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Instagram Now Tops Twitter, Facebook as Teens

source: http://www.marketingcharts.com/wp/online/instagram-now-tops-twitter-facebook-as-teens-most-important-social-network-41924/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Facebook has plummeted from being the most important social network for 42% of teens in the Fall 2012 survey to just 23% in this latest edition. By contrast, the percentage of teens citing Instagram as their most important has surged from 12% to 30% in the same time period. Twitter, meanwhile, has hovered in the 26-30% range for the past 4 surveys, taking the lead in the Fall 2013 study virtually by default as Facebook’s appeal slumped.

The other social networks measured – Google+, Tumblr and Pinterest – remain most important for only 5% or fewer teens, each. The survey did not list Snapchat as an option, a curious decision given indications that it is now more popular than Twitter among the 12-24 demographic. And, as a Pew study demonstrates, Snapchat’s user base skews young, much as does Instagram’s base. (Less than 5% of the respondents to Piper Jaffray’s survey chose the “other” option for their most important social network. One could reasonably expect Snapchat to have a higher figure than that were it to be listed as an option.)

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Wednesday, April 9th, 2014 news No Comments

Facebook Is No. 1 for Social Commerce – eMarketer

source: http://www.emarketer.com/Article/Facebook-No-1-Social-Commerce/1010721

Average order values are highest on Polyvore

Recent research by Shopify found that Facebook was the top social commerce site worldwide. According to Q3 2013 polling, Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed about 85% of all orders from social media—a year-over-year increase of 129%.

However, Facebook was not the leader when it came to average order value—not even landing in the top three. Polyvore led the pack here, with an average order value of $66.75. Instagram ranked a close second, at $65.00 per order, and Pinterest was No. 3 ($58.95). Facebook had the fourth-highest average order value, with $55.00.

171126 Facebook Is No. 1 for Social Commerce   eMarketer

Shopify found that Facebook’s level of dominance varied across shopping categories. Nearly all photography-related social commerce orders came from the network, and 94% of sports and recreation as well as pet supplies did, too. Drop shipping and jewelry and watches rounded out the 90%-plus list.

171125 Facebook Is No. 1 for Social Commerce   eMarketer

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Monday, March 31st, 2014 news No Comments

Facebook Has An Ingenious Plan to Make Sure Video Ads Are Worth Watching

source: http://www.businessinsider.com/facebook-video-ads-ace-metrix-screening-creative-2014-3

Facebook will launch autoplay video ads very soon. Users will see them in their news feed whether they like them or not, two to three times per day.Normally, that would be a Facebook backlash waiting to happen. Facebook users generally hate changes of any kind to the site, and they love to complain about all the ads they see on it.

So video ads showing up unbidden in a billion news feeds is likely to generate some whining from the masses.

But Facebook has a clever plan that it believes will ensure these ads are all worth watching — and if it works, you may even like them.

Each video will be screened before it airs by a panel of about 500 viewers, who make up a representative sample of Americans. They will give the 15-second videos a score to reflect how much they like them. Only videos that score highly will get onto Facebook’s video ad platform.

Facebook is particularly interested in running ads that are “funny” or “meaningful” in some way, according to Peter Daboll, CEO of Ace Metrix, the company that will handle the pre-screening.

The first couple of ads are likely to come from movie studios, Daboll says, but he is not allowed to say which ones. (Marvel’s Captain America 2 launches on April 4 — we don’t know if that’s one of the movies but it seems like the kind of content that would go down well on Facebook.)

Ace Metrix has been screening regular TV commercials for years, and giving them scores so that advertisers can figure out whether audiences like them or not (which is a separate, often unrelated, issue to whether they drive sales). Between 5,800 and 6,200 ads run national TV each week, of which up to 650 are new. Ace Metrix tests all the new ads — ! so it’s already big enough to handle the extra work of prescreening Facebook video ads.

Although Facebook has highly defined targeting options, the initial video ads will target people broadly, Daboll says, because the price of them — $1.5 million to $2.5 million a day — is so high. So not offending people if they’re outside the core demographic will be a real issue.

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Thursday, March 20th, 2014 news No Comments

drag2share: Facebook Has A Program That Gives Special Access To Elite Marketers

source: http://feedproxy.google.com/~r/businessinsider/~3/EE3XCTf0xUc/the-best-facebook-marketing-advice-3-2014-3

BII syncapse revFacebook’s preferred marketing program might be described as the world’s most important social media marketing collective and certification program rolled into one.

The main purpose of the program is to connect brands with developers who excel at social marketing — Preferred Marketing Developers (PMDs). These are companies that must be referred by Facebook employees or existing PMDs.

