feedback questions
Smartphone Gaming Is Huge In The U.S., But Will Only Get Bigger
Source: http://www.businessinsider.com/smartphone-gaming-is-huge-in-the-us-but-will-only-get-bigger-2012-7
Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.
There are about 75 million Americans who play games on their smartphones, based on an analysis of the U.S. smartphone markets and consumer habits. According to comScore, 47 percent of Americans own smartphones and 56 percent of them have used them to play games. (Smartphone penetration numbers vary between different services, but we have used comScore for the sake of consistency.)
Many of the most popular mobile activities are extensions of desktop behavior, but others are new altogether. As we discuss in our special report on mobile usage, mobile gaming has moved beyond the “traditional gamer” market and games like Angry Birds occupy a unique space between snake and the more graphics-driven, immersive experience of console and computer gaming.
Feedback? Questions? Send us an email
Please follow Business Insider on Twitter and Facebook.
Join the conversation about this story »
The Key To Effective Mobile Ads On Social Networks
Source: http://www.businessinsider.com/the-key-to-effective-mobile-ads-on-social-networks-2012-7
Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.
Mobile ads on social networks can work, but only if they’re subtly presented.
As we reveal in our upcoming report, “Social And Mobile: The Intersection Of Two Defining Trends,” only ~30 percent of all U.S. mobile users click on an ad when visiting a social network on their phones. That’s according to comScore, and measures monthly averages over the three-month period ending in May 2012.
It’s not all grim though. More than 50 percent of mobile users read posts from “an organization, event, or brand.” This is the basis behind “sponsored stories”—brands pay to make sure their post ends up in your feed. They have been wildly successful for Twitter and Facebook is making it easier for potential advertisers to buy them.
Feedback? Questions? Send us an email
Please follow Business Insider on Twitter and Facebook.
Join the conversation about this story »
Android Market Share Flattens In The U.S.
Source: http://www.businessinsider.com/android-market-share-flattens-2012-6
Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.
After an amazing two-year run, it looks like Android’s U.S. market share is beginning to flatten out, according to comScore’s April smartphone market share numbers. Android’s share dipped slightly from previous month, and has been losing momentum throughout 2012. Apple, meanwhile, has been the big winner so far this year.
As we argued in our special report on the platform wars, Apple has a developer network effect that gives them the edge in the mobile market share race. Consumers are ultimately drawn to phones with the most and best apps. Developers, in turn, follow the money, and currently make four times as much money on iOS.
Our special report on the mobile platform wars →
Three reasons why Android can’t monetize →
The search for a third mobile platform →
Feedback? Questions? Send us an email
Please follow Business Insider on Twitter and Facebook.
Join the conversation about this story »
For Each Dollar Of iOS Revenue, Developers Get Only 24 Cents From Android
Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.
Android’s market share may have surged over the past two years, but iOS is still the place where app developers get paid. According to a report from mobile analytics firm Flurry, developers only get $0.24 of Android revenue for every dollar of iOS revenue.
As we discuss in a recent note, end-user market share makes for sexy headlines, but the real “network effect” of smartphone platforms is with developers. Unsurprisingly, they are going to go where they can get paid—and users will eventually follow. In something of a foreboding trend for Android, Flurry also found that iOS accounted for 73 percent of new project starts in the last quarter of 2011, up from 63 percent at the beginning of the year.
Click here to read our note on the role of the “network effect” in the mobile platform wars→
Feedback? Questions? Send us an email
Please follow Business Insider on Twitter and Facebook.
Join the conversation about this story »
See Also:
Young Women Are The Most Valuable Mobile Ad Demographic
Source: http://www.businessinsider.com/young-women-are-most-valuable-mobile-ad-demographic-2012-2
Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.
Data is starting to trickle in and shape our understanding of the nascent mobile ad market. According to data from Flurry Analytics, 25- to 34-year-old females are the most valuable demographic for advertisers and publishers (as measured by the underlying click-through and conversion rates).
This is not surprising: Young people have adopted smartphones at a much higher rate than their parents. However, mobile CPMs will eventually even out as penetration picks up amongst older age groups. Furthermore, women should be more valuable because they historically have controlled household expenses and there is some evidence that they use smartphones more than men while shopping.
Finally, the eCPMs strike us as pretty high—even as smartphone usage has exploded, demand seems to have held up.
Feedback? Questions? Send us an email
Please follow Business Insider on Twitter and Facebook.
Join the conversation about this story »
See Also:
- Smartphone Sales Will Reach Nearly 1.6 Billion Units By 2016
- Here’s What Retail Customers Are Actually Doing With Their Smartphones
- Online Video Advertising Takes Off
The Agonizingly Slow Decline Of Live TV
Source: http://www.businessinsider.com/chart-of-the-day-the-decline-of-live-tv-2012-1
It seems you can’t follow the tech industry today without being bombarded with reports heralding the impending death of television as we know it. While we believe the television model will eventually be disrupted, there’s no evidence of any imminent collapse. Instead, the likely scenario is of a very slow decline, with TV remaining an amazingly large and profitable business for many many years to come.
A new survey from Deloitte indicates viewers are engaging with that model in new ways, with bad implications for the network’s ad sales. When asked how they watched their favorite show, 71% of respondents chose live TV, down from 87% three years ago. Some of the biggest winners? DVR, on demand, and the show’s internet site.
What does it mean? Consumers are wising up that you’re no longer chained to a show’s air date and if you have the patience to wait 30 minutes you can skip all the ads. The real big problem, however, is that these are engaged consumers with intent. In other words, exactly the kind of people advertisers want to be reaching.
Feedback? Questions? Send us an email
Please follow BI Intelligence on Twitter.
Join the conversation about this story »
See Also:
- BII CHART OF THE DAY: Mobile Advertising Is Finally Hitting The Big-Time
- Why Every Company Needs To Be More Like IBM And Less Like Apple
- EXCLUSIVE: Ron Paul Has A Secret Plan To Win America
|
||
—
drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)
Digital Consigliere
Collaborators – Digital Profs
Pages
Tags
Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
- LivePhotoFrame – upload and remotely manage a digital photo frame via unique URL
- MedleyTuner – create a continuous listening experience by uploading mp3s
- MusicSamplr – discover new artists and music, listen to samples
- SharedMost – what links on ANY webpage are shared most?
- Signatory – sign and date a document and verify it hasn't been altered since that exact time.
- WebTeleprompter – just what it says it is
Archives
- February 2016 (2)
- January 2016 (6)
- October 2015 (2)
- September 2015 (7)
- August 2015 (6)
- July 2015 (2)
- June 2015 (5)
- May 2015 (4)
- April 2015 (32)
- March 2015 (57)
- February 2015 (79)
- January 2015 (86)
- December 2014 (69)
- November 2014 (98)
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (93)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (22)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)