fact of the matter

The Digital Living Room Isn’t Here Yet (NFLX, AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-netflix-itunes-dvds-2011-11

Despite all the hype around Netflix streaming, and Apple’s iTunes movie store, the fact of the matter is that the physical disc is still the king of home entertainment, Dan Frommer at SplatF reports.

As you can see in the chart below, digital streaming/sales only accounted for 19% of the home entertainment market in the third quarter. The rest of sales comes from DVD/Blu-ray discs.

As Frommer points out, this means there’s still plenty of room for growth for Netflix, Apple, Microsoft, Facebook, and others to attack the market.

chart of the day

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Wednesday, November 2nd, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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