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drag2share: Mobile Ad Prices Climb Despite Higher Supply

source: http://feedproxy.google.com/~r/businessinsider/~3/xM9BLLZ58W8/consumers-more-loyal-to-ios-2013-7

Mobile Ad Prices Climb Despite Higher Supply (MoPub)
Advertising exchange platform MoPub surveyed their 500 million monthly active users to provide insight on mobile ad buying trends during Q2 2013. They found the effective cost per impression (eCPM) on their platform rose 25% to $1.01. Effective cost-per-click (eCPC) also increased over the quarter to $0.09, which is up 10% from last quarter. They also claim prices being driven up despite a a growing ad inventory. Read >

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Monday, July 29th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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