Facebook grants certain privileges to PMDs, allowing them to collect analytics and serve ads into the social network with the latest and most advanced tools. Facebook often consults PMDs on product plans. They have as close as it gets to an inside view on Facebook marketing.

Here are some of the top insights gleaned from our conversations with SPMDs:

  • Moving beyond last-click attribution: One Adobe client, a hospitality and entertainment group, realized that their apps were driving sales through other online and offline channels. They only realized this once they stopped obsessing on the last click before a sale, and tracked customers across channels.
  • Pre-Testing Paid Media: SPMDs like Brand Networks and Adaptly understand that owned and earned media isn’t just valuable in and of itself. It’s also valuable as a source of analytics and data that will hint at what types of content will work as paid media. One airline brand using this technique saw total reach more than double to 63% of its targeted fans.
  • Measuring Quality Of Engagement: SPMDs understand that the best metrics don’t just measure quality, but quantity too. SPMDs have the best technology and interfaces for sifting through data.
  • Understanding Facebook Activity In Emerging Markets: SPMDs and PMDs more broadly can be marketers’ field experts, sensitizing them to seasonal, cultural, and local economic factors that can make or break their campaigns in foreign markets where Facebook’s growing the fastest.
  • Influencing Facebook Product Development: SPMDs are the channel through which agencies and advertisers can gain a window into the inner workings of Facebook. SPMDs have influence at Facebook and have pushed Facebook to make many needed changes such as streamlining its paid media ad product line.

bii_social_fb_industryctrs


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Tuesday, March 11th, 2014 news No Comments

Google, Facebook battle ad fraud

Both Google and Facebook are taking ad fraud more seriously as the problems it creates continue to permeate online advertising. In a move to eliminate ad fraud and botnets, Google bought the small London anti-malware startup Spider.io, which is credited with busting Chameleon, a botnet that cost the industry a reported $6 million each month by generating fake impressions. Google will start by implementing Spider.io’s tools into video and display ads to gauge more accurate metrics. “Over the long term, our goal is to improve the metrics that advertisers and publishers use to determine the value of digital media and give all parties a clearer, cleaner picture of what campaigns and media are truly delivering strong results,” Google VP Digital Advertising Neal Mohan told Wired. “Also, by including Spider.io’s fraud fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem.” Between the Spider.io team’s findings and continued efforts by the IAB’s Traffic of Good Intent Task Force, Mohan said he hopes to get ahead of the issue.

Meanwhile, Facebook is under scrutiny, thanks to a recent viral video by science blogger Derek Muller called “Facebook Fraud,” which highlights the problem of fake (paid) likes and questions the value of Facebook advertising. Are “click farms” invading Facebook’s ad system, and do they benefit the social giant? Facebook leaders are on the defensive. “Fake likes don’t help us,” a Facebook spokesperson told Mashable. “For the last two years, we have focused on proving that our ads drive business results, and we have even updated our ads to focus more on driving business objectives,” a Facebook spokesperson told Mashable. Because fake likes are rampant, many marketers have given up on collecting likes and focused on engagement on Facebook. “We gave up on [likes] ages ago,” marketing exec Jeff Selig told Mashable. “If you take likes out of the equation and you are actually selling something, I think you’re better off. I think the days of the popularity contest are over.” Now that publishers and tech companies are more focused on fighting fraud, it’s time for advertisers to get in the fray as well. “In the end, if the problem is to be solved, one key party must get deeply involved: clients,” wrote Digiday’s Jack Marshall. “It’s their ad dollars being wasted, after all, so it’s up to them to ask the right questions of their partners.”

 

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Monday, March 10th, 2014 news No Comments

Why Twitter Will Never Have More Users Than Facebook

Source: http://www.businessinsider.com/twitter-will-never-beat-facebook-2014-3

Facebook and Twitter are two of the biggest social networks, but Facebook is so huge that it’ll be nearly impossible for Twitter to ever catch up.

Just take a look at the monthly active users growth of each social network in this chart from Statista.

why twitter will never have more users than facebook

 

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Monday, March 3rd, 2014 news No Comments

drag2share: The Top Facebook Marketing Strategies, According To Its Most Elite Marketing Insiders

source: http://feedproxy.google.com/~r/businessinsider/~3/T2KCKyzsmFs/the-best-facebook-marketing-advice-2014-2

Slide1

Many marketing professionals profess a deep knowledge of marketing on Facebook. But the social network has its own, very selective group of marketers who it vets and designates as Strategic Preferred Marketing Developers (SPMDs).

