fact

Source: http://gizmodo.com/5932148/the-iphone-is-literally-four-times-as-powerful-as-the-curiosity-rover

The iPhone Is Literally Four Times as Powerful as the Curiosity Rover Last night NASA landed on Mars. An amazing feat! But guess what? The Curiosity rover’s on-board computer is a pretty low-power system. In fact, the iPhone 4S is four times more powerful. Check out the specs below.
The iPhone Is Literally Four Times as Powerful as the Curiosity Rover

Surprised? Don’t be. NASA knows what it’s doing. It has just enough to do everything it needs. And that includes 17 cameras. [@mikko]

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Monday, August 6th, 2012 news No Comments

Facebook’s Magic Number 16%

Source: http://www.businessinsider.com/facebooks-entire-brand-advertising-business-boils-down-to-one-number-16-2012-3

 

Sheryl Sandberg at Facebook

One secret reason why Facebook ad revenues haven’t quite taken off like they should – and are, in fact, decelerating – is that for years now, brands have advertised on Facebook without paying Facebook.

Here’s how they’ve been doing it:

  • Brands build a “page” on Facebook.
  • Facebook users become “fans” of that brand page, thanks in part to ad campaigns off Facebook.
  • The brands post video, photos, or text to the page.
  • That content goes into fans’ News Feeds.
Yesterday, in front of more than 1,000 advertising executives here in New York, Facebook announced a new ad product it hopes will finally convince brands to do more than use Facebook’s free features.
The pitch boils down to a number: 16%
When a Facebook page owner posts a piece of content to their page, and that content gets disperse red into the News Feeds of that page’s fans, only 16% of those fans will actually see that piece of content.
Facebook’s new ad product, called Reach Generator, is supposed to take that number, 16%, and push it toward 100%. Test campaigns pushed it past 95% in some cases.
Basically, when a brand buys into a Reach Generator campaign, Facebook will push posts from that brands page into its fans’ News Feeds, mobile News Feeds, and log-out screen until almost all of that brand’s fans see it.

 

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Thursday, March 1st, 2012 display advertising No Comments

Read Anonymous Reviews like Graffiti

Source: http://lifehacker.com/5886582/read-anonymous-reviews-like-graffiti

Read Anonymous Reviews Like GraffitiTrolls. They fill the internet with insults, dead-end arguments, and inanity the likes of which we’ve never seen. Or maybe we have. The Guardian’s David Mitchell notes that trolling comments aren’t all that different from graffiti, and should likewise carry no more weight.

More specifically, Mitchell is talking less about trolls as you and I know them and more about anonymous, often inaccurate online reviews. It’s not a bulletproof analogy by any means, but Mitchell’s idea does reframe the way you look at anonymous content in a compelling way:

When you read a bit of graffiti that says something like “Blair is a liar”, you don’t take it as fact. You may, independently, have concluded that it is fact. But you don’t think that the graffiti has provided that information. It is merely evidence that someone, when in possession of a spray can, wished to assert their belief in the millionaire former premier’s mendacity. It is unsubstantiated, anonymous opinion. We understand that instinctively. We need to start routinely applying those instincts to the web.

If you read a review, an opinion, a description or a fact and you don’t know who wrote it then it’s no more reliable than if it were sprayed on a railway bridge. We should always assume the worst so that all those who wish to convince… have an incentive to identify themselves.

The flip side of the coin, of course, is that anonymity is vital to the spread of information on the internet. The important tool to remember, as always, is your skepticism. Without it, you’re letting yourself get all worked up over graffiti. (And we’re not talking Banksy here—or even Hanksy.) Photo remixed from The Awl.

An internet troll’s opinion should carry no more weight than graffiti | The Guardian

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Wednesday, February 22nd, 2012 digital strategy No Comments

Hate To Be Rude, But Facebook Is Not The Next Google. It’s Not Even Close (GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-hate-to-be-rude-but-facebook-is-not-the-next-google-its-not-even-close-2012-1

Information about Facebook’s 2011 revenues and operating profits leaked last week, just ahead of this week’s expected IPO filing.

If CNBC’s reporting is accurate, the numbers are disappointing for a company that’s supposed to be valued at $75 billion to $100 billion when its shares start trading.

Revenues came in at $3.8 billion, less than an expected $4+ billion. Operating profits were $1.5 billion, less than an expected $2 billion.

Facebook’s results look particularly disappointing in comparison to Google’s first seven years of business. We’ve drawn out that comparison below. 

