facebook ad rates

Facebook’s Crummy Ad Rates

Facebook might be serving up more display ads than anyone else, but it’s getting a pretty crummy rate for all of those impressions. As you can see in this chart from Mary Meeker’s presentation on the state of the Internet, social networking gets the weakest CPM.

chart of the day, cpm dislocations, nov 2010

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Thursday, November 18th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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