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Adobe acquires Behance, sets sights on community-driven Creative Cloud
Source: http://www.engadget.com/2012/12/20/adobe-acquires-behance/
Well, it looks like Adobe is wrapping things up nicely before the long holiday weekend. Mere days after the most recent round of updates, the software outfit has just announced its acquisition of Behance, the online portfolio community for creatives in a number of disciplines. Founded in 2006 by CEO Scott Belsky, they NYC-based outfit will remain it’s current location and retain all of its 32 current employees. Touting over 1 million active users and 90 million project views in the past month, Behance is an online repository for portfolios, feedback, inspiration and the hiring of creative pros. Adobe is planning to fully integrate the design community’s wares into it’s Creative Cloud arsenal “allowing members to seamlessly create content, seek feedback, showcase their work and distribute it across devices.” For now, there won’t be any changes for free and paid members of the Behance offerings, but Adobe is evaluating how to integrate the paid portions into Creative Cloud memberships with the free option from the community remaining as such. Head on past the break to take a gander at the full announcement.
Continue reading Adobe acquires Behance, sets sights on community-driven Creative Cloud
App.Net posts terms of service, asks for feedback
Source: http://www.engadget.com/2012/08/24/app-net-posts-terms-of-service-asks-for-feedback/
Against all odds App.Net met its funding goal, which has allowed the fledgling social network to shift its focus to the next phase of its founding. That means putting together all those essential documents that will govern its operation, including a terms of service and privacy policy. Creator Dalton Caldwell has posted first drafts of several docs and asked his backers for feedback, offering them an attempt to shape the rules that will guide how the site is run. Those policy documents are also going to be subjected to a quarterly review, which should allow the service to remain nimble if some rules turn out to be controversial or cumbersome. For more info, check out the source link.
Filed under: Internet
App.Net posts terms of service, asks for feedback originally appeared on Engadget on Fri, 24 Aug 2012 12:37:00 EDT. Please see our terms for use of feeds.
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Try On Five Pairs of Glasses for Free at Home
You can save a boatload of money by buying eyeglasses online, but it’s a bit of a gamble because you can’t actually try them on. That is, until now. Previously mentioned Warby Parker will now ship you five pairs to try for five days, no obligation to buy.
Select any 5 pairs of glasses that you’d like to try and the company will send them to you for free. (For those wondering, the program is available for contiguous US residents only.) You can try them on in the comfort of your home and ask your friends and family for their opinions or get feedback from Warby Parker experts on Facebook over the next five days.
Send the glasses back (return shipping is free), and if you like any of them, order the frame(s) with your prescription. Glasses cost $95 including prescription lenses.
As an added feel good bonus, for every pair Warby Parker sells, the company donates a pair of glasses to a person in need.
Warby Parker Home Try-On Program | Warby Parker
Google Completely Dominates Mobile Search
Google has effectively monopolized the mobile search market. Google’s mobile search market share was 96.9 percent in May, according to Global StatCounter. For comparison, Google’s U.S. desktop search share was 66.7 percent last month, according to comScore (and probably even higher overseas).
Given that Google is the default search engine on iOS and Android—which represent around 80 percent of the global smartphone market—its dominance is not surprising, but it also provides some insight into the mobile ad market.
The majority of mobile ad revenues come from search, which is really just an extension of the desktop. Many assume that mobile will be a huge new revenue stream for companies like Google, but advertisers may just be shifting their resources to meet changing consumer behaviors.
Amazon Studios expands into TV series, looks to load up on content for streaming
Source: http://www.engadget.com/2012/05/02/amazon-studios-expands-into-tv-series-looks-to-load-up-on-conte/
Amazon has had a content development division for some time but today it’s announced plans to expand from just movies to developing (and distributing, via its Instant Video service) original comedy and children’s series. The new focus follows the competition like Netflix and Hulu which have both dived headlong into developing original TV show-style content that mirrors the content consumers seem to gravitate towards on streaming services. According to the press release Amazon Studios is willing to option one “promising project” per month for $10k and pay $55k to a creator if their series is selected for distribution. Submissions of 22-minute pilot scripts for comedies and 11-minute pilot scripts for children’s shows are being accepted, which Amazon will either option within 45 days or the creator can choose between pulling it back and leaving it up for community feedback. There’s more info at the site or in the press release after the break, but just remember: if we see any series picked up about dashingly handsome tech bloggers and the fast-paced lives they lead, we’re coming for our cut.