The comparison is actually worse than it looks. Remember, Google was born at time when Internet usage, and online ad spending, wasn’t even half of what it is today. 

The fact is, Facebook is a huge consumer hit – 850 million people us the site each month – but it’s ad products are not, really. 

Google’s ad products are business magic. Consumers see ads for products that they literally want to see. 

So far, Facebook hasn’t found that kind of magic. Investors looking at Facebook’s S1 filing this week will have to wonder if it ever will.

chart of the day, revenue after launch for tech companies, 01/31/12

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Wednesday, February 1st, 2012 news No Comments

The Super Bowl Is More Important Than Just About Anything To Americans

Source: http://www.businessinsider.com/super-bowl-2012-1


baby-ICU-hospital-medical-debt

The Super Bowl is really important to Americans.

The year’s most highly-anticipated sporting event is so important, in fact, that 15 percent of adults would miss the birth of their own child to attend a Super Bowl game featuring their favorite NFL team, according to a recent survey by CouponCabin.com (via The Week).

Apparently funerals and weddings also become back-burner commitments when Super Bowl Sunday rolls around: Nineteen percent of participants said they would miss the funeral of a loved one to watch their team play and 20 percent said they would miss the wedding of a close family member. 

Don’t Miss: The Best Quartbacks To Never Win A Super Bowl >

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Monday, January 30th, 2012 news No Comments

VB+P Graphs

Source: http://www.mediabistro.com/agencyspy/vbp-graphs-super-bowl-and-the-digital-water-cooler_b28619

Super Bowl: The only day in America where TV viewers actually want to watch commercials. This year’s NFL championship, pitting the New York Giants against the New England Patriots, is in a sense a “rematch” of the 2008 edition of the big game. Due to this unfortunate match-up (blame Billy Cundiff and Kyle Williams for their failures), it’s possible that TV ratings could actually be lower than last year’s game. This would clearly be a total bummer for advertisers who spent $3.5 million for a 30-second spot. But, on the bright side, maybe people will be talking more about the ads than the actual game at the water cooler the next day, right?

Of course, the veritable “water cooler” has evolved in the digital age. The folks at Venables Bell & Partners have decided to provide a handy infographic that maps the who, where and how of post-game advertising conversation. Out of the bevy of stats they’ve given us, a few stand out. For example, “Almost one in five (19%) Americans searched for ads before the game in 2011, about double (11%) who did in 2010. Of that group, 48% searched for ads on Facebook, putting the site just ahead of popular video sharing site YouTube, brand sites, and media sources as the lead destination to find ads.” In other words, Facebook is becoming a more popular video search engine than YouTube, a fact than is no doubt pissing off the powers that be at Google.

Also, “Americans are almost as likely to ‘like’ a brand on Facebook that advertises during the Super Bowl (20%) as they are to ‘like’ a team (29%), with 23% of young adults likely to ‘like’ a brand.” Not a bad way to measure social media ROI compared to TV ROI, is it? Well, at least it’s somewhat “believable.” Check out a full-size image after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

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Friday, January 27th, 2012 news No Comments

Apple still owns tablet market, but Android narrows the gap

Source: http://www.engadget.com/2012/01/26/strategy-analytics-apple-still-owns-tablet-market-but-android/

Strategy Analytics has come out with another report on the state of today’s tablet market, which, not surprisingly, remains dominated by Apple. Cupertino’s iOS comprised about 58 percent of the global slate market during Q4 2011 — well ahead of Android’s record high 39 percent share, but down from the 68 percent it commanded during the final quarter of 2010. Android, in fact, has seen quite a jump over the past year, with total shipments reaching 105 million units during the last quarter, up from just 3.1 million last year (Apple, by comparison, shipped 15.4 million iPads during Q4, versus the 7.3 million it shipped last year). On a global level, the tablet market continues to blossom, with total shipments reaching an all-time high of 26.8 million units last quarter, representing a whopping 150 percent increase over last year. Read the full report at the source link below, or head past the break for a more succinct press release.

Continue reading Strategy Analytics: Apple still owns tablet market, but Android narrows the gap

Strategy Analytics: Apple still owns tablet market, but Android narrows the gap originally appeared on Engadget on Thu, 26 Jan 2! 012 03:4 5:00 EDT. Please see our terms for use of feeds.

