excuse

Facebook ‘experiment’ lets select users pay to have messages routed directly to a stranger’s inbox

Source: http://www.engadget.com/2012/12/20/facebook-experiment-pay-messages-routing-email/

Facebook 'experiment' lets select users pay to have messages routed directly to a stranger's inbox

Get ready to have your preconceived notions of email destroyed. In a Facebook blog post today, the company has gone to great lengths to bury the lede — which, essentially, says that it’s experimenting with the idea of letting non-connected users pay in order to have a message routed to one’s inbox instead of that ill-fated “Other” folder. According to the company, it’s being dubbed a “small experiment” to “test the usefulness of economic signals to determine relevance.” As an excuse, Facebook has evidently consulted with “several commentators and researchers,” which “have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful.”

Bitterness aside, there is some value in being able to directly ping a stranger you heard speak at an event, or you want to really show your interest in a job opportunity, but it still destroys the level playing field that we’ve all come to know and respect as it relates to digital communication. This message routing feature is only for personal messages between individuals in the United States, and if there’s a silver lining to be found, we’re told that the number of messages a person can have routed from their Other folder to their Inbox will be limited to a maximum of one per week. It’s unclear how the service will evolve once the testing ends, but perhaps it depends on how much blowback occurs compared to the whole Instagate thi! ng.< /p>

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Thursday, December 20th, 2012 news No Comments

Here’s A Terrifying Chart For Those Hoping For Lots More Growth In Online Advertising (GOOG, YHOO, AOL, FB, LNKD)

Source: http://www.businessinsider.com/heres-a-terrifying-chart-for-those-hoping-for-lots-more-growth-in-online-advertising-2012-5

Finally: We can put to rest a long time industry excuse.

It used to be that big time executives at companies like Yahoo, AOL, and Facebook could explain away ad revenues that weren’t big enough or growing fast enough by pointing out that so far, online ad spending has not been proportional to the amount of time consumers were spending online, and that this was bound to change, and when it did, boom times were ahead.

The argument was: New York ad buyers are way behind the times, and they just don’t get it yet.

Well, don’t look now, but according to this chart Mary Meeker’s latest presentation on the state of the Web, Internet ad spending, 22% of total ad spend, has just about caught up with time spent online, 26%. That ratio is fairly comparable to old mediums like TV (43/42) and Radio (15/11). Just the last time Meeker gave this presentation, the ratio was 16/22.

Attention Facebook, Yahoo, and AOL execs: Your excuse has expired. Ad buyers are spending a commensurate amount of money on your medium as any other. Now your products have to perform better.

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Want to see more incredible charts from Mary Meeker? Click here >>

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Wednesday, May 30th, 2012 news No Comments

Google Is In Total Denial About Its Huge Problem With Google+ (GOOG)

Source: http://www.businessinsider.com/google-plus-rj-metrics-engagement-2012-5

Larry Page looking down

When is Google going to admit the obvious?

Google+, the “social spine” of CEO Larry Page’s counterattack on Facebook, is a flop.

That’s according to a detailed analysis of user activity by research firm RJ Metrics for Fast Company.

RJ Metrics selected 40,000 Google+ users at random. It then analyzed their public posts.

What they found is that a lot of people start sharing on Google+, then stop. 3 out of 10 made a single public post, then never posted again. Even among people who made five posts, 15 percent had stopped posting.

RJ Metrics said this “decay rate” was disturbing.

Other analysts have found that people spend an average of 3 minutes a month on Google+, versus 7 hours on Facebook.

Now, it’s possible that many Google+ users are not posting publicly and are sharing privately instead, as Google+ allows. That’s Google’s timeworn excuse when asked about Google+ engagement. But Google has refused to give clear statistics about activity on Google+.

“Google is just refusing to answer the question for its own reasons, which is probably because Google+ has far less activity as a standalone social network than either Facebook or Twitter,” wrote Google expert Danny Sullivan recently.

Go see the gory details on Fast Company >>

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Thursday, May 17th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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