fashion

Facebook Is Just As Influential As Blogs In Shaping Women’s Purchases

Source: https://intelligence.businessinsider.com/welcome

Facebook is nearly as influential as blogs when it comes to influencing women’s clothing purchases.

Netbase partnered with Edison Research and surveyed a sample of 1,005 women across the U.S.

According to the study, 28% (or, 281) of the women surveyed considered themselves “Fashionistas.”

Retailers look to this subset of women as trend-setters who can sway shopping habits.

For casual clothing, 33% of these women said they consulted Facebook before making purchases (nearly on par with the number who consult fashion blogs). Twenty-four percent said they consulted Pinterest.

Interestingly, 30% of women consulted Facebook (more than fashion blogs and Pinterest) when it came to professional clothing. We suspect that fashion-conscience women find it difficult to be creative with workplace outfits. Thus, they look to their friends for inspiration.

Fashion blogs did have more influence than Facebook and Pinterest when it came to shopping for special occasions.

Retailers, and particularly specialty retailers, can use this information to inform their marketing efforts on different social platforms.

Download the chart and data in Excel.

BII social media fashion

 

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Friday, August 16th, 2013 news No Comments

drag2share: Tracking Winners And Losers In The Multibillion-Dollar Mobile Phone Payments Revolution

source: http://feedproxy.google.com/~r/businessinsider/~3/-XKigzrRzkc/mobile-phone-payments-solutions-2013-8

bii_mobilepayments2013_paypalConsumers gravitate to convenience. That’s as true with payment technologies as it is with anything else. A prime example is the decades-old trend away from cash or checks and toward credit cards.

Now, the mass adoption of smartphones and tablets has set the stage for a new move — away from offline card-and cash-based transactions and toward those completed on mobile. The old dream of the “digital wallet” is coming true in a very particular mobile-led fashion.


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Friday, August 16th, 2013 news No Comments

Social Media Is Changing How Supply And Demand Works For Big Brands

Source: http://www.businessinsider.com/social-media-manufacturing-2012-12

Burberry Milan Fashion Week Menswear Fall Winter 2012 2013 Collection Runway

Many companies see social media as just another marketing and communications tool. A particularly effective one maybe, but just another of many.

According to Erich Joachimsthaler, founder and CEO of Vivaldi Partners, they’re missing out on the biggest source of value from these platforms. In a recent report, he outlines how brands can use social media to change their entire business, not just their marketing.

“Where I see the biggest opportunity is to think about your entire business model. There’s so much of this social information that is unstructured information, and consumers make 75 percent of it,” Joachimsthaler says. “If you want to think about your business, if you want to create value and competitive advantage, it’s about thinking about that information and penetrating it at every step of your value chain.”

One of the best examples of this, which Joachimsthaler has studied in depth, is Burberry.

The first thing that’s allowed them to change their business is the sheer size of their social reach. “Burberry has about 15 million — and that’s growing rapidly — Facebook likes. This is an astounding figure,” Joachimsthaler says. “This is astounding because even Nike is not as strong, and Nike is a $15-18 billion dollar company. Burberry is at about $3 billion. So it’s a massive difference, the two companies don’t compare.”

They built that following by offering something useful. People on Facebo! ok can s ee Burberry fashion shows before the celebrities who actually sit in front of the catwalk.

But what’s truly innovative is what they do with those likes.

“What Burberry does is, it has made those videos shoppable. You can click on the particular garment and you can basically make an order on the spot. So Burberry can collate the orders from 15 million people. They haven’t manufactured the product yet in China, but they have taken the orders, they know exactly how many people have ordered what,” Joachimsthaler says. “They already have my money in the bank. 15 million times $200; that’s a lot of money in the bank. When they have the orders, they can then send the order to China, manufacture it, and within two weeks they can either deliver it to your home, or you can have it delivered to a store and you can buy additional garments.”

For a taste-driven and occasionally fickle industry, this saves a tremendous amount of money. “This changes the entire value chain,” Joachimsthaler says. “The fashion business is fraught with forecasting. You forecast what will be bought in the next year, you need to produce them, manufacture them in China, there are inventory problems, there are logistics problems, then you put it in the store, the thing doesn’t sell, if it doesn’t sell you have to send it to the outlet store and mark it down.

Burberry avoids a great deal of that.

There’s huge potential here that’s yet to be realized, and it could be a game-changer for the industry. We’ve only seen the beginning, Joachimsthaler argues. Someday, companies like Burberry could operate with a fraction of their inventory, and never have to mark anything down.

