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Automatic Video Ads (With SOUND?) Coming To Your Facebook Feed

Source: http://gizmodo.com/5969497/report-automatic-video-ads-with-sound-coming-to-your-facebook-feed

Report: Automatic Video Ads (With SOUND?) Coming To Your Facebook FeedIf you think the auto-play commercials on sites like ours are annoying, get ready to have it in your face times a billion: Ad Age says video ads are hitting Facebook.

The transition, which AdAge’s anonymous industry sources say will begin in the first half of 2013, will stick video commercials in your browser, tablet, and phone. Annoying, right? But what could be even worse is that there’s no play button:

In what’s sure to be a controversial move, the visual component of the Facebook video ads will start playing automatically — a dynamic known as “autoplay” — according to two of the executives.

This means an ad for Bacardi (if you’re targeted as a drinker) will show up upon your arrival at The Book and start flashing without any intervention—”Facebook is still debating whether to have the audio component of the ads activated automatically as well,” says AdAge. That latter part seems unthinkable, given how universally-despised audio ads are. A total web faux pas. Unlike obscure, opaque image sub-licensing, automatically playing a cereal jingle when you go to Facebook seems like the kind of thing that actually drive people away from using Facebook. At least as regularly.

Yes, Facebook is free. And yes, ads on Facebook are only going to multiply and advance. But that doesn’t mean we can’t challenge auto-play video commercials with spontaneous sound as idiotic and obnoxious. But for now, this is just a rumor—keep your eyes and ears peeled. In the meantime, we’ve reached out to Facebook for comment. [Ad Age]

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Tuesday, December 18th, 2012 Uncategorized No Comments

Source: http://feeds.gawker.com/~r/gizmodo/vip/~3/XKH9hGo4bm8/file+sharers-buy-30-percent-more-music-than-non+sharers

File-Sharers Buy 30 Percent More Music Than Non-SharersA massive public policy study has revealed that on average file-sharers buy 30 percent more music than their non-sharing counterparts. That suggests that the record labels’ self-declared enemies are in fact their best customers.

The study, known as the Copy Culture Survey, was carried out by the non-partisan American Assembly, and the results were teased yesterday. It’s based on thousands of in-depth telephone interviews across the US, and it’s probably one of the most thorough reviews of media sharing habits to be undertaken.

The results, which seem to fly in the face of assumed record label wisdom, show that file-sharers buy 30 percent more music than their non-sharing counterparts. Interestingly, it also points out that offline copying is far more prevalent than online music piracy.

However, it’s also worth pointing out that self-confessed P2P file sharers reported having larger music collections. So, it might not be all too surprising that music lovers, with bigger music collections, also buy more music: a taste for media consumption encourages both file sharing and purchasing.

That, along with the news that offline piracy is a bigger concern, is something the record labels need to wrestle with. [American Assembly via Torrent Freak]

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Tuesday, October 16th, 2012 news No Comments

2.7 Billion Likes, 300 Million Photos Uploaded and 500 Terabytes of Data [Factoid]

Source: http://feeds.gawker.com/~r/gizmodo/vip/~3/WmLHYVUWhPU/what-facebook-deals-with-everyday-27-billion-likes-300-million-photos-uploaded-and-500-terabytes-of-data

What Facebook Deals with Everyday: 2.7 Billion Likes, 300 Million Photos Uploaded and 500 Terabytes of DataIf you were ever curious to how many photos get uploaded to Facebook everyday or how many likes happen across the entire social network or the sheer size of data booking the face is responsible for, look no further. Facebook gave a state of the union (of sorts) that detailed just how big Facebook data is.

Here’s the enormous breakdown that’s so big my head doesn’t understand the sheer size:

  • 2.5 billion content items shared
  • 2.7 billion Likes
  • 300 million photos uploaded
  • 500+ terabyte data ingested
  • What Facebook Deals with Everyday: 2.7 Billion Likes, 300 Million Photos Uploaded and 500 Terabytes of DataRoughly broken down into indivudal Facebook users, the numbers translate to a little under 3 Facebook likes a day and one picture uploaded every 3 days per Facebooker. But how come Facebook didn’t let us know how many time people get poked! Or how many pictures get pulled because of complaints? What about people tagged in photos? I want to know more. I want to know everything! [CNET]

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Thursday, August 23rd, 2012 news No Comments

News Corp launches Amplify educational unit, with help from AT&T (video)

Source: http://www.engadget.com/2012/07/23/news-corp-launches-amplify-educational-unit/

News Corp launches Amplify educational unit, with help from AT&T

In light of recent scandals, it’s hard not to see this as a bit of image rehabilitation, but we’ll do our best to take it at face value. News Corp is bringing its 18-month-old educational division to the fore by rebranding it Amplify and teaming up with AT&T to put tablets in the hands of students. The unit will focus on developing products and services tailored for classrooms, ranging from kindergarten through high school. And, at the center of that ecosystem, will be the Amplify Tablet (which, judging from the video below, appears to be a modified Galaxy Tab). Videos, encyclopedia entries, books and even remote tutoring apps will all be just a tap away. The tablets will get their first trial run in the US during the 2012-2013 school year. With the phone hacking scandal behind him, former New York City school chancellor Joel Klein (who headed up News Corp’s internal investigation), is free to focus on getting Amplify rolling and into classrooms across the nation. Before you head off, make sure to watch the clip from AT&T after the break.

