Every company has to deal with people who talk about it on the Internet, and different ones handle it differently. Nestle for instance, maintains an elite team of Digital Accelerators that, as an article by Reuters reveals, watches the wide world of Internet comments like a hawk.
The Digital Acceleration Team, comprised of over two dozen people, is located in Nestle’s HQ in Switzerland where they man a control room outfitted with all manner of displays, keeping a close eye on the words of commenters across the globe, and deciding when to intervene.
Pete Blackshaw, 47-year old head of digital marketing and global media, is in charge. On a recent weekday, the American and his staff of 30 to 40-year-olds were monitoring the online action on such topics as the latest cute dog photo on the Purina pet food website, or who was drinking Nescafe.
…”If there is a negative issue emerging, it turns red,” says Blackshaw, indicating a screen powered by software from Salesforce.com Inc., which is also used by such brands as Dell computers and delivery company UPS. It captures millions of posts each day on topics of interest to Nestle.
Nestle insists that it neither pays pro-Nestle bloggers nor buys fake fans and followers. Instead, it merely supports a group of professional browsers to comb over the most mundane references to the company day after day, week after week. Historically, Nestle has had some serious enemies, so the lengths to which they’re going might not be too far out, but it’s still wild to imagine the control room devoted to this monitoring, and knowing it actually exists.
An Enormous Pharmaceutical Firm Is Taking Legal Action To Make UK Hospitals Use A $1000 Drug Over A $97 One
LONDON (AP) — Drug maker Novartis says it is taking legal action in Britain to make hospitals use an eye drug that costs 700 pounds ($1,130) per shot instead of a cheaper one that costs 60 pounds ($97).
According to the U.K.’s health watchdog, Lucentis is the only drug recommended to treat the eye problem, macular degeneration.
However, the much cheaper Avastin, a cancer drug, is widely prescribed for macular degeneration, though it is not officially approved. Last year, four hospitals in southern England decided they would pay for Avastin when it was prescribed by a doctor.
Both drugs are made by Novartis.
In a statement Tuesday, Novartis said it was demanding a judicial review to make the hospitals use Lucentis rather than Avastin.
Patient groups called for an independent appraisal to determine which drug should be used.
Intel Capital announced today a $100 million fund devoted to cars.
So what’s a chip company doing betting on technology in cars?
Intel estimates that by 2014, cars will be one of the top three fastest-growing markets for connected devices and Internet content. That eventually gives Intel an opportunity to put more of its chips in a whole new place: cars.
As an Intel manager put it in the press release announcing the fund: “The car is the ultimate mobile device.”
The Intel Capital Connected Car Fund will invest in technologies such as advanced driver assistance systems, speech recognition, gesture recognition, and eye tracking.
But there’s no mention of self-driving cars just yet. That is all Google for now.
Buying glasses online can save you tons of money but the downside is you don’t get to try the glasses on and see how they look on your face. Upload a picture to Warby Parker and see different styles on your face.
Last year we shared out exploits in buying super cheap glasses online—it was awesome and we got great glasses for only $8!—but as we noted then it’s a gamble, albeit a cheap one, to buy glasses without trying them on.
Eyeglass retailer Warby Parker has an excellent virtual try on booth on their site which alleviates the can’t-try-it-on shoppers anxiety. Upload a picture of yourself, try out the different frames, and get a feel for how they look on your face. If you absolutely love a pair you find there you can snag them for $95 or just take the style and go shopping on other sites. Make sure to read our guide to scoring cheap eye glasses before you go shopping for some important pointers.
Since 1977, RSA public-key encryption has protected privacy and verified authenticity when using computers, gadgets and web browsers around the globe, with only the most brutish of brute force efforts (and 1,500 years of processing time) felling its 768-bit variety earlier this year. Now, three eggheads (or Wolverines, as it were) at the University of Michigan claim they can break it simply by tweaking a device’s power supply. By fluctuating the voltage to the CPU such that it generated a single hardware error per clock cycle, they found that they could cause the server to flip single bits of the private key at a time, allowing them to slowly piece together the password. With a small cluster of 81 Pentium 4 chips and 104 hours of processing time, they were able to successfully hack 1024-bit encryption in OpenSSL on a SPARC-based system, without damaging the computer, leaving a single trace or ending human life as we know it. That’s why they’re presenting a paper at the Design, Automation and Test conference this week in Europe, and that’s why — until RSA hopefully fixes the flaw — you should keep a close eye on your server room’s power supply.
1024-bit RSA encryption cracked by carefully starving CPU of electricity originally appeared on Engadget on Tue, 09 Mar 2010 02:47:00 EST. Please see our terms for use of feeds.
Oh, just Mad Men, it seems, with a sizable pocket in Cambridge. We’re so liberal.
a great technique to use to see if your website design is too cluttered or busy is to shrink it down to a thumbnail (like below). You will quickly see that your eye is trying to find something to focus on in each case. If you can’t find the thing to focus on, then you need to go back and simplify the design. Only in rare and specific circumstances should your site deliberately have multiple points of focus. Even then, there should be a sequential order to what the user is led to see.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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