It’s a tremendous innovation in operations, and one that will have a large impact going forward, possibly even beyond the fashion industry.

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Monday, December 10th, 2012 news No Comments

Ugg Is Facing A Terrifying Reality Not Even Tom Brady Can Save

Source: http://www.businessinsider.com/ugg-sales-are-down-2012-10

tom brady uggs

Ugg boots, owned by Decker Outdoor Corp., reported earnings last week, and the results were bad. 

Profits were down 31 percent, mostly because women aren’t buying Ugg boots. The company said it was going to slash prices to draw more interest to the boots, but even that isn’t guaranteed to help. 

Until now, Ugg’s biggest obstacle was image. The boots were seen as sloppy and something women wore with sweatpants. 

So Ugg started advertising in fashion magazines to seem more chic. Famous Vogue creative director Andre Leon Talley even came out to endorse the boots, wearing them at New York Fashion Week. 

Ugg also hired Tom Brady as a spokesmodel to try and draw men into its stores. So far that move has been successful, and sales are up with the male contingent. 

But Ugg faces a terrifying reality: women’s boots might be going out of style. 

“The worst is yet to come,” Sam Poser, an analyst at Sterne Agee, told the Huffington Post, adding that “weaker Uggs sales might not just be due to weather, but may indicate that the boots have fallen out of fashion.” 

If that’s true, Ugg’s problems become a lot more daunting. While the company is making strides with men, women’s boots make up the vast majority of its business. 

Women are unlikely to shell out for Ugg flats or loafers because they are already loyal to other brands. Boots are the core product.&! nbsp;

If boots are actually out of style, Ugg will have just have to wait for the fashion cycle to turn around. 

DON’T MISS: It Was Pretty Clear During The Hurricane That Best Buy’s Training Initiative Isn’t Working >


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Wednesday, October 31st, 2012 news No Comments

Why Retailers Are Suddenly Trying To Appeal To Men

Source: http://www.businessinsider.com/why-retailers-are-suddenly-trying-to-appeal-to-men-2012-9

men's shop jcrew

Men are disproving the stereotype that they hate shopping, and the retail world is taking note.

Retailers from Ugg to J. Crew are  scrambling to provide men with better selections and customer service, Eric Wilson at the New York Times reports.

Many are even opening men’s stores.

Here are some of the changes the industry has made recently:

  • Christian Louboutin, designer of red-soled shoes, opened a men’s store in New York’s Meatpacking District.
  • Ugg opened a men’s store this summer.
  • Nordstrom is opening a temporary men’s store in Soho with “a coffee bar, complimentary shaves and, naturally, lots of gadgets.”
  • Urban Outfitters just released a men’s catalogue for the first time ever.
  • Saks Fifth Avenue remodeled its men’s store this year.

In 2011, men’s spending on apparel increased by 4 percent. The increase was fueled by a broader interest in fashion according to research by NPD Group, Wilson reported.

DON’T MISS :Celebrity Designer Max Azria Tells Us How Fashion Houses Are Coping With The Bad Economy>

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Thursday, September 6th, 2012 news No Comments

Boutique Fashion Brokers Make Virtual Trade Show Platform

Source: http://gizmodo.com/5923780/boutique-fashion-brokers-pioneers-the-virtual-trade+show-platform

 

In the age of e-commerce and business meetings held over Skype, the travel and lodging expenses of attending a trade show are increasingly difficult to justify. And If you’re an emerging independent designer or the owner of a fashion boutique anywhere other than LA or NYC, scouting for new items and securing the right connections to get your product seen by the right people can be cost prohibitive.

Kassondra Dyebo, CEO and managing director of Boutique Fashion Brokers, believes there’s a better way.

BFB is a “B2B membership-only community, created for up-and-coming fashion brands and boutiques to discover and do business with one another through their own private virtual showrooms.”

Dyebo first conceived of the idea for BFB while working as a buyer in Montreal and attending trade shows herself. They’re huge, tiring, overwhelming conventions that require much schlepping and stamina. And BFB, which launched in February of this year, is the trade show’s efficient opposite.

With a low-fee membership, boutique buyers are able to browse BFB’s online inventory, which is navigable by all manner of categories and sub-categories, and can be added to a multi-branded line-sheet, from which to request samples. While designers can use the platform to host their own virtual showroom, where they can showcase their collection(s), look-book(s), and press.

