Feb

the American phone subsidy model is a RAZR way of thinking in an iPhone world

Source: http://www.engadget.com/2010/02/23/editorial-the-american-phone-subsidy-model-is-a-razr-way-of-thi/

The concept is simple enough — pay more, get more. So it has gone (historically, anyway) with phone subsidies in this part of the world, a system that has served us admirably for well over a decade. It made sense, and although it was never spelled out at the customer service counter quite as clearly as any of us would’ve liked, it was fairly straightforward to understand: you bought a phone on a multi-dimensional sliding scale of attractiveness, functionality, and novelty. By and large, there was a pricing scale that matched up with it one-to-one. You understood that if you wanted a color external display, a megapixel camera, or MP3 playback, you’d pay a few more dollars, and you also understood that you could knock a couple hundred dollars off of that number by signing up to a two-year contract. In exchange for a guaranteed revenue stream, your carrier’s willing to throw you a few bucks off a handset — a square deal, all things considered. So why’s the FCC in a tizzy, and how can we make it better?

Continue reading Editorial: the American phone subsidy model is a RAZR way of thinking in an iPhone world

Editorial: the American phone subsidy model is a RAZR way of thinking in an iPhone world originally appeared on Engadget on Tue, 23 Feb 2010 20:00:00 EST. Please see our terms for use of feeds.

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Wednesday, February 24th, 2010 Uncategorized No Comments

Apple, Android, and RIM winners in 2009 smartphone growth, Nokia and Symbian still dominate

Source: http://www.engadget.com/2010/02/23/gartner-apple-android-and-rim-winners-in-2009-smartphone-os-g/

Gartner just released its annual numbers for worldwide mobile phone sales to end users in the year known as two thousand nine. Looking at smartphone OS market share alone, Gartner shows the iPhone OS, Android, and RIM making the biggest gains (up 6.2%, 3.4%, and 3.3% from 2008, respectively) at the expense of Windows Mobile (down 3.1%) and Symbian (down 5.5%). Although Gartner says that Symbian “has become uncompetitive in recent years,” (ouch) it concedes that market share is still strong especially for Nokia; something backed up by Nokia’s Q4 financials and reported quarterly smartphone growth of 5%. Regarding total handsets of all classifications sold, Nokia continues to dominate with 36.4% of all sales to end users (a 2.2% loss from 2008) while Samsung and LG continue to climb at the expense of Motorola (dropping from 7.6% to 4.5% of worldwide sales in 2009) and Sony Ericsson. See that table after the break or hit up the source for the full report.

Continue reading Gartner: Apple, Android, and RIM winners in 2009 smartphone growth, Nokia and Symbian still dominate

Gartner: Apple, Android, and RIM winners in 2009 smartphone growth, Nokia and Symbian still dominate originally appeared on Engadget on Tue, 23 Feb 2010 05:05:00 EST. Please see our terms for use of feeds.

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Tuesday, February 23rd, 2010 Uncategorized No Comments

Twenty-four telecom operators unite to form Wholesale Applications Community

Source: http://www.engadget.com/2010/02/15/twenty-four-telecom-operators-unite-to-form-wholesale-applicatio/

Big doings over in Barcelona today. Twenty-four telecom operators, with the support of the GSMA and three major hardware manufacturers, have formally announced they will come together to form the Wholesale Applications Community. Essentially, the goal of the alliance will be to create a viable, cohesive and open industry platform for mobile app developers. Members of the Community will include AT&T, China Mobile, China Unicom, Deutsche Telekom, NTT DoCoMo, Orange, TeliaSonera, Sprint, Verizon Wireless, and Vodafone among others, and they’ll be supported in their endeavors by LG, Samsung and Sony Ericsson. The total customers of the group is about 3 billion, giving WAC (our name) some considerable — albeit theoretical for the moment — power. The group plans to work on coming up with a standard for working across platforms over the next twelve months. WAC’s website just went live a bit ago — there’s a link to it below — and the full press release is after the break.

Continue reading Twenty-four telecom operators unite to form Wholesale Applications Community

Twenty-four telecom operators unite to form Wholesale Applications Community originally appeared on Engadget on Mon, 15 Feb 2010 05:06:00 EST. Please see our terms for use of feeds.

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Monday, February 15th, 2010 Uncategorized No Comments

Superbowl 44 Ads That Made It

Sadly only 2 made it on Google’s Hot Trends today (Day 1) after Superbowl 44. We may hit ZERO on Day 2.

Google Hot Trends

Twitter Trending

Last year, by Day 3, the advertisers who paid for Superbowl ads dropped off the Hot Trends list.

See The Ephemerality of Superbowl Halo http://bit.ly/bUZJb6

Yep, like I said, by Day 2 (Feb 9) the 2 that were on dropped off.  But Denny’s made the top 20 …

Feb 9 Hot Trends


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Monday, February 8th, 2010 Uncategorized No Comments

the problem with online metrics – it’s estimated, approximated, or extrapolated

TechCrunch based the following post on ComScore numbers, which shows “MySpace currently has 124 million monthly unique visitors, compared to Facebook’s 276 million” in Feb 2009.

http://www.techcrunch.com/2009/03/23/facebook-hockey-sticks-while-myspace-languishes/

top10

But checking Compete and QuantCast the numbers are not just slightly different, they are way different.

Compete:  Facebook 74M; MySpace 53M in Feb 2009

QuantCast: Facebook 79M; MySpace 66M in Feb 2009

fb-vs-ms

facebook-quantc

myspace-quantc

Given the huge discrepancy, the only thing that can really be concluded is that Facebook has overtaken and is larger than MySpace now and continuing to widen the lead.

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Tuesday, March 24th, 2009 Uncategorized No Comments

no wonder banner ads get so few clicks :-)

Add-Art Replaces Advertisements with Artwork

Firefox only (Windows/Mac/Linux): Add-Art is a unique advertisement-blocking solution for Firefox. Instead of simply deleting ads from the page, it replaces them with art by featured artists.

The open-source project was inspired by the popularity of ad-blocking Firefox extensions—Adblock Plus, the perennial Lifehacker favorite, is downloaded over 250,000 times a week—and a desire to put all those blocked pitches to good use. Artists are selected by a team of curators to have their work displayed, and the roster is rotated every two weeks. An interesting twist to the project is that the artists themselves can target sites with their artwork—it’ll be up to you to decide why there are photographs of unicorns wearing party hats during your daily reading of the New York Times. Add-Art won’t be too tempting to those who ad-block to streamline for speed or memory use, but for those tired of seeing “ONE WEIGHT LOSS RULE” and the like might just enjoy the web a bit more. Add-Art is free, works wherever Firefox does.

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Tuesday, February 10th, 2009 digital, marketing No Comments