eye
An Enormous Pharmaceutical Firm Is Taking Legal Action To Make UK Hospitals Use A $1000 Drug Over A $97 One
Source: http://www.businessinsider.com/novartis-uk-macular-degeneration-lucentis-avastin-2012-4
LONDON (AP) — Drug maker Novartis says it is taking legal action in Britain to make hospitals use an eye drug that costs 700 pounds ($1,130) per shot instead of a cheaper one that costs 60 pounds ($97).
According to the U.K.’s health watchdog, Lucentis is the only drug recommended to treat the eye problem, macular degeneration.
However, the much cheaper Avastin, a cancer drug, is widely prescribed for macular degeneration, though it is not officially approved. Last year, four hospitals in southern England decided they would pay for Avastin when it was prescribed by a doctor.
Both drugs are made by Novartis.
In a statement Tuesday, Novartis said it was demanding a judicial review to make the hospitals use Lucentis rather than Avastin.
Patient groups called for an independent appraisal to determine which drug should be used.
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Intel Creates $100 Million Fund To Make Your Car Smarter (INTC)
Source: http://www.businessinsider.com/intel-creates-100-million-fund-to-make-your-car-smarter-2012-2
Intel Capital announced today a $100 million fund devoted to cars.
So what’s a chip company doing betting on technology in cars?
Intel estimates that by 2014, cars will be one of the top three fastest-growing markets for connected devices and Internet content. That eventually gives Intel an opportunity to put more of its chips in a whole new place: cars.
As an Intel manager put it in the press release announcing the fund: “The car is the ultimate mobile device.”
The Intel Capital Connected Car Fund will invest in technologies such as advanced driver assistance systems, speech recognition, gesture recognition, and eye tracking.
But there’s no mention of self-driving cars just yet. That is all Google for now.
ZTE pays Microsoft around $27 for each Windows Phone made
Source: http://www.engadget.com/2012/01/19/zte-pays-microsoft-around-27-for-each-windows-phone-made/
How much does it cost to license Microsoft’s latest and greatest mobile OS? A fair bit it seems. While numbers have been bandied around before, this is the first time a per-handset figure was to an internal employee — this time, the portfolio manager for ZTE UK, no less. Pegged at $27 per ZTE smartphone, TrustedReviews managed to get those licensing beans spilled at the glitzy London launch of the company’s first Windows Phone, the ZTE Tania. The fee flies in the face of open-source Android, which requires no price to install on handsets. Microsoft, however, is still keeping an eye on its Google rival, collecting patent licensing fees from several major phone manufacturers. ZTE hasn’t yet commented on the figure.
ZTE pays Microsoft around $27 for each Windows Phone made originally appeared on Engadget on Thu, 19 Jan 2012 19:23:00 EDT. Please see our terms for use of feeds.
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Search Ads versus Display Ads
UPDATED: April 10, 2012
AdSafe study shows that a quarter of display ads are never in view on publishers’ websites. And it gets worse from there — 41% never in view for content networks and 46% never in view for ad exchanges. Users are there to view content, not ads. And they are conditioned to avoid the top, right side, and bottoms of web pages (see eye tracking at the bottom of this post).
Image Source: http://www.emarketer.com/Article.aspx?id=1008965
ORIGINAL POST: March 25, 2011
Hands down, search ads beat display ads in click through rates (CTRs). In every one of the examples below and the several dozen more that I did not screen shot, search is more effective than display because the ads are brought up when the user types in the search term and are looking for something, vs display which is served up alongside content.
Facebook display advertising click through rates are even sadder (i.e. worse) as you can see from the chart below — like an order of magnitude
lower (0.024%)
digital display vs search ads
Eye tracking studies show that most users are already conditioned to avoid looking at the top and right side of web pages because they know that is where banner ads or display ads go.
YouTube Gets It, Will Allow Ad Skipping
Source: http://gizmodo.com/5576453/youtube-gets-it-will-allow-ad-skipping
There’s nothing worse than watching a 30-second ad to watch some 30-second clip of something the world inevitably finds funnier than you do. Google/YouTube are acknowledging this phenomenon of the consumer psyche and will introduce an ad-skip button this year.
The idea is as simple as this: If an advertiser’s commercial isn’t captivating enough to watch in its own right, it’ll be skipped by viewers. If viewers don’t watch the ad, Google doesn’t charge the advertiser.
Now I know what you’re thinking: Why would anyone watch an ad voluntarily? See exhibit A, the lead video in which the god of the infomercial, Ron Popeil, does his thing. The only way that 9-minute clip could be more captivating is to put ANOTHER 9-minute Ron Popeil clip in front of it.
