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Newspaper Uses Photoshop to Make Syria Look Worse

Source: http://gizmodo.com/5929952/newspaper-uses-photoshop-to-make-syria-even-worse-somehow

Newspaper Uses Photoshop To Make Syria Look Even Worse SomehowThe Kronen Zeitung is Austria’s largest newspaper, with a daily readership of around three million people. Yesterday, those readers were treated to the image on the left of war-torn Aleppo, bombed out and desperate. Except, as one sharp-eyed Redditor points out, that wasn’t the scene at all. It was just another Photoshop job.

Just to be clear, the family in the photograph is, in fact, in Syria; the original photo (on the right) came from the European Pressphoto Agency. But merely fleeing a city ravaged by guns and mortars apparently isn’t quite dramatic enough on its own. The editors of the Krone—as it’s commonly called—needed this baby to sing.

Using Photoshop to make actresses and models look unrealistically attractive is bad enough. Using it to make a part of the world that has enough problems as it is look even more apocalyptic? That’s just disgraceful. [Facebook via Reddit]

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Sunday, July 29th, 2012 digital No Comments

AT&T unveils Mobile Share, lets you add 10 devices to a single plan

Source: http://www.engadget.com/2012/07/18/att-mobile-share/

AT&T unveils Mobile Share, lets you add 10 devices to a single plan

We knew it was coming and even Ralph de la Vega himself publicly admitted that it was in the pipeline, but today AT&T has whipped the covers from its new shared data plans. Mobile Share will enable customers to use a single data allocation across all of their devices, with unlimited calls and text. You’re entitled to use up to 10 devices on a single plan, of which at least one must be a smartphone. Users can pick how much data they expect to use each month, paying an additional levy to add the rest of their family’s handsets (or just your own, if you’re Steve Wozniak). They’ll roll out in late August and will sit alongside the current individual and family offerings, with the company allowing current customers to make a switch without forcing them into a contract extension. We’ve got the pricing structure and PR for you for you after the break if you’re sweaty-palmed in anticipation for the launch.

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Wednesday, July 18th, 2012 news No Comments

Weather Channel Buys Crowdsourced WeatherUnderground

Source: http://gizmodo.com/5923016/the-weather-channel-buys-up-the-crowdsourced-weather-undergrounds-crowdsourced-accuracy

The Weather Channel Buys Up the Crowdsourced Weather UndergroundAfter 17 years on its own, the crowdsourced, user-favorite Weather Underground will become a member of the Weather Channel family. But what forecast lies ahead?

Both The Weather Channel and Weather Underground say we’ve got nothing to worry about—the acquisition won’t affect the services offered at Wunderground.com. The deal will actually afford the independently-minded WU the opportunity to produce new products and services down the line. According to a blog post by Co-Founder Jeff Masters, the two companies have discussed a deal several times over the years, but that due to a recent spike in WU’s popularity and staff, it finally makes sense now.

The plan is to make both wunderground.com and weather.com stronger, by sharing content and infrastructure. Many Weather Underground features, such as our Personal Weather Station data, WunderMap, and my blog, are scheduled to also appear on the weather.com web site in the coming months. My blog’s main home will continue to be wunderground.com, and I have been asked to continue to write the same variety of science-based posts on hurricanes, extreme weather, and climate change that I’ve provided since 2005. I enjoy communicating weather science, and am pleased I will be able to do this for both wunderground and The Weather Channel, which has an audience about three times as large as wunderground’s.

If everything goes according to plan this could actually be a great thing. We’re daily users of both Weather.com’s forcasts and WU’s WunderMap. But we also know that acquisitions like this can go horribly wrong. Let’s just hope WU’s weirdness is kept intact under the wing of its new overlord. [Weather Underground and BusinessWire via TechCrunch]

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Tuesday, July 3rd, 2012 digital No Comments

Source: http://gizmodo.com/5892538/chinese-spies-friended-nato-officials-with-a-fake-facebook-account

Chinese Spies Friended NATO Officials With a Fake Facebook AccountLast year, a huge swath of senior British military officers and Defense Ministry officials became friends with who they thought was United States Navy admiral James Stavridis. While Stavridis is a real US Commander, sadly it now turns out that the man behind the Facebook profile wasn’t him; it was actually a Chinese spy.

In friending the spy, those British officials obviously leaked their own personal information reports ZDNet. That includes e-mail addresses, phone numbers, pictures, the names of family members, and possibly even the details of their movements.

