go-Digital Blog on Digital Marketing

Google Is Changing Its Privacy Policy To Share Your Data Between Its Services (GOOG)

Source: http://www.businessinsider.com/google-is-changing-its-privacy-policy-to-share-your-data-between-its-services-2012-1

While the rest of the tech world was obsessing over Apple’s earnings, Google announced a change to its privacy policy and terms of service.

Starting on March 1, Google will allow itself to share your personal information across Google services, as long as you’re signed in.

Google previously had 60 separate privacy policies for different products. Now, it’s got just one.

Among the changes:

• Google can now look at what you’ve been doing on YouTube, Gmail, and Google+ to suggest search results and “more relevant ads.”

• Google can take information you provide on your Google Profile, including your name and photo, and use it on all your other Google products like Gmail — and can replace past names you used, so you’re the same on all sites.

• Google will collect information from your mobile device, including your phone number, and associate it with your Google Account.

Here’s the most relevant bit pulled from the full policy:

We use the information we collect from all of our services to provide, maintain, protect and improve them, to develop new ones, and to protect Google and our users. We also use this information to offer you tailored content – like giving you more relevant search results and ads.

We may use the name you provide for your Google Profile across all of the services we offer that require a Google Account. In addition, we may replace past names associated with your Google Account so that you are represented consistently across all our services. If other users already have your email, or other information that identifies you, we may show them your publicly visible Google Profile information, such as your name and photo.

You can compare it against the current version here.

 

 

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See Also:

• President Obama Will Host A Video Chat Next Monday — Here’s How To Get In
• THE GOOGLE INVESTOR: How Evil Does Google Need To Be?
• Now You Can Use A Fake Name On Google+

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