experience

Nexus 4 boasts SlimPort support for tethered display sharing

Source: http://www.engadget.com/2012/10/30/nexus-4-boasts-slimport-support/

Nexus 4 boasts SlimPort support for tethered display sharing

A lot of the hubbub yesterday was around the Nexus 4’s support of Miracast, courtesy of Android 4.2. If you don’t want to spring for a dedicated TV box or invest in a whole new set of gadgets to supersize your mobile experience, then you may be excited to hear that the handset also supports SlimPort. We haven’t heard much from the DisplayPort-based standard since January, but we’re happy to report it finally appears to be ready for primetime. Analogix, the company behind the tech, already has its first adapter up for sale on Amazon (at the more coverage link), which takes the Nexus 4’s micro-USB port and allows you to connect an HDMI cable to it — so long as that proposition is worth $30 to you. Eventually DVI, VGA and DisplayPort will also be added to list of output options, potentially making the this handset’s charging port the most versatile micro-USB jack in the smartphone market. For more, check out the PR after the break.

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Nexus 4 boasts SlimPort support for tethered display sharing originally appeared on Engadget on Tue, 30 Oct 2012 18:42:00 EDT. Please see our terms for use of feeds.

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Wednesday, October 31st, 2012 news No Comments

Foursquare launches local search for all, goes after the likes of Yelp and Google

Source: http://www.engadget.com/2012/10/16/foursquare-site-open-to-all/

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Foursquare just launched a redesigned desktop interface that everyone, not just members, can use for local listings and business recommendations. The company has been on this trajectory for awhile now, especially with the latest Explore map that provides a more tailored search experience for logged-in users. This is all in line with co-founder and CEO Dennis Crowley’s promise that Foursquare is more than just a simple social service; that it serves as a discovery and recommendation engine much like Yelp or Google. Leveraging over 3 billion check-ins and 30 million tips from its community of nearly 25 million members, the New York-based firm is confident it can offer reliable recommendations to the general public. It’s still beneficial to join up — you get personalized filters and access to that handy mobile app — but it’s no longer necessary if you just want know where to get a quick sushi fix.

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Foursquare launches local search for all, goes after the likes of Yelp and Google originally appeared on Engadget on Tue, 16 Oct 2012 06:31:00 EDT. Please see our terms for use of feeds.

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Tuesday, October 16th, 2012 news No Comments

This Awesome Image Shows Every Hurricane And Tropical Storm Since 1851

Source: http://feedproxy.google.com/~r/businessinsider/~3/kIQl9efBox4/this-awesome-image-shows-every-hurricane-and-tropical-storm-since-1851-2012-8

Hurricanes since 1851

Data-master John Neslon created this bottoms-up view (looking at the Earth from Antarctica) of every single tropical storm and hurricane we know about, dating back to 1851. It’s based on data from NOAA’s archives, which include wind speed, storm name, date, and other information. The color of the path is tied to intensity. See the highest resolution on Flickr.

From Nelson’s blog, called IDV User Experience:

A couple of things stood out to me about this data…

1) Structure.
Hurricanes clearly abhor the equator and fling themselves away from the warm waters of their birth as quickly as they can.  Paging Dr. Freud.
The void circling the image is the equator.  Hurricanes can never ever cross it.

2) Detection.
Detection has skyrocketed since satellite technology but mostly since we started logging storms in the eastern hemisphere.  Also the proportionality of storm severity looks to be getting more consistent year to year with the benefit of more data.

(Via i09)

See some more of John’s work: Maps Show Every Major Fire In America Since 2001 >

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Thursday, August 23rd, 2012 news No Comments

The Entire Advertising Industry Is Shifting To This Strategy

Source: http://www.businessinsider.com/native-ads-2012-7

twitter promoted tweets ads

Native monetization is a fast growing form of digital advertising that is changing the complexion of the advertising industry in New York.

Native advertising refers to ad strategies ad strategies that allow brands to promote their content into the endemic experience of a site in a non-interruptive, integrated way.

From Twitter’s Promoted Tweets, to Facebook’s Sponsored Stories, to YouTube’s TrueView Video Ads, the major social platforms have doubled down on native ad formats.

