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Facebook posts $59 million net loss in fiscal Q3, touts 1.01 billion active users

Source: http://www.engadget.com/2012/10/23/facebook-posts-59-million-loss-in-fiscal-q3/

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The bloom is slightly off the rose for Facebook. After a banner first post-IPO quarter, it’s recording a net loss in its fiscal third quarter of $59 million despite its revenue climbing to $1.26 billion — a big swing that the company is blaming on payroll tax tweaks and income taxes, which becomes clearer when you learn that the company posted a $311 million profit before factoring in standard accounting practices. Facebook hasn’t said exactly what had the biggest impact, although its closing the Instagram deal wouldn’t have helped matters. Still, the company isn’t glum about its prospects: following an earlier mention of the milestone by founder Mark Zuckerberg, the earnings report touts that there are over 1.01 billion active Facebook users who check in at least once a month, over 604 million of which were mobile. Between a reworked iOS app, a freshened Facebook Messenger and new ad-friendly SDKs, the social network is bracing for a potential bonanza ahead.

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Facebook posts $59 million net loss in fiscal Q3, touts 1.01 billion active users originally appeared on Engadget on Tue, 23 Oct 2012 16:32:00 EDT. Please see our terms for use of feeds.

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Tuesday, October 23rd, 2012 news No Comments

Facebook opens mobile ads for apps to all developers, keeps them on the money train

Source: http://www.engadget.com/2012/10/17/facebook-opens-mobile-ads-for-apps-to-all-developers/

Facebook opens mobile ads for apps to all developers, keeps them on the money train

It’s no secret that Facebook saw FarmVille for iOS as writing on the wall: it had to either tap into mobile app revenue or risk losing income (and marketing-savvy developers) whenever someone left the web. Following a beta this summer, the company’s solution to its dilemma is now open to everyone. All developers on the social network can build ads that link from Facebook’s Android and iOS apps to either Google Play or the App Store — offering both an easy plug for their native apps and that all-important ad revenue for Facebook. The system currently takes a shotgun approach and may pitch social networkers for apps they already have or don’t want, but it should be refined in the next few months to where some curious purchasers won’t even have to leave Facebook to load that hot new title. Hopefully the increased recognition for mobile developers is worth sullying our once pristine news feeds.

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Facebook opens mobile ads for apps to all developers, keeps them on the money train originally appeared on Engad get on Wed, 17 Oct 2012 23:20:00 EDT. Please see our terms for use of feeds.

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Thursday, October 18th, 2012 news No Comments

Why We Add And Drop Friends From Facebook

Source: http://www.businessinsider.com/chart-of-the-day-why-we-add-and-remove-friends-from-facebook-2011-12


Here’s some fun data from NM Incite on why we add or drop friends on Facebook. It surveyed 1,865 Facebook users to get the information.

The number one reason to add a friend is obvious: You know the person. The number one reason to drop, is also pretty obvious: Someone is saying something offensive.

chart, why people friend, unfirend on facebook, dec 19 2011

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Monday, December 19th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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