdown] iPhone vs. Android Showdown: Which Phone Is Best for Power Users?](http://cache.gawkerassets.com/assets/images/17/2010/06/500x_iPhone-versus-Android.jpg)
Artwork by Adam Dachis
Below, we’ve broken down the categories above and explained whey we chose the winners as we did.
Ease of Use; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
Android has come a long way in a short time, but from an ease-of-use perspective, the iPhone wins out. You can pick up any iPhone and quickly, easily understand what’s going on. It’s got one main button on the front of the device, and everything you do consists of tapping app icons from the home screen. Android devices have several buttons on the front of the device that perform a variety of functions, and once you unlock the screen (and depending on which Android device you have), you’re confronted with many different possible home screens and ways of doing things from those home screens.
Openness; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
We really like that the Android operating system open source, but what’s more important to most end users is openness in terms of what you can run on these devices. The operating systems themselves are clearly important, but one thing’s abundantly clear: the applications make the phone. And while Google has yet to get in hot water for rejecting apps based on anti-competitive fear or censorship, Apple’s has. A lot.
Battery Life; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
Apple has taken battery life extremely seriously in their careful development of the iPhone, and it’s shown. While Android devices get a kitchen-sink’s worth of features that you may consider to be a fair tradeoff for battery life, there’s little question that the iPhone’s battery life outlasts that of most Android devices. Battery performance definitely varies from Android handset to Android handset (the recently released EVO is taking big hits for its poor battery performance), but the iPhone’s battery performance—particularly the new iPhone’s performance—generally outlasts Android’s.
Multitasking; Tie
![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
It’s a big deal that the iPhone is finally getting some multitasking support in iOS4, and while it’s still not as true of multitasking as Android users enjoy, the tradeoff in terms off battery life improvements is important enough that, overall, we’d consider multitasking to be a wash.
Software Keyboard; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
If you talk to anyone who’s used both the iPhone and Android with some frequency, the general consensus is that the iPhone’s software keyboard is a good deal better than Android’s default keyboard. That’s unfortunate for Android users, but the consolation is that you can install any custom keyboard as your default keyboard on Android, and we’ve seen some solid keyboard alternatives. Still, the advantage, if only by virtue of being better out of the box, goes to the iPhone.
System-Wide Search; Tie
![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
Apple’s implementation of Spotlight on the iPhone searches contacts, media, email, applications, notes, and calendar. Android searches most of that (but notably not email), but also integrates with auto-suggest web searches; it also lets other applications plug into it, so the more supported apps you install, the more robust the universal search becomes.
Notification system; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
This may seem like a silly thing to care too much about, but the iPhone’s modal notification system is particularly user un-friendly, especially for a device as friendly as the iPhone. You have to act on a notification, and you can only see one notification at a time before the next one dismisses the previous one entirely. Android’s brilliant pull-down window shade notification tray, on the other hand, is a beautiful thing that could make any iPhone owner jealous.
Voice-to-Text; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
Nearly every text field on an Android device can be filled with a few words from your mouth, and it works surprisingly well. You can respond to emails by voice, send long text messages by voice while you’re walking around Target, respond to your editor’s IMs while you’re at a graduation ceremony, and so on, as long as you’re comfortable talking to your phone (it is a phone, so you should be). Apart from voice-to-text in third party apps, iOS doesn’t support voice-to-text at all.
Syncing; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
iPhones can be incredible standalone devices, but they’re surprisingly old-fashioned when it comes to syncing, requiring users to plug into their computers and connect to iTunes to do all sorts of syncing and activating that could be more conveniently done wirelessly. Android phones support pretty great over-the-air syncing with your Google account, so much so that if you were to lose your previous Android phone, simply entering your Google account into a new one can get you up and running with a usable phone in a jiffy.