Dozens of traditional and upstart publishers, such as Forbes, The Awl, Thought Catalog, and The Huffington Post are following suit. The growth of this form of advertising has affected all corners of the advertising ecosystem in New York ranging from creative and media agencies, to publishers, to startups and investors.

Native ads are attractive to brands because they allow their content to become part of the fabric of a website or app. For example, the main use of Twitter is to read and create Tweets, so to create an advertising experience that is native to the experience of their platform they built “Promoted Tweets.” This allows brands to be part of the main use case of the site, rather force brands to put their ads in easily ignored display ads sitting to the right of their Tweet stream or interruptive mediums like interstitials and video pre-roll ads that force a user to see them before being able to use the site.

 Native ads are fundamentally different from traditional online marketing mediums like display and pre-roll, as they are driven more by original brand content instead of traditional commercials, and by voluntary engagement and sharing instead of interruption.

As a result of the industry-wide shift to native monetization, creative and media agencies are creating new departments and roles to help brands create, distribute, and measure native content; New York publishers are rolling out their own native ad models; brands are aggressively experimenting with native ad campaigns; and investors are backing startups built on the native advertising vision.

Here are a few ways different NYC industries are being transformed by native advertising:

1)    Creative Agencies –Because native ad formats do away with many of the limitations of earlier ad formats – such as time constraints for pre-roll video ads, and size or content constraints on display and banner ads – creative agencies have been freed up to produce a vast new array of brand content. New York creative agencies like Mother, SS+K, TBWA, and Droga5, are continually producing creative that transcends the traditional commercial spot that people are forced to watch to standalone content that people actively choose to experience and share.

2)    Media Agencies – Native ad budgets won’t grow unless media agencies can measure their impact on brand reach, loyalty, and conversion. Facebook Likes, Re-Tweets and YouTube Views already pose a challenge for traditional media ROI analysis, and as new platforms emerge with native ad products, such as Twitter and Spotify, media agencies will have to further expand their research and analysis teams. To get ahead of this new morass of media complexity, many media agencies are re-structuring their organizations around social media and are deploying new tools and metrics to bring transparent buying and measurability to native advertising. Digitally-focused media agencies like Horizon, Razorfish and MEC, which recently announced a new proprietary tool called Crossmedia to improve their measurement capabilities across multi-media campaigns, are examples of agencies that are moving aggressively to evolve their organizations to be able to harness the complexity of social media measurement and maximize the opportunity of native ads.

3)    Venture Capitalists – As Microsoft’s recent multi-billion dollar writedown of aQuantive suggests, there are serious concerns about the future of traditional display advertising and investors are in turn going to take a hard look at any future investments that rely on display ad revenue. Conversely, investors like Fred Wilson, Partner at New York’s Union Square Ventures and one of the earliest proponents of native monetization, are invested in native ad platforms like Twitter and Foursquare.

      4) Startups – The New York startup scene is white hot. Native advertising is one of the biggest drivers of this growth, leading to huge acquisitions like Buddy Media, a social enterprise software company recently acquired by Salesforce for $689 million, and promising new companies like Percolate, a content marketing platform focused squarely on helping brands create content for the social web. Startups based in New York have a unique opportunity to work right around the corner from the heart of the advertising industry at a time when brands and agencies are hungry for new tools and ideas to help them maximize the opportunity with native ads. Both advertisers and publishers are looking for new partners to create new scalable advertising experiences that will make a genuine impact for their brands and bottom line, so expect to see more native ad-focused startups emerge in the next year.

5)    Publishers – Social content publishers are re-thinking the design of their sites and monetization models to be more native to their content experience. Hugely popular New York-based social publishers like The Cheezburger Network, Thought Catalog, The Awl, and Gawker have all been very active in experimenting with new forms of native ad formats.  To execute this evolution requires new site designers, editorial teams that can innovate and re-define the sponsored post model, and sales teams trained in selling native placement. As these companies continue to grow their audiences, innovate on the native ad model and come up with native ad solutions that can scale, much larger traditional media companies like Hearst, Time and Conde Nast are likely to take notice and explore native ad formats across their portfolio sites.

Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. Dan has been honored as an AdAge “Media Maven” and was recently named to the Forbes “30 under 30″ list. You can find him on Twitter at @dgreenberg. 

