fervor

When Will Kindles Be Free? (AMZN)

Source: http://www.businessinsider.com/chart-of-the-day-the-shrinking-price-of-the-kindle-2011-9

At yesterday’s Kindle presentation, Amazon CEO Jeff Bezos gave special attention to all the people in the media who were calling for a $99 Kindle.

He noted that pundits said a $99 Kindle would send people into a “fervor”. Then Bezos whipped out a $99 Kindle Touch and said the “fervor” for cheap Kindles could begin.

A few minutes later, (oddly) with less excitement, Bezos revealed a $79 Kindle. Considering the Kindle started at $399 four years ago, these are very impressive price cuts.

We’ll start the next round of questions from the pundits to Bezos: When will the Kindle be free? When will Amazon’s special offers, and Prime program make it cheap enough for Amazon to give away Kindles? Next year? The year after that?

chart of the day, kindle price september 2011

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Friday, September 30th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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