feature phone

Who Doesn’t Use a Smartphone?

source: http://www.marketingcharts.com/wp/topics/elderly/who-doesnt-use-a-smartphone-36092/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Jumptap-Age-Distribution-Feature-Phone-Users-Aug2013Smartphone penetration stood at roughly 60% of the US mobile market in Q2, according to recent reports from comScore and Nielsen. That still leaves a sizable 40% chunk of the mobile market that hasn’t yet made the switch. So who is still using a feature phone? The demographics of the feature phone user are broken down in a new study [download page] released by Jumptap. As one might expect, the typical feature phone user tends to be older and come from a lower-income household.

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Thursday, August 22nd, 2013 news No Comments

drag2share: Smartphones Finally Outsold “Dumb” Phones

source: http://feedproxy.google.com/~r/businessinsider/~3/5ppgC5v_QL4/mobile-insights-smartphones-finally-outsold-dumb-phones-2013-8

Samsung Galaxy S4

Smartphone Sales Exceeded Feature Phone Sales For The First Time (Gartner)
New Data From Gartner shows smartphone sales grew 46% during the second quarter of 2013 to 225 million units. That was good enough for a 51.8% share of total mobile handset sales for the quarter, marking the first time that smartphones outsold feature phones and all other mobile handsets


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Thursday, August 15th, 2013 news No Comments

Facebook’s Q2 Earnings — Huge EPS Beat, Stock Up 15% After Massive Increase In Mobile Ads (FB)

Source: http://www.businessinsider.com/facebook-earnings-for-q2-2013-2013-7

mark zuckerberg on phone 2

Facebook has blown away expectations on both topline revenues and bottom line earnings per share.

The beat came on a massive increase in mobile advertising, which was ~$656 million in Q2, up from $375 million in Q1.

EPS: 19 cents (expectation was 14 cents).

Total Revenue: $1.81 billion (expectations were $1.62 billion).

Refresh this post for updates by clicking here.

The stock took a big leap after the numbers came out, up 15% in seconds. FB has been trading around $26.30 all day. It’s now above $30 for the first time in weeks.

While we’re waiting for the call to begin, here are the highlights from the press release:

The revenue gain came after Facebook for the first time signed up 1 million-plus active advertisers. Ad revenue was $1.6 billion. Mobile ad revenue is now 41% of Facebook’s ad revenue.

Facebook for Every Phone passed 100 million users. FEP is Facebook’s feature phone app, which is popular in developing countries. There are also now 100,000 Facebook apps available for users.

User numbers:

  • Daily Active Users: 699 million, up 27%.
  • Monthly Active Users: 1.15 billion, up 21%.
  • Mobile MAUs: 819 million, up 51%.

Here’s a snapshot of the top and bottom lines:

Facebook Q2 2013

Facebook will host its Q2 2013 earnings call in the next few minutes and we’ll be providing live coverage right here.

Here’s the context to the call: Facebook appears to have delayed its introduction of video ads, and the report that some agencies reduced their adspend on the platform turned out to be a red herring, as we suggested.

Disclosure: The author owns Facebook stock.

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Wednesday, July 24th, 2013 digital No Comments

Android and Samsung dominate the phone market in Q1

Source: http://www.engadget.com/2013/05/14/gartner-android-samsung-q1-2013/

Gartner Android and Samsung dominate the phone market in Q1

If you’ve been following the trends, Gartner’s mobile phone market figures for the first quarter of 2013 won’t surprise. The research firm estimates that Android was on 74.4 percent of all smartphones sold in the period, with Samsung the key beneficiary of such dominance. While the Korean behemoth doesn’t release solid sales figures, Gartner believes its market-flooding strategy has paid off, topping the league with 30.8 percent market share — Apple has a firm grip on second place, with 18.2 percent, which is well ahead of LG, which has 4.8 percent. Samsung is also king of the mobile phone space, owning 23.6 percent of the market, ahead of Nokia, which has fallen to 14.8 percent share. Gartner’s research also found that feature phone sales are slowing, so we guess that it’s only a matter of time ! before t he humble candybar goes the way of the netbook.

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Via: TechCrunch

Source: Gartner

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Tuesday, May 14th, 2013 digital No Comments

Smartphones out-shipped feature phones for the first time ever worldwide, says IDC

Source: http://www.engadget.com/2013/04/26/smartphones-out-shipped-feature-phones-IDC/

Smartphones outsell feature phones for the first time, says IDC

Q1 2013 marks the first time that smartphones made up the majority of cellphones shipped across the world, according to numbers from industry analyst IDC. 216 million handsets with computer-like functionality left factories compared to 419 million total, making up a solid 51.6 percent of the pie. Another trend spotted by the pollster was the emergence of Chinese phone makers, particularly ZTE and Huawei, who’ve notably displaced Blackberry and Nokia in the top five for smartphones sold.

Meanwhile, Samsung improved its lead over Apple in smartphone shipments over last quarter, jumping from 29 percent to a 32.7 percent share in Q1, while Apple slid from 21.8 percent to 17.3 percent. Sony dropped out of the top 5 in that category, while LG surged to 3rd place at 10.3 million units shipped, with Huawei and ZTE rounding out the top 5. Meanwhi! le, Sams ung and Nokia continued to dominate overall cellphone shipments with a 27.5 and 14.8 percent share of the overall market, respectively. However, Nokia itself isn’t too optimistic about the feature phone portion of those sales continuing, as it mentioned in its last financial statement. And the fact that people are happy to surf the web on their phones? As we’ve seen, that doesn’t bode too well for the computer industry.

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Friday, April 26th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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