Continue reading News Corp launches Amplify educational unit, with help from AT&T (video)

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Ne ws Corp launches Amplify educational unit, with help from AT&T (video) originally appeared on Engadget on Mon, 23 Jul 2012 13:30:00 EDT. Please see our terms for use of feeds.

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Monday, July 23rd, 2012 news No Comments

Pixelated Crayons are Retroriffic

Source: http://gizmodo.com/5900371/pixelated-crayons-are-retroriffic-in-every-way

Pixelated Crayons Are Retroriffic In Every WayToday’s high-resolution displays mean we don’t see pixelated images that often anymore. And let’s face it, once the colored pencil enters your life, you rarely pick up a crayon ever again. Except for nostalgia’s sake, which these pixelated crayons have in spades.

For $15 you get a set of six multi-colored crayons which can be used for drawing technicolor rainbows when dragged across a page. Or, if you happen to have a shred of artistic talent, these colored cacophonies can also be used to quickly add shading and depth to an image bound for the fridge door. Just move that important grocery list out of the way, your spose won’t mind.

Pixelated Crayons Are Retroriffic In Every Way

[AssistOn via The Fancy]

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Monday, April 9th, 2012 news No Comments

Microsoft Store hacked in India, passwords stored in plain text

Source: http://www.engadget.com/2012/02/12/microsoft-store-hacked-in-india-leaked-passwords-stored-in-plai/

Frequenters of India’s online Microsoft Store were briefly greeted with the suspicious visage of a Guy Fawkes mask this morning, following a hack that compromised the site’s user database. According to WPSauce, Microsoft Store India’s landing page was briefly taken over by a hacker group called Evil Shadow Team, who, in addition to putting a new face on Windows products, revealed that user passwords were saved in plain text. The group’s motivations are unknown, though the hacked page warned that an “unsafe system will be baptized.” The store is now offline, suggesting that Microsoft may have regained control. Read on for a look at the compromised password database.

[Thanks to everyone who sent this in]

Continue reading Microsoft Store hacked in India, passwords stored in plain text

Microsoft Store hacked in India, passwords stored in plain text originally appeared on Engadget on Sun, 12 Feb 2012 14:19:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceWPSauce, HackTeach  | Email this | Comments

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Sunday, February 12th, 2012 news No Comments

RIM’s Twitter Campaign Goes Horribly Wrong #BeBold

Source: http://www.businessinsider.com/rims-twitter-campaign-goes-horribly-wrong-bebold-2012-1


RIM’s latest marketing campaign is based around a squad of cartoon characters called the Bold Team, accompanied by the #BeBold hashtag on Twitter. It wasn’t a good idea.

Why? Because the campaign is blowing up in RIM’s face. Spectacularly.

The vague hashtag, plus the cheesiness of the cartoon characters, prompted the masses to hijack #BeBold. So now, just one week after McDonald’s reminded marketers everywhere how NOT to do a Twitter campaign, RIM makes the same mistake. It’s getting ripped on by its own hashtag (via Gizmodo).

Take a look at what people are tweeting. It entirely consists of folks railing on either the cartoon, or the company as a whole:

rim twitter bebold

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Join the conversation about this story »

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Tuesday, January 31st, 2012 news No Comments

37 million iPhones, 15.43 million iPads, 5.2 million Macs, 15.4 million iPods

Source: http://www.engadget.com/2012/01/24/apple-q1-2012-iphone-ipad-ipod-mac-hardware-sales/

We touched on the numbers in our report on Apple’s Q1 earnings, but the company’s throwing out a lot of “record” figures so we thought we’d take a moment to focus on just how its hardware sales stack up. The standout number is, of course, the 37.04 million iPhones sold during the quarter, which is up 128 percent from the same quarter a year ago (and up from 17 million in the previous quarter, a jump of 117 percent). That notably puts Apple back ahead of Samsung, which sold a total of 35 million smartphones in its most recent quarter. And as if that wasn’t enough, Apple’s Tim Cook also said on the company’s earnings call that it could have sold even more if it had more supply.

iPad sales also set a new record with 15.43 million units sold during the quarter, which is a 111 percent jump from the 7.3 million sold a year ago, and a 39 percent increase from the 11.1 million moved in Q4 2011. Once again, however, iPods are the one category that continues to decline in the face of the growth of smartphones. Apple sold a total of 15.4 million iPods — over half of which were iPod touches — which represents a 21 percent decline from the 19.4 million sold a year ago. The holiday shopping season did boost sales considerably from the 6.6 million sold in the previous quarter, though.