Perhaps understandably, NATO is recultant to state exactly who was behind the attack, but The Telegraph reveals that it was almost certainly someone inviolved in Chinese intellgience. A spokesperson from NATO said in a statement:

“There have been several fake supreme allied commander pages. Facebook has cooperated in taking them down. We are not aware that they are Chinese. The most important thing is for Facebook to get rid of them. First and foremost we want to make sure that the public is not being misinformed. Social media played a crucial role in the Libya campaign last year. It reflected the groundswell of public opposition, but also we received a huge amount of information from social media in terms of locating Libyan regime forces. It was a real eye-opener. That is why it is important the public has trust in our social media.”

While it’s one thing ensuring that Facebook cooperates with these kinds of problems, I can’t help but think that a little more caution on the part of these Facebookin’ officials might help rather more.

(Note: the image above is actually the official NATO page of James Stavridis—the fake page has been taken down.) [ZDNet and The Telegraph]

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Tuesday, March 13th, 2012 Uncategorized No Comments

How One Twitter User Broke The News Of Whitney Houston’s Death An Entire Hour Before The Press

Source: http://www.businessinsider.com/how-one-twitter-user-broke-the-news-of-whitney-houstons-death-an-entire-hour-before-the-press-2012-2


When news spread Saturday night of Whitney Houston‘s passing, it was the AP who had the first official statement from Houston’s publicist confirming the singer’s death.

But an entire hour before that, Twitter user Brittany J. Pullard (aka @BarBeeBrit) was the first person to tweet the news, according to the below graph posted by Twitter, courtesy of @isaach.

Twitter Chart Whitney

@BarBeeBritt, who resides in Los Angeles and enjoys the Hollywood club scene, as evident by her Twitter feed, tweeted at 4:02pm PST to her then-799 followers:

WHitney Tweet

The tweet only received three retweets and @BarBreeBritt never revealed how exactly she heard the news, but Twitter user @AjaDiorNavy quickly had specific details of Houston’s passing at 4:15pm PST that weren’t released to the public until nearly 24 hours after the initial incident.

Twitter

Once the AP tweeted the official statement from Houston’s publicist at 4:57pm PST, rapper Lil Wayne quickly expressed his condolences and received 29,000 retweets, according to Mediabistro.

Other celebrities voiced their sympathies as well, but after Lil Wayne, the top tweets went to:

Justin Bieber (15,000 retweets): “just heard the news. so crazy. One of the GREATEST VOICES EVER just passed. RIP Whitney Houston. My prayers go out to her friends and family.”

Nicki Minaj (9,000 retweets): “Jesus Christ, not Whitney Houston. Greatest of all time,” as well as tweeting a vintage photo of the late singer alongside Michael Jackson.

Katy Perry (8,000 retweets): “So devastating. We will always love you Whitney, R.I.P.”

As if there were any doubt, it appears Twitter truly is the fastest news source. Sorry, TMZ, solid effort.

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Wednesday, February 15th, 2012 news No Comments

The Super Bowl Is More Important Than Just About Anything To Americans

Source: http://www.businessinsider.com/super-bowl-2012-1


baby-ICU-hospital-medical-debt

The Super Bowl is really important to Americans.

The year’s most highly-anticipated sporting event is so important, in fact, that 15 percent of adults would miss the birth of their own child to attend a Super Bowl game featuring their favorite NFL team, according to a recent survey by CouponCabin.com (via The Week).

Apparently funerals and weddings also become back-burner commitments when Super Bowl Sunday rolls around: Nineteen percent of participants said they would miss the funeral of a loved one to watch their team play and 20 percent said they would miss the wedding of a close family member. 

Don’t Miss: The Best Quartbacks To Never Win A Super Bowl >

Please follow Business Insider on Twitter and Facebook.

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Monday, January 30th, 2012 news No Comments

We’ve Bought $41 Billion in Unused Gift Cards Since 2005 [Factoid]

Source: http://gizmodo.com/5871883/weve-bought-41-billion-in-unused-gift-cards-since-2005

We've Bought $41 Billion in Unused Gift Cards Since 2005Gift cards are the laziest, lousiest, most convenient, popular and widely given present. And this is your yearly reminder of just how much they stink. Since 2005, we’ve tossed out more value in gift cards than the entire GNP of Ghana.

$41 billion is pretty hard to defend. We’re lazy; we have things to do; we… didn’t really want the damn things in the first place. Things have gotten a little better over the past few years, since the Card Accountability, Responsibility, and Disclosure (CARD) Act passed in 2009, but in 2011 there are already $2 billion in unused cards. That’s down from $8 billion in 2007, but still, $2 billion a massive amount of waste.

According to TowerGroup, which provided the gift card data, 85 percent of gift cards are used within 65 days. After that? Not so great. So do yourself a favor and get out there and actually spend the money your generous but highly inconsiderate family members gifted to you this holiday season. [ABC News]


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Thursday, December 29th, 2011 news No Comments

Facebook is going down – pageviews, average stay, pages per visit – why?

