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How a Small Studio Pulled Off a Major 3-D Film Using Energy-Saving Technology

Source: http://gizmodo.com/5583881/how-a-small-studio-pulled-off-a-major-3+d-film-using-energy+saving-technology

Despicable MeTraditionally, only the mammoth Hollywood studios could afford to work with 3D—it’s too expensive to build the necessary, air-conditioned 24 hours a day, server farms. The company behind Despicable Me decided to try something new, and cut the AC.

Illumination Entertainment, the company behind Despicable Me, decided to try something new. Instead of using air-conditioned server farms to render images, the company asked IBM to built a customized server farm using the iDataPlex system, a processing system that cuts down on energy use by 40% compared to traditional server farms.

The iDataPlex has two key advantages: a flexible configuration that doubles the amount of systems that can run in a single IBM rack and the ability to run an ambient temperature room (no costly air-conditioning required). The system has been on the market for over a year, but Illumination is the first studio to use it for animated film.

This doesn’t mean that any scrappy studio with a dream can now produce a high-end 3-D animated film. Illumination used a 330-person team of artists, producers, and support staff to produce 142 terabytes of data. And the rendering farm, which processed up to 500,000 frames per week, was built in conjunction with Mac Guff Ligne, a French digital production studio.

But the iDataPlex gives Illumination a leg up in the graphics rendering process. Illumination Entertainment’s server farm, for example, is the size of four parking spots. That’s half the amount of space the company initially allotted to the farm. “Oftentimes a small studio like Illumination really wants to put their energy behind creating as compelling of content as possible,” explains Steve Canepa, Vice President, Media & Entertainment Industry at IBM. “By minimizing the technological issues associated with building and managing the [rendering] environment, we allow studios to reduce the amount of time, energy, and resources necessary to create an underlying technological platform.”

It’s a compelling idea for studios—even major ones—that want to cut costs and look environmentally conscious at the same time. IBM is already working with a number of other studios to implement similar solutions. Canepa concedes that studios could build similar systems by purchasing off-the-shelf racks and processors, but the iDataPlex’s unique configuration of servers packs a lot of processing power into a small space—and that’s not easy to replicate. Don’t expect these rigs to be appearing in suburban garages anytime soon.

How a Small Studio Pulled Off a Major 3-D Film Using Energy-Saving TechnologyFast Company empowers innovators to challenge convention and create the future of business.

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Monday, July 12th, 2010 news No Comments

Another predictable failure — the .xxx top-level domain

Despite the creation of the .xxx top-level domain (TLD), no one will use it. Porn purveyors will not use it for sure because they want to avoid parental control software which can easily block the entire TLD. And regular citizens won’t know to type it in or will simply add a .com after it because of force of habit. This is a perfect example of a lot of work that went into creating something that no one will use.

Source: http://lifehacker.com/5572900/icann-approves-xxx-porn-domain

A new top-level porn domain, XXX (e.g., http://pornexample.xxx), was approved today by ICANN, the non-profit organization responsible for managing the assignment of domain names and approval of new top-level domains like .com, .org, and so on. This doesn’t mean that all porn sites will leave their current cushy URLs for XXX, but it’ll be an easy block for concerned parents. [PC World]

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Saturday, June 26th, 2010 news No Comments

Cardpool Saves You Money with Discounted Gift Cards

Source: http://lifehacker.com/5544506/cardpool-saves-you-money-with-discounted-gift-cards

Cardpool Saves You Money with Discounted Gift CardsWe’ve all gotten a gift card or two that we wished had been to a different store or just been plain old cash. Cardpool is a web site for people selling—and to your benefit, people looking!—for discounted gift cards.

How discounted? Discounts range from 3-30% on gift card purchases. Let’s say, for example, you were going to do some shopping at The North Face outdoor store. You could head over to the listing in Cardpool for The North Face, grab a card around the purchase amount of the items you’re looking for, and save an automatic 15%.

Cardpool only accepts cards that have no expiration date or associated fees so you’ll never be stuck with a card that is decreasing in value because of non-use fees or on the cusp of expiration. While you’re considering stocking up on gift cards, make sure to check out how to maximize their use and value.

Cardpool [via Free Money Finance]

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Friday, May 21st, 2010 news No Comments

Is the value of #FB pages declining?

Link to this post:
http://www.google.com/buzz/104482663123760919339/WmnUu1raAGx/Is-the-value-of-FB-pages-declining-Well-of-the-30

 Is the value of #FB pages declining?