Two things that Dyebo believes make BFB a valuable resource are the premium placed on member privacy (buyers have no way of knowing with whom they are in direct competition, and designers only know who browses their wares once an item has been placed on a “Watch” list or a sample has been requested), and the user-friendly features in place to meet all their members’ needs (BFB’s system allows them to keep track of sales, orders, and shipments, as well as all pending and completed transactions).

Dyebo doesn’t believe the day of the old-school trade show is over, only that—at least in some industries—there is an opportunity online to improve the entire experience. “What inspired me,” she says, “was the fact that I couldn’t travel to all the tradeshows and scout out all the talent around the world.” Problem, solved.

Thanks, Kassondra!

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Friday, July 6th, 2012 digital No Comments

Quirky Dress Designer Betsey Johnson Has Filed For Bankruptcy

Source: http://www.businessinsider.com/betsey-johnson-files-for-chapter-11-bankruptcy-2012-4

betsey johnson

Betsey Johnson LLC, retailer of quirky female fashions, filed Chapter 11 bankruptcy, Women’s Wear Daily reports.

Betsey Johnson currently has 63 stores around the country. Up to 350 staffers could lose their jobs as the company consolidates.

The company will now set its boutiques on the back burner and focus on its mid-priced attire which is sold at Macy’s.

The shift shows the label’s transition from high-end fashion to department store fare.

So far there’s no word from Betsey herself.

Here’s what the company’s CFO told Women’s Wear Daily:

Betsey Johnson LLC’s chief financial officer Jonathan Friedman said in a release, “The decision to seek protection under chapter 11 comes after months of rigorously pursuing alternative restructuring arrangements to address Betsey Johnson LLC’s cash flow problems. After exhausting our resources and possibilities, it became apparent that neither a restructuring arrangement with a new equity investor nor a sale of the business enterprise as a going concern outside of bankruptcy was to be forthcoming. Accordingly, our board made the determination that a Chapter 11 store closing process will likely be the best way to maximize the value of the company’s assets, for the benefit of its creditors.

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Thursday, April 26th, 2012 news No Comments

Source: http://gizmodo.com/5887838/please-stop-making-more-pinterests

Please Stop Making More PinterestsPinterest! It is the hottest social media whatever the hell it is out there. Is there a Pinterest button on this site yet? (No? Jeremy, please get on that!) Because Pinterest should be everywhere, and everything should be Pinterest.

Pinterest! Pinterest! Pinterest!

Journalists! If you are writing a story about something, and you do not mention Pinterest, what are you thinking, really? I don’t care what your story is about, you still need to mention Pinterest. Steve Jobs? Mention Pinterest! Mitt Romney? Mention Pinterest! Genocide? Mention Pinterest! What do you mean that’s in poor taste? Mention it, Goddamn you! Mention Pinterest!

Similarly, if you are starting a company and it is not a Pinterest clone, I feel bad for you son. All the big baller VCs in the valley need a Pinterest hook right now if you expect them to relate to you. If your turd factory isn’t a Pinterest spin-off you might as well not even share your poop with me. Because I won’t care! Each and every elevator pitch is now required to begin with “It’s like Pinterest for _____

You don’t believe me? To fucking wit:

Chill: Pinterest for Video
Gentlemint: Pinterest for men
Linterest: Pinterest for Jeremy Lin!
Urbantag: Pinterest for places!
Sinterest: Pinterest for porn!
Grooblin: Pinterest for social events!
Stylesays: Pinterest for fashion!
Polyvore: Pinterest for fashion!!
Usabila: Pinterest for designers!
Shopalong: Pinterest for Shopping!
Pinspire: Pinterest for Pinterest!
Currently Obsessed: Pinterest for Stalkers!
Etc: Etc Etc

But clearly, there are some market holes. So, hang on, I’m going to start like 20 businesses for you real quick. Please immediately launch Pinterests for: Magazines, blogs, dead people, cats, the gays, sexual positions, fires, trees, the homeless, gingers, medical professionals, Latvians, figs, horses, websites about Barack Obama, air travel, banana slugs, butt plugs, anger, fear, hate, sadness, crying alone in the park, other emotions, cars, guys who like to have sex with cars, Mitt Romney’s old man balls, javascript libraries, the Taliban, pure uncut molly experiences, Skrillex, butterscotch, and of course women. That there isn’t a Pinterest for women yet just fucking amazes me. It’s obvious. Billion dollar idea.