From the Compete charts below, it is clear that Facebook is seeing a decline in pageviews, average stay, and pages per visit.  But why?

I know that I have reduced the time I spend on Facebook and I have also reduced the number of messages and other social actions as well.  And I have deleted virtually all of my personal and family photos and will not upload any more. These may be the first signs of a waning of Facebook due to a number of factors.

I can’t get my stuff back out

For example, Facebook has stated that it will not participate in OpenSocial because they do not want people to be able to export their content, conversations, photos, etc, out of Facebook and use on another social network. I am concerned that I will not be able to retrieve or back up content which I believe is mine. I like to have control over my family photos, conversations with friends, etc. I am willing to accept as a “cost” of using the Facebook system the fact that they know who my friends are.  But I am less willing or unwilling to continue putting my content where I cannot get it back, in its entirety.  (Google Docs, for example, just launched a feature where you can back up everything back out of Google Docs into Microsoft Office formats).

Ads in the stream, erosion of trust

A second issue mentioned in a previous post is the increase in advertising on Facebook and also the more unscrupulous practice of injecting ads “into the stream” — ads masquerading as status updates. These are harmful to the overall trust built up in the community and I have un-friended quite a few people whose accounts were clearly used to promote events, products, etc.

Ad-effectiveness sucks

From a prior post – http://bit.ly/EhiW9 – Facebook advertising metric are absolutely abysmal. They keep trying to sell advertisers on the hundreds of billions of pageviews they throw off. But advertisers are getting smarter and more and more of them will buy ads on a cost-per-click basis (instead of CPM, cost per thousand impressions basis).  This means that the ad revenues that Facebook enjoyed from gross INefficiencies will be decimated.


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Friday, October 30th, 2009 digital No Comments

brands are no longer what advertisers say they are

brands are now what consumers say they are and what they tell their friends

•78.2% of Germans are irritated by advertising, only 24% actually still watches it (GfK Marktforschung)

•54% of US consumers avoids products & services which “overwhelm” with advertising (Yankelovich Partners)

•85% of Chinese stop watching TV during commercial breaks. More than half change the channel, while the rest do housework, eat, chat or use the bathroom. (McKinsey & Co.)

• 91% of consumers are likely to buy on reccomendation (source: http://www.slideshare.net/kameran/word-of-mouth-marketing-techniques-womm

Creating Buzz – Kameran Ahari Napa Consulting Group)

• Most influential information sources in purchasing electronic goods:WOM from friends & family 33%, newspaper coupons 25% magazines 4%, TV 4%, radio 3% (Source: CMO Council’s Retail Fluency Report, 2005)

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Friday, July 31st, 2009 digital No Comments

Padma Lakshmi makes sweet-and-savory love (pics) to …

My colleagues know I have argued against advertising’s ability to do “demand generation” — create need where there was none before. Instead I have always argued that advertising solves an awareness “missing link” for demand that was already there. In other words, a user has a need. Advertising puts a new product or a product that a particular user was simply not aware of before on his radar screen. And after further research, if the product fulfills that need he buys. Advertising rarely creates NEW demand. For example, we buy 4 quarts of milk per week because we have 2 kids. No amount of milk advertising will make us buy 5 quarts, because we simply don’t need it. Or, we’ve just bought a minivan. No amount of advertising, no matter how cool the family or the kids in the ad, will make us buy another mini van. If we just locked in health insurance this year, we are likely not to buy more or to switch, just because it is such a hassle. Make up more of your own examples.

But, I have to say, Carl Jr’s ad with Padma is really really making me want their bacon, barbecue sauce burger.  Or is it just ANY bacon, barbecue sauce burger? Or wait, is there even a Carl Jr around here? hmm ….. I guess I’ll just look at the picture some more…   🙂

Source: AdFreak

Padma devours fast food, Lindsay Lohan goes retro for Fornarina and vampire ads raise the stakes

March 30, 2009

-By Tim Nudd

padma-carls-jrfast-food-xxxx-padma-carls-jr

Carl’s Jr. serves it piping hot.

When we learned in February that Padma Lakshmi was filming a commercial for Hardee’s/Carl’s Jr., it didn’t seem likely that the Top Chef host would make as big a splash as Paris Hilton did with her infamous car-wash spot for the fast-fo.od company in 2005. But Lakshmi has actually put her own impressively suggestive mark on burger advertising with the new ad, in which she makes sweet-and-savory love to a Western-bacon deluxe on the front steps of a city apartment building. Paris Hilton, please pack your knives and go.

read more….

http://www.adweek.com/aw/content_display/news/agency/e3ie96e4a3e8c042db21628ca3995645a52

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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