Fast

Here’s The ‘Irresistible’ Pitch Walmart CEO Mike Duke Used To Woo His Most Important Engineer

Source: http://www.businessinsider.com/walmart-ceo-mike-duke-walmartlabs-2012-11

Walmart CEO Mike DukeWalmart may be the king of retail in the physical world, but on the internet, it’s still a challenger.

Jeremy King, a Silicon Valley engineer who built key parts of eBay’s infrastructure, joined global retail titan Walmart in the summer of 2011 as CTO of Walmart.com.

Farhad Manjoo interviewed King for his great story on Walmart’s evolution at Fast Company, and the engineer described the “irresistible pitch” that CEO Mike Duke gave him over a videoconference call, luring him into the job.

Duke wanted to become more experimental — and he was making the moves to prove it. From Fast Company:

After years of seeing his company lag online, Duke swore that digital was now a priority for Walmart. Duke had restructured the company, placing e-commerce on equal footing with Walmart’s other, much larger divisions. He had made serious investments in high-tech talent, acquiring several startups. One, a 65-person social media firm called Kosmix with expertise in search and analytics, was the impetus for Walmart rechristening its Valley operations “@WalmartLabs.”

Duke was looking for people who would revive the company’s sites and services, and energize its entire culture. He hoped to turn a company famous for rigid, coldly effective business processes into one that’s flexible, experimental, and entrepreneurial. In other words, Duke wanted to inject a bit of Silicon Valley into Bentonville, Arkansas. In the summer of 2011, King signed up as CTO of Walmart.com. “We’ve hired hundreds of incredibly talented peop! le, in S ilicon Valley and around the world,” says Duke of his aggressive moves. “We are playing to win.”

King now heads @WalmartLabs — the company’s skunkworks. He has been tasked with bringing Walmart into the rapidly morphing world of e-commerce. That means reinventing the shopping experience — both in-store and online — and facilitating Walmart’s digital transformation.

And, judging by Duke’s pitch, it looks like he has his CEO’s full support.

Read Manjoo’s full story at Fast Company >

NOW SEE: Black Friday Shopping Hysteria From Around The Country >

Please follow Retail on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Monday, November 26th, 2012 news No Comments

Here’s How We Sold 100 Million Doritos Locos Tacos In 10 Weeks (YUM)

Source: http://www.businessinsider.com/taco-bell-doritos-locos-tacos-2012-11

dorito taco 11

Taco Bell sold a whopping 100 million Doritos Locos Tacos in 10 weeks — the biggest launch in the history of the fast food chain. The item has since passed 200 million in sales.

Fast Company’s J.J. McCorvey interviewed Taco Bell CMO Brian Niccol who described what it took to make the Doritos Locos Tacos successful.

It wasn’t enough to tell customers, hey, these taco shells taste like Doritos and you should eat them, he said.

Instead, it was about allowing the customers to tell the brand’s story, and having them run with it. 

Niccol explained to Fast Company:

“Once the idea is no longer just a Taco Bell idea and becomes the customer’s thing, it’s almost like they’re going to socialize for us. They own it. They get convicted about it. The next thing you know, they’re telling their friends they gotta go try it. So the second you can get it to move from, we’re telling you should go try this, to consumers actually advocating for it, that’s when the brand moves into an experience that is worth you repeating.”

Taco Bell let the customers have control, and it did it through social, mobile and even had a national TV ad that featured a customer’s story. It worked.

NOW SEE: 13 Fast Food Menu Items With Fanatical Cult Followings >

Please follow ttp://ww w.businessinsider.com/retail”>Retail on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , ,

Monday, November 26th, 2012 news No Comments

There’s A Valuable Lesson About Innovation You Can Learn By Flipping Burgers At McDonald’s

Source: http://www.businessinsider.com/what-a-campbells-soup-exec-learned-from-working-at-mcdonalds-2012-7

McDonalds Workers

Lydia Dishman at Fast Company interviewed Darren Serrao, VP of beverages and breakthrough innovation at Campbell’s Soup, and he revealed an interesting thing he learned on the job well before he was a big-time executive.

He was a teenager flipping burgers at McDonald’s. There, he learned about the value of a process-driven company.

Serrao says he learned the value of a “disciplined, repeatable process” thanks to McDonald’s “operations machine” which is timed down to the second.

Everything in a McDonald’s is a set process. All the tasks behind the counter are logically related, so you as long as everyone does their specific jobs, things get done efficiently. That’s what allows McDonald’s to get the food to its customers so quickly.

And all of this can be applied to innovation. Under CEO Denise Morrison, Serrao has independent innovation teams working on projects for Campbell’s. The structure lets them move more quickly.