Continue reading Amazon Studios expands into TV series, looks to load up on content for streaming
Amazon Studios expands into TV series, looks to load up on content for streaming origin! ally app eared on Engadget on Wed, 02 May 2012 12:29:00 EDT. Please see our terms for use of feeds.
Permalink | Amazon Studios, AS Hollywonk blog | Email this | Comments
Mass Effect moaners kinda get their own way as people power strikes again
Source: http://www.engadget.com/2012/04/09/mass-effect-activism-kinda-wins/
Continue reading Mass Effect moaners! kinda g et their own way as people power strikes again
Mass Effect moaners kinda get their own way as people power strikes again originally appeared on Engadget on Mon, 09 Apr 2012 08:49:00 EDT. Please see our terms for use of feeds.
Google testing heads-up display glasses in public, won’t make you look like Robocop
Source: http://www.engadget.com/2012/04/04/google-testing-heads-up-display-glasses-in-public-wont-make-yo/
Continue reading Google testing heads-up display glasses in public, won’t make you look like Robocop
Google testing heads-up display glasses in public, won’t make you look like Robocop originally appeared on Engadget on Wed, 04 Apr 2012 12:25:00 EDT. Please see our terms for use of feeds.
Permalink The New York Times | Project Glass | Email this | Comments
Young Women Are The Most Valuable Mobile Ad Demographic
Source: http://www.businessinsider.com/young-women-are-most-valuable-mobile-ad-demographic-2012-2
Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.
Data is starting to trickle in and shape our understanding of the nascent mobile ad market. According to data from Flurry Analytics, 25- to 34-year-old females are the most valuable demographic for advertisers and publishers (as measured by the underlying click-through and conversion rates).
This is not surprising: Young people have adopted smartphones at a much higher rate than their parents. However, mobile CPMs will eventually even out as penetration picks up amongst older age groups. Furthermore, women should be more valuable because they historically have controlled household expenses and there is some evidence that they use smartphones more than men while shopping.
Finally, the eCPMs strike us as pretty high—even as smartphone usage has exploded, demand seems to have held up.
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See Also:
- Smartphone Sales Will Reach Nearly 1.6 Billion Units By 2016
- Here’s What Retail Customers Are Actually Doing With Their Smartphones
- Online Video Advertising Takes Off
Source: http://gizmodo.com/5882546/us-military-to-get-secure-android-handsets
In a war zone, a standard mobile phone, with its countless possible security flaws, is no use — which is why the military doesn’t rely on them. But now that’s changing, as the US military is investing in secure Android handsets.
It’s not the first time we’ve heard about the army handing out smart phones — hell, they even run competitions to develop apps. But CNN is reporting that the US military is, after two years of testing, intending to “install its custom software on commercially available phones.” It’s starting out with a custom modification of Android’s kernel. The ideas is to give fine-grained control over data, applications and information transmission, as well as providing officials with detailed usage feedback.
Interestingly, this looks set not just to be limited to the military, as CNN reports that “each version of the Android OS [will] be certified once for all federal agencies”, suggesting that these new secure Android handsets may become standard issue across the whole of the US government. That would be bad news for BlackBerry, because RIM currently provides most federal phones — even Obama’s. The new secure handsets are to be shipped out to soldiers by March for testing. [CNN; Image: U.S. Air Force]
The Agonizingly Slow Decline Of Live TV
Source: http://www.businessinsider.com/chart-of-the-day-the-decline-of-live-tv-2012-1
It seems you can’t follow the tech industry today without being bombarded with reports heralding the impending death of television as we know it. While we believe the television model will eventually be disrupted, there’s no evidence of any imminent collapse. Instead, the likely scenario is of a very slow decline, with TV remaining an amazingly large and profitable business for many many years to come.
A new survey from Deloitte indicates viewers are engaging with that model in new ways, with bad implications for the network’s ad sales. When asked how they watched their favorite show, 71% of respondents chose live TV, down from 87% three years ago. Some of the biggest winners? DVR, on demand, and the show’s internet site.
What does it mean? Consumers are wising up that you’re no longer chained to a show’s air date and if you have the patience to wait 30 minutes you can skip all the ads. The real big problem, however, is that these are engaged consumers with intent. In other words, exactly the kind of people advertisers want to be reaching.
Feedback? Questions? Send us an email
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See Also:
- BII CHART OF THE DAY: Mobile Advertising Is Finally Hitting The Big-Time
- Why Every Company Needs To Be More Like IBM And Less Like Apple
- EXCLUSIVE: Ron Paul Has A Secret Plan To Win America
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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