Non-Google Sync; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
Android’s great at syncing seamlessly with Google’s servers, but it’s not so keen on syncing with other popular sources of data—like, say, Outlook, Address Book, or iTunes. If you’re a heavy user of any of those applications, the iPhone is the easiest option.
Tethering; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
The cost of tethering on Android devices varies depending on the provider, but so far the Android tethering situation is better off than what AT&T is offering on the iPhone. In the States, AT&T will charge you $20/month just for the privilege of tethering your iPhone’s data connection to a computer—despite the fact that you’re already paying for a metered data plan. The situation isn’t necessarily much better across the Android-sphere (Sprint is also planning to charge for tethering on the EVO, for example), but currently most Android carriers are sticking with “unlimited” plans, versus AT&T/iPhone’s 2GB limit. It’s still a close race on this point, but Android edges ahead with the ability to turn your handset into a Wi-Fi hotspot that can deliver wireless to you and seven of your closest friends.
Release and Update Consistency; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
These days, your mobile OS is just as important (if not more) than mobile hardware, and Apple has set the consumer expectation to expect that their device will receive new feature updates even if it isn’t the latest phone. To that end, it’s extremely easy to keep track of what’s going on in the iPhone ecosystem. Apple releases one new phone a year, and one major update each year. When an update rolls out, every phone receives the update at the same time (unless it’s particularly old; the original iPhone won’t upgrade to iOS4, for example). In contrast, Android runs on a lot of different devices, and when Google pushes out a new update, there’s no telling when or if it’s going to make its way to your phone. In the future Google is planning to change to yearly Android updates similar to iPhone OS updates, which will likely help this situation, but in the meantime, it’s a source of frustration for Android users.
Apps; Tie
![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
A lot of people may disagree on this assessment, given that Apple’s App Store has around four times the number of applications the Android Market does, but there’s also a lot of crap in the App Store, and at this point, most popular, mission-critical applications have been developed for both the iPhone and Android. What’s more, some potentially very popular applications end up locked out of the App Store for, if we’re being generous, arbitrary reasons. At the end of the day, it may be a big deal that your must-have application X is missing from the Android Market/App Store, and those may end up to be dealbreakers for you, but overall we’d call them pretty even.
Web browsing; Tie
![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
The iPhone’s Mobile Safari browser, while not without its faults, is a very nice, very usable mobile browser. Android’s browser, while not as smooth an operator as Safari, supports (or can support) Flash. The extent to which that matters to you may vary, but it’s big enough that we’re considering it a tie.
Gaming; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
We’re frugal productivity nerds at Lifehacker, so we don’t really care all that much about gaming. And while the number of solid gaming options available in the Android Market continue to grow, it’s still not on par with what’s available for the iPhone.
Music Player; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
Android may do a lot of things well, but one arena where its users regularly voice complaint is with its default media player. Where the iPhone comes with a very solid iPod app, most Android users quickly go looking for alternative players. Google is hyping over-the-internet streaming of all your music from your desktop computer eventually, but until we see something great there, the iPhone still wins out.
Free Turn-by-Turn Navigation; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
After the Google Voice debacle from last year, it’s looking less and less likely that Google will ever develop another new app for the iPhone. Unfortunately, that means that extremely cool applications like Google Maps Navigation, Google’s free turn-by-turn GPS application, will never make it to the iPhone, and so far there isn’t anything as good for the iPhone that’s also free. The iPhone does have its share of solid for-a-price GPS utilities in the App Store (and some decent inexpensive-to-free options), but Maps Navigation is built into Android and outshines the iPhone’s free alternatives.
Integration with Google Apps; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
If you rely on Google tools like Gmail, Google Contacts, Google Calendar, and the like, Android just does it better. The iPhone’s still no slouch, and can sync over-the-air with Contacts, Calendar, and even does Gmail push for instant new message notifications, but if you’re a serious Google or even just Gmail user, the iPhone doesn’t stack up to Android.