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Monday, July 16th, 2012 news No Comments

Windows 7 now powering most PCs, passed 50-percent threshold in June

Source: http://www.engadget.com/2012/07/02/statcounter-windows-7-top-OS/

StatCounter Windows 7 now powering most PCs, passed 50percent threshold in June

Windows 8 may be on the horizon with a fall 2012 release, but Microsoft’s current OS, Win 7, just became the world’s most prolific PC operating system, passing the 50-percent threshold last month. According to StatCounter, Windows 7, which overtook XP around the time of its golden anniversary last fall, has made its way onto 50.2 percent of the world’s computers, compared to 29.9 percent for Microsoft’s eXPerience during the same period. Launched in 2001, XP remains in the runner-up position, but shows a steady decline along with Vista, which never had much of a share to begin with. Oddly enough, iOS also appears as a modest portion of StatCounter’s chart, which we presume represents iPads, which in this case fall within the same category (the company tracks mobile operating systems separately, where Android has ticked slightly ahead). If you own a PC running Windows 7, you can rest assured knowing that you’re in good company. And we imagine that an even greater number of those current XP users will depart come 2014, when Microsoft has pledged to discontinue support of the aging millennial. Hit up our source link below for all of StatCounter’s charts.

StatCounter: Windows 7 no! w poweri ng most PCs, passed 50-percent threshold in June originally appeared on Engadget on Mon, 02 Jul 2012 10:43:00 EDT. Please see our terms for use of feeds.

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Monday, July 2nd, 2012 Uncategorized No Comments

iOS Has 77% Traffic Share in France–Why That Matters

Source: https://intelligence.businessinsider.com/welcome

Smartphone Shipments

According to a report by analytics firm AT Internet, 77% of mobile device traffic in France comes from iOS devices. (Link, in French) This is only an imperfect proxy for device market share (if iOS device owners surf more, for example), but it strongly suggests that iOS is dominant in France among smartphones, a finding that squares with this Paris-based analyst’s anecdotal experience. 

Here’s why France shows such a lopsided result and why it matters for the rest of the world and the mobile platform wars: France was a unique market for iOS early on because French courts mandates that Apple offer its iPhone on all carriers. Remember: when the iPhone came out on AT&T in the US, Apple pursued a conscious international strategy of building a partnership with the largest carrier in each country. In France, courts saw to it differently, which means that the iPhone was offered from the start on all major French carriers. 

Why is this important? Because it goes to show that Android’s surge in market share that we’ve been witnessing was due more to Apple’s delays in bringing carriers on board than in consumer demand for the Android brand. And, in turn, it suggests that now that Apple has adjusted to offering the iPhone on many carriers, it will reap many advantages.

As we wrote in our special report on the mobile platform wars, we think the upside for iOS is underestimated because it benefits from a developer network effect, which is what matters. Now that Android doesn’t have a carrier advantage, that effect should be magnified. 

Read our note on mobile network effects →

Read our special report: Who will win the mobile platform wars? →

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Tuesday, May 29th, 2012 news No Comments

Groupon Buys eCommerce Data Targeting Startup (And Angelpad Alumnus) Adku

Source: http://techcrunch.com/2012/02/06/groupon-buys-ecommerce-data-targeting-startup-adku/

Screen Shot 2012-02-06 at 1.22.09 PM

I love the smell of acquisitions in the morning! We’ve just heard that Groupon has acquired Adku, a stealth startup that uses big data in order to personalize the online shopping experience for people visiting eCommerce sites like eBay, Amazon and Zappos.

The company built their personalized targeting technology in three months, and have basically been in stealth since they launched at the Angelpad Demo day a year and a half ago. Adku is backed by Greylock Partners, Battery Ventures and True Ventures in addition to being an Angelpad startup.

Although CEO Ajit Varma and several members of the six person team are former Googlers, from what I’m hearing this wasn’t a talent acquisition or acqhire but a team + technology play  – with a price beyond $10 million. Varma would not disclose what the team will be working on when they get to Groupon.

While it’s not clear what the technology will be applied to, the acquisition makes sense on a lot of levels, especially because a personalized experience is where most of eCommerce is headed. Greylock VC David Thacker now runs product for Groupon, so that couldn’t have  hurt either.

