Fiat

Nissan sells more than 20,000 Leafs in first year; Fiat, Not So Much

Source: http://www.engadget.com/2011/11/30/nissan-sells-more-than-20-000-leafs-in-first-year-high-fives-co/

Excerpt: Only a few months after announcing that it sold 10,000 all-electric Leaf cars in international markets, Nissan stated at the Tokyo Motor Show today that the company has sold over 20,000 Leafs since the car went on sale in December of 2010. The company also added that it expects to sell more than 10,000 Leafs in the U.S. by the end of 2011.

SOURCE: http://adage.com/article/news/francois-fights-fiat-fiasco/230033/ This contrasts with Fiat, which went to great expense to make branding commercials with JLo which stirred more “huh’s?” from audiences than sales. One  former auto-marketing exec Peter DeLorenzo called “quite possibly the worst automotive spot of the last decade, hands down.” No official sales numbers were mentioned, probably because it was too embarrassingly low to mention.

Who are they advertising here… the car or JLo? fiat fiasco - fiat 500 ad with jlo   fugly white fiat 500     SOURCE: http://blog.web.blogads.com/2011/11/22/j-los-shameless-strange-and-sad-fiat-fiasco/ Widely denounced, shameless and strange product placement and promo during JLo’s performance at the American Music Awards.

Watch the whole bizarre performance here (The Fiat stuff starts around 1:15):

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Wednesday, November 30th, 2011 Branding No Comments

These Time Magazine Covers Explain Why Americans Know Nothing About The World

Source: http://www.businessinsider.com/these-time-magazine-covers-explain-why-americans-know-nothing-about-the-world-2011-11


It’s not news that Time magazines uses different covers for its different regional editions, but it’s only when you gather them all together — so you can see what Europe and Asia read in Time compared to what Americans read in Time — that it becomes clear how insular the U.S. edition of Time is.

If you live abroad, the current edition of time features a dramatic picture of an Arab rebel wearing a gas mask under the headline “Revolution Redux.” In America, we got “Why anxiety is good for you”:

time magazine covers

Hmm.

Publishing ain’t easy, of course. Editors need to pick what sells (and what sells advertising). There are good reasons why the U.S. audience won’t be as interested in Tintin as Europe’s would be, which explains why Tintin dominated the foreign Time covers on Oct. 31. In the U.S., to Time’s credit, that edition featured “The China Bubble,” a piece about whether economic growth in the East is sustainable.

That laudable example aside, however, this collection of recent Time covers does make us Americans look like we’re just not that interested in the rest of the world.

While the rest of the world gets a thoughtful piece about Islam, the U.S. gets … chores!

Cold Turkey

Turkish prime minister Recep Tayyip Erdoğan may be the key democratically elected Muslim leader who stands at the crossroads between East and West, but hey! What about these inventions?!

Mom liked them best …

The Nov. 14 editions were soft features in all regions, but American exceptionalism was alive and well.

See the rest of the story at Business Insider

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Monday, November 28th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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