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How Much Physical Space Does the Internet Take Up?

Source: http://gizmodo.com/5965798/how-much-physical-space-does-the-internet-take-up

How Much Physical Space Does the Internet Take Up?The internet is one of the most ethereal concepts in tech: it’s nowhere and everywhere, all at once. But if you could measure the thing, how much physical space would it take up?

Fortunately Randall Munroe of XKCD fame has answered the question in a fun way over on his What If? site. He explains:

There are a lot of ways to estimate the amount of information stored on the internet, but we can put an interesting upper bound on the number just by looking at how much storage space we (as a species) have purchased.

The storage industry produces in the neighborhood of 650 million hard drives per year. If most of them are 3.5″ drives, then that’s eight liters (two gallons) of hard drive per second.

This means the last few years of hard drive production-which, thanks to increasing size, represent a large chunk of global storage capacity-would just about fill an oil tanker. So, by that measure, the internet is smaller than an oil tanker.

In fact, this answer is just a snippet from a series of short “What if?” questions answered in a single post on his site. Go read the rest. [What If?]

Image by nrkbeta under Creative Commons license

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Wednesday, December 5th, 2012 news No Comments

Affiliates Pining for Pinterest

Source: http://blog.compete.com/2012/01/05/affiliates-pining-for-pinterest/

AUTHOR: Lindsey Mark, Compete.com  — January 5, 2012 at 3:33 pm

hot lips

Image from: akva / Shutterstock
Pinterest is the new popular kid on the Internet, getting featured in media outlets like celebrity gossip does on tabloids. What people aren’t talking about however is the opportunity that exists for more ‘behind the scenes businesses.’ Those amazing symbiotic or parasitic relationships where third parties benefit from Pinterest’s new hype, sort of like Entourage™ with a cast of publishers, affiliates, and merchants.

There are a few smart blogs out there talking about these trends, some are funny, like Regretsy.com’s compare and save section that features sellers that are ripping off buyers by reselling manufactured products for higher prices. Classic and often humorous examples of parasitic relationships.

Laughs aside, let’s take a look at one affiliate that’s been seeing some positive lift from Pinterest’s new-found fame. SkimLinks, an affiliate marketing technology with a “sweet twist” helps content creators and curators automate. Most publishers spend a majority of their time working on content and selling ad space. With SkimLinks, connecting affiliate links to content seems* like a snap and appears to be popular amongst monetized ‘pinners’ as a good option outside of the Amazon Affiliate Network. If November is any indication, the Pinterest & SkimLinks relationship is budding with Pinterest beating out Twitter as their number one inbound traffic referrer with a 9.47% Share of inbound traffic to the site. On the converse, SkimResources.com (a SkimLinks url) is ranked number 10 with 0.94% of outgoing traffic from Pinterest.com, just behind large networks like Etsy.com, Bing.com, YouTube.com, and Live.com. I anticipate that merchants that work with SkimLinks will have good things happen for them if Pinterest continues on the upswing, particularly as it’s often been framed in the context of wishlists & gifting.

Incoming Traffic to Skimlinks.com

Outgoing from Pinterest


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Tuesday, January 10th, 2012 news No Comments

Here’s The Math Formula For Structuring A Groupon Deal That Doesn’t Lose Money (GRPN)

Source: http://www.businessinsider.com/heres-the-math-formula-for-structuring-a-groupon-deal-that-doesnt-lose-money-2011-12


groupon cupcake girl

We’ve all heard the nightmare stories about Groupon merchants who lost tons of money because they were suddenly overwhelmed with thousands of customers whom they were forced to serve at a loss: The British bakery that made 102,000 cupcakes. The Irish hairdressers whose customer base now consists entirely of people who only want their hair cut a discount. The Portland cafe that lost $8,000 because the owner failed to cap the number of deals she offered.

It’s not just Groupon, of course. There are loads of other daily deal sites — Living Social, Thrillist, Google Offers, etc — but they all present merchants with the same problem: The conflict between offering below-cost deals to customers in hopes of attracting long-term “regulars” and structuring a deal so that you can still make a profit. The math can be tricky because merchants have to account for two different sets of discounts: The discount to the customer and share of the payment taken by the daily deal site for publicizing the offer.

Now TheDealMix, a site that aggregates daily deals into an impressively complicated map of your neighborhood, has produced an infographic that can help businesses calculate daily deal offers so th! at they won’t accidentally go bankrupt.

And, yes, The DealMix has presented its formulas in the form of cupcakes — particularly useful given the number of bakery-related Groupon disasters that have made the headlines.

The formulas include:

Offer Price – Cost of Goods > $0

Average Customer Spend – Value of Offer + Price > Cost of Goods

See the rest of the story at Business Insider

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Monday, December 12th, 2011 news No Comments

Sean Parker Invests In Music Startup StageIt

Source: http://www.businessinsider.com/boonsri-dickinson-sean-parker-invests-in-a-hot-music-startup-stageit-2011-12


Sean Parker web 2.0

We’ve learned that billionaire Sean Parker of Napster and Facebook fame has invested in StageIt, an online platform for live concerts.

The investment makes sense, as Parker has been focused on shaking up the music industry.

While Parker disrupted the music industry in the late 1990’s when he created Napster, he may soon do the same with his latest involvement in Spotify. We reported earlier that Parker said Spotify will finish what Napster started — deliver instant gratification to music fans.

The Los Angeles-based startup StageIt can deliver a different type of gratification. The platform lets artists set up digital concerts and gives them a way to make money without ever having to leave their house.

Two years ago, StageIt founder Evan Lowenstein founded the company based on the idea people that would pay for a unique experience.

Not long ago, Lowenstein came into play for me to demo the service: As a singer himself, he played “Crazy for This Girl” to show how fans purchase tickets to watch him live and use a chat feature to talk to him during the performance.

“You can’t pirate intimacy and you can’t pirate an experience,” Lowenstein said.

 

 

 

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Wednesday, December 7th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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