Facebook has sued spammers for nearly $2 billion

Facebook is in a constant battle against spammers trying to take advantage of its network, and it's been fighting back against them in a number of different ways — including in the courts. In total, Facebook says that it's now "obtained nearly $2 billion in legal judgments" against various spamme…


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Tuesday, October 7th, 2014 Uncategorized No Comments

Facebook’s getting into the healthcare business

Source: http://www.engadget.com/2014/10/03/reuters-facebook-healthcare-apps-services/

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With Google and Apple both launching health-related products earlier this year, it’s not surprising that Facebook’s conjuring up its own — according to Reuters, anyway. The news agency says Facebook has been talking to medical industry experts and is in the early stages of building a research and development team for mobile apps and tools. In addition to possible health apps, the company’s also reportedly creating online support communities to connect users afflicted with the same illnesses. That’s apparently a product of employees’ observation that people tend to look for advice about their ailments on the social network. While Facebook has long been looking into offering healthcare apps and services, what drove it to take things seriously was its wildly successful organ donor status launch in 2012. Sure, people might have just signed up to donate their organs for the bragging rights, but at least that launch day caused registrations to skyrocket to 13,054 from the daily average of 616.

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Source: Reuters


Friday, October 3rd, 2014 Uncategorized No Comments

drag2share: That Facebook Color App Is Malware

source: http://feedproxy.google.com/~r/businessinsider/~3/Xh_BwkfVCgc/that-facebook-color-app-is-malware-heres-how-you-can-really-change-your-facebook-colors-2014-8

facebook colorIn your Facebook travels, you may have come across an ad for a Facebook application called “Facebook color changer,” which says it can change the color of your Facebook layout from the traditional royal blue to black, orange, yellow, green, purple, almost any color in the spectrum.

Problem is, the app isn’t real. And if you click on it, you’ll be rerouted to a malicious phishing site that may infect your computer.

According to CNN Money, the “Facebook Color Scam” was discovered by security researchers working at Cheetah Mobile, which says the scam has affected more than 10,000 people in various countries around the world.

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Monday, August 11th, 2014 news No Comments

Snapchat Is Exploding In Popularity

Source: http://www.businessinsider.com/chart-of-the-day-snapchat-is-hotter-than-twitter-2014-8

For the longest time, the three most dominant social networks were Facebook, Twitter, and LinkedIn. But now, after the company turned down a $3 billion acquisition bid in November and talks of a $10 billion valuation earlier this year, there’s no app hotter than Snapchat right now

There’s data to prove it: According to the latest data from ComScore, which was charted for us by Statista, Facebook and Facebook-owned Instagram are the most popular social platforms among users 18-34, but Snapchat is right behind those networks — and actually ahead of Twitter. It’s quite the incredible jump when you consider Snapchat’s audience penetration has almost doubled in nine months’ time, as the company’s audience was only 12.1% in November.

20140811 BI_social_Apps

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Monday, August 11th, 2014 news No Comments

Facebook Has Banned LikesContent

Source: http://gizmodo.com/facebook-has-banned-likes-for-content-1618101824

Facebook Has Banned Likes-For-Content

Yesterday, Facebook tweaked its Platform Policies, and while some of the changes are subtle, there’s one which is very welcome: from now, the concept of offering access to apps or content in return for Likes is banned.

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Friday, August 8th, 2014 Uncategorized No Comments

Almost Half of Desktop Video Viewers Watched Content on Facebook in June

source: http://www.marketingcharts.com/wp/online/almost-half-of-desktop-video-viewers-watched-content-on-facebook-in-june-44491/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink


    Source: comScore

      Notes: Roughly 186.9 million Americans watched online content videos in June, per comScore figures, and almost half of them (91.5 million) viewed content on Facebook, the second-largest video content property by unique viewers. The top property was Google Sites – dominated by YouTube – which boasted 153.3 million unique viewers in June. Separately, BrightRoll ranked as the top video ad property when measured by reach, delivering ads to 43.9% of the US population.

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      Friday, August 1st, 2014 news No Comments

      US Brand’s Facebook Response Rates

      source: http://www.marketingcharts.com/wp/online/us-brands-facebook-response-rates-during-h1-2014-44041/


      Source: Socialbakers

      Notes: Only 38% of Facebook user wall posts were responded to by US brands in June, far below the 65% threshold considered “socially devoted” by Socialbakers. T-Mobile was the top brand by this measure during each month of the year-to-date, responding to more than 90% of users’ wall posts.

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      Monday, July 14th, 2014 news No Comments

      Facebook Referring Almost 20 Times More Website Traffic Than Twitter

      source: http://www.marketingcharts.com/wp/online/facebook-referring-almost-20-times-more-website-traffic-than-twitter-42151/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink


      Not all referrals are created equal, though, as a recent study from Shareaholic determined. Visitors referred from Facebook and Twitter were middle of the road in terms of their engagement with the websites they visited, while visitors referred by StumbleUpon had the lowest average time on site and average pages per visit of th! e 8 soci al referrers measured

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      Friday, April 25th, 2014 news No Comments


      source: http://www.marketingcharts.com/wp/online/facebooks-mobile-users-ad-revenue-continue-to-grow-in-q1-42211/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink


        Source: Facebook [pdf]

          Notes: Facebook says it now has more than 1 billion mobile monthly active users to go with WhatsApp’s 500 million users and Instagram’s 200 million. Advertising revenues grew 82% year-over-year in Q1 to almost $2.3 billion, of which mobile comprised 59%, almost double the year-earlier share. Some 63% of monthly active users accessed the site daily, for about 800 million daily active users (DAUs); roughly three-quarters of those were mobile DAUs.


          Friday, April 25th, 2014 news No Comments

          Instagram Now Tops Twitter, Facebook as Teens

          source: http://www.marketingcharts.com/wp/online/instagram-now-tops-twitter-facebook-as-teens-most-important-social-network-41924/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink


          Facebook has plummeted from being the most important social network for 42% of teens in the Fall 2012 survey to just 23% in this latest edition. By contrast, the percentage of teens citing Instagram as their most important has surged from 12% to 30% in the same time period. Twitter, meanwhile, has hovered in the 26-30% range for the past 4 surveys, taking the lead in the Fall 2013 study virtually by default as Facebook’s appeal slumped.

          The other social networks measured – Google+, Tumblr and Pinterest – remain most important for only 5% or fewer teens, each. The survey did not list Snapchat as an option, a curious decision given indications that it is now more popular than Twitter among the 12-24 demographic. And, as a Pew study demonstrates, Snapchat’s user base skews young, much as does Instagram’s base. (Less than 5% of the respondents to Piper Jaffray’s survey chose the “other” option for their most important social network. One could reasonably expect Snapchat to have a higher figure than that were it to be listed as an option.)

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          Wednesday, April 9th, 2014 news No Comments

          Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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