exploits

drag2share: Facebook Is Building A Massive New Business That Exploits A Key Weakness At Apple And Google (FB, AAPL, GOOG)

source: http://feedproxy.google.com/~r/businessinsider/~3/q8iwnQEIY7M/facebooks-app-revenues-v-apple-and-google-2014-3

A long time ago, Facebook launched an app store. If you didn’t know that fact, don’t be alarmed. People don’t talk much about the Facebook App Center any more.

That’s because almost everyone downloads the apps they need from Apple’s App Store and the Google Play store on Android.

It’s a powerful duopoly, and everyone is used to it.

Apps and downloads are one of Apple’s fastest-growing, least-talked about businesses. They generate $4.4 billion per quarter, and are projected to be more profitable than iPads and Macs. Android and the Google Play store that supplies it run on up to 80% of smartphones in some markets.

Counterintuitively, Facebook CEO Mark Zuckerberg seems to regard Apple and Google’s dominance of app distribution as a weakness that he can now exploit.

Apple and Google are lousy at promoting apps.

The non-obvious chink in the armor is that while Apple and Google dominate the supply of apps — and take a cut of each paid download — they are lousy at promoting and marketing apps.

The marketplace for apps is surprisingly dysfunctional, given that all the players in it are self-described innovators and disruptors of dinosaur capitalism.

The single most important dynamic with Apple’s! App Sto re is described by this statistic: There are more than 1 million apps in the App Store. Yet the App Store charts only display about 200 of them at any one time, then only to users who can be bothered to scroll repeatedly down those rankings.


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Thursday, March 13th, 2014 news No Comments

Try On New Glasses in Warby Parker’s Virtual Booth

Source: http://lifehacker.com/5533311/try-on-new-glasses-in-warby-parkers-virtual-booth

Try On New Glasses in Warby Parker's Virtual BoothBuying glasses online can save you tons of money but the downside is you don’t get to try the glasses on and see how they look on your face. Upload a picture to Warby Parker and see different styles on your face.

Last year we shared out exploits in buying super cheap glasses online—it was awesome and we got great glasses for only $8!—but as we noted then it’s a gamble, albeit a cheap one, to buy glasses without trying them on.

Eyeglass retailer Warby Parker has an excellent virtual try on booth on their site which alleviates the can’t-try-it-on shoppers anxiety. Upload a picture of yourself, try out the different frames, and get a feel for how they look on your face. If you absolutely love a pair you find there you can snag them for $95 or just take the style and go shopping on other sites. Make sure to read our guide to scoring cheap eye glasses before you go shopping for some important pointers.

Warby Parker Virtual Try On [via Unpluggd]

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Friday, May 7th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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