Google Voice; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
It may seem absurd to make this a separate point of comparison from Google Apps, but Voice is a very phone-centric app with potentially huge influence over how you use your phone. Apple had the option to approve a Google Voice app for the iPhone and completely blew it. And since we really love Google Voice, it only makes Android look that much more attractive.
Customizable; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
You may be able to add a wallpaper to your iPhone desktop when iOS4 rolls out, but beyond that, there’s not much you can do to tweak your iPhone to exactly how you like it—without jailbreaking, that is. In comparison, Android devices are Mr. Potato Heads of customizability.
Overall Score: Android: 13; iPhone: 11 ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
Clearly our scorecard is extremely subjective, so take this evaluation with a grain of salt, and consider how important the features we listed (and maybe those we didn’t list) are to you and come up with your own assessment. If your priorities are similar to ours, you’re likely looking at an Android for your next purchase. Frankly, it feels a little like a draw overall. (My ideal would be Android running on the iPhone 4, which is actually possible, eventually.)
In fact, in our recent poll on the subject, 66 percent of Lifehacker readers said they prefer Android; 30 percent prefer the iPhone, and 4 percent preferred neither. Whichever end of the spectrum you fall on, we’d love to hear more about what’s driving your decision in the comments.
Why just Android and iPhone? The iPhone and Android operating systems are not the only mobile OSes on the block, but they’re what we’re focusing on in this post. It’s cool if you’re really into Windows Mobile/Phone 7 or webOS. For the purpose of this post, we’re focusing on what we consider to be the most popular options among our readers. [
go back up]
How we judge: We consider ourselves power users who care about things like openness, user control, and customizability; we also care about ease of use, high quality design, and quality hardware. For better or worse (usually worse), these qualities often end up at odds with one another in the current smartphone market, but they make up the measuring stick against which we’re evaluating these devices.
It’s also probably worth noting that, Android OS and hardware aside, we’re big fans of several of Google’s services, and so some of those play an important role in some of the categories above. It may not seem fair to Apple and the iPhone to do so, but in most instances (like Google Voice), Apple had the opportunity to accept Google-focused applications to the App Store.
Finally, the state of Android devices can be somewhat confusing because they’re released by different carriers and on lots of different hardware. We tried to strike a balance between acknowledging faults on some of the worst incarnations of Android hardware while also keeping in mind the best. To the extent that older iPhones aren’t up to snuff compared to the new iPhone, we’ve done the same thing in discussing the iPhone. [go back up]
Adam Pash is the editor of Lifehacker; you can read more of his stuff here at Lifehacker and follow him on Twitter.
Tags: account, amp, android, angles, app, apple, application, Artwork, browser, computer, device, email, end, example, extent, field, footnote, gaming, google, hand, home screens, innovations, iOS, iPhone, lot, market, mdash, measurements, modal, mouth, music, navigation, new features, Notification, number, openness, operating systems, owner, perspective, phone, player, point, power users, Safari, search, shade, short time, situation, specifics, store, system, text, thing, Tie, ties, time, tmpPost, tray, true comparison, update, user, voice, Voice-to, Web, window, Winner, year
Source: http://lifehacker.com/5544506/cardpool-saves-you-money-with-discounted-gift-cards
We’ve all gotten a gift card or two that we wished had been to a different store or just been plain old cash. Cardpool is a web site for people selling—and to your benefit, people looking!—for discounted gift cards.
How discounted? Discounts range from 3-30% on gift card purchases. Let’s say, for example, you were going to do some shopping at The North Face outdoor store. You could head over to the listing in Cardpool for The North Face, grab a card around the purchase amount of the items you’re looking for, and save an automatic 15%.
Cardpool only accepts cards that have no expiration date or associated fees so you’ll never be stuck with a card that is decreasing in value because of non-use fees or on the cusp of expiration. While you’re considering stocking up on gift cards, make sure to check out how to maximize their use and value.
