Falls

Facebook Revenues Are Decelerating

Source: http://www.businessinsider.com/chart-of-the-day-facebook-revenues-are-decelerating-2012-2

Facebook revenues are decelerating. That is the reason why we don’t think the company is actually worth $100 billion. It’s more like $75 billion, and that’s if you’re optimistic.

Facebook revenues decelerating

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Friday, February 3rd, 2012 news No Comments

The Packers Are An Offensive Juggernaut Thanks To The iPad

Source: http://www.businessinsider.com/packers-are-an-offensive-juggernaut-thanks-to-the-ipad-2012-1


aaron rodgers ipad

Aaron Rodgers is the leading candidate to be this year’s MVP in the NFL. And when he gives his acceptance speech, he might want to thank Steve Jobs for the iPad.

According to the Packers, the iPad has made it easier to learn the weaknesses of the opposing team.

The Packers issued iPads to players this season that come with an app designed to watch game film. Each week, the team uploads game film to each player’s iPad for that week’s opponent.

Tyler Dunne of the Milwaukee Journal Sentinel spoke with Packers wide receiver James Jones about how his team-issued iPad has helped this season…

“On the plane. At the hotel. Wherever you go, you’re taking this iPad with you,” Jones said. “Wherever you go, you have game film with you. Even if it’s before the game and A-Rod says, ‘Man, did you see this play? Did you see that play?’ And we can say, ‘What play? Let’s look at it.’ It’s a lot easier.”

Of course, the iPads don’t guarantee success. Prior to the season, the Tampa Bay Bucs replaced each player’s playbook with an iPad. The Bucs finished 4-12, and Raheem Morris, who came up with the idea to use iPads, was fired.

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Tuesday, January 10th, 2012 news No Comments

The Half-Life Of A YouTube Video Is 6 Days (GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5

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A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul. After 20 days, a YouTube video has had 75% of its total views.

That’s a really short life span for YouTube videos, and it’s probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its views.

Why? In the last two years, YouTube has improved its user interface, which helps videos get seen early on. Also, the world has gotten more adept at embedding and sharing videos in real-time via Twitter and Facebook. (And there’s probably more video to choose from.)

What’s this mean for publishers? For one thing, publishers should have advertising/monetization schemes ready to go for their videos right when they’re published, because the hits come early.

It also means companies should be actively uploading videos to YouTube, says David Burch, a rep at TubeMogul. He notes that major companies like the NBA have been good at getting clips on YouTube quickly. If they didn’t act fast, then they could miss an opportunity to get eyeballs.

chart of the day, youtube video lifecycle, may 2010

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Friday, May 28th, 2010 news No Comments

TV Ad Revenues Drop 12% Online ad revenues grew 8% from 2008 to 2009

With the greater efficiencies of digital, the overall “pie” will shrink because fewer dollars are needed to achieve the same effect. In other terms — for every DOLLAR pulled out of traditional and general advertising, 20 – 50 CENTS is put back into “digital” channels and tactics. Thus the overall pie will continue to shrink while some parts grow and other parts shrink dramatically.

Source: http://www.marketingcharts.com/print/magazine-ad-revenues-pages-fall-in-q1-2010-12574

Ad pages also declined in Q1 2010 compared to Q1 2009, falling 9.4%, according to the Publishers Information Bureau (PIB).

Source: http://www.marketingcharts.com/television/tv-ad-revenues-drop-12-12613/yankeegroup-media-averages-apr-2010jpg/

Total US TV and online advertising revenues dropped 12% in 2009, although online revenues independently grew, according to research from The Yankee Group.

TV Revenue Decline Worse than Expected
In 2009, the total US TV and online advertising market totaled $67 billion, compared to $77 billion in 2008. TV advertising, by far the largest portion of this combined market, was hit especially hard by reductions in spending during 2009.

The TV ad market declined 21.2%, from $52 billion to $41 billion, between 2008 and 2009. This was significantly more than the 4% (or roughly $2.1 billion) decline The Yankee Group originally forecast in June 2009. As highlighted below, a shift in consumer attention primarily drove the steep decline in the TV ad market.

TV’s Loss is Internet’s Gain
Internet advertising grew during 2009, as a result of consumers spending more time online and less time watching TV. Online ad revenues grew 8.3% between 2008, when they totaled $24 billion, and 2009, when they totaled $26 billion.

Media Consumption Dwindles
The total amount of time consumers spent on media per day actually declined 14.3% between 2008 and 2009. Consumers spent about 14 hours per day on media in 2008, but only 12 hours per day in 2009. Most of the decline in media consumption was represented by declining TV viewership.

Americans spent an average of three hours and 17 minutes per day consuming TV and video in 2009, compared to an average of four hours and 13 minutes a day consuming online content. In addition, average daily mobile phone use reached one hour and 18 minutes. Thus Yankee Group advises marketers and advertisers to increase their focus on online and mobile promotions.

Annual US Ad Spending Falls 12.3%
Total US advertising expenditures (including print, radio, outdoor and free standing inserts) fell 12.3% in 2009, to $125.3 billion, as compared to 2008, according to Kantar Media.

Some of Kantar’s findings echo findings from the Yankee Group. Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending from the telecom, factory auto and travel categories. Meanwhile, spot TV advertising fell 23.7%, Spanish language TV advertising dropped 8.9%, network TV fell advertising 7.6%, and cable TV advertising only fell 1.4%.

About the Data: Statistics are taken from the updated Yankee Group “2009 Anywhere Advertising Forecast.”

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Thursday, April 15th, 2010 news, statistics 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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