Liza PostTwitter - Public
Is the value of #FB pages declining? Well, of the 30 posts on @starbucks wall, 16 are spam. #sm #socialmedia #marketing
1 person liked this - Augustine Fou
Augustine FouI think this is a great example. People are fans by clicking the “become a fan” but they are not active on the page. If there were a lot of active people and enough of them clicked the “report” link on the spam items, then most if not all of the spam problem could be eliminated. There is simply not enough active or return participation by current fans.

what do you think?Edit7:04 am

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Friday, April 2nd, 2010 news No Comments

How Google Crunches All That Data

Source: http://gizmodo.com/5495097/how-google-crunches-all-that-data

500x datacenter How Google Crunches All That DataIf data centers are the brains of an information company, then Google is one of the brainiest there is. Though always evolving, it is, fundamentally, in the business of knowing everything. Here are some of the ways it stays sharp.

For tackling massive amounts of data, the main weapon in Google’s arsenal is MapReduce, a system developed by the company itself. Whereas other frameworks require a thoroughly tagged and rigorously organized database, MapReduce breaks the process down into simple steps, allowing it to deal with any type of data, which it distributes across a legion of machines.

Looking at MapReduce in 2008, Wired imagined the task of determining word frequency in Google Books. As its name would suggest, the MapReduce magic comes from two main steps: mapping and reducing.

The first of these, the mapping, is where MapReduce is unique. A master computer evaluates the request and then divvies it up into smaller, more manageable “sub-problems,” which are assigned to other computers. These sub-problems, in turn, may be divided up even further, depending on the complexity of the data set. In our example, the entirety of Google Books would be split, say, by author (but more likely by the order in which they were scanned, or something like that) and distributed to the worker computers.

Then the data is saved. To maximize efficiency, it remains on the worker computers’ local hard drives, as opposed to being sent, the whole petabyte-scale mess of it, back to some central location. Then comes the second central step: reduction. Other worker machines are assigned specifically to the task of grabbing the data from the computers that crunched it and paring it down to a format suitable for solving the problem at hand. In the Google Books example, this second set of machines would reduce and compile the processed data into lists of individual words and the frequency with which they appeared across Google’s digital library.

The finished product of the MapReduce system is, as Wired says, a “data set about your data,” one that has been crafted specifically to answer the initial question. In this case, the new data set would let you query any word and see how often it appeared in Google Books.

500x google data centers 4 How Google Crunches All That Data

MapReduce is one way in which Google manipulates its massive amounts of data, sorting and resorting it into different sets that reveal new meanings and have unique uses. But another Herculean task Google faces is dealing with data that’s not already on its machines. It’s one of the most daunting data sets of all: the internet.

Last month, Wired got a rare look at the “algorithm that rules the web,” and the gist of it is that there is no single, set algorithm. Rather, Google rules the internet by constantly refining its search technologies, charting new territories like social media and refining the ones in which users tread most often with personalized searches.

But of course it’s not just about matching the terms people search for to the web sites that contain them. Amit Singhal, a Google Search guru, explains, “you are not matching words; you are actually trying to match meaning.”

Words are a finite data set. And you don’t need an entire data center to store them—a dictionary does just fine. But meaning is perhaps the most profound data set humanity has ever produced, and it’s one we’re charged with managing every day. Our own mental MapReduce probes for intent and scans for context, informing how we respond to the world around us.

In a sense, Google’s memory may be better than any one individual’s, and complex frameworks like MapReduce ensure that it will only continue to outpace us in that respect. But in terms of the capacity to process meaning, in all of its nuance, any one person could outperform all the machines in the Googleplex. For now, anyway. [Wired, Wikipedia, and Wired]

Image credit CNET

Memory [Forever] is our week-long consideration of what it really means when our memories, encoded in bits, flow in a million directions, and might truly live forever.

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Wednesday, March 17th, 2010 Uncategorized, news No Comments

Source: http://feeds.gawker.com/~r/lifehacker/full/~3/VXZVXiFgV6Y/tableau-public-brings-your-boring-data-to-life

Windows only: Free application Tableau Public creates beautiful visualizations from your data and lets you publish them to the web, where users can interact with your charts and graphs with live updates.

The video above provides a great overview of how the tool works. Essentially, you import your data into the desktop Windows application, then play around with different charts, graphs, or other options until you find the visualization or visualizations that best fit your data. When you’re happy with what you’ve put together, you can save the outcome to the web, which uploads the charts to the Tableau Public servers. From there you can embed it on any web page YouTube-style), and users can drill down into the data to their heart’s content.

Here’s an example of Tableau Public in action from a post on the Wall Street Journal:

Dashboard at 570
Dashboard at 570

Tableau Public is a free download for Windows, and looks like a great tool to try out next time you’re looking to make your otherwise boring data come to life. Update: Somehow I managed to miss the fact that Tableau Public is only free on a trial basis; its actual price tag is extremely hefty. (Though if you’re a student you can get it for as little as $69.)