Wrote Varma in a blog post, “We started talking to Groupon to bring our technology to more customers and quickly realized that we wanted to be a deeper part of a company that people love and is empowering merchants and customers in a way that’s never been done before.”

Stay tuned!

OK @adku (three former Google engineers) is a company that Techcrunch will slobber over. Dynamic content. Interesting company.—
Robert Scoble (@Scobleizer) November 11, 2010


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Monday, February 6th, 2012 news No Comments

I Read 21 Books About The Financial Crisis And They Explained Nothing

Source: http://www.businessinsider.com/andrew-lo-21-books-financial-crisis-2012-2


andrew lo

Ever thought you would have to read 21 books to get to the bottom of what caused the financial crisis?

Andrew Lo, an economist at MIT, has some bad news: it’s going to take at least 22.

Lo, a leading expert on hedge funds and financial engineering, has written a paper (h/t NPR) for the Journal of Economic Literature describing his experience reading 21 books on the crisis — nine by journalists, 11 by academics and one by a former Treasury Secretary.

His conclusion: In a field that prides itself on its scientific rigor (however dismal), the books reveal that alarmingly few facts about the crisis have been agreed upon. Was there too little or too much regulation? How much of a factor were low interest rates? No one’s been able to say conclusively.

“After each book, I felt like I knew less,” Lo told NPR’s Planet Money.

Economics, he says, has fallen well short of that standard when it comes to understanding the crisis:

“Many of us like to think of financial economics as a science, but complex events like the financial crisis suggest that this conceit may be more wishful thinking than reality.”

Read Andrew Lo’s Reading About the Financial Crisis: A 21-Book Review >

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Monday, February 6th, 2012 news No Comments

Layoffs Underway At Two Of New York’s Biggest Flash Sales Sites, Gilt Groupe and Lot18

Source: http://www.businessinsider.com/layoffs-gilt-groupe-lot18-2012-1


lot18

Last week BetaBeat’s Nitasha Tiku first reported impending layoffs at Gilt Groupe. We confirmed the rumor from a source who said 50-60 people would be let go in the next week or so.

Some of those cuts happened yesterday.  A source told Betabeat the experience was “super uncomfortable” and the “general atmosphere was terrifying.”

Gilt Groupe isn’t the only flash sales site that has been trimming some of its fat.  RueLaLa let go of many employees and Lot18, the one-year-old flash sales site for wine and gourmet food, also made cuts yesterday.

BetaBeat’s Adrianne Jeffries reported 15% of Lot18’s staff was let go after she spoke with co-founder Philip James. That comes out to about 14 people.

James called the layoffs “a natural part of the way a business grows and evolves.” James, like Gilt Groupe’s Kevin Ryan, indicated the layoffs were happening in places where the site was over-staffed, but said hiring would continue.  “We’re hiring heavily in areas that do make sense for us,” James told BetaBeat.

For Gilt Groupe, the layoffs seem to be a part of the plan to get to cash-flow break-even by Q2.  Best of luck to everyone at the companies.

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Sunday, January 22nd, 2012 news No Comments

You Probably Can’t Tell the Difference Between This and a Theater Projector [Video]

Source: http://gizmodo.com/5875000/sonys-4k-home-projector-eyes+on-you-probably-cant-tell-the-difference-between-this-and-a-theater-projector

Sony's 4K Home Projector Eyes-On: You Probably Can't Tell the Difference Between This and a Theater ProjectorSony’s 4K projector was first announced last year, but they have the thing on display at CES this year. After getting to zone out in a pitch black room where the projector blasted the new Spider Man trailer at full resolution on a 182-inch screen, I’m sold on the idea.

What makes 4K exciting for the home is that it provides a sharp image for large display sizes. 1080p video is great on a 60-inch TV, but it’s not quite as amazing when you try to project a 100-inch image on a wall. But 4K is made for screens exceeding 100 inches. So how did it look? While watching the trailer, I swore I had just paid $75 for a movie ticket and a small popcorn.

Colors were rich and bright. Nothing was washed out. Small details, like wrinkles on people’s faces or textures on a building were sharply defined. I go watch movies because I love the large screen experience. If I had one of these things, I probably wouldn’t go to the movies anymore.


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Wednesday, January 11th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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