drag2share: That Facebook Color App Is Malware

source: http://feedproxy.google.com/~r/businessinsider/~3/Xh_BwkfVCgc/that-facebook-color-app-is-malware-heres-how-you-can-really-change-your-facebook-colors-2014-8

facebook colorIn your Facebook travels, you may have come across an ad for a Facebook application called “Facebook color changer,” which says it can change the color of your Facebook layout from the traditional royal blue to black, orange, yellow, green, purple, almost any color in the spectrum.

Problem is, the app isn’t real. And if you click on it, you’ll be rerouted to a malicious phishing site that may infect your computer.

According to CNN Money, the “Facebook Color Scam” was discovered by security researchers working at Cheetah Mobile, which says the scam has affected more than 10,000 people in various countries around the world.

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Monday, August 11th, 2014 news No Comments

Snapchat Is Exploding In Popularity

Source: http://www.businessinsider.com/chart-of-the-day-snapchat-is-hotter-than-twitter-2014-8

For the longest time, the three most dominant social networks were Facebook, Twitter, and LinkedIn. But now, after the company turned down a $3 billion acquisition bid in November and talks of a $10 billion valuation earlier this year, there’s no app hotter than Snapchat right now

There’s data to prove it: According to the latest data from ComScore, which was charted for us by Statista, Facebook and Facebook-owned Instagram are the most popular social platforms among users 18-34, but Snapchat is right behind those networks — and actually ahead of Twitter. It’s quite the incredible jump when you consider Snapchat’s audience penetration has almost doubled in nine months’ time, as the company’s audience was only 12.1% in November.

20140811 BI_social_Apps

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Monday, August 11th, 2014 news No Comments

Facebook Has Banned LikesContent

Source: http://gizmodo.com/facebook-has-banned-likes-for-content-1618101824

Facebook Has Banned Likes-For-Content

Yesterday, Facebook tweaked its Platform Policies, and while some of the changes are subtle, there’s one which is very welcome: from now, the concept of offering access to apps or content in return for Likes is banned.

Read more…


Friday, August 8th, 2014 Uncategorized No Comments

Almost Half of Desktop Video Viewers Watched Content on Facebook in June

source: http://www.marketingcharts.com/wp/online/almost-half-of-desktop-video-viewers-watched-content-on-facebook-in-june-44491/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink


    Source: comScore

      Notes: Roughly 186.9 million Americans watched online content videos in June, per comScore figures, and almost half of them (91.5 million) viewed content on Facebook, the second-largest video content property by unique viewers. The top property was Google Sites – dominated by YouTube – which boasted 153.3 million unique viewers in June. Separately, BrightRoll ranked as the top video ad property when measured by reach, delivering ads to 43.9% of the US population.

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      Friday, August 1st, 2014 news No Comments

      US Brand’s Facebook Response Rates

      source: http://www.marketingcharts.com/wp/online/us-brands-facebook-response-rates-during-h1-2014-44041/


      Source: Socialbakers

      Notes: Only 38% of Facebook user wall posts were responded to by US brands in June, far below the 65% threshold considered “socially devoted” by Socialbakers. T-Mobile was the top brand by this measure during each month of the year-to-date, responding to more than 90% of users’ wall posts.

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      Monday, July 14th, 2014 news No Comments

      Facebook Referring Almost 20 Times More Website Traffic Than Twitter

      source: http://www.marketingcharts.com/wp/online/facebook-referring-almost-20-times-more-website-traffic-than-twitter-42151/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink


      Not all referrals are created equal, though, as a recent study from Shareaholic determined. Visitors referred from Facebook and Twitter were middle of the road in terms of their engagement with the websites they visited, while visitors referred by StumbleUpon had the lowest average time on site and average pages per visit of th! e 8 soci al referrers measured

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      Friday, April 25th, 2014 news No Comments


      source: http://www.marketingcharts.com/wp/online/facebooks-mobile-users-ad-revenue-continue-to-grow-in-q1-42211/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink


        Source: Facebook [pdf]

          Notes: Facebook says it now has more than 1 billion mobile monthly active users to go with WhatsApp’s 500 million users and Instagram’s 200 million. Advertising revenues grew 82% year-over-year in Q1 to almost $2.3 billion, of which mobile comprised 59%, almost double the year-earlier share. Some 63% of monthly active users accessed the site daily, for about 800 million daily active users (DAUs); roughly three-quarters of those were mobile DAUs.