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Type the following User Agent String according to the screen shots for Chrome and Safari
Mozilla/5.0(iPad; U; CPU iPhone OS 3_2 like Mac OS X; en-us) AppleWebKit/531.21.10 (KHTML, like Gecko) Version/4.0.4 Mobile/7B314 Safari/531.21.10
For Safari (see screenshots below)
Go to Prefrences -> Advanced Tab
– make sure “Show Develop menu in menu bar” is checked
Go to Develop -> User Agent -> Other
- in the popup window, copy and paste the User Agent string from above and click OK
Log into Gmail — voila
For Chrome
Go to Windows Start Menu -> Run -> Type “cmd” and click enter to get to a command line window
- from your current directory you need to cd (change directory) into the directory where your chrome installation resides; for example C:\Documents and Settings\[YOUR NAME]\Local Settings\Application Data\Google\Chrome\Application>
- once in this directory, you type chrome.exe -user-agent=”Mozilla/5.0(iPad; U; CPU iPhone OS 3_2 like Mac OS X; en-us) AppleWebKit/531.21.10 (KHTML, like Gecko) Version/4.0.4 Mobile/7B314 Safari/531.21.10″
- once the application launches, log into Gmail — voila



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Source: http://gizmodo.com/5495097/how-google-crunches-all-that-data
If data centers are the brains of an information company, then Google is one of the brainiest there is. Though always evolving, it is, fundamentally, in the business of knowing everything. Here are some of the ways it stays sharp.
For tackling massive amounts of data, the main weapon in Google’s arsenal is MapReduce, a system developed by the company itself. Whereas other frameworks require a thoroughly tagged and rigorously organized database, MapReduce breaks the process down into simple steps, allowing it to deal with any type of data, which it distributes across a legion of machines.
Looking at MapReduce in 2008, Wired imagined the task of determining word frequency in Google Books. As its name would suggest, the MapReduce magic comes from two main steps: mapping and reducing.
The first of these, the mapping, is where MapReduce is unique. A master computer evaluates the request and then divvies it up into smaller, more manageable “sub-problems,” which are assigned to other computers. These sub-problems, in turn, may be divided up even further, depending on the complexity of the data set. In our example, the entirety of Google Books would be split, say, by author (but more likely by the order in which they were scanned, or something like that) and distributed to the worker computers.
Then the data is saved. To maximize efficiency, it remains on the worker computers’ local hard drives, as opposed to being sent, the whole petabyte-scale mess of it, back to some central location. Then comes the second central step: reduction. Other worker machines are assigned specifically to the task of grabbing the data from the computers that crunched it and paring it down to a format suitable for solving the problem at hand. In the Google Books example, this second set of machines would reduce and compile the processed data into lists of individual words and the frequency with which they appeared across Google’s digital library.
The finished product of the MapReduce system is, as Wired says, a “data set about your data,” one that has been crafted specifically to answer the initial question. In this case, the new data set would let you query any word and see how often it appeared in Google Books.

MapReduce is one way in which Google manipulates its massive amounts of data, sorting and resorting it into different sets that reveal new meanings and have unique uses. But another Herculean task Google faces is dealing with data that’s not already on its machines. It’s one of the most daunting data sets of all: the internet.
Last month, Wired got a rare look at the “algorithm that rules the web,” and the gist of it is that there is no single, set algorithm. Rather, Google rules the internet by constantly refining its search technologies, charting new territories like social media and refining the ones in which users tread most often with personalized searches.
But of course it’s not just about matching the terms people search for to the web sites that contain them. Amit Singhal, a Google Search guru, explains, “you are not matching words; you are actually trying to match meaning.”
Words are a finite data set. And you don’t need an entire data center to store them—a dictionary does just fine. But meaning is perhaps the most profound data set humanity has ever produced, and it’s one we’re charged with managing every day. Our own mental MapReduce probes for intent and scans for context, informing how we respond to the world around us.