Mac sales were also on the upswing, totaling 5.2 million units — a 26 percent increase year-over-year. Breaking things down further, that translates to 1.48 million desktops (including iMac, Mac Mini and Mac Pro), and 3.7 million laptops (including the basic MacBook, MacBook Air and MacBook Pro). As for the company’s “h! obby,” t he Apple TV, it rang up 1.4 million in sales for the quarter, and 2.8 million for the 2011 fiscal year. Fans of charts can get their fix after the break.

Continue reading Apple’s Q1 hardware sales: 37 million iPhones, 15.43 million iPads, 5.2 million Macs, 15.4 million iPods

Apple’s Q1 hardware sales: 37 million iPhones, 15.43 million iPads, 5.2 million Macs, 15.4 million iPods originally appeared on Engadget on Tue, 24 Jan 2012 17:30:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceApple, Data summary (PDF)  | Email this | Comments

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Tuesday, January 24th, 2012 news No Comments

Gamers Redesign a Protein That Stumped Scientists for Years [Science]

Source: http://gizmodo.com/5878459/gamers-redesign-a-protein-that-stumped-scientists-for-years

Gamers Redesign a Protein That Stumped Scientists for YearsFolding: it’s detestable and boring, as any Gap employee can tell you. But it’s also a totally fun thing you can do in a video game! And today it’s particularly exciting because players of the online game Foldit have redesigned a protein, and their work is published in the science journal Nature Biotechnology.

It seems nobler than shooting people in the face, somehow. Granted, Foldit attracts a unique kind of gamer who enjoys obsessing over biological protein folding patterns. Proteins get their function from the way they are folded into coils like in the image above. When the amino acids in a protein interact, they create that coiled, three-dimensional structure. Scientists can manipulate the structure to make the protein more efficient. In Foldit, designs that create the most efficient proteins garner the highest scores.

University of Washington in Seattle scientists Zoran Popovic, director of the Center for Game Science, and biochemist David Baker developed Foldit (which is different from Folding@home, Stanford software that lets people donate their idle computer processing power to create a protein-folding supercomputer). By playing it, at-home gamers have redesigned a protein for the first time, and they did it better and faster than scientists who have trained their entire careers to build better proteins. Justin Siegel, a biophysicist in Baker’s group told Scientific American:

I worked for two years to make these enzymes better and I couldn’t do it. Foldit players were able to make a large jump in structural space and I still don’t fully understand how they did it.

Here’s how it works: Researchers send a series of puzzles to Foldit’s 240,000 registered users. The scientists sift through the results for the best designs and take those into the lab for real-life testing. They combed through 180,000 designs to get to the version of the protein published today. The paper details an enzyme that thanks to the crowdsourced redesign is 18-fold more active than the original version.

Now for the anticlimactic part: this particular enzyme doesn’t really have any practical uses. But the researchers say it’s a proof of concept, and future Foldit designs will be more useful. In fact, Baker has fed players a protein that blocks the flu virus that led to the 1918 pandemic—and their puzzle solving for this one could lead to an actual drug.

Nature via Scientific American

Image: Foldit


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Tuesday, January 24th, 2012 news No Comments

ZTE pays Microsoft around $27 for each Windows Phone made

Source: http://www.engadget.com/2012/01/19/zte-pays-microsoft-around-27-for-each-windows-phone-made/

How much does it cost to license Microsoft’s latest and greatest mobile OS? A fair bit it seems. While numbers have been bandied around before, this is the first time a per-handset figure was to an internal employee — this time, the portfolio manager for ZTE UK, no less. Pegged at $27 per ZTE smartphone, TrustedReviews managed to get those licensing beans spilled at the glitzy London launch of the company’s first Windows Phone, the ZTE Tania. The fee flies in the face of open-source Android, which requires no price to install on handsets. Microsoft, however, is still keeping an eye on its Google rival, collecting patent licensing fees from several major phone manufacturers. ZTE hasn’t yet commented on the figure.

ZTE pays Microsoft around $27 for each Windows Phone made originally appeared on Engadget on Thu, 19 Jan 2012 19:23:00 EDT. Please see our terms for use of feeds.

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Thursday, January 19th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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