“From an innovation standpoint it’s highly relevant, because you are able to move through the process time and again no matter who you are working with,” he told Fast Company.

NOW SEE: 27 Brilliant Insights About Creativity >

Please follow War Room on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Wednesday, July 11th, 2012 news No Comments

Apple Announces Siri Integration With Car Companies, Car Companies Say, ‘What?’ (AAPL)

Source: http://www.businessinsider.com/apparently-no-one-told-chrysler-that-its-supposed-to-build-siri-into-its-cars-2012-6

Apple car partnerships

One of the most exciting announcements to come from Apple’s developers conference this week was the news that it has partnered with nine automakers to integrate Siri into cars in the next 12 months. But apparently not all of the car companies are on the same page.

Fast Company reached out to each of the nine car companies and found that “just a few” confirmed they are working to add Siri into their cars in that time frame. Others like Audi said it was unsure whether the project is doable in the next 12 months and Toyota said “there are no particular applications planned at this time.”

In fact, Fast Company notes that one car company, Chrysler, didn’t even seem to know about the news when asked.

“We haven’t seen the statements attributed to Apple and we have nothing to announce at this time,” one Chrysler spokesperson told the publication.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , ,

Wednesday, June 13th, 2012 news No Comments

Source: http://gizmodo.com/5912616/see-the-no+stick-ketchup-bottle-of-the-future-in-action

See the No-Stick Ketchup Bottle of the Future in ActionGetting ketchup out of a bottle is a massive unsolved engineering problem. Plastic squeezy bottles, upside down bottles, tapping the 57, just shove a butter knife in there—none really does the job. But the wonderful nerds at MIT might have done it with their new non-stick LiquiGlide bottle.

LiquiGlide is actually a coating made up of super-slick materials that’s food-safe and can work on plastic, glass, or other types of packaging. Its creator, Dave Smith at MIT, told Fast Company, LiquiGlide is “kind of a structured liquid—it’s rigid like a solid, but it’s lubricated like a liquid.”

The long term goals—beyond cracking the $17 billion bottle industry—are anti-clogging for oil and fuel lines, or building a better, non-icing windshield. For now, though, check out the amazing video of your not-too-distant hot-dog topping future. [FastCo]

Tags: , , , , , , , , , , , , , , , , , , ,

Wednesday, May 23rd, 2012 Uncategorized No Comments

Google Is In Total Denial About Its Huge Problem With Google+ (GOOG)

Source: http://www.businessinsider.com/google-plus-rj-metrics-engagement-2012-5

Larry Page looking down

When is Google going to admit the obvious?

Google+, the “social spine” of CEO Larry Page’s counterattack on Facebook, is a flop.

That’s according to a detailed analysis of user activity by research firm RJ Metrics for Fast Company.

RJ Metrics selected 40,000 Google+ users at random. It then analyzed their public posts.

What they found is that a lot of people start sharing on Google+, then stop. 3 out of 10 made a single public post, then never posted again. Even among people who made five posts, 15 percent had stopped posting.

RJ Metrics said this “decay rate” was disturbing.

Other analysts have found that people spend an average of 3 minutes a month on Google+, versus 7 hours on Facebook.

Now, it’s possible that many Google+ users are not posting publicly and are sharing privately instead, as Google+ allows. That’s Google’s timeworn excuse when asked about Google+ engagement. But Google has refused to give clear statistics about activity on Google+.

“Google is just refusing to answer the question for its own reasons, which is probably because Google+ has far less activity as a standalone social network than either Facebook or Twitter,” wrote Google expert Danny Sullivan recently.

Go see the gory details on Fast Company >>

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Thursday, May 17th, 2012 news No Comments

Audi, GM, others unite on 20-minute EV charging standard for green drivers in a rush

Source: http://www.engadget.com/2012/05/04/automakers-unite-on-20-minute-ev-charging/

20-minute EV charger

Fast-charging an EV isn’t new in itself, but deciding on a standard for it is. Which is why we’re glad to hear that Audi, BMW, Chrysler, Daimler, Ford, GM, Porsche and Volkswagen have all agreed to a common format for their EV charging ports, the not-very-elegantly-titled DC Fast Charging with a Combined Charging System. Together, the automakers are promising a consistent way to power up a car within 15 to 20 minutes, all without breaking a current Type 1 AC charging implementation. The new format will be demoed at the Electric Vehicle Symposium 26 in Los Angeles starting May 6. Just be aware that your first-generation Focus Electric won’t be certain to use the newly universal technology: the first cars to tout the new plug won’t be at dealerships until 2013, and the European vehicle association ACEA is only guaranteeing that charging stations on the continent will be using the DC Fast Charging system by 2017. Check after the break for a further look at the port.