In a sense, Google’s memory may be better than any one individual’s, and complex frameworks like MapReduce ensure that it will only continue to outpace us in that respect. But in terms of the capacity to process meaning, in all of its nuance, any one person could outperform all the machines in the Googleplex. For now, anyway. [Wired, Wikipedia, and Wired]
Image credit CNET
Memory [Forever] is our week-long consideration of what it really means when our memories, encoded in bits, flow in a million directions, and might truly live forever.
Tags: algorithm, Amit Singhal, arsenal, Author, brainiest, brains, business, central location, company, complexity, computer, data, database, digital library, efficiency, entirety, everything, example, fi, format, frameworks, frequency, google, hand, hard drives, information, information company, Internet, legion, Library, location, magic, mapping, MapReduce, massive amounts, master, master computer, meaning, memory, mess, name, order, problem, process, Product, reduction, request, search, set, simple steps, something, step, system, task, turn, type, weapon, Web, Wired, word, word frequency, worker, worker machines
Source: http://feeds.gawker.com/~r/lifehacker/full/~3/VXZVXiFgV6Y/tableau-public-brings-your-boring-data-to-life
Windows only: Free application Tableau Public creates beautiful visualizations from your data and lets you publish them to the web, where users can interact with your charts and graphs with live updates.
The video above provides a great overview of how the tool works. Essentially, you import your data into the desktop Windows application, then play around with different charts, graphs, or other options until you find the visualization or visualizations that best fit your data. When you’re happy with what you’ve put together, you can save the outcome to the web, which uploads the charts to the Tableau Public servers. From there you can embed it on any web page YouTube-style), and users can drill down into the data to their heart’s content.
Here’s an example of Tableau Public in action from a post on the Wall Street Journal:
Dashboard at 570

Tableau Public is a free download for Windows, and looks like a great tool to try out next time you’re looking to make your otherwise boring data come to life. Update: Somehow I managed to miss the fact that Tableau Public is only free on a trial basis; its actual price tag is extremely hefty. (Though if you’re a student you can get it for as little as $69.)
Double Update: Actually, looks like Tableau Public is free after all! Straight from the horse’s mouth:
“People can download the free tool and publish their visualizations of their data for free. Tableau Public includes a free desktop product that you can download and use to publish interactive data visualizations to the web. The Tableau Public desktop saves work to the Tableau Public web servers – nothing is saved locally on your computer. All data saved to Tableau Public will be accessible by everyone on the internet, so be sure to work only with [publicly] available (and appropriate) data.
When people want to analyze their private or confidential data (particularly data in data warehouses and other large databases), then they may want to consider our commercial products.”
Tags: action, application, basis, best fit, charts and graphs, computer, confidential data, content, Dashboard, data warehouse, desktop, desktop product, desktop windows, Download, everyone, example, fact, FREE, free application, free tool, gawker, heart, horse, interact, interactive data, Internet, Journal, life, life windows, live updates, MakeUseOf, mouth, nothing, outcome, overview, page, post, price, price tag, Product, public, public servers, public web servers, Straight, student, Tableau, TAG, time, Tool, trial, trial basis, update, use, video, visualization, visualizations, Wall Street, wall street journal, Web, Windows, windows application, Work, YouTube-style
Source: http://feeds.gawker.com/~r/gizmodo/full/~3/SM6HjEBs9Ok/the-ipod-touch-is-this-generations-tamagotchi
All these wonderful things we’re learning today, from data! First, we find out that Android is a guy thing. Now, we discover that the iPod Touch shares more demographics with glittering vampires than smartphones. iPod Touch: Kid stuff.
The age distribution makes a lot of sense, especially with the direct available comparison of the iPhone: the iPod Touch is a good gift, a plausible purchase, and a good investment for a young person right now. An iPhone with a $70-a-month minimum contract is a tougher sell, either to parents, or to kids mostly supported by their parents.