Double Update: Actually, looks like Tableau Public is free after all! Straight from the horse’s mouth:

“People can download the free tool and publish their visualizations of their data for free. Tableau Public includes a free desktop product that you can download and use to publish interactive data visualizations to the web. The Tableau Public desktop saves work to the Tableau Public web servers – nothing is saved locally on your computer. All data saved to Tableau Public will be accessible by everyone on the internet, so be sure to work only with [publicly] available (and appropriate) data.

When people want to analyze their private or confidential data (particularly data in data warehouses and other large databases), then they may want to consider our commercial products.”

Tableau Public [via MakeUseOf]

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Monday, March 8th, 2010 Uncategorized, news No Comments

The iPod Touch Is This Generation’s Tamagotchi

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/SM6HjEBs9Ok/the-ipod-touch-is-this-generations-tamagotchi

500x screencap 2010 02 25 at 3.17.35 pm 01 The iPod Touch Is This Generations TamagotchiAll these wonderful things we’re learning today, from data! First, we find out that Android is a guy thing. Now, we discover that the iPod Touch shares more demographics with glittering vampires than smartphones. iPod Touch: Kid stuff.

The age distribution makes a lot of sense, especially with the direct available comparison of the iPhone: the iPod Touch is a good gift, a plausible purchase, and a good investment for a young person right now. An iPhone with a $70-a-month minimum contract is a tougher sell, either to parents, or to kids mostly supported by their parents.

And these kids don’t just buy different gadgets than adults—they use them differently, too. For example, they looooove apps:500x screencap 2010 02 25 at 3.16.48 pm The iPod Touch Is This Generations Tamagotchi
But they’re stingy little bastards, these kids: 500x screencap 2010 02 25 at 3.17.09 pm The iPod Touch Is This Generations Tamagotchi
Buying an app can be tough without a credit card, so again, this isn’t shocking. But it does poke a little hole in the idea of the iPod Touch as a massive moneymaker for Apple. Hardware sales are tremendous and highly profitable, sure, but once the devices are in users’ soft little baby hands, they don’t keep raking it in like the iPhone does. [AdMob]

 The iPod Touch Is This Generations Tamagotchi

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Thursday, February 25th, 2010 Uncategorized No Comments

"We Are Not Prepared"

Source: http://www.popsci.com/technology/article/2010-02/washington-war-games-simulate-crippling-cyber-attack-us

situation room 2009 "We Are Not Prepared"
Washington insiders recently sweated out a real-time war game where a cyberattack crippled cell phone service, Internet and even electrical grids across the U.S. The unscripted, dynamic simulation allowed former White House officials and the Bipartisan Policy Center to study the problems that might arise during a real cyberattack emergency, according to Aviation Week’s Ares Defense Blog.

The Policy Center’s vice-president reports “”The general consensus of the panel today was that we are not prepared to deal with these kinds of attacks.”

The nightmarish scenario that unfolded represented a worst-case example. As former secretary of Homeland Security Michael Chertoff noted, many cyberattacks can be stopped if individual cell phone or Internet users simply follow the best practices and use the right tools. Similarly, another participant pointed out that private Internet companies would not sit idly by as a virus ran amok.

A collapse of power across the U.S. also only took place when the simulation brought in factors such as high demand during the summer, a hurricane that had damaged power supply lines, and coordinated bombings that accompanied the cyberattack and subsequent failure of the Internet.

Still, the war game highlighted crucial issues about the government’s own reliance upon communications that might go down during a real-life scenario. One of the biggest problems was how the President ought to respond to a situation that caused damage like warfare but lacked an immediately identifiable foreign adversary. Smaller-scale cyberattacks have already complicated real-world diplomacy, such as the alleged Chinese cyberattacks on Google and other U.S. companies.

Ares Defense Blog questioned a curious missing element from the simulation, in that there was no mention of what happened to phone or Internet service in the rest of the world. Surely a nation that decided to launch cyberattacks against the U.S. would take safeguards to protect its own crucial communication services, which would possibly help U.S. officials narrow down the list of suspects.

Another question seemed more mundane but equally important — how would the government activate the National Guard with cell phone service down?

The Pentagon’s DARPA science lab recently pushed for a “Cyber Genome Program” that could trace digital fingerprints to cyberattack culprits. But identifying whether a cyber attack came from individual civilians, shadowy hacker associations or government cyber-warriors has proven tricky in the meantime.

[via Ares Defense Blog]

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Friday, February 19th, 2010 Uncategorized No Comments