This skippable ad model will inevitably lead to better ads—at least in terms of catering the online attention span—and, for those of us* with the libidinal fortitude to turn a blind eye on GoDaddy-esque BOOBIES BOOBIES BOOBIES teasers, a lot more free time. [WSJ via Fast Company]
* OK, maybe I don’t skip every such commercial. But I only** watch them to be educated enough to write about them on Giz.
** This is a flat-out fabrication***.
*** What sort of monster have I become?
Try On New Glasses in Warby Parker’s Virtual Booth
Source: http://lifehacker.com/5533311/try-on-new-glasses-in-warby-parkers-virtual-booth
Buying glasses online can save you tons of money but the downside is you don’t get to try the glasses on and see how they look on your face. Upload a picture to Warby Parker and see different styles on your face.
Last year we shared out exploits in buying super cheap glasses online—it was awesome and we got great glasses for only $8!—but as we noted then it’s a gamble, albeit a cheap one, to buy glasses without trying them on.
Eyeglass retailer Warby Parker has an excellent virtual try on booth on their site which alleviates the can’t-try-it-on shoppers anxiety. Upload a picture of yourself, try out the different frames, and get a feel for how they look on your face. If you absolutely love a pair you find there you can snag them for $95 or just take the style and go shopping on other sites. Make sure to read our guide to scoring cheap eye glasses before you go shopping for some important pointers.
1024-bit RSA encryption cracked by carefully starving CPU of electricity
Source: http://www.engadget.com/2010/03/09/1024-bit-rsa-encryption-cracked-by-carefully-starving-cpu-of-ele/
Since 1977, RSA public-key encryption has protected privacy and verified authenticity when using computers, gadgets and web browsers around the globe, with only the most brutish of brute force efforts (and 1,500 years of processing time) felling its 768-bit variety earlier this year. Now, three eggheads (or Wolverines, as it were) at the University of Michigan claim they can break it simply by tweaking a device’s power supply. By fluctuating the voltage to the CPU such that it generated a single hardware error per clock cycle, they found that they could cause the server to flip single bits of the private key at a time, allowing them to slowly piece together the password. With a small cluster of 81 Pentium 4 chips and 104 hours of processing time, they were able to successfully hack 1024-bit encryption in OpenSSL on a SPARC-based system, without damaging the computer, leaving a single trace or ending human life as we know it. That’s why they’re presenting a paper at the Design, Automation and Test conference this week in Europe, and that’s why — until RSA hopefully fixes the flaw — you should keep a close eye on your server room’s power supply.
1024-bit RSA encryption cracked by carefully starving CPU of electricity originally appeared on Engadget on Tue, 09 Mar 2010 02:47:00 EST. Please see our terms for use of feeds.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/9Yzb5sCzx-I/netflix-voyeur
The New York Times takes an interactive look at what Netflix users are watching in a dozen U.S. cities, including my backyard, Boston. My neighbors are watching what now?
Oh, just Mad Men, it seems, with a sizable pocket in Cambridge. We’re so liberal.
And why the heck was Eagle Eye so popular on the North Shore last year? Anyone? [New York Times via Slashdot]
How NOT to design a web page
a great technique to use to see if your website design is too cluttered or busy is to shrink it down to a thumbnail (like below). You will quickly see that your eye is trying to find something to focus on in each case. If you can’t find the thing to focus on, then you need to go back and simplify the design. Only in rare and specific circumstances should your site deliberately have multiple points of focus. Even then, there should be a sequential order to what the user is led to see.
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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Meet Nestle’s Squadron of Internet Comment Warriors
Source: http://gizmodo.com/5955484/meet-nestles-squadron-of-internet-comment-warriors
The Digital Acceleration Team, comprised of over two dozen people, is located in Nestle’s HQ in Switzerland where they man a control room outfitted with all manner of displays, keeping a close eye on the words of commenters across the globe, and deciding when to intervene.
From Reuters:
Nestle insists that it neither pays pro-Nestle bloggers nor buys fake fans and followers. Instead, it merely supports a group of professional browsers to comb over the most mundane references to the company day after day, week after week. Historically, Nestle has had some serious enemies, so the lengths to which they’re going might not be too far out, but it’s still wild to imagine the control room devoted to this monitoring, and knowing it actually exists.
You can read more about how this team works over at Reuters, and even see pictures of their super serious-looking office. Commenting about Nestle is serious business. [Reuters]
Image by PozitivStudija/Shutterstock
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