Continue reading Audi, GM, others unite on 20-minute EV charging standard for green drivers in a rush

Audi, GM, others unite on 20-minute EV charging standard for green drivers in a rush originally appeared on Engadget on Fr i, 04 May 2012 01:35:00 EDT. Please see our terms for use of feeds.

Permalink Inhabitat  |   | Email this | Comments

Tags: , , , , , , , , , , , , , , , , , ,

Friday, May 4th, 2012 news No Comments

Amazon Inflates Numbers To Make Its Streaming Video Library Seem Bigger Than It Really Is (AMZN)

Source: http://www.businessinsider.com/amazon-inflates-numbers-to-make-its-streaming-video-library-seem-bigger-than-it-really-is-2012-4

jeff bezos smiling

Amazon inflates the numbers about its streaming video library to make it seem larger than it actually is, reports Fast Company.

As it stands now, Amazon proudly declares that it offers “more than 17,000 movies and television shows.”

But Amazon arrived at that number by counting every episode in a television series as a “show.”

For example, 24 counts as 192 shows.

Power Rangers and all its offshoots constitute 715 shows in the streaming library, or 4.2% of the whole.

For some more accurate numbers, Fast Company says there are closer to 1,745 movies and 150 television series available through Amazon streaming service.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:

Tags: , , , , , , , , , , , , , , , , , ,

Friday, April 13th, 2012 news No Comments

This Bakery Had To Make 102,000 Cupcakes Because Of A Groupon Deal And Lost A Ton Of Money

Source: http://www.businessinsider.com/london-baker-makes-102000-cupcakes-groupon-deal-2011-11


need a cake bakery

A London bakery recently experienced the worst-case scenario of offering a Groupon for a small business, and it cost the owner thousands (via NBC Chicago).

Need a Cake bakery owner Rachel Brown decided to put up a 75% discount on a dozen cupcakes on the site, which dropped the price down to $10 from $40.

Apparently, people really love getting cupcakes cheap, because she was rushed by throngs of customers in a cupcake frenzy. 8,500 people signed up, and her crew of eight had to make 102,000 cupcakes to meet the orders.

Brown lost $3 per batch because she had to hire 25 extra workers to help, and she ended up losing $20,000 because of it, which a ton for a small biz. It wiped out her profits for the year, reports the Daily Mail.

“Without doubt, it was my worst ever business decision,” she told the BBC. “We had thousands of orders pouring in that really we hadn’t expected to have. A much larger company would have difficulty coping.”

This is just the latest in Groupon small business horror stories. A story popped up in September about a Portland cafe losing $8,000 because of a Groupon, which prompted a personal letter from founder and CEO Andrew Mason.

It brings up the always-present question about the daily deals site: does Groupon suck for small businesses?

Well, it looks like most small businesses think so. An overwhelming majority of 70% hate Groupon, if the latest survey from iContact is to be believed.

As for Brown and her bakery, the experience may have cost her 20 grand, but what about all the exposure she’s getting for her store? Great, right? It doesn’t hurt, but it probably wasn’t worth the cost.

Small businesses like this bakery thrive on relationships with their local customers, not crowds of outsiders coming in to snatch up a free lunch.

Getting new customers is great, but in this case, the bakery rewarded the wrong customers. Those 8,500 people that rushed for the Groupon probably won’t be coming back to pay for the same cupcakes at quadruple the price.

Only those the store has nurtured relationships with for a long time (in Brown’s case, 25 years), should be the ones rewarded. They’re the ones that keep coming back for more.

NOW SEE: The 10 Largest Family Businesses In The US >

Please follow War Room on Twitter and Facebook.

Join the conversation about this story »

See Also:




drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tuesday, November 22nd, 2011 news No Comments

These Five Companies Control 64% Of All Online Ad Spending (GOOG, YHOO, MSFT, AOL)

Source: http://www.businessinsider.com/chart-of-the-day-these-five-companies-control-64-of-all-online-ad-spending-2011-10

Interesting piece of data from digital marketing guy/VC Darren Herman: Just five companies control 64% of all online spending. (Incredibly, Google controls 46% of all online spending.)

One thing to note, says Herman: “With Facebook only now starting to monetize their platform, you can start to see how big an impact they could have on the dominance of the digital advertising landscape.”

chart of the day, digital advertising, oct 2011

Follow the Chart Of The Day on Twitter: @chartoftheday

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, October 31st, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing