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Smartphone Gaming Is Huge In The U.S., But Will Only Get Bigger

Source: http://www.businessinsider.com/smartphone-gaming-is-huge-in-the-us-but-will-only-get-bigger-2012-7

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here .

There are about 75 million Americans who play games on their smartphones, based on an analysis of the U.S. smartphone markets and consumer habits. According to comScore, 47 percent of Americans own smartphones and 56 percent of them have used them to play games. (Smartphone penetration numbers vary between different services, but we have used comScore for the sake of consistency.)

Many of the most popular mobile activities are extensions of desktop behavior, but others are new altogether. As we discuss in our special report on mobile usage, mobile gaming has moved beyond the “traditional gamer” market and games like Angry Birds occupy a unique space between snake and the more graphics-driven, immersive experience of console and computer gaming.

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Tags: business insider, computer gaming, consumer habits, different services, feedback questions, insider intelligence, mobile activities, mobile gaming, mobile usage, twitter

Tuesday, July 17th, 2012 news No Comments

The Key To Effective Mobile Ads On Social Networks

Source: http://www.businessinsider.com/the-key-to-effective-mobile-ads-on-social-networks-2012-7

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Mobile ads on social networks can work, but only if they’re subtly presented.

As we reveal in our upcoming report, “Social And Mobile: The Intersection Of Two Defining Trends,” only ~30 percent of all U.S. mobile users click on an ad when visiting a social network on their phones. That’s according to comScore, and measures monthly averages over the three-month period ending in May 2012.

It’s not all grim though. More than 50 percent of mobile users read posts from “an organization, event, or brand.” This is the basis behind “sponsored stories”—brands pay to make sure their post ends up in your feed. They have been wildly successful for Twitter and Facebook is making it easier for potential advertisers to buy them.

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Tags: analysis, beta, business insider, click, computing, ComScore, Facebook, feedback questions, Insider, insider intelligence, Intersection, Key, mobile ads, mobile users, network, organization event, percent, Social, social networks, twitter

Tuesday, July 10th, 2012 news No Comments

Android Market Share Flattens In The U.S.

Source: http://www.businessinsider.com/android-market-share-flattens-2012-6

After an amazing two-year run, it looks like Android’s U.S. market share is beginning to flatten out, according to comScore’s April smartphone market share numbers. Android’s share dipped slightly from previous month, and has been losing momentum throughout 2012. Apple, meanwhile, has been the big winner so far this year.

As we argued in our special report on the platform wars, Apple has a developer network effect that gives them the edge in the mobile market share race. Consumers are ultimately drawn to phones with the most and best apps. Developers, in turn, follow the money, and currently make four times as much money on iOS.

Our special report on the mobile platform wars →

Three reasons why Android can’t monetize →

The search for a third mobile platform →

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Tags: analysis, beta, business insider, click, computing, ComScore, developer network, feedback questions, Insider, insider intelligence, mobile market, mobile platform, money, platform wars, rarr, report, run, s market, share, twitter

Tuesday, June 5th, 2012 news No Comments

For Each Dollar Of iOS Revenue, Developers Get Only 24 Cents From Android

Source: http://www.businessinsider.com/for-each-dollar-ios-revenue-developers-get-only-24-cents-from-android-2012-3

Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Android’s market share may have surged over the past two years, but iOS is still the place where app developers get paid. According to a report from mobile analytics firm Flurry, developers only get $0.24 of Android revenue for every dollar of iOS revenue.

As we discuss in a recent note, end-user market share makes for sexy headlines, but the real “network effect” of smartphone platforms is with developers. Unsurprisingly, they are going to go where they can get paid—and users will eventually follow. In something of a foreboding trend for Android, Flurry also found that iOS accounted for 73 percent of new project starts in the last quarter of 2011, up from 63 percent at the beginning of the year.

Click here to read our note on the role of the “network effect” in the mobile platform wars→

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Tuesday, March 6th, 2012 news No Comments

Young Women Are The Most Valuable Mobile Ad Demographic

Source: http://www.businessinsider.com/young-women-are-most-valuable-mobile-ad-demographic-2012-2

Data is starting to trickle in and shape our understanding of the nascent mobile ad market. According to data from Flurry Analytics, 25- to 34-year-old females are the most valuable demographic for advertisers and publishers (as measured by the underlying click-through and conversion rates).

This is not surprising: Young people have adopted smartphones at a much higher rate than their parents. However, mobile CPMs will eventually even out as penetration picks up amongst older age groups. Furthermore, women should be more valuable because they historically have controlled household expenses and there is some evidence that they use smartphones more than men while shopping.

Finally, the eCPMs strike us as pretty high—even as smartphone usage has exploded, demand seems to have held up.

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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