expenditures

Strong Quarter for TV Propels US Ad Spend to a 3.5% Increase in Q2

source: http://www.marketingcharts.com/wp/television/strong-quarter-for-tv-propels-us-ad-spend-to-a-3-5-increase-in-q2-36545/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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The total spending figures may actually underestimate growth, as Kantar’s online spending estimates only include display advertising, which the report says increased by 4.1% for the quarter. (Given the recent growth trajectory of online ad spending, it’s more likely that online ad spending growth was somewhere in the double digits.)

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Monday, September 9th, 2013 news No Comments

Home Ad Revenues Grew by 5% in Q2

source: http://www.marketingcharts.com/wp/outdoor/us-out-of-home-ad-revenues-grew-by-5-in-q2-36204/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

OAAA-US-OOH-Ad-Revenue-Growth-Q22013-Aug2013Out-of-home ad spending continues to show solid growth, according to the latest revenue figures out from the Outdoor Advertising Association of America (OAAA). After increased by 4.5% in Q1, revenues climbed 5% in Q2 to reach $2.15 billion. PricewaterhouseCoopers recently projected a 5% annual increase in OOH revenues from 2012 through 2017, a growth rate that would rank among the highest for traditional media.

Restaurants upped their OOH investments most rapidly in Q2, by 11.7%, making them the second-largest advertising category for the quarter. Automotive dealers and services (#10; +8.1%) and retailers (#3; +7.5%) also had strong quarters. The miscellaneous services and amusements category increased its spending by 5.1%, and was easily the biggest spending category, at 18.2% of all expenditures.

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Monday, August 26th, 2013 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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