feature phones
Smartphones out-shipped feature phones for the first time ever worldwide, says IDC
Source: http://www.engadget.com/2013/04/26/smartphones-out-shipped-feature-phones-IDC/
Q1 2013 marks the first time that smartphones made up the majority of cellphones shipped across the world, according to numbers from industry analyst IDC. 216 million handsets with computer-like functionality left factories compared to 419 million total, making up a solid 51.6 percent of the pie. Another trend spotted by the pollster was the emergence of Chinese phone makers, particularly ZTE and Huawei, who’ve notably displaced Blackberry and Nokia in the top five for smartphones sold.
Meanwhile, Samsung improved its lead over Apple in smartphone shipments over last quarter, jumping from 29 percent to a 32.7 percent share in Q1, while Apple slid from 21.8 percent to 17.3 percent. Sony dropped out of the top 5 in that category, while LG surged to 3rd place at 10.3 million units shipped, with Huawei and ZTE rounding out the top 5. Meanwhi! le, Sams ung and Nokia continued to dominate overall cellphone shipments with a 27.5 and 14.8 percent share of the overall market, respectively. However, Nokia itself isn’t too optimistic about the feature phone portion of those sales continuing, as it mentioned in its last financial statement. And the fact that people are happy to surf the web on their phones? As we’ve seen, that doesn’t bode too well for the computer industry.
Samsung extends lead over Apple in smartphone marketshare, while Huawei and ZTE increase influence
Source: http://www.engadget.com/2013/01/25/idc-samsung-extends-lead-over-apple-q4-2012-smartphones/
Right heels of too many financial reports and yet more smartphone research, IDC has weighed in with its own thoughts and analysis, noting that demand for smartphones is — unsurprisingly — not letting up. While the global market for mobile phones grew by 1.9 percent in the last quarter, “strong holiday smartphone sales” meant that units shipped were almost equal that of cheaper feature phones. 219.4 million smartphones shipped — 45.5 percent of all phone shipments — was slightly below IDC’s optimistic predictions for Q4, but it’s still been a notable quarter for new competitors like Huawei, which elbowed LG out from the top 5. IDC’s senior analyst Kevin Restivo puts it down to Huawei’s advantage in low-cost devices, not to mention its placement within China — a country that can’t get enough of phones.
ZTE also placed within IDC’s Top 5 smartphone vendor leaderboard in the last quarter, with a 4.3 percent marketshare, although Samsung (29 percent) and Apple (21.8 percent) continued to dominate the top spots. Samsung saw a 76 percent increase since Q4 2011, extending its lead over the iPhone maker, while Huawei, now third, saw an 89.5 percent year-on-year increase on its smartphone shipments. Estimates on Sony‘s shipments place it fourth, with a decent 55.6 percent change since the same quarter in 2011.
Annual smartphone sales saw a more familiar pecking order, with Samsung, Apple, Nokia, HTC and RIM filling the lead positions. Year-on-year changes for Nokia, HTC and RIM were negative, likely affected on both sides by the aforementioned champions and new contenders — the Finnish phone maker dropped shipments by 54.6 percent according to IDC’s figures. Prefer your metrics and year-on-year changes tabled? Well, we’ve added both the quarterly and annual summaries right after the break.
Filed under: Cellphones, Mobile, Apple, Samsung
Source: IDC
Facebook Has 126 Million Mobile-Only Users
Source: https://intelligence.businessinsider.com/welcome
An increasing number of Facebook’s users are coming online exclusively through mobile devices. According to the company’s latest financial statements, the number of mobile-only Facebook users rose to 126 million at the end of the third quarter, up from 102 million a quarter prior.
Mobile-only users also account for a larger share of new mobile users. Mobile-only users were 39 percent of new mobile users added in the quarter, up from 35 percent in the second quarter.
Expect the proportion of mobile-only new users to keep rising, for two reasons: the growth of smartphones in the developing world, and increased access to Facebook through feature phones.
As Quartz reported, Facebook joined with carriers to roll out a text-only version on feature phones worldwide. Facebook Zero allows consumers to access Facebook without incurring data charges.
Facebook’s next billion users will likely include a substantial number of mobile-only consumers, raising the stakes on mobile monetization efforts. In terms of Facebook Zero, mobile advertising is not the most likely avenue to monetization. Text ads would be difficult to integrate. Also, audiences on feature phones aren’t likely to entice major brands. As Quartz points out, other strategies might include commerce or micropayments.
Please follow BI Intelligence on Twitter.
Join the conversation about this story »
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
Digital Consigliere
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing
Tags
Popular Posts
Published Articles by Dr. Augustine FouPages
Archives
Prototype Web Services