And these kids don’t just buy different gadgets than adults—they use them differently, too. For example, they looooove apps:
But they’re stingy little bastards, these kids: 
Buying an app can be tough without a credit card, so again, this isn’t shocking. But it does poke a little hole in the idea of the iPod Touch as a massive moneymaker for Apple. Hardware sales are tremendous and highly profitable, sure, but once the devices are in users’ soft little baby hands, they don’t keep raking it in like the iPhone does. [AdMob]

Tags: AdMob, age, age distribution, android, app, apple, apple hardware, Baby, baby hands, bastards, card, comparison, contract, credit, demographics, distribution, example, gadgets, gawker, generations, gift, guy, hardware, hardware sales, hole, idea, investment, iPhone, iPod, ipod touch, Kid, kid stuff, little baby, little hole, looooove, lot, mdash, minimum contract, moneymaker, person, poke, purchase, sell, sense, stuff, thing, today, Touch, vampires, wonderful things, young person
Source: http://www.popsci.com/technology/article/2010-02/washington-war-games-simulate-crippling-cyber-attack-us
Washington insiders recently sweated out a real-time war game where a cyberattack crippled cell phone service, Internet and even electrical grids across the U.S. The unscripted, dynamic simulation allowed former White House officials and the Bipartisan Policy Center to study the problems that might arise during a real cyberattack emergency, according to Aviation Week’s
Ares Defense Blog.
The Policy Center’s vice-president reports “”The general consensus of the panel today was that we are not prepared to deal with these kinds of attacks.”
The nightmarish scenario that unfolded represented a worst-case example. As former secretary of Homeland Security Michael Chertoff noted, many cyberattacks can be stopped if individual cell phone or Internet users simply follow the best practices and use the right tools. Similarly, another participant pointed out that private Internet companies would not sit idly by as a virus ran amok.
A collapse of power across the U.S. also only took place when the simulation brought in factors such as high demand during the summer, a hurricane that had damaged power supply lines, and coordinated bombings that accompanied the cyberattack and subsequent failure of the Internet.
Still, the war game highlighted crucial issues about the government’s own reliance upon communications that might go down during a real-life scenario. One of the biggest problems was how the President ought to respond to a situation that caused damage like warfare but lacked an immediately identifiable foreign adversary. Smaller-scale cyberattacks have already complicated real-world diplomacy, such as the alleged Chinese cyberattacks on Google and other U.S. companies.
Ares Defense Blog questioned a curious missing element from the simulation, in that there was no mention of what happened to phone or Internet service in the rest of the world. Surely a nation that decided to launch cyberattacks against the U.S. would take safeguards to protect its own crucial communication services, which would possibly help U.S. officials narrow down the list of suspects.
Another question seemed more mundane but equally important — how would the government activate the National Guard with cell phone service down?
The Pentagon’s DARPA science lab recently pushed for a “Cyber Genome Program” that could trace digital fingerprints to cyberattack culprits. But identifying whether a cyber attack came from individual civilians, shadowy hacker associations or government cyber-warriors has proven tricky in the meantime.
[via Ares Defense Blog]
Tags: adversary, Ares Defense, Aviation, aviation week, Bipartisan, bipartisan policy center, blog, case example, cell, cell phone service, Center, collapse, consensus, Cyber, cyber attack, cyberattack, cyberattacks, damage, demand, diplomacy, dynamic simulation, electrical grids, element, emergency, example, failure, game, google, government, Homeland, homeland security michael chertoff, house, hurricane, Internet, life scenario, mention, Michael Chertoff, panel, participant, phone, place, policy, power, President, private internet companies, reliance, scenario, secretary, secretary of homeland security, security, service, simulation, situation, Smaller-scale, summer, supply, technology article, time war, today, U.S., U.S. The, vice-president, virus, war, war game, war games, Warfare, Washington, washington insiders, Week, White, world diplomacy