These companies are “best in class,” and understand the nuts and bolts of how Facebook’s advertising products work together, and alongside digital marketing as a whole. Facebook often consults them on product plans. They have as close as it gets to an inside view on Facebook marketing. 


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Thursday, February 6th, 2014 news No Comments

drag2share: Facebook’s targeted ads set to appear in apps other than Facebook

source: http://www.engadget.com/2014/01/22/facebook-mobile-ad-network/?utm_source=Feed_Classic_Full&utm_medium=feed&utm_campaign=Engadget&?ncid=rss_full

If you’ve ever been creeped out by those eerily targeted ads on Facebook, get ready for more of the same in other mobile apps as well. The popular social network has announced today that it’s testing a new ads platform with a select few advertisers and partners that will push those ads beyond Facebook’s walls. It’s a lot like Google’s AdSense network, except Facebook is focusing on mobile apps, and not the web. Sriram Krishnan, who works on the mobile and ads platform for Facebook, said in a blog post that “we’ll be extending Facebook’s rich targeting to improve the relevancy of the ads people see, provide even greater reach for Facebook advertisers, and help developers better monetize their apps.” What does this mean for you? Well, it likely means that you might end up seeing those behaviorally targeted ads in pretty much any app that signs up for Facebook’s ad network. And here we thought those autoplay video ads were annoying enough.


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Thursday, January 23rd, 2014 news No Comments

drag2share: Yahoo Stretches Its Lead Over Google In Total Desktop Audience

source: http://feedproxy.google.com/~r/businessinsider/~3/OGkDb8gkSX4/yahoo-stretches-its-lead-over-google-in-total-desktop-audience-2013-9

Google’s U.S. desktop audience shrunk slightly in August, allowing Yahoo to stretch its lead as the largest desktop site, with more than 196 million monthly active users. 

Although Yahoo’s desktop audience has remained flat since July, other top Web properties such as Google, Microsoft, Facebook, and AOL have all seen a decline on desktop.

Facebook’s has seen one of the largest declines — 10% fewer monthly active users in August 2013 compared to one year ago. 

(Of course desktop audience leaves out the large gains on mobile many of these properties have made.)

So what’s driving Yahoo’s audience growth? 

We don’t credit Yahoo’s resurgence to any single event or acquisition, but rather its overall strategy.  but rather its overall strategy. Marissa Mayer is an accomplished product manager. She helped build some of Google’s most-used products, such as Search and Maps. And now, at the helm of Yahoo she has helped redesign Yahoo’s Weather, News, and My Yahoo. 

“When you look at the products that Yahoo has redesigned recently, you see a trend: they all involve the daily habits of users,” Lisa Giacosa, senior vice president and global director at Starcom MediaVest Group, told us over the phone. “I think Marissa is really smart and she understands people and how Web products touch on certain emotions.” 

In an interview with Charlie Rose earl! ier this week, Mayer said Yahoo’s new strategy is to focus on mobile, personalization, and partnerships. That strategy appears to be hitting a chord with users. 

Earlier this month, Mayer said Yahoo now has 800 million users worldwide (not including Tumblr traffic), a 20% increase since she was hired as CEO 15 months prior. For comparison, Facebook had 1.15 billion users worldwide as of July

Download the chart and data in Excel. 

bii top web properties august


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Thursday, September 26th, 2013 news No Comments

drag2share: The Mobile Payments Rush Is On, And The Winners Will Shape The Future Of Transactions And Commerce

source: http://feedproxy.google.com/~r/businessinsider/~3/VJprYkEcHvs/a-primer-on-the-mobile-payments-market-2013-9

valueforecast 5

PayPal is close to a deal to acquire Braintree, a company that specializes in powering mobile transactions. Meanwhile, Facebook announced that it’s pairing up with payment companies to roll out “Autofill,” which makes it easier for its users to buy things straight from their phones.

Mobile devices are edging closer to fulfilling their long-delayed promise as digital wallets, and tech and financial services players do not want to be left out.

Consumers and merchants are beginning to see the advantage of channeling offline payments through mobile devices, rather than transacting in coins and cash, credit cards — or clunky register systems.

In a new report from BI Intelligence,  we explain the main reasons why mobile payments are poised for takeoff, provide proprietary estimates for the growth and size of the mobile payments market in the years to come, and analyze the specific trends that will help shape the growth in mobile payments, including user concerns around security. We track the demographic and geographic nature of ! the cons umers who will drive the growth, merchant-side adoption, and the mobile payments solutions that will lead the charge.


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Wednesday, September 25th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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