          Friday, April 25th, 2014 news No Comments

          Instagram Now Tops Twitter, Facebook as Teens

          source: http://www.marketingcharts.com/wp/online/instagram-now-tops-twitter-facebook-as-teens-most-important-social-network-41924/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink


          Facebook has plummeted from being the most important social network for 42% of teens in the Fall 2012 survey to just 23% in this latest edition. By contrast, the percentage of teens citing Instagram as their most important has surged from 12% to 30% in the same time period. Twitter, meanwhile, has hovered in the 26-30% range for the past 4 surveys, taking the lead in the Fall 2013 study virtually by default as Facebook’s appeal slumped.

          The other social networks measured – Google+, Tumblr and Pinterest – remain most important for only 5% or fewer teens, each. The survey did not list Snapchat as an option, a curious decision given indications that it is now more popular than Twitter among the 12-24 demographic. And, as a Pew study demonstrates, Snapchat’s user base skews young, much as does Instagram’s base. (Less than 5% of the respondents to Piper Jaffray’s survey chose the “other” option for their most important social network. One could reasonably expect Snapchat to have a higher figure than that were it to be listed as an option.)

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          Wednesday, April 9th, 2014 news No Comments

          Facebook Is No. 1 for Social Commerce – eMarketer

          source: http://www.emarketer.com/Article/Facebook-No-1-Social-Commerce/1010721

          Average order values are highest on Polyvore

          Recent research by Shopify found that Facebook was the top social commerce site worldwide. According to Q3 2013 polling, Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed about 85% of all orders from social media—a year-over-year increase of 129%.

          However, Facebook was not the leader when it came to average order value—not even landing in the top three. Polyvore led the pack here, with an average order value of $66.75. Instagram ranked a close second, at $65.00 per order, and Pinterest was No. 3 ($58.95). Facebook had the fourth-highest average order value, with $55.00.

          Shopify found that Facebook’s level of dominance varied across shopping categories. Nearly all photography-related social commerce orders came from the network, and 94% of sports and recreation as well as pet supplies did, too. Drop shipping and jewelry and watches rounded out the 90%-plus list.

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          Monday, March 31st, 2014 news No Comments

          Facebook Has An Ingenious Plan to Make Sure Video Ads Are Worth Watching

          source: http://www.businessinsider.com/facebook-video-ads-ace-metrix-screening-creative-2014-3

          Facebook will launch autoplay video ads very soon. Users will see them in their news feed whether they like them or not, two to three times per day.Normally, that would be a Facebook backlash waiting to happen. Facebook users generally hate changes of any kind to the site, and they love to complain about all the ads they see on it.

          So video ads showing up unbidden in a billion news feeds is likely to generate some whining from the masses.

          But Facebook has a clever plan that it believes will ensure these ads are all worth watching — and if it works, you may even like them.

          Each video will be screened before it airs by a panel of about 500 viewers, who make up a representative sample of Americans. They will give the 15-second videos a score to reflect how much they like them. Only videos that score highly will get onto Facebook’s video ad platform.

          Facebook is particularly interested in running ads that are “funny” or “meaningful” in some way, according to Peter Daboll, CEO of Ace Metrix, the company that will handle the pre-screening.

          The first couple of ads are likely to come from movie studios, Daboll says, but he is not allowed to say which ones. (Marvel’s Captain America 2 launches on April 4 — we don’t know if that’s one of the movies but it seems like the kind of content that would go down well on Facebook.)

          Ace Metrix has been screening regular TV commercials for years, and giving them scores so that advertisers can figure out whether audiences like them or not (which is a separate, often unrelated, issue to whether they drive sales). Between 5,800 and 6,200 ads run national TV each week, of which up to 650 are new. Ace Metrix tests all the new ads — ! so it’s already big enough to handle the extra work of prescreening Facebook video ads.

          Although Facebook has highly defined targeting options, the initial video ads will target people broadly, Daboll says, because the price of them — $1.5 million to $2.5 million a day — is so high. So not offending people if they’re outside the core demographic will be a real issue.


          Thursday, March 20th, 2014 news No Comments

          Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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