Permalink Apple Insider  |  sourceStrategy Analytics  | Email this | Comments

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Thursday, January 26th, 2012 Uncategorized No Comments

Surprise! Senators with Huge Campaign Contributions from Media Support SOPA/PIPA [Sopa]

Source: http://gizmodo.com/5877352/surprise-senators-with-huge-campaign-contributions-from-media-support-sopapipa

Surprise! Senators with Huge Campaign Contributions from Media Support SOPA/PIPAIt’s an old cliché in politics to “follow the money.” Unfortunately, it’s almost always true when it comes to the support of controversial bills. In fact, all you need is $100k per senator to buy support for PIPA, the Senates version of SOPA.

It’s a small price to pay for controlling how the Internet works in the United States. If you’re still unsure what exactly SOPA is, check out our comprehensive article on the bill. Above are the senators that received in excess in $100,000 in campaign contributions from the Movie, Music, and TV industry. Oh hey, they all support PIPA. These numbers were compiled by ProPubilca.

If you live in the states governed by these public servants, be sure to give them a call and tell them that SOPA/PIPA will destroy the Internet. Mat’s right, we really do need an Internet Lobbyist. [ProPublica]


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Thursday, January 19th, 2012 news No Comments

Um, Google’s “Search, Plus Your World” Sucks So Far

Google’s “Search, Plus Your World” launched with some fanfare and with jilted partner, Twitter, crying foul.  But the real proof is in the “pudding” and so far, from my own taste testing, the “puddin’s not all that good.” In fact, it’s downright spoiled.

In theory, returning results based on my own activities, photos, shares, etc. plus the social sharing activities of my circles of friends seems to make sense. After all, my friends should share similar interests, etc. However, in reality, this appears to be far from the truth.

Either my friends all suck at what they are sharing OR what I search for has very little to do with (or very little overlap with) what I and my friends are sharing. And I think the latter is more likely the case, because my friends are all awesome and I usually find what they share to be super informative and I always learn something new from them and the insightful curation they do.

So what is wrong with Google’s new personalized search, flavored with +1? And will it ever get better with time and more usage?

My current hypothesis is NO .. it won’t get better with time.  Here are a few reasons why I think so:

– what I search for (what I need at this moment) is not necessarily what I share (what I think my followers would be interested in)

– news items and other cool information that is shared are things I “discover” through the curation of my circles of friends and I like to browse these things to learn; this contrasts with things that I search for at any moment in time, which could include things that I need now, gifts for other people, research for clients in other industries that I am not in. What this means is that those search terms and the sites that I visit don’t necessarily have any bearing on any future searches and what I am interested in.

– finally, among all my friends, I would probably only ask 1 or 2 of them for restaurant recommendations (in New York) because they live here and are known for their expertise in food; I would ask different friends for advice on digital cameras (@designerguy), keyword research platforms (@glenngabe), ad networks (@jonathanmendez), etc. you get the idea. So canvassing my entire social graph for keyword based ways to personalize search results is actually making the results worse (see examples below).

Search ( photos )

[Redacted] – I don’t need to see my own photos from my own Picasa, which I already know is there.

Search  ( italian restaurants in New York  – no quotes )

 

 

Search ( spend polarization – no quotes )

spend polarization search results

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Wednesday, January 11th, 2012 SEM, SEO, social networks No Comments

you’ll need to buy our DVDs elsewhere, pal

Source: http://www.engadget.com/2012/01/05/hbo-stops-providing-netflix-dvd-blu-ray/

Netflix has made no bones about the fact that it’s competing (hard) with HBO, and it seems that the sentiment is the same on the other side. According to CNET, HBO has stopped providing Netflix with DVDs of its shows. Of course, the freedom to purchase from other legitimate resellers has enabled Netflix to keep the discs flying, but it’s no longer able to source ‘em directly from the Box Office’s warehouse. The deal supposedly went into effect at the start of this year, but it’s unlikely that you’ll ever notice; as the story goes, Netflix will have to pay slightly more to procure them elsewhere, but it’s mostly a symbolic move by HBO to ruffle the feathers of Reed Hastings and co. Oh, and if you thought the same luxuries found in HBO Go would ever find its way to Netflix’s streaming department, we’d ask that you share a little of your optimism with the rest of the world.

HBO to Netflix: you’ll need to buy our DVDs elsewhere, pal originally appeared on Engadget on Thu, 05 Jan 2012 14:47:00 EDT. Please see our terms for use of feeds.

Permalink The Next Web, The Verge  |  sourceCNET  | Email this | Comments


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Thursday, January 5th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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