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Friday, February 24th, 2012 Uncategorized No Comments

Beats Dumps Monster Over Headphone Spat [Audio]

Source: http://gizmodo.com/5875715/beats-dumps-monster-over-headphone-spat

Beats Dumps Monster Over Headphone SpatPeanut butter and jelly, unicorns and glitter, Beats Electronics and Monster. One of these things just doesn’t belong, one of these things is not like the others. After a five-year collaboration, the two companies have terminated their relationship but do hope to remain friends.

According to Businessweek, the breakup came about due to an irreconcilable dispute between Beat’s Jimmy Iovine and Monster’s Noel Lee over which company deserved more credit for the brand’s 53-percent share of the $1 billion headphone market during the last year. As such, Beats has opted out of renewing its manufacturing contract with Monster when it expires later this year

Monster takes credit for the design and production “They wanted to do speakers and I said, ‘The new speaker is the headphone,’ ” says Lee. Beats, on the other hand believes its celebrity connections helped market the devices as high-quality status symbols. “Now a big part of what you’re paying for is the brand and fashion,” Ben Arnold, director of industry analysis for NPD, told Businessweek.

It’s still too soon to see who will ultimately come out ahead from this. Beats Electronics remains the preeminent brand for twentysomethings. Monster on the other hand will have to find a way to replace the lost revenue—reportedly 60 percent of its of privately held revenues and profit. Its recently announced partnerships with fashion brand Diesel and Radio Shack should do nicely though. Those products are expected to hit shelves later this year. [Businessweek via CNetPhoto by Elsa/Getty]


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Friday, January 13th, 2012 news No Comments

US Moves Toward Banning Photoshop In Cosmetics Ads (PG)

Source: http://www.businessinsider.com/us-moves-toward-banning-use-of-photoshop-in-cosmetics-ads-2011-12


ann ward cover girl

Procter & Gamble has agreed to never again run an ad for its CoverGirl mascara because it used “enhanced post-production” and “photoshopping” to make eyelashes look thicker than they were in real life. P&G agreed to the ban even though it disclosed in the ad that the image was enhanced.

The move is the latest in a series of baby steps that U.S. and international advertising regulators have taken to ban the use of Photoshop in advertising when it is misleading to consumers.

The company’s decision was described in a ruling by the National Advertising Division, the U.S. industry watchdog that imposes self-regulation on the advertising business. NAD is part of the Council of Better Business Bureaus. Its rulings are respected and followed by most advertisers because it enjoys a close relationship with the FTC, from which it has historically drawn some of its senior staff. Recalcitrant advertisers who refuse to withdraw or amend misleading ads are referred by the NAD to the FTC, which has the power to fine, sue or bring injunctions against companies.

When asked whether this was a de facto ban on Photoshop, NAD director Andrea Levine told us:

“You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type – have a disclosure that says ‘okay, not really.’”

The ad in question was for CoverGirl NatureLuxe Mousse Mascara, which promised “2X more volume” on women’s lashes. After reviewing the ad, P&G agreed to yank it. (A different CoverGirl ad is shown here.) The NAD ruling said:

“… [P&G] advised NAD it has permanently discontinued all of the challenged claims and the photograph in its advertisement. NAD was particularly troubled by the photograph of the model – which serves clearly to demonstrate (i.e., let consumers see for themselves) the length and volume they can achieve when they apply the advertised mascara to their eyelashes. This picture is accompanied by a disclosure that the model’s eyelashes had been enhanced post production.”

In a footnote, the NAD said it was following the lead of its sister body in the U.K., the Advertising Standards Authority, which in July banned cosmetics ads featuring Julia Roberts and Christy Turlington because they used Photoshop. The NAD said:

“Advertising self-regulatory authorities recognize the need to avoid photoshopping in cosmetics advertisements where there is a clear exaggeration of potential product benefits.”

“… the picture of Ms. Roberts had been altered using post production techniques (in addition to professional styling, make-up, photography and the product’s inherent covering and smoothing nature which are to be expected), exaggerating what consumers could expect to achieve through product use.”

The U.K. ruling found the use of photo retouching misleading per se.

In the U.S., the FTC has has also tightened rules to hold celebrities accountable if they make claims in ads they know cannot be true.

And in France, in 2009, 50 politicians asked for health warnings to be imposed on fashion ads if they showed retouched models’ bodies.

SEE ALSO: Ryanair: ‘We Will Continue To Support The Right Of Our Crew To Take Their Clothes Off